Trending Sources

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” of LinkedIn’s total revenue.

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LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Across multiple clients, LinkedIn has consistently performed well. One thing that has stood out is the engagement of LinkedIn traffic. LinkedIn has tremendous B2B data for targeting advertising.

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Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Here is what does drive LinkedIn’s sharing counts: Twitter.

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What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. LinkedIn connections. LinkedIn connections. LinkedIn connections.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Focus marketing and sales resources within chosen vertical. B2B Marketing.

How to build a killer content team

Biznology

Hot tip: Consider approaching freelancers who specialize in your vertical and ask if they’d be willing to work in-house. Do LinkedIn posts drive more traffic (and conversions)? Publish on LinkedIn more often. Do you want to crank up your content success to a Spinal Tap 11?

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Influencer marketing should not be about collecting influencers

Biznology

LinkedIn and Twitter has made this even easier. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like.

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What is Social Media Marketing?

Biznology

For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications.

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The Other Social Network

Paul Gillin

Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Focus marketing and sales resources within chosen vertical. B2B Marketing.

Launching your social campaign with guns blazing!

Biznology

The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Join Linkedin Group.

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LinkedIn Releases Offical Share Button

Hubspot

Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Head on over to LinkedIn to try out your share button today.

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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title.

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BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]

Hubspot

Powerhouse publishers such as The Huffington Post and The New York Times already have large, built-in audiences across a variety of verticals, but it's those publishers' level of engagement that's truly valuable. 1) The Huffington Post is the only publisher to make it into all five verticals.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Focus marketing and sales resources within chosen vertical. B2B Marketing.

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.”

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Why a Square Logo is Better for Online Marketing

B2B Marketing Traction

Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. Facebook LinkedIn Marketing Implementation Social Media/Web 2.0

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Most people suck at accurately predicting the future. I’m one of them.

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Mobile Myth Busting: How to Write Great Content for Mobile

ScribbleLive

It means thinking about how the vertical screen changes the way we write and structure content. Users would then scan the content’s left side vertically, forming the stem of the “F” However, this all went out the window with the introduction of mobile screens.

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Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. Influencers : hand-select 10 to 15 key influencers in your vertical and search them out on social networks.

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Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses. Measurement Media Social Media Facebook LinkedIn twitter publishing Email 2.0 The Changes to Email Marketing will Not End with Facebook.

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How Much Does A Lead Cost? [Infographic]

B2B Marketing Insider

Madison Logic used their own database to compile the average cost per lead across several verticals, and the impact that lead filters can have on price. The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries.

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

LinkedIn Marketing. Vertical Measures. What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing?

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Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands

Crimson Marketing

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel.

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” There are many myths surrounding digital marketing solutions.

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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the financial press. In that regard, other vertical industries may eventually point to hedge funds as examples of best practices in branding and marketing.

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3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Secondarily, Slideshare, Pinterest, LinkedIn, and even a photo site like Flickr might provide legitimate platforms for rich content, depending on the nature of your business. Ryan Handley also focuses on marketing but is carving a niche in a vertical — insurance.

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The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation

KoMarketing Associates

As content marketing continues to grow, the demand for talented employees who can work in this vertical is also increasing. The report also found that almost 100% of all respondents (94%) utilized LinkedIn to distribute content, which was also rated as the most effective B2B social platform.

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Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

Dracula’s LinkedIn Profile by Social Media Today. This is actually a serious post from Celina Guerrero on how to optimize your LinkedIn profile, but it creatively uses Count Dracula’s LinkedIn account as an example. What are you laughing at?

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20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Arnie Kuenn, CEO, Vertical Measures. Jason Miller, Group Manager, Content Marketing and Social Media, LinkedIn Marketing Solutions. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates.

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How to Become a Marketing Guru, in 8 Steps

Contently

Your comment is the only good thing on LinkedIn I’ve ever read.). Maybe you meditated for a year in the temples of Kathmandu and realized the future of humanity is vertically integrated CRM automation. Get a goofy hairstyle.

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Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

Using three simple questions that you can use to structure your own campaigns, see how Stephen Bruner, Marketing Manager of Vertical Markets, Precor, detailed how the fitness equipment company successfully navigated an inbound strategy with a complex sale at Email Summit 2015. .

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . Well, your firm has written and produced a white paper.

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Twitter success demands both top influencers and everyone else

Biznology

No matter how obscure, vertical, or arcane your material may be– there’s an audience for it. Internet Marketing Public Relations Social Media Marketing Abraham Harrison Cluetrain cluetrain manifesto Foursquare Klout linkedin social media Social network twitter YouTubeImage via CrunchBase.

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Start Spying On Your PPC Competitors In 3 Quick Steps

EMagine B2B Blog

Try looking at auction insight reports , search results, and LinkedIn. If you’re like most B2B online marketing teams, you’ll need to divide the list by vertical. Do you know how much your competitors spend on paid search every month?

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Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

For a sign of the times, just look at the explosive growth of LinkedIn. As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. 3) You can target specific verticals or niches using online marketing. On Twitter and LinkedIn?

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Which Social Network Should You Advertise On?

Hubspot

1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. Unlike LinkedIn, it’s a very cost-effective option.

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Smart Salespeople: Power Network Map

Your Sales Management Guru

2) Bing/Google/LinkedIn/Jigsaw/Facebook search that person’s business relationships, personal involvements, and identify as much information as you can find. Do they fit your vertical focus? Smarter Salespeople: Power Network Map.

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Social Media Case Study: How I made $47 million from my B2B blog

grow - Practical Marketing Solutions

To do this the sales team first looked at available AT&T solutions that were best suited to the customer’s vertical market. To do this, we settled on leveraging two social sites that customers most likely frequented: Twitter and LinkedIn. By Sander Biehn, {grow} Community Member.

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