Biznology

JULY 19, 2017

In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Whether you are in sales or marketing, you must stand out against competitors. The post How to build your social selling system with LinkedIn and Twitter appeared first on Biznology.

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? This dramatically slowed down the number of uninvited sales messages sent to group members.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

SEPTEMBER 14, 2016

This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. Studies show that just 1 in 5 business leaders and sales and marketing professionals can demonstrate a clear ROI from their social media marketing and social selling. Like this post?

Linkedin 80

Linkedin Brand Identity Branding Webinar Metrics 80

Biznology

OCTOBER 21, 2016

If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

APRIL 15, 2014

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

OCTOBER 7, 2020

Ramp up your LinkedIn outreach. Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients. Then it takes over the LinkedIn accounts of the client’s sales reps. Here are some to consider.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

MAY 18, 2017

If I looked at your profile or that of your CEO or top sales people or thought leaders would I see status updates–usually in the form of automatic posting of blog articles? You’re ahead of many B2B companies and right in there with > 80% of those companies that have organized LinkedIn programs.

Social Media 143

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 143

Biznology

OCTOBER 29, 2014

The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. On reflection, I suppose I shouldn’t have been surprised, since phone-based selling is so much more efficient than hitting the road to make face-to-face sales calls. Social selling tools.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

NOVEMBER 2, 2020

Then nurture those prospects until they are ready to have a sales conversation. Use the LinkedIn Insights tag. Install this piece of code on your website—it’s free—to connect individual visitors to their LinkedIn profiles. Or invite them to sign up for your newsletter.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

OCTOBER 3, 2013

Yes, people may click on a product link via Twitter and purchase it but if all you focus on when it comes to social media is immediate sales, you are missing the point. Accounts on Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and so many other social media sites are completely free. Image via Flickr on Creative Commons.

Social Media 80

Social Media Media Twitter Linkedin 80

Biznology

OCTOBER 20, 2015

I was looking for a sales and BD platform that would do at least some of the work for me. A platform that would virtually follow me around and nag me, reminding me to take client notes, to send follow-up emails, and to follow prospects and opportunities through the entire sales cycle through to coffee (for closers). So, how did I do?

CRM 80

CRM Sales Cycle Consulting Fulfillment 80

Biznology

JULY 2, 2018

Beef up your LinkedIn skills. LinkedIn is a treasure trove. So make referral requests a standard part of your marketing communications and your sales scripts. Use analytics to build a profile of your best customers, and use that model to find lookalikes. Find a data company that also offers modeling services. Ask for referrals.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. Isn’t this information that most business, sales and marketing leaders should already know?

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

NOVEMBER 1, 2012

30 years ago, I learned how IBM qualified leads for sales. And unless you have seriously revisited it the last few years, the Internet has broken your B2B sales process. All this was brought to mind as I prepared for a session I am doing Monday in Copenhagen for the IAA on using social media for sales leads. I’m old.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Biznology

FEBRUARY 23, 2018

But you can’t have happy customers unless you have a comprehensive strategy for customer experience after the sale. Whichever structure companies choose, alignment among sales, product, marketing, and success is vital. Readers can visit Koyne Marketing , follow me on Twitter ( @sgersh ), or connect with me on LinkedIn.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

OCTOBER 10, 2016

If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. These sales professionals challenge common practices, thoughts and approaches. They take control of the sales conversation–rather than reacting to the buyer’s agenda. You see we’re not focused on views.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

OCTOBER 2, 2019

Get your sales calls returned. I was active on LinkedIn sharing articles, commenting and connecting. For most professionals, LinkedIn is the most important online profile you have. By spending even 15 minutes updating your LinkedIn profile, you can ensure that you will make a better impression when people seek you out.

Personalization 99

Personalization Branding Brand Identity Aggregators 99

Biznology

NOVEMBER 11, 2021

It’s not as cut and dry as the sales of a product or the financials of a company… it’s pretty hard across the board,” says our most recent guest, George Sutcliffe, Global Communications Insights & Analytics Lead at Raytheon Technologies. “I I think communications in general is hard to measure. Listen to the podcast here: [link].

Transparency 104

Transparency Analytics Communities Customer Surveys 104

Biznology

MAY 19, 2016

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. It builds great credibility, but it doesn’t differentiate me from other social media and LinkedIn marketing firms. Like this post?

Differentiation 116

Differentiation Ideal Customer Profiles Work Management Marketing Management 116

Biznology

JANUARY 15, 2020

Worth noting for LinkedIn updates. Personalized videos for sales. Personalizing videos for more than a few people seems like a gimmick to me, but I’m glad it’s increasingly easy to create personalized sales communications with a smartphone or webcam. Prioritizing informational needs over sales/promotional messages.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Biznology

MAY 30, 2017

Every sale is an engagement ring that you’ve put on your prospect’s finger. Only then, when lust turns to love, can your sales relationship grow through upsells, referrals, recommendations, and company-wide, federated, commitments and conversions. What works in high-end sales works in high-end PR.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

OCTOBER 31, 2017

.” Until now, I would have to go to my Contacts, search for the hater, and then track down where I found them—LinkedIn, probably— and actually delete/disconnect/break up with that contact, and then delete their entire record from my Contactually contact database. Archive, on the other hand, acts like a DNC list— Do Not Contact!

CMS Development 112

CMS Development Blast Campaigns Marketing Automation Services Linkedin 112

Biznology

AUGUST 8, 2019

Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. Third, a larger role for marketing, as active members of inside sales and lead qualification teams. Martin: A shared vision between sales and marketing about the entire demand generation and sales process. Ruth: So, what’s still missing?

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

DECEMBER 15, 2021

With a focus on named accounts, marketing can deliver tangible, measurable value to the sales process, with data-driven account profiling and identification, personalized messaging, complete and accurate customer data records and ongoing customer nurturing. It has come full circle. Social media pulls ahead.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

FEBRUARY 4, 2021

Dana Look-Arimoto and NEWdOG Media|1/28/2021Season 1, Episode 23 – Look back at the year that was: 2020! Interview excerpts feature some wonderful wisdom for tough times! EPISODE LINKS: Purchase Dana’s latest book and everything else! Take the Quiz. Settle Smarter is produced by Paul Godwin for NEWdOG Media.

Best Practices 152

Best Practices Linkedin Twitter Purchase 152

Biznology

AUGUST 30, 2017

Why not make your LinkedIn or Quora comments do double-duty? Here’s a rant I originally posted on LinkedIn that I repurposed on my blog (and yes, being able to repurpose a rant feels great). First, choose a theme; for instance, “5 Sales Writing Tips” or “5 Experts Talk IoT.” Time spent: 1.5-2

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

OCTOBER 5, 2017

Timely posts receive slightly more shares and likes but there’s rarely a sales bump. You may want to try paid advertising (as the article suggests) or focusing on what you know DOES work for you—for instance, Twitter chats, LinkedIn posts or Facebook Live videos. See where your traffic and sales are coming from.

Social Media 150

Social Media Activities Organization Media 150

Biznology

DECEMBER 2, 2019

B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. Of course, the granddaddy of business messaging, LinkedIn, is still the place to test the waters with these new channels.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

APRIL 15, 2020

If your digital presence says, “me, me, me” and not much else, your prospects are already clicking through to the next name on LinkedIn on their Google results page. The quality of your digital presence is the difference between being invited to your prospect’s shortlist and your prospect never even knowing you exist.

Allocation 118

Allocation Marketing Prospects Trust Marketing Marketing 118

Biznology

JANUARY 26, 2017

Where buyers used to rely on conversations with sales people or subject matter experts to help them understand their problems and ways to solve them, they’re postponing one-on-one communications and doing much of the research themselves. I’ve mentioned it before but it bears repeating. Attracting and engaging the right prospective clients.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

SEPTEMBER 26, 2019

B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. Today, most established companies assign the qualification role to an SDR, or sales development rep, a dedicated function that has one foot in sales and one in marketing.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Ranking Lead Scoring 116

Biznology

MARCH 1, 2019

Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube. Vendor sales teams should take advantage by posting (and reposting) relevant videos routinely. Like this post? Sign up for our emails here.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

APRIL 28, 2017

Does posting on LinkedIn Pulse or Medium drive new, profitable traffic? Was there a day (or month) that saw a huge spike in sales? Do all of your new leads say they found you the same way (for instance, your podcast or a guest post?). Does it correlate to a certain something that happened (for instance, a webinar series)?

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Biznology

MARCH 31, 2017

A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). Do LinkedIn posts drive more traffic (and conversions)? Publish on LinkedIn more often. For instance, could their sales writing be a little better? Do that more often.

SME 80

SME Ad Building Copywriting Content 80

Biznology

APRIL 6, 2022

A good agency should have no trouble discussing the suite of tools they use – from Business Manager and Campaign Manager (which are tools offered directly by Facebook and LinkedIn, respectively) to third-party tools like social media management systems to social listening tools, etc.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197