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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

In this article, he shows how content teams can use AI tools in their research process. Reports of my hallucinations have been greatly exaggerated.” – ChatGPT Plus These capabilities can give you superpowers that boost research quality and speed. The Wikipedia experience differed in details but not in results.

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B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Simplistically, there are two sources of lists – internal and external.

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Prospecting data accuracy

Biznology

Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. The televerification process took place immediately on receipt of the names, but the analysis was more complex than we expected.

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The Importance of Employee Resource Groups For Your Workplace

EveryoneSocial

Broker Resourceful influencer, well connected networker -Rope in already established group directors from other companies or chapters. By no means is this list complete, but take it as a starting point, or as a routine checkup, for how to get the most out of your ERG. Engagement data comparing ERG members to non-ERG colleagues.

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Shifting Your Focus to Intent-Driven Leads

PureB2B

and third-party sources (cookies, traffic analytics software, media brokers, etc.). Intent-driven lead generation is the result of using intent data to supercharge the lead generation process. According to intent data statistics , 55% of sales leaders successfully increased conversions using intent data.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

On the list below, you''ll hear from former government scientists, cashiers, consultants, MTV interns, co-founders, and car salesmen (among other positions). I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?). What did they do there? I loved it.

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How to Personalize the Retail Experience with Marketing Data & Technology

Porch Group Media

In a report by McKinsey, 40 percent of respondents across four countries said they tried new brands or made purchases with a new retailer. A report by Signal and Econsultancy revealed that 81% of marketers exhibiting strong ROI are making good use of their first-party data. McKinsey ) This was especially prevalent in the U.S.,