B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important.

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How to Run a Webinar: Promote the Webinar

Lead Liaison

Hire a list broker who can send out email (through their resources) to drive contacts to the same registration page. This is the sixth installment in the series How to Run a Webinar. You’ve figured out how marketing automation can help you with the entire process.

The Power of Marketing and Sales Intelligence

DiscoverOrg

Lead lists. For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. And that means more than the commoditized contact information that list brokers are always so happy to sell: name, rank, and serial number. Sales intelligence.

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Prospecting data accuracy

Biznology

Use a trusted list broker who has a thorough knowledge of the particular vendor’s file. . Good news: B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data. “It’s It’s pretty bad,” they’ll say. “It’s It’s a mess.”

How B2B Marketing is Changing in 2018

Where B2B Software Marketers Will Spend More This Year Two areas appeared on the both the “more spending” and “less spending” lists: AdWords. to rented or purchased lists, event marketing, and ABM. Similar to the overall list of tactics, content marketing, social. on both lists.

How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV

Integrate

Bottom line: companies are abusing marketing and call automation solutions and poor lists, creating a nuclear winter scenario for everyone. The list is at least 50% of the battle, usually more. List brokers vary wildly in quality.

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Renting a B2B List.

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4 Elements that drive B2B direct marketing results

Biznology

Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). Do You Know the Basics?

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. In this post, I’ve listed the major areas to focus on if you want to make your industrial e-mail marketing more relevant and productive. E-mail List Hygiene. Maintaining your list’s hygiene should be at the very top of every industrial e-mail marketer’s “To-do” list.

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Business Lessons From Mars

Smashmouth Marketing

Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many of you have seen my tagline "Market with Courage!"

Business Lessons From Mars

Smashmouth Marketing

Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many of you have seen my tagline "Market with Courage!"

Versium Guarantees Improved Conversion Rates With Its New, Automated Predictive List Builder Service

Versium

Harnessing the power of predictive analytics and Versium’s LifeData®, marketers can build highly targeted prospect lists for multichannel campaigns based on projected conversion rates. REDMOND, WA – March 15, 2016 – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced the Predictive List Builder, an extension of Versium’s predictive marketing suite of services.

PODCAST: Deep Dive Into Data

DealSignal

Oh, we used one of the systems that sales uses for data, I won’t name names, but, you know, we used one of those systems we pulled a list out of it or we bought a list from a list broker and now I just got a warning or got shut off from a marketing automation system and now, you know, I’ve had the worst experience I could have as a marketer. Confessions of a Marketer Podcast: Deep Dive Into Data. A Lively Q&A About Marketing Data on Confessions of a Marketer.