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Production-Marketing-Sales: Alignment 4.0

Exo B2B

SQL/SQO: Sales Qualified Lead-Opportunity: The SAL has reached the “closing” stage. CRM: The indispensable CRM that will allow you to follow the evolution of the prospect in MQL/SAL/SQL/Clients and preferably, one that is compatible with LinkedIn Sales Navigator. Communication: Tools for inter-team collaboration.