Martech

FEBRUARY 24, 2022

Everyone responsible for communicating with and engaging audiences needs a baseline understanding of these new tools. AWE Academy Web AR Workshop: Learn how to produce successful marketing campaigns. AR is now a tool, not a toy. LinkedIn Learning: Augmented Reality Marketing with Cathy Hackl.

Planning 131

Planning Advertising Agencies Paid Search Agency Mobile Advertising 131

Contently

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Social media management tools, social listening tools, and website analytics are helpful here.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. Social media doesn’t replace your existing selling or relational tools. Instead, it is a different tool that helps leverage the selling skills and the relationship-building skills that one has already fostered in their career.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Vidyard

JANUARY 8, 2021

And if you need help getting your virtual event up and running, we’ve also included a list of tools for hosting and live-streaming virtual events. Based out of Europe, Thibaut Souyris at SalesLabs offers a wealth of online training tools, courses and downloadable sales training resources designed specifically for the tech industry.

Training 141

Training Top of Funnel Resources Work Management 141

B2B Marketing Exchange

JANUARY 12, 2024

Leverage platforms like LinkedIn to share your insights, contribute to industry publications, and speak at conferences. Embrace Continuous Learning In the dynamic world of B2B marketing, staying abreast of the latest trends, tools, and technologies is non-negotiable.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. Yet, I recognize incorporating new tools—some as new a few weeks or months ago—can be overwhelming and intimidating. 250,10% off for paid subscribers. Register here.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Brandpoint

MARCH 30, 2020

Are you currently using all the available tools to optimize and communicate your personal brand? Take time to assess how you’re currently using the tools at your disposal to ensure you stand out from the crowd. Instead, make use of tools like paid distribution and sponsored content to reach your exact audience.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Zoominfo

JANUARY 15, 2021

Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Strategic-IC

FEBRUARY 20, 2024

The next thing we did was a positioning workshop,” says Katrine. “We There are certain tools you need… and a great many nice-to-haves. Pixezl, like many organizations, is implementing AI tools into its workflow – and Katrine says it's been very important recently to talk to clients and prospects about using the technology.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

B2B Digital Marketer

MARCH 14, 2024

Bridging Strategy and Technology Gaps Navigating the Marketing Labyrinth In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. Pros and Cons Pros: Wide range of tools available for specific marketing functions.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Martech

JUNE 3, 2022

Interactive hands-on learning: To what extent is the learning experience interactive, and how much focus is given to learning actual tools, solving real industry problems, etc.? Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. Fees: $3195.

Course 107

Course Paid Content Marketing Analytics Tools Work Management 107

Hinge Marketing

MAY 8, 2015

Before diving into our suggestion on how LinkedIn can help achieve this, a quick comment on sociobiology will be useful: Going back as far as 100,000 years, tribal societies have used symbolic markings -- like beadwork, shell necklaces, body painting -- to mark off those who are part of the tribe (in-group) from those who aren’t (out-groups).

Linkedin 48

Linkedin SMB Ideal Customer Profiles Paid Search Agency 48

Onalytica B2B

NOVEMBER 1, 2017

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. She is a recognized leader in the areas of Social Branding and Social Selling by Google, LinkedIn and other industry standards. Many social media management tools ( Hootsuite , Digimind … ). ZOHO Product set.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Martech

OCTOBER 4, 2023

Marketing constantly changes with new tools, platforms, channels and tactics. You can host lunch-and-learns, give them access to training platforms like Udemy or LinkedIn Learning, or hire experts to deliver training workshops for your team. Think back to when you first hired each of your existing team members.

Paid Search Agency 119

Paid Search Agency Terms and Conditions Work Management Training 119

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Level: Beginner. Type: Course.

Social Media 115

Social Media Training Course Resources 115

Sprout Social

FEBRUARY 14, 2023

They happen when a dedicated team member—like Vizient’s Social Media Director, Elida Solis—gets equipped with the tools needed to power their strategy. For Vizient, that tool is Employee Advocacy by Sprout Social. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

Examples 90

Examples Zoominfo Work Management Webinar Metrics 90

Heinz Marketing

MAY 16, 2021

It’s funny how you find a favorite new tool sometimes. Recently for our weekly podcast, Sales Pipeline Radio , I needed to create a custom, branded “overlay” (essentially a transparent background) for StreamYard which is what we use to live stream to LinkedIn and YouTube every Thursday at 11:30am Pacific.

Template 74

Template Transparency Youtube Linkedin 74

Optinmonster

OCTOBER 31, 2023

” LinkedIn Ad Headline Examples: “Elevate Your Career: Exclusive Workshops Inside!” The OptinMonster headline analyzer tool can help you craft and evaluate your headlines. ” “Boost Your Skills: Top-Rated Courses Inside!” ” “Hurry! Last Chance to Avail This Exclusive Deal!”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

EveryoneSocial

FEBRUARY 10, 2023

Invest in professional development opportunities for employees, such as training, workshops, and certifications. Or allow employees to seek out their own education opportunities by providing access to LinkedIn Learning, Udemy, or another online learning provider. Just take a look at the stats: LinkedIn has more than 900 million users.

Social Media 98

Social Media Social Networks Customer Satisfaction Linkedin 98

Pam Didner

JULY 9, 2019

My leads tend to come from referrals, workshops and organic outreach from my website. For me, I decided to use LinkedIn Sales Navigator and InMail, since many of my B2B prospects are on LinkedIn. Sean Anthony found me via virtual cold call (InMail) on LinkedIn. Change my new headline, tagline, LinkedIn profile.

Cold Calling 47

Cold Calling Ideal Customer Profiles Linkedin Account Based Marketing 47

Pam Didner

SEPTEMBER 8, 2021

This assessment is one of the tools they utilize to help them decide which startups to invest in and how they can help startups create a solid marketing group. Once you have your marketing plan, you need to hire the right talent, set up processes, and source tools and tech. It’s complimentary!

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

SmartBug Media

JANUARY 5, 2024

AI tools can analyze case studies for key insights to call out—especially when results are more qualitative than quantitative—and recommend what to highlight in lead nurture emails to promote the content. By assessing the contents of your email, AI tools can segment campaigns to align to your audiences and optimize elements such as send time.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Contently

SEPTEMBER 18, 2017

As of today, 40,427 people have the title of content strategist on LinkedIn. This week, I’m focused on two key tasks: completing a set of strategy proposals and preparing to launch a new content strategy workshop. I discuss my goals for the new workshop launch and let the team know how they can help.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

Biznology

FEBRUARY 25, 2019

Here are a few tools and tips to stay ahead of the curve: Social Media: There are now nearly three billion people around the globe using social media platforms like LinkedIn and Facebook for enhancing their business relations. All the above mentioned level-ups are only possible if you stay a step ahead and revolutionize your business.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Buzz Marketing for Technology

OCTOBER 6, 2008

WEEK 1: Introduction to LinkedIn. LinkedIn is primarily a professional network, designed to facilitate linkages between people who are wanting to connect for work-related purposes. Because LinkedIn is designed for professional networking, thereâ??s Also see what other learning professionals are saying about LinkedIn.

Linkedin 100

Linkedin Ning Screencast Social Networks 100

Biznology

FEBRUARY 24, 2014

Here are 11 tips and tools to jump-start your SEO. FIND SEARCH VOLUME FOR KEYWORDS: Now that you know the keywords that matter, use a tool like the Google Keyword Planner , WordSteam or Wordtracker to get search volume for specific keywords. Did these tips and tools help you see how to jump-start your SEO?

SEO 80

SEO Tools Tips Long Tail Marketing 80

Onalytica B2B

MAY 29, 2018

I recently had the honor of holding a private workshop in Dubai on data strategy for a group of C-level executives from a micro-lending institution in Uganda. I’ve gone to LinkedIn Carpinteria studio to author data science courses for them. these are all just tools to achieve a strategic end. I’m grateful!

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Vidyard

JANUARY 8, 2021

And if you need help getting your virtual event up and running, we’ve also included a list of tools for hosting and live-streaming virtual events. SalesLabs offers a free downloadable LinkedIn outreach sequence, online workshops (both live-streamed and on-demand) as well as comprehensive coaching options.

Training 74

Training Top of Funnel Resources Work Management 74

Marketing Insider Group

JULY 28, 2015

You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. Your LinkedIn and Twitter profiles are your new calling cards. Your tweets and LinkedIn posts are your new networking and brand-building tools.

Resources 100

Resources Personalization Brand Identity Branding 100

Zoominfo

JUNE 12, 2019

Through speaking engagements, customer training, and of course, social content, Koka spreads his expertise on using social media platforms like LinkedIn and Twitter as a business tool. From prospecting to nurturing, to closing a deal, Koka believes social can help reps to achieve their most vital sales goals. Twitter Followers: 66.6k.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Oktopost

MARCH 1, 2021

Well, consider today your lucky day because Spotler UK ‘s Senior Marketing Executive, Richard Wall, joined me on a social media workshop to explain everything you need to know so far about the Clubhouse app and what’s in it for B2B Brands in this quick on-demand conversation. What is Clubhouse? Brand Building. Internal Teams. Standing Out.

Brand Identity 118

Brand Identity Branding B2B Conference 118

Marketing Insider Group

OCTOBER 21, 2019

Traditional keyword research using Google’s Keyword Planner , or other free or paid keyword research tools, is always a good place to start. Maybe you can answer it with an article and go into greater detail in a presentation or workshop at your event. Then you can provide value and market your event at the same time.

Event Marketing 202

Event Marketing Marketing & Strategy Marketing Strategy Planning 202

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. We also shared four takeaways from the workshop to encourage people to attend the next session: View this post on Instagram A post shared by Sprout Social (@sproutsocial) 4.

Campaigns 89

Campaigns Work Management Content Transparency 89

Tomorrow People

AUGUST 21, 2012

Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Would you like to improve your inbound marketing skills at a hands-on workshop taught by some of the world’s leading experts ? How to reinvigorate your use of LinkedIn, YouTube, Twitter and Facebook.

Conference 120

Conference Marketing & Strategy Inbound Marketing Landing Pages 120

SmartBug Media

MAY 20, 2020

LinkedIn posts. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Don’t forget to also post about the event on LinkedIn Groups that have audiences who will find the content useful. trade show or workshop , print a few fliers about the webinar and hand them out. Internal experts. Across webinars.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Vidyard

JANUARY 8, 2021

And if you need help getting your virtual event up and running, we’ve also included a list of tools for hosting and live-streaming virtual events. SalesLabs offers a free downloadable LinkedIn outreach sequence, online workshops (both live-streamed and on-demand) as well as comprehensive coaching options.

Training 65

Training Top of Funnel Resources Work Management 65

The Marketing Blender

MARCH 15, 2021

All the platforms have gone pay-to-play, but now that means you have the tools to tune in with the audience you are selling to. The specific geographic location, job title, age, interests, all can be specified in the platform’s ad audience tools. If you have services to sell to businesses, LinkedIn may be your best bet.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126