• HUBSPOT  |  WEDNESDAY, APRIL 19, 2017
    [Linkedin, Signature] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    We also gave each speaker their own unique tracking URL ( learn how to do it using HubSpot software) to use in promotional materials. Posts in relevant LinkedIn and Slack groups. Links to the event in sales reps' email signatures. When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Linkedin, Signature] Multi-Touch Attribution, A Full User Debrief
    The UTM tracking code following the URL would include the platform (twitter), the campaign (persona, offer, funnel stage, etc.), When a first-timer arrives on a company site, the site “cookies” them by assigning their digital signature with a sort of tracking beacon. Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.) Multi-touch attribution is a martech function of an advanced attribution solution.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Linkedin, Signature] The 15 Guidelines That Will Unfreeze Your Cold Emails
    There’s plenty of time to introduce yourself and your company in the signature. When and if they want to know more about you, they can check your URL. 11 Shorten Up That Signature. – Your LinkedIn profile. Why are you so frustrated by sending cold outreach emails? “Because it’s really hard!”, ”, you protest.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Linkedin, Signature] Promoting Your Content: You’ve written great content, now make sure people see it!
    If you’ve reached out to an expert or obtained a quote from someone, make sure you email them (either the URL or the entire post) and encourage them to share it, too. Also, you can even add a link to your blog in your email signature block. The most often used channels for B2B are your company’s LinkedIn, Twitter, Facebook pages. Join us on LinkedIn for more insights and resources on content marketing. You have a well-crafted blog post that is ready to go.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Linkedin, Signature] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    3) Include a link to your sign-up form in every personal email signature. 40) Create a video about your business, adding a URL to your opt-in form and posting it on YouTube. 49) Publish links to your opt-in page on your LinkedIn company page and/or in relevant discussions on LinkedIn. If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Linkedin, Signature] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    3) Include a link to your sign-up form in every personal email signature. 40) Create a video about your business, adding a URL to your opt-in form and posting it on YouTube. 49) Publish links to your opt-in page on your LinkedIn company page and/or in relevant discussions on LinkedIn. If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free.
  • ACT-ON  |  FRIDAY, OCTOBER 23, 2015
    [Linkedin, Signature] Make a Blockbuster: 8 Tips to Promote Your Webinar
    Share regularly on LinkedIn, Twitter, Google+, and Facebook in the three weeks leading up to the event. If it’s appropriate in your company culture, ask sales to add a line to their email signatures that promotes your event, including a link to register. Use trackable URLs for each channel, so as registration progresses you can determine which channels deliver the most (or best) registrants. What if you gave a party and no one came?
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Linkedin, Signature] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Another critical platform for visibility is LinkedIn. According to our research , when prospective clients turn to social media for a professional services firm and specific expertise, 70% tune in on LinkedIn. LinkedIn now makes this easier.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Linkedin, Signature] How to Use LinkedIn to Generate Leads
    Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Linkedin, Signature] How I Easily Got 25% More Views on My LinkedIn Profile
    Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., LinkedIn Search, People Similar to You) and keywords (e.g., This entire process took only a few minutes -- again, thanks to LinkedIn’s remarkable work in data science.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Linkedin, Signature] 10 Fresh Ways to Get Better Results From Your Blog Posts
    1) Add a teaser to your email signature. Adding your most recent blog post to your email signature is one clever way it can support your marketing. You can create a dynamic email signature using a freemium tool called WiseStamp , which can show the title of your most recent blog post and updates automatically as you publish new posts. 2) Shorten your post''s URL and use it to link to your post on social networks. 6) Syndicate your post on LinkedIn and other websites.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Linkedin, Signature] Unique Ways to Build Your Email List
    As an easy solution, you can simply include a link (if it’s too long, use a URL shortener like Bit.ly ) to your sign up form on all of your printed receipts. At the end of every video you create, include a slide at the beginning and/or end that contains a URL to your sign up form. Email signature – Think about how many emails you send on a daily basis, and how many different people you interact with in those emails.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Linkedin, Signature] How to Get More People to Register for Your Next Event
    Social is much more effective when you use images, so as mentioned above, you should create striking images to use on networks like Facebook, Twitter, LinkedIn, and Pinterest, instead of just posting a link to your signup page accompanied by a generic message. Make sure you also create tracking URLs for each channel you post a CTA on so you can track where the most traffic came from -- then, you can spend more resources on those places in future.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Linkedin, Signature] 20 Expert LinkedIn Guides
    LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 6, 2013
    [Linkedin, Signature] 5 Ways to Promote Your Webinar
    Use different URLs for each channel, so after the event you can track which channels delivered the most (or best) registrants. Ask people in your organization to add a line to their email signatures that promotes your event, including a link to register. Set up event pages on sites such as Facebook and LinkedIn, and promote the webinar on Twitter and on your organization’s blog. Ask your presenters to promote the social media URLs you create.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 21, 2013
    [Linkedin, Signature] Five proven ways to get more people to read your blog
    Activate LinkedIn groups. million LinkedIn groups for every region and topic imaginable Find some that are relevant to you. When you see an interesting question in a LinkedIn group, answer by creating a blog post. Promote your blog URL everywhere you have you email address like business cards, PowerPoint slides, newsletters, email signatures, correspondence. Activate LinkedIn groups.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Linkedin, Signature] How to Create an Amazing Content Resource Center
    I love how the visual design, incorporating their signature robot, conveys personality to the brand. Guided by sites such as LinkedIn Today, Mashable, and the Chrome Web Store, we created a set of tiles that inspire the visitor to browse and explore; moving the mouse over any tile gives a deeper description as well as social sharing links and counts. by Jon Miller Creating great content is only part of the content marketer’s challenge.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin, Signature] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Sales Emails This is the ability to personalize “from addresses” and signatures on behalf of individual sales reps, so that automated emails appear to come from the specific sales owner. Social Listening and Tracking Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities, and use those social insights to segment prospects, trigger campaigns, change lead scores, and so on.
  • MLT CREATIVE  |  MONDAY, NOVEMBER 7, 2011
    [Linkedin, Signature] LinkedIn Company Page Checklist for B2B Marketing
    Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page. Assign Admins - LinkedIn wants to know who will administer your company page. Need help with your LinkedIn Company Page?
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin, Signature] 12 Important Places You're Forgetting to Add Calls-to-Action
    While Twitter backgrounds aren't clickable, you can include a short URL in your background design. On Your LinkedIn Company Page and in LinkedIn Answers: When answering questions related to your industry via LinkedIn Answers, includes text CTAs for downloadable content like webinars and ebooks when applicable. Why not add CTAs for your offers to the products tab on your LinkedIn Company Page, too? In Your Email Signature: Every little effort helps.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Linkedin, Signature] How to Squeeze More Lead Gen Juice From Your Social Presence
    The next time you tweet a link, post a message on Facebook or LinkedIn, or upload a video to your YouTube channel, consider the following 10 tactics to make sure you're squeezing out as much lead gen juice as possible from your social media strategy. Add social media follow buttons to various pages of your website, your blog, your personal email signatures, and your email marketing messages so people know where else to find you. Participate in LinkedIn Answers.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Linkedin, Signature] How to Promote an Event with Social Media
    Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Link to the event page from your e-mail signature line. Create short-code URLs using a service like Bit.ly. Special discount if you use this URL [link] ). Link to your landing page using a custom URL. Post a description and link in relevant groups on LinkedIn. Promote a newsletter sign-up page on Twitter, Facebook and LinkedIn.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Linkedin, Signature] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Find out if the username or vanity URL you want is still available across dozens of social sites? A slick tool with free and fee-based options for creating graphical email signatures, adding interactive buttons and even tracking click-throughs from the different elements of your email signature. Share this on LinkedIn.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [Linkedin, Signature] Best Web Presence Optimization Guides and Tips of 2010
    20 Common LinkedIn Mistakes Online Job Seekers Make by New Grad Life. Though aimed at job seekers, this post provides an excellent checklist for anyone on LinkedIn to review. Among the common mistakes to avoid: not creating a personalized public profile URL, not making your headline (and profile summary, and specialties) searchable by including key search words, not proofreading your profile for typos and grammatical errors (ouch!), Share this on LinkedIn.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 17, 2010
    [Linkedin, Signature] 4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
    LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. What’s even more awesome is that you can get high-quality traffic to your blog from LinkedIn Answers , and get some really qualified leads as well. Create a Standard Signature for your Answers.
  • MLT CREATIVE  |  WEDNESDAY, OCTOBER 27, 2010
    [Linkedin, Signature] 10 Tactics for Phenomenal B2B Webinar Registrations
    LinkedIn status updates, group announcements and event invitations. Event announcements on all of the firm’s Outlook email signatures. Each marketing tactic had a unique URL (or source code) that the registration system tracked. View our latest on-demand webinars: Get your B2B LinkedIn Toolkit.
  • HUBSPOT  |  TUESDAY, OCTOBER 12, 2010
    [Linkedin, Signature] 9 Awesome Ways to Market a Business Blog
    Include Your Blog in Traditional Communications - Is your blog URL on your business card? How about your email signature? Get Active in Online Communities - An online community could be a LinkedIn group or a more traditional online forum. We are all impatient. We like instant gratification, and when it comes to blogging, these emotions are no different. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 5, 2010
    [Linkedin, Signature] Top 56 B2B Marketing Posts for September 2010
    Include the blog URL in your email signature. LinkedIn for Lead Generation - Client Bridge , September 18, 2010 LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals.
  • WRITING ON THE WEB  |  TUESDAY, JULY 20, 2010
    [Linkedin, Signature] Top 100 Women Creating Online Income Streams
    Book or signature product. Share this on LinkedIn. phurl_urls' doesn't exist&source=shareaholic" rel="nofollow" class="external" title="Tweet This!">Tweet Thank you Milana Leshinsky. You’ve been an inspiration to me for the last few years. And now this comes as a special honor, to be included on your list of Top 100 Multiple Income Streams Women.
  • MLT CREATIVE  |  WEDNESDAY, MAY 26, 2010
    [Linkedin, Signature] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts. Use LinkedIn to help sell product, expand your networks, grow your business and gain free publicity. Request LinkedIn recommendation from happy customers willing to provide testimonials.
  • WEBBIQUITY  |  TUESDAY, MAY 4, 2010
    [Linkedin, Signature] How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity
    Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc.
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 3, 2009
    [Linkedin, Signature] Tricking MS Outlook To Get Embedded Signature Links
    Things like: does your signature line include links to things like Twitter or LinkedIn or Facebook? If you run MS Office ‘07, the hyperlinked signature option is functional; If you’re like I was and “stuck&# w/an earlier OS version, I needed a workaround. He included in his signature block, three embedded hotlinks to his Twitter account, LinkedIn profile and his blog. Open a MS Word doc and type in the signature block you want to create.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 15, 2009
    [Linkedin, Signature] How NOT to pitch a blog | Online Marketing Blog
    Use Yahoo Site Explorer - Whois lookup of the domain name owner - Look up the blog in Technorati, sometimes the profile shows the blog owner’s real name - Search Google, Google blog search or Technorati for the blog name or url. Please have a look at our blog comment policy about “signatures&#. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 3, 2008
    [Linkedin, Signature] LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
    LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. Export LinkedIn Contacts. Remove LinkedIn Contacts. Change Your LinkedIn URL.