How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV


Here’s the nuclear winter scenario: The higher the number of calls to reach a prospect to determine who they are and any level of interest, the higher the failure rate. So, companies are now accepting 90%+ failure rates in their outbound call centers.

Deliverability Blunders & How They’re Solved


We laughed, we cried, we pinky swore to clean our lists. At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C).

PODCAST: Deep Dive Into Data


But then, do it in a size…and we believe it should be broken up in chunks where you can then iterate and optimize…so break it down at a level that you can run it, get a certain open rate, a get a certain engagement point, whatever that is for you, and then get a conversion to a lead or a sales opportunity and then come back and say, like, which variant of the messaging worked well, which day of the week, which step the process.