B2B data decay and list rental – buyer beware!
FEBRUARY 13, 2015
Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Simplistically, there are two sources of lists – internal and external. Internal lists are primarily customer or past lead lists. For this post we will focus on outside lists.