How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV
AUGUST 16, 2018
Here’s the nuclear winter scenario: The higher the number of calls to reach a prospect to determine who they are and any level of interest, the higher the failure rate. So, companies are now accepting 90%+ failure rates in their outbound call centers. Then they send more email to larger populations of leads, with declining open and click rates. I can remember 75% open rates and 15% click rates on email. List brokers vary wildly in quality.