Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
Customer Experience Matrix
JUNE 13, 2016
billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.