Oktopost

AUGUST 15, 2022

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Let’s take a look at the history of social media.

Social Media 174

Social Media Media Paid Search Agency Social Marketing 174

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Media Tools Lead Scoring 98

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. LinkedIn was launched in 2003 and had reached one million users by August 2004. Many brands struggled with social media early on. YouTube got started in 2005.

B2B Marketing 336

B2B Marketing Social Media Social Marketing Planning 336

Sprout Social

SEPTEMBER 28, 2023

Struggling to stay on top of your LinkedIn marketing efforts? Building your brand’s presence on LinkedIn takes a lot of work as it involves posting high-quality content consistently. That’s where LinkedIn automation tools come in, helping you streamline your efforts and get more out of your LinkedIn strategy.

Linkedin 101

Linkedin Automation Tools Top of Funnel 101

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why?

Linkedin 72

Linkedin Planning Analytics Top of Funnel 72

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Social Media 129

Social Media Media Ideal Customer Profiles Analytics 129

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Hashtags are an easy way to do just that. What exactly are hashtags? How do hashtags work on LinkedIn?

Linkedin 137

Linkedin Cross-Selling Search Marketing Social Media 137

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

Copywriting 119

Copywriting Social Media Media Practices 119

Buffer

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kinds of content should you be posting to LinkedIn? How many hashtags should you be using?

Linkedin 125

Linkedin Webinar Metrics Network Marketing Conversion 125

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. What can social media scheduling tools do?

Social Media 133

Social Media Social Marketing Planning Enterprise Management 133

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire. How to Use Hashtags on Twitter.

Linkedin 134

Linkedin Twitter Facebook Social Media 134

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. In this article, we break down everything you need to know to hashtag with confidence.

Effectiveness 114

Effectiveness Social Media Paid Search Agency Social Marketing 114

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. More importantly, you need to know the ideal character count for social media posts. Instagram Hashtags. Maximum Instagram hashtag limit. Tweet character count.

Social Media 144

Social Media Media Paid Search Agency Ideal Customer Profiles 144

BOP Design

APRIL 26, 2022

In the social media world, creating a campaign for B2B brands can be a challenge. Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. LinkedIn Marketing Solutions. Read more: Should My Company Use Social Media? QuickBooks.

Social Media 96

Social Media B2B Campaigns Work Management 96

Single Grain

JULY 24, 2023

If you’re looking for quick tidbits on generally well-performing strategies for an array of social media platforms, you needn’t search any further. Welcome to our micro guide on social media marketing strategies for every major platform! This helps to boost the reach of your LinkedIn post.

Social Media 98

Social Media Social Marketing Marketing Strategy Marketing & Strategy 98

Biznology

JUNE 28, 2017

Using hashtags on LinkedIn is one of those trends, and here’s how you can use them to your advantage. Weave hashtags into your LinkedIn profile, especially your summary and/or headline. The easiest way to make this change is to turn the keywords in your LinkedIn summary into hashtags.

Linkedin 140

Linkedin Effectiveness Keywords Thought Leadership 140

TrustRadius Marketing

JULY 25, 2022

Building a solid social media presence is the fastest and cheapest way for small business owners to increase brand engagement, boost revenue, and grow at scale. Social media has always helped people stay connected. Over 75% of consumers have purchased at least one product they’ve seen on social media profiles. .

Social Media 98

Social Media Paid Content Small Business Marketing Analytics 98

Circle Studio

OCTOBER 31, 2019

While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. When you use hashtags, anyone who follows or searches for that hashtag can see and interact with the posts you’ve tagged. Find your niche.

Social Media 68

Social Media B2B Marketing Social Marketing B2B 68

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 144

Social Media Media Tools Lead Scoring 144

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Work Management 145

Biznology

APRIL 28, 2021

By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. Here’s the big takeaway: If you still think you have one big single audience on social media, you are doing social media like it’s 2010. Organically.

Social Media 104

Social Media Media Marketing & Strategy Social Marketing 104

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Marketing Automation Services 188

Marketing Automation Services Social Media Social Marketing Planning 188

Anyword

SEPTEMBER 9, 2022

With social media, it’s all about kick starting the conversation. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. And the key to success on social media? Social Media In Numbers.

Social Media 98

Social Media Media Conversion Tips 98

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. of LinkedIn users while only 2.9%

Paid Content 137

Paid Content Linkedin Statistics Planning 137

Heinz Marketing

JUNE 2, 2022

In my previous posts I wrote about the criteria to consider before choosing a social media platform. It’s best to ‘master the art’ of 1-2 social platforms before adding more into your strategy. When posting links remember to keep it short, use relevant hashtags, and make the call-to-action clear. Who is using Twitter?

Social Media 99

Social Media Media Youtube Business 99

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Social Media 88

Social Media Enterprise Management Work Management Marketing Management 88

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. If you’re looking for the latest stats on all things LinkedIn, you’re in the right place. adults are on LinkedIn.

B2B Marketing 98

B2B Marketing Linkedin Planning Statistics 98

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

Social Media 52

Social Media Trends Media Planning 52

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 139

Paid Content Paid Social Agency Social Media B2B 139

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

Social Media 116

Social Media Analytics Media Work Management 116

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Paid Content 98

Paid Content Social Media Advertisements Advertising 98

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort.

Linkedin 86

Linkedin Webinar Metrics Social Media Ideal Customer Profiles 86

Sprout Social

JUNE 28, 2021

Oversharing and spamming on social media. These are social media etiquettes we all know (but sometimes fail to follow). Personal accounts aside, businesses also should maintain certain etiquette in their social media presence. Why is social media etiquette important?

Social Media 120

Social Media Media Business Brand Identity 120

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

Social Media 65

Social Media Social Marketing Event Marketing Planning 65

Launch Marketing

DECEMBER 1, 2021

Social media has established itself as a crucial component in B2B marketing strategies. What matters is focusing on your team’s social media strategy , narrowing in on what works best for your organization. But, understanding how your competitors are navigating social media also plays a factor.

Social Media 107

Social Media Analysis Media B2B Marketing 107

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy.

Paid Content 73

Paid Content Social Media Advertising Agencies Advertisements 73

Sprout Social

FEBRUARY 22, 2023

Social media isn’t just a digital billboard for your brand: It’s a portal to direct connection with your ideal customers and a pathway to powerful insights. From customer care to research to recruitment efforts, the impact of social media extends to every aspect of your business.

Social Media 125

Social Media Media Top of Funnel Enterprise Management 125