Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. E-mail List Hygiene.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Historically purchased lists have had a bad reputation for quality. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year. Renting a B2B List.

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Deliverability Blunders & How They’re Solved

eDataSource

At eDataSource, we strive to help our clients learn proactive steps to avoid these situations in the first place, the KPI’s and warning signs to help raise the alarm when potential issues arise, and if/when you do find yourself on the wrong side of a major email blunder, how finding the right deliverability partner can help get you back on track. . We laughed, we cried, we pinky swore to clean our lists. List brokers we’re doing really good business there.