Information without Innovation is Just Data: The Modern Guide to Business Intelligence
OCTOBER 29, 2019
In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. Before sales intelligence and data providers were common terms in the B2B space, there were list brokers and lead sellers— the questionable precursors to what companies like ZoomInfo have come to be today. . List brokers used dubious tactics to gather data and offered limited customization.