Top Rank Marketing

NOVEMBER 10, 2023

But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Social Media Today “Not everyone gets it – not our parents or friends or loved ones.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Envy

MAY 16, 2022

So you've all heard of Paid LinkedIn lead generation forms, where a person views a LinkedIn Lead Gen ad for an eBook or for a demo or for some kind of other promotion. Now LinkedIn are taking the concept further and they have created an organic LinkedIn lead generation form. What can I use it for and how effective is it?

Organic Leads 118

Organic Leads Lead Generation Linkedin Organization 118

Marketing Insider Group

JULY 1, 2015

Many sales meetings are full of fish tales about the one that got away. GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. There are customers willing to engage, or bite on an intelligent insight, but many sales professionals do not understand the social sellings signals.

Linkedin 100

Linkedin Trigger Marketing Ideal Customer Profiles B2B Sales 100

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Let’s jump in.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

KoMarketing Associates

DECEMBER 12, 2019

LinkedIn currently has about 660 million users on their site, according to their about page. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. LinkedIn wants companies to fill out their page information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

Webbiquity

APRIL 4, 2023

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%).

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

FMG Suite

MARCH 17, 2021

Harnessing the Power of LinkedIn for Financial Advisors. If you’re a financial advisor on LinkedIn and you don’t see numbers from social media like the ones reported in the survey, it may not have to do with what you’re posting, but what you’re doing beyond posting. million in assets. There are plenty of strategic ways to use it.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! A hard sales channel? • That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Martech

SEPTEMBER 29, 2021

Adopting a soft sales technique on LinkedIn can grow your network, and ultimately sales, according to Darryl Praill, CRO for sales engagement software company VanillaSoft. Chances are, those prospects and influencers are on LinkedIn. Same thing if you’re a sales rep and you book out your calendar for prospecting.”.

Linkedin 119

Linkedin B2B Conference B2B Sales 119

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no).

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! DiscoverOrg.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Zoominfo

JUNE 12, 2019

The B2B sales arena has a few social celebs of its own. In today’s post, we’ve compiled a list of the top sales influencers on our radar. Twitter Followers: 124k. Leading off our list is sales consultant and coach, Jeb Blount. Twitter Followers: 22.9k. Wondering who they are? Well, you’re in luck! Check them out!

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

NuSpark Consulting

MAY 7, 2016

Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. Most effective B2B social media platform: LinkedIn: 66%. The job of marketing and sales isn’t just to put out content, but to find out as much about the modern buyer as they can. Content Isn’t Everything.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. That’s the reverse, such as they were in support, and now they moved over into sales, hence making them a part of our persona.

Linkedin 297

Linkedin Research Studies B2B 297

Martech

JANUARY 31, 2022

LinkedIn influencing. LinkedIn remains one of the best platforms to expand your brand’s network. said Darryl Praill, CRO of sales engagement platform VanillaSoft, at our MarTech conference. Praill’s team was about to build up the personal side of their brand using their own LinkedIn influencing strategy.

Linkedin 97

Linkedin Personalization Brand Identity Branding 97

Zoominfo

JANUARY 31, 2023

Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. ZoomInfo vs. Alternative Let’s take two sales teams: Company A uses ZoomInfo Company B uses basic contact-scraping software Each company has a team of 10 sales reps working eight hours per day.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

KoMarketing Associates

AUGUST 23, 2017

Twitter and Facebook are commonly used by enterprise marketers, but how are these tactics changing the way companies reach their local buyers? Almost 30 percent of Twitter users said the same, compared to slightly more than 20 percent of Facebook users. Eighty-one percent of B2B marketers stated that they use LinkedIn.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

Webbiquity

FEBRUARY 5, 2021

Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. Conversion optimization is the process of improving conversions at every stage of the sales process by testing new messaging, channels and triggers. Six Effective Tips To Increase Your B2B Sales Conversions.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? A webinar funnel works a lot like a sales funnel or marketing funnel. Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations. How Do I Create a Sales Webinar? Ask for the Sale.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

The Point

AUGUST 29, 2017

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. View the prospect’s LinkedIn profile. Click To Tweet.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Hubspot

OCTOBER 17, 2019

I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

EveryoneSocial

JANUARY 27, 2017

There’s nothing worse than someone who reaches out to your LinkedIn profile only to spam you with lists of their prices and services. As a sales tactic, it just won’t work. But your LinkedIn profile can be an extremely valuable tool for your sales initiatives. Your LinkedIn profile counts.

Ideal Customer Profiles 96

Ideal Customer Profiles Profiling Linkedin CAN-SPAM 96

Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed. Users on the platform are bombarded daily with content.

Linkedin 107

Linkedin B2B Thought Leadership Thought Leadership Paid Search Agency 107

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Affiliate sales support independent publishing.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Oktopost

OCTOBER 30, 2023

Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process. In many cases, revenue teams may be uncertain about how to move a deal forward because the customer’s level of interest and their position in the sales funnel is often difficult to decipher.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Webbiquity

OCTOBER 17, 2023

Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. LinkedIn is, of course, the top social media platform for B2B marketers. Affiliate sales support independent publishing.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. 6 Sales Trends That Could Fizzle This Year 1. LinkedIn as ruler of the prospect research process.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. Publishing Limited-Time Offers.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126