Launch Marketing

NOVEMBER 15, 2023

The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms. Instagram Is a Powerful Tool for B2B While Facebook and LinkedIn ranked as the two most popular social media platforms among B2B marketers, Instagram should not be disregarded.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? LinkedIn vs. Facebook for B2B marketing. Key differences. Lead quality.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

KEO Marketing

AUGUST 21, 2015

We have discussed the benefits and tools LinkedIn can offer to business-to-business marketers here numerous times in the past, particularly in light of the platform’s recent emphasis on the B2B sector. But one very useful LinkedIn tool that is often overlooked by marketers is LinkedIn Groups.

Linkedin 48

Linkedin B2B Marketing Tools Paid Search Agency 48

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity. What if you could see opportunities arise with your prospects before they go public?

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Hubspot

JUNE 11, 2020

A strategy is only as good as its tools. The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Martech

DECEMBER 19, 2023

A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices. A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools. Early response. Company response.

Paid Search Agency 111

Paid Search Agency Advertising Agencies Conversion Ads 111

DivvyHQ

NOVEMBER 7, 2018

When it comes to eating, we have a vast number of delicious options at our (sauce-stained) fingertips, so we’re always keeping an eye out for “Best Of” lists where readers choose their favorite spots. The tool has become indispensable for results-focused marketers everywhere. Friends in High Places. A for Analytics.

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

Valasys

OCTOBER 10, 2022

In such predicaments, SEO tools get in the picture. In former times, traditional SEO tools took hours and days of keyword research. 5 free AI SEO tools for SEO enhancement. With AI accelerating the whole process, one might end up paying a huge amount of money to use SEO tools that help in speeding the whole process.

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tools 52

LeadsRX

NOVEMBER 9, 2021

This new LeadsRx capability is available now to provide support for national television spot logs that take into consideration the complexities of national advertising. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #. LeadsRx foundational technology is our unique Universal Pixel that has collected more than 2.0

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Martech Advisor

JANUARY 21, 2020

If you’re looking to implement structured data on your website, be sure to check out these five structured data testing tools for 2020. Structured data testing tools help you check the structured data code for errors before you implement them on your website. Google’s Structured Data Testing Tool. SEO SiteCheckup.

Tools 81

Tools Best Practices Paid Search Agency Validation 81

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? LinkedIn vs. Facebook for B2B marketing. Key differences. Lead quality.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Martech

FEBRUARY 20, 2024

These pieces can also be published on your business’s website, or shared on LinkedIn or in other online communities related to your industry. Tools like Midjourney can help in creative visual assets to accompany articles. Tools like Midjourney can help in creative visual assets to accompany articles.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Top Rank Marketing

DECEMBER 1, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. MarketingProfs ON THE LIGHTER SIDE: A lighthearted look at “Word-of-Mouth Marketing” by Marketoonist Tom Fishburne — Marketoonist Why Are We Still Doing What Simon Says?

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

A Better Jones

JUNE 17, 2019

Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants. The old guard marketing tactics of TV spots, radio ads, and billboards are still profitable and effective - when done correctly - because they are processes marketers mapped and mastered more than half a century ago.

Social Media 71

Social Media Tools Media Work Management 71

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. It’s happened to me many times, which is why I now use Pocket to save all my articles (with the click of a button) in one spot. Tools for Writing.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Anyword

SEPTEMBER 29, 2021

AI Copywriting Tools. So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). Programmatic Advertising. The Easy Way to Ease into AI.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. You can use short-form video content across LinkedIn, Instagram, X, and Facebook. Social media has revolutionized B2B marketing.

Social Media 117

Social Media Trends Media B2B 117

Hubspot

JUNE 26, 2019

Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. Many of these tools fall into the categories of general PPC management, bid management, or reporting. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Bluetext

SEPTEMBER 28, 2021

You can even go as far as creating a business account, making use of advertising tools and analytics offered. Channels like LinkedIn are optimal for those whose customers are heavy desktop users. . With LinkedIn, you can promote your business all while positioning yourself as an industry leader and recruiting top talent.

Social Media 26

Social Media Media B2B Thought Leadership Advertising Mediums 26

Oktopost

SEPTEMBER 28, 2023

Your combined efforts with marketing have attracted leads, ultimately leading them to leave their contact information on a gated asset and find a comfortable spot in your CRM. Close More Sales Deals with Social Media Social media and sales go hand in hand, and when used correctly, it’s a powerful tool for lead conversion.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Marketing Insider Group

FEBRUARY 6, 2023

Research by LinkedIn showcased a huge increase in the volume of so-called thought leadership content during the pandemic that mostly failed to deliver tangible value. Dresner’s concept of the “data leader” is spot-on and data leadership spans all functional areas with data literacy (and programs) and leadership key success factors.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

DealSignal

APRIL 11, 2022

2-Why Sales Prospecting Is Key in 20223-Challenges of Sales Prospecting4-Top Sales Prospecting Techniques5-The Best Sales Tools for Prospecting6-How to Scale Sales Outreach Without Draining Resources. On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Martech

DECEMBER 4, 2023

Dig deeper: 15 cutting-edge tools every B2B marketer should know 2. Use heat mapping and behavior analytics tools like Microsoft Clarity to help identify any opportunities for improvement. the tactic positively impacts revenue or leads). A strategic content approach helps build lasting connections with your audience.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Oktopost

SEPTEMBER 12, 2023

Third-party data providers help you identify potential opportunities that are in your blind spots. Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions. This is where the fun stuff comes in: social media.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

SalesGrape

OCTOBER 11, 2023

Initially seen as an intrusive and annoying sales tactic, it has transformed into a valuable tool for B2B marketers. Example: A software company looking to sell its project management tool can use data analysis tools to identify companies with multiple ongoing projects but lacking efficient project management systems.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Every platform has tools to help marketers. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. This should be included in the marketing report mentioned above, but you can also spot trends just by watching the market.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. The right tool will show you what resonates with your audience. Why do you need a LinkedIn analytics tool?

Linkedin 108

Linkedin Analytics Budget Programs Top of Funnel 108

Zoominfo

JULY 2, 2021

You sit at your desk on a warm summer day, browsing LinkedIn for the umpteenth time. The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy. Then you see it: Sarah’s profile. Sarah lives in southern Minnesota.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Zoominfo

JULY 2, 2021

You sit at your desk on a warm summer day, browsing LinkedIn for the umpteenth time. The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy. Then you see it: Sarah’s profile. Sarah lives in southern Minnesota. Invest in a B2B intelligence platform.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Acquisitions Social Media 130

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. My job was to help develop and deploy social tools to interact with fans and consumers. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.”

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Convert

MARCH 30, 2023

Was this sunset a Machiavellian plot at Google to help users understand just how easy they had it with a free tool that functioned quite well? Craig is unavailable for comments … but here’s what he shared on LinkedIn! Also, we do spot the ability to do multi-page tests. One that plays nice with other A/B testing tools too.

Optimization 94

Optimization Google API Opt-out 94

Webbiquity

JANUARY 23, 2024

You may want to use online spreadsheet tools to easily track and organize your keywords. We recommend using a reliable social media monitoring tool with real-time brand mention tracking to avoid this. We recommend using a reliable social media monitoring tool with real-time brand mention tracking to avoid this.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Biznology

APRIL 6, 2022

This means they don’t really know the right questions to ask or how to spot a poser versus someone who is actually an expert. Ask if the agency is helping with strategy, listening, analytics and reporting, tool management, etc. Most of the tools today don’t make you code in Boolean (the old ones did!)

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130