Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. And perhaps it’s because of that simplicity that very few LinkedIn ads, in my view as a dedicated ad watcher, take full advantage of the channel with either copy or imagery that are truly engaging.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Salesforce.com.

Trending Sources

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com.

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising. Done correctly, integration of LinkedIn with Dynamics CRM could provide a major boost to that product’s utility while creating a new barrier to competition.

LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here


Today, Microsoft announced its intent to acquire LinkedIn for $26.2B — Satya Nadella’s biggest deal ever and maybe the largest technology acquisition in history. With LinkedIn, Microsoft has the customer master that is constantly updated and refreshed by 433 million professionals. The post LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here appeared first on Radius. A-Featured B2B Marketing acquisition linkedin microsoft

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing


The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell.

Dreamforce 2011: Salesforce.com Talks Platforms #DF11

Modern Marketing

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. Salesforce.com announced that Heroku for the Enterprise packages were now available.


Top tools to keep your contacts in order. in theory


LinkedIn. LinkedIn is an island. LinkedIn’s being a dick. I mean, LinkedIn is ground zero for sales, for selling, for hiring, and for getting hired. It looks like there an app for connecting LinkedIn and Salesforce.

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Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

Question: does advertising on LinkedIn “count” as social media, or should it really be viewed as another advertising channel, i.e. Social PPC ? (I’d

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Initial Reaction to a LinkedIn CRM Poll

Sales Intelligence View

I responded to a poll on LinkedIn asking “What is your primary Client Relationship Management (CRM) software that you use?&# I’ve been focusing a bit more on LinkedIn for sales people lately since it is the primary social network for companies and professionals. linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales Sales Data Sales Intelligence sales prospecting Salesforce salesforce.com salesview sCRM

Gamification of the Sales Process

Sales Intelligence View

facebook gamification jigsaw linkedin Microsoft Dynamics netsuite oracle rainmaker Sales Sales Data Sales Intelligence sales process sales productivity salesforce.com Social CRM social media SugarCRM twitter unlocked winnerWhat is Gamification?

Have No Fear: Why Sales Teams SHOULD Be On Social Media

Sales Intelligence View

facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales Sales Data sales productivity Salesforce salesforce.com social intelligence social media social selling twitter Web 2.0Social media has become a defacto marketing tool for any organization, but it’s incredible how scared sales managers and teams still are of letting their sales reps join the sales 2.0 party.

A History of Dreamforce [Infographic] #DF11

Modern Marketing

We are thrilled that 100% of the data – the lifeblood of all great infographics – behind A History of Dreamforce was supplied by Salesforce.com, then painstakingly visualized by our friends at JESS3. LinkedIn. by Joe Chernov | Tweet this There are few skills I value more than speed.

Why Cold Calling is the Bottom of the Barrel

Sales Intelligence View

insideview jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales sales productivity salesforce.com social intelligence social media social selling twitter Web 2.0Regardless of what level in a sales group you fall into, cold calling is a cloud hovering over your head. If you’re the VP of Sales, you’re getting these calls several times a week. If you are the Account Manager then you have a set number of calls to make or a list of companies [.].

9 Criteria for Selecting a Social Media Monitoring Tool


Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Salesforce.com ), marketing automation tools and web analytics packages. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?

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Sales 2.0 Starts with You

Sales Intelligence View

facebook google linkedin Sales sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling socialprise twitterThere is a shift being made in businesses regarding their approach to gaining new business and managing their customers. Social CRM is on the rise and this is more than a few bells and whistles being added into your contact database. With a large focus being made in the movement away from sales data and [.]. Prospecting Sales 2.0

List of Brand-Side Corporate Social Strategists: Twitter Edition


It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Share this on LinkedIn.

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Eric Schmidt: The Next Facebook will be Social, Mobile & Local

Modern Marketing

During his sit down talk with Salesforce.com’s CEO Marc Benioff at Dreamforce 2011 , Schmidt praised Facebook’s founder and chief. “He will be seen in the context as one of the great leaders in our industry. LinkedIn.

What is the Social Enterprise?

Modern Marketing

by Jesse Noyes | Tweet this Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. Welcome to the Social Enterprise,” it declared.

Media 56

What Salesforce’s Acquisition Of Radian6 Means for Sales People

Sales Intelligence View

Salesforce.com shakes the SaaS world again with this mornings announcement that they have acquired social monitoring company Radian6 for $326 Million. With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring.

Should Sales People Be Blogging?

Sales Intelligence View

linkedin Microsoft Dynamics netsuite oracle Sales salesforce.com social media social selling twitterSales people blogging comes up when talking to companies about ways to involve more sales and marketing alignment programs. I was reading Dave Brock’s recent post on the same subject and he explains that companies are “dead wrong&# from a business point of view if they have sales bloggers. There could be some healthy discussion [.]. Sales 2.0

Media 18

InsideView Launches First Ever Social Selling University

Sales Intelligence View

facebook google Inbound Marketing insideview linkedin marketing Microsoft Dynamics netsuite oracle oracle crm on demand paul greenberg Sales sales productivity sales prospecting salesforce.com Social CRM social intelligence social media social selling twitter Web 2.0

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DemandCon: Why Storytelling Drives Demand Generation [Video]

Modern Marketing

As an example of this, Ernst pointed to Salesforce.com. LinkedIn. Demand Generation B2B b2b marketing Content Marketing crm DemandCon Forrester Research Jeff Ernst lead management Lead Nurturing Salesforce salesforce.com stories storytelling TEDby Jesse Noyes | Tweet this.

8 Rules When Using Social Media as a Support Channel

Modern Marketing

Then came Facebook, Twitter and LinkedIn. CRM systems like Salesforce.com already provide integration between Twitter and Call Center Support cases. LinkedIn. Social Media b2b marketing crm customer retention customer service customer support Focus LinkedIn linking Quora SaaS Salesforce salesforce.com service level agreements SMB social media support channels Social Times support channels topliners Twitter vendor servicesby Zainab Ali | Tweet this.

Inside Sales Experts Converge in San Francisco with the AA-ISP

Sales Intelligence View

field sales inside sales jigsaw lead generation linkedin Microsoft Dynamics netsuite Sales Sales Data sales leader sales productivity sales prospecting salesforce.com social intelligenceIf you are an Inside Sales professional or a sales leader, you should already know about the AA-ISP Inside Sales Leadership Summit 2011.

Increase Lead Generation with Social Media

Sales Intelligence View

linkedin oracle crm on demand Sales sales productivity sales prospecting sales techniques salesforce.com social intelligence social media social sellingFinding people that you can bring into the sales funnel is easier when you can tap into their social media streams. Prospects are online everyday asking questions and looking for solutions to solve their business issues. The problem facing most sales teams is a lack of understanding on the impact social selling can have on [.].

Enter The Ninja: The Anatomy Of An Uncommon Job Title

Modern Marketing

According to a LinkedIn blog post , the term ninja has grown expotentially. In response, young workers are taking to Q&A sites like Quora and LinkedIn as well as amassing accreditations from places like Amazon and Salesforce.com to establish a range of expertise. LinkedIn.

Going Big on Small: Joe Payne on HubSpot’s $32M Round

Modern Marketing

The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors). LinkedIn. Demand Generation Eloqua funding Google Ventures hubspot investment Joe Payne salesforce.com Venture Capitalby Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round.

11 Features to Bring Salesforce Chatter to Life

Modern Marketing

Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. LinkedIn. Sales & Marketing Alignment Chatter email Facebook Force.com Force.com Labs HootSuite Lead Scoring sales and marketing sales and marketing alignment Salesforce salesforce.com Seesmic Twitterby Andrew Sinclair | Tweet this. At its core, Chatter is about creating news feeds from people and recording updates.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

Modern Marketing

Colleagues, friends, semi-strangers all DM’ing, emailing, texting the news: Salesforce.com just bought Radian6. In other words, Salesforce.com and Eloqua share the same path, and our friends on the Bay just cleared a lot of thicket with this acquisition. LinkedIn. Revenue Performance Management cloud connectors Eloqua Jonathan Block M&A Marketing Cloud Paul Greenberg Radian6 RPM Salesforce salesforce.com siriusdecisions Social Mediaby Joe Payne | Tweet this.

6 Brilliant Uses of Video

Modern Marketing

Salesforce.com’s CRM Demo Video. Salesforce.com knows video because they know what viewers want. LinkedIn. Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much.

Dreamforce: Ending the “Accidental Revenue” Myth

Modern Marketing

Google, or Apple or even Salesforce.com is born. We’re also thrilled to have Salesforce.com ’s Senior Vice President of Marketing, Kraig Swensrud making the introductions in the session. LinkedIn. Revenue Performance Management Adobe Ann Lewnes Christine Heckart CMO Dreamforce Dreamforce 2011 Kraig Swensrud marketing performance NetApp revenue performance sales and marketing alignment salesforce.com

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Dan Darcy – Dan, VP of Product Marketing for salesforce.com, shares views on tech, social media and business. LinkedIn. Sharon Baker Mark Mapstone MarketingSherpa Matt McCoy NBCU Neil Davey New York Times nFusion Nick Judd Nick Knupffer Richard Margetic salesforce.com Scott Griffith Sean Parker Seth Dotterer Sheila Campbell Smarterer social media marketing Talkie Tiffany Farrant Twitter UStream VIA Agency Vicky Brock Wall Street Journal Yussi ZipCar

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PowerViews with Koka Sexton: How to Leverage Social Media


That’s quickly changing, says my latest guest on PowerViews, Koka Sexton, LinkedIn’s senior manager of social marketing. Click to start video at this point —Koka told me that when he first signed up for LinkedIn, social selling didn’t even have a name. LinkedIn is more buttoned up.

B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

B2B Lead Generation Blog

He writes, "I dont have to spend my day with my head buried in Salesforce.com. The idea seems to be catching on and now there are multiple sites publishing details of how to get your leads of Salesforce.com.

The 10 Best B2B Videos

Modern Marketing

Speaking of production, were are doubly thrilled that our partner, JESS3, won a special Best Production award for the work they’ve done with us, Salesforce.com ( State of Cloud Computing ) and even for themselves ( State of the Internet ). LinkedIn. by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).

“Revenue” Turns One

Modern Marketing

LinkedIn. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree Twitterby Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today.

The 17 Best Social Media Management Tools


Now part of Salesforce.com Marketing Cloud. Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising. Sample review: “Schedule your tweets, Facebook posts, LinkedIn updates, and more. Post to Facebook, Twitter and LinkedIn with one click.

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May The Force Be With You: 4 Takeaways From Cloudforce 2011

Modern Marketing

Salesforce.com thinks the SaaS industry is ready for a re-launch. Cloud 2 ” is now the fundamental underpinning of Salesforce.com’s application strategy. Salesforce.com is committed to building a powerful development platform. At Cloudforce, Salesforce.com again showcased the ability to use the Force.com platform for rapid application development. LinkedIn. by Andrew Sinclair | Tweet this.