Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. And perhaps it’s because of that simplicity that very few LinkedIn ads, in my view as a dedicated ad watcher, take full advantage of the channel with either copy or imagery that are truly engaging.

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

Trending Sources

8 Powerful Tips for Going Viral on LinkedIn Pulse

Act-On

Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. LinkedIn Pulse is proving to be a valuable place to publish content, especially for B2B marketers.

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point.

Tips for boosting LinkedIn engagement

Biznology

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. While posts on Facebook garner more attention when you add a picture, the opposite is the same for LinkedIn.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads. All sales leads are not equal.

How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

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7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Master LinkedIn Pulse: 7 Tips for Success. How many visuals should your LinkedIn post contain?

29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?

How LinkedIn Company Pages Work Like Magic for B2B Marketers

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Microsoft’s acquisition of LinkedIn could mean we see sponsored ads inside Outlook. 4) Lookalike Audiences That Work For B2B.

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign. What LinkedIn changed In Groups.

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

We only want to use LinkedIn.” I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. On LinkedIn, it’s pretty much required.

How to optimize your LinkedIn profile

Biznology

One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. Because Google and LinkedIn play well together, your LinkedIn profile may rank ahead of your website when someone searches for your business or name online. And if your LinkedIn profile looks like a copy-and-paste of your resume?

4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile.

Why you need a strategic approach to your LinkedIn network

Biznology

Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many connections you have. How your LinkedIn network affects social media efforts.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Now, how do these topics relate back to driving demand for LinkedIn profile makeovers?

A guide to getting started on using hashtags on LinkedIn

Biznology

LinkedIn wants you to start using hashtags and I think it’s about time. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). How do hashtags work on LinkedIn?

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups.

5 Tips for Creating Shareable LinkedIn Posts

Contently

Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Media Social Featured LinkedIn

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?

Do LinkedIn Endorsements Drive You Crazy?

B2B Marketing Traction

Do you wonder how these endorsements get on your LinkedIn profile? Do you want to turn off LinkedIn endorsements altogether? It turns out that years after LinkedIn introduced the endorsement feature, it is still driving people crazy. LinkedIn

How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it.

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. How could B2B marketers improve upon their LinkedIn ad strategies (e.g.,

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

Remember LinkedIn for social media marketing

Biznology

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile.

Should businesses use LinkedIn groups or Slack for prospecting? Part 1

Biznology

If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be. As much as I had hoped that LinkedIn’s changes to groups would have a positive effect, not much has changed in the user experience.

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? LinkedIn marketing and social selling has become a volume play. I work with organizations like _ [prospect’s business] to make sure __ [goal].

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Optimize Your LinkedIn Profile With These 10 Key Elements.

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

What is the right number of LinkedIn recommendations on your profile? I curate my LinkedIn recommendations so it doesn’t dilute my reputation. I do believe that when it comes to LinkedIn recommendations, less is more. Now not only is that gig up, it will work against you.

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. linkedin. chrisbrogan.com.

30 LinkedIn Sales Triggers

Marketing Insider Group

GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. Social networks, like LinkedIn, are the # 1 influencer in the final stage of the purchase process. 30 LinkedIn Sales Triggers To Help You Achieve Social Selling Success.

How to Use LinkedIn for Lead Generation

Webbiquity

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. You have to know how to generate leads and work them. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. Guest post by Lexie Lu.

Top 3 LinkedIn profile mistakes that professionals make

Biznology

When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. However, despite the fact that a LinkedIn profile has now become part of the standard operating toolkit for professionals—especially for those in sales—the fact remains that in my observation, most professionals aren’t optimizing the value of their LinkedIn territory. Granted, some LinkedIn users guilty of this transgression aren’t being lazy (though admittedly, some are).