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Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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FMG Wins “Marketing Automation” and “Social Media Leadership” Categories at the 2022 WealthManagement Industry Awards

FMG Suite

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

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Client Spotlight: Launch Revamps and Enhances Marketing Automation Solution for RealMassive

Launch Marketing

RealMassive is an Austin-based tech startup that connects tenants, investors, owners, properties and brokers in a modern, global commercial real estate (CRE) marketplace that is fueled by big data to provide an intuitive property list and search tools, digital marketing capabilities and real-time performance analytics.

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The Power of Marketing and Sales Intelligence

DiscoverOrg

Lead lists. For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. Sales intelligence.

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Blog Post Template

Outbound Engine

Those homeowners will be looking for brokers who can act as guides to an unfamiliar landscape, and they’ll need confidence that their broker is an expert at what they do. Start looking at your overall marketing plan for the year to get a handle on what your total time and effort is needed annually.

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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

Webbiquity

In many organizations, the process of managing creative design, mailing lists, production, and logistics still involves a series of costly, error-prone manual processes. Michael McCarthy wondered why direct mail couldn’t be produced with the efficiency of email marketing automation tools. So he did something about it.

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Why we care about performance marketing

Martech

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Globally, digital ad fraud will cost companies nearly $70 billion this year, with $23 billion lost by U.S.