New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: and LinkedIn. What I mean by movement is that a person goes through both horizontal and vertical changes within a company. The aspect of the horizontal and vertical movement is pretty compelling. Vertical, horizontal, and then the other thing I’m thinking about is, okay, what do I do?

Content marketing workflow: Should we do native video on LinkedIn now?


LinkedIn finally joined all the other networks in allowing native video. Of course, I immediately wanted to give it a shot to see how easy it would be to upload video to LinkedIn. How to do video on LinkedIn. As is often the norm, LinkedIn is rolling out the feature in stages.

Trending Sources

Microsoft buys LinkedIn: the largest martech acquisition in history?


Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” of LinkedIn’s total revenue.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Across multiple clients, LinkedIn has consistently performed well. One thing that has stood out is the engagement of LinkedIn traffic. LinkedIn has tremendous B2B data for targeting advertising.

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Here is what does drive LinkedIn’s sharing counts: Twitter.

How to build a killer content team


Hot tip: Consider approaching freelancers who specialize in your vertical and ask if they’d be willing to work in-house. Do LinkedIn posts drive more traffic (and conversions)? Publish on LinkedIn more often. Do you want to crank up your content success to a Spinal Tap 11?

The Other Social Network

Paul Gillin

Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it.

LinkedIn Releases Offical Share Button


Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Head on over to LinkedIn to try out your share button today.

Launching your social campaign with guns blazing!


The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Join Linkedin Group.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title.

BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]


Powerhouse publishers such as The Huffington Post and The New York Times already have large, built-in audiences across a variety of verticals, but it's those publishers' level of engagement that's truly valuable. 1) The Huffington Post is the only publisher to make it into all five verticals.

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.”

Why a Square Logo is Better for Online Marketing

B2B Marketing Traction

Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. Facebook LinkedIn Marketing Implementation Social Media/Web 2.0

Mobile Myth Busting: How to Write Great Content for Mobile


It means thinking about how the vertical screen changes the way we write and structure content. Users would then scan the content’s left side vertically, forming the stem of the “F” However, this all went out the window with the introduction of mobile screens.

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Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. Influencers : hand-select 10 to 15 key influencers in your vertical and search them out on social networks.

7 not-quite-predictions for marketing technology in 2016


There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Most people suck at accurately predicting the future. I’m one of them.

3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram


Social platforms like Facebook and LinkedIn rely on the discovery through a “push” experience or mainly organic, passive discovery. On Facebook, vertical video is making a come-back because it fits so well within the mobile feed. 1), Square (1:1), Vertical (4:5).

Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses. Measurement Media Social Media Facebook LinkedIn twitter publishing Email 2.0 The Changes to Email Marketing will Not End with Facebook.

How Much Does A Lead Cost? [Infographic]

Marketing Insider Group

Madison Logic used their own database to compile the average cost per lead across several verticals, and the impact that lead filters can have on price. The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries.

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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the financial press. In that regard, other vertical industries may eventually point to hedge funds as examples of best practices in branding and marketing.

Is Account-Based Social Selling Right For Your Sales & Marketing Team?


They follow the company on LinkedIn and Twitter. Perhaps your sales team is working with buyers in specific verticals. They’re growing their LinkedIn connections and Twitter followers. Sales and marketing leaders within the B2B world are abuzz about account-based everything. From account-based marketing to account-based sales development to account-based social selling (ABSS), the excitement is palpable.

Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands

Crimson Marketing

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel.

18 Ways to Promote Your White Paper for Lead Generation


Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . Well, your firm has written and produced a white paper.

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50 Stats to Help You Choose The Right Social Networks for Your Brand

Modern B2B Marketing

LinkedIn. LinkedIn has 106 million monthly active users. LinkedIn. adults) use LinkedIn LinkedIn. 18% of LinkedIn users log on daily. 92% of B2B marketers leverage LinkedIn over all other social platforms.

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” There are many myths surrounding digital marketing solutions.

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Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Angela Lipscomb highlights the idea in her LinkedIn post that utlimately, every brand’s end goal is to evoke action- whether that’s downloaded content, visiting a webpage or considering your software. Key verticals (e.g.

Optimize Your Content for Inbound Marketing: Part 2


Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.

The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation

KoMarketing Associates

As content marketing continues to grow, the demand for talented employees who can work in this vertical is also increasing. The report also found that almost 100% of all respondents (94%) utilized LinkedIn to distribute content, which was also rated as the most effective B2B social platform.

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

LinkedIn Marketing. Vertical Measures. What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing?

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Funny Business: The Best Digital Marketing Humor, 2014 Edition


Dracula’s LinkedIn Profile by Social Media Today. This is actually a serious post from Celina Guerrero on how to optimize your LinkedIn profile, but it creatively uses Count Dracula’s LinkedIn account as an example. What are you laughing at?

Which Social Network Should You Advertise On?


1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. Unlike LinkedIn, it’s a very cost-effective option.

How Will 50 Billion Connected Devices Affect The Future of Marketing?

Marketing Insider Group

In 1997 I started working for a company that sold websites specialized for certain vertical markets. The best places to find me on the web are at my Online Marketing Blog , Check out my book “ Optimize ,” on Twitter , Google+ and LinkedIn. ———-.

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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Arnie Kuenn, CEO, Vertical Measures. Jason Miller, Group Manager, Content Marketing and Social Media, LinkedIn Marketing Solutions. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates.

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

Using three simple questions that you can use to structure your own campaigns, see how Stephen Bruner, Marketing Manager of Vertical Markets, Precor, detailed how the fitness equipment company successfully navigated an inbound strategy with a complex sale at Email Summit 2015. .

Twitter success demands both top influencers and everyone else


No matter how obscure, vertical, or arcane your material may be– there’s an audience for it. Internet Marketing Public Relations Social Media Marketing Abraham Harrison Cluetrain cluetrain manifesto Foursquare Klout linkedin social media Social network twitter YouTubeImage via CrunchBase.

Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions

Modern B2B Marketing

In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits. Author: Maya Nix Do you remember Farmville and Angry Birds?

Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

For a sign of the times, just look at the explosive growth of LinkedIn. As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. 3) You can target specific verticals or niches using online marketing. On Twitter and LinkedIn?

How to Become a Marketing Guru, in 8 Steps


Your comment is the only good thing on LinkedIn I’ve ever read.). Maybe you meditated for a year in the temples of Kathmandu and realized the future of humanity is vertically integrated CRM automation. Get a goofy hairstyle.

B2B Blogging Gets Publishing Discipline

Paul Gillin

All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. Results: “A near vertical rise in viewership,&# Alan says, and a high quality of interaction with visitors.

The 9 Internet Trend Charts From Mary Meeker That You Need To See

Marketing Insider Group

Vertical Viewing On Mobile Is A Thing Now. Also, vertical video ads, like on Snapchat, are completed 9X more than their horizontal counterparts.