The Forward Observer

MARCH 1, 2024

She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales , and her books are widely used by PR, marketing, and sales professionals, and universities. And, interesting fact – she once went paragliding in the Alps!

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

The Forward Observer

DECEMBER 8, 2023

Edinger About the Book Growth is a leadership issue, not a sales issue. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. Baitch (1995) Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank V.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

FEBRUARY 23, 2024

Listen to the Interview… Links… The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber (Amazon) Karen Eber (LinkedIn) Karen Eber (website) The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. And, interesting fact – she has one brown eye and one green eye!

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

The Forward Observer

DECEMBER 1, 2023

Deb’s background as an HR Director with a Fortune 500 company along with her diverse experience in Sales and Operations uniquely equips her to work across a variety of industries and functions.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

DECEMBER 15, 2023

It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

DECEMBER 22, 2023

Listen to the Interview… Links… Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb (Amazon) Christine Slocumb (LinkedIn) Clarity Quest Marketing Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V. No Cold Calls.:

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

NOVEMBER 10, 2023

About the Author For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

JANUARY 12, 2024

Listen to the Interview… Links… Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri (Amazon) Allyson Letteri (LinkedIn) Allyson Letteri (website) Standout Startup (book resources) Standout Startup (toolkit) The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

NOVEMBER 17, 2023

About the Author Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer. You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook.

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? Or do you want to accelerate your sales career? Do you want to stand out in a very competitive market?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 13, 2023

About the Author Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships, and boost conversions.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

The Forward Observer

JANUARY 5, 2024

” by Chris Kocek appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Listen to the Interview… Links… Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

OCTOBER 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

The Forward Observer

NOVEMBER 3, 2023

It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Simply Put” by Ben Guttmann appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

The Forward Observer

OCTOBER 27, 2023

It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Unforgettable” by Phil Mershon appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

FEBRUARY 9, 2024

Listen to the Interview… Links… The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel (Amazon) Eric Siegel (LinkedIn) Machine Learning Week The AI Playbook (book website, including link BizML framework) MachineLearningGlossary.com CivilRightsData.com Predictive Analytics: The Power to Predict Who Will Click, (..)

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339

The Forward Observer

NOVEMBER 27, 2023

More than 60,000 people have taken his online courses, including The Marketing Seminar, and courses found on LinkedIn Learning and Udemy. And, interesting fact – he has taught hundreds of people how to juggle! Listen to the Interview… Links… Ship it.

Click Rate 130

Click Rate Amazon Marketing & Strategy Paid Search Agency 130

The Forward Observer

FEBRUARY 16, 2024

About the Author Jason Miller is a digital B2B marketer who has held senior marketing roles at LinkedIn, Marketo, and Active Campaign. Get ready for a wild ride that proves you can rock your way through the darkest times and come out stronger, louder, and more resilient. This is a metalhead’s journey of becoming.

Advertising Agencies 169

Advertising Agencies Planning B2B Thought Leadership Paid Search Agency 169