Linkedin - B2B Marketing Zone

Your Sales Motion Is Challenged – It’s Time to Pivot in a New Direction

ANNUITAS

APRIL 9, 2020

It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. by Spencer Johnson.

Peer-to-peer

Peer-to-peer Demand Validation Demand Generation

Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. What’s wrong with the status quo of siloed teams and random acts of sales and marketing ?

Lead Ranking

Lead Ranking Paid Search Agency SIC Research

Adobe Marketing Automation Updates 2023 | Research Brief

ANNUITAS

MARCH 21, 2023

New advancements include improved sales routing, to get prospects inside an automated or assisted chat routed to the proper sales rep faster. The addition fosters a Converged Growth mindset , allowing for improved engagement in more post-sales phases of the customer journey. conversations to date.

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Webinar Metrics

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Next Generation Growth Marketing: The Evolution Towards Strategic Demand

ANNUITAS

MARCH 4, 2020

Growth Marketing must evolve past optimizing individual tactics and become a discipline of orchestrating the entire marketing, sales and product ecosystem – driving and optimizing enterprise demand – and thus growth. Upper funnel focused. Tactician-level execution vs. executive-level vision.

Growth Marketing

Growth Marketing Top of Funnel Demand Enterprise Management

The End of Forms as We Know It

ANNUITAS

AUGUST 27, 2020

We’ve all been there – we see a catchy headline on LinkedIn or Google, we click through only to be greeted with a form asking for the equivalent of your life story. The information you collect should be the information that marketing and sales need to be able to qualify a lead. However, more often than not, it’s isn’t worth it.

Ideal Customer Profiles

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs

The Key Marketing Automation Players On Your Team

ANNUITAS

MARCH 17, 2015

They work closely with the Sales User to ensure the business is benefiting from marketing automation. The Sales User. While this user may not see the benefit of yet another technology system, it is the job of the Marketing User to show the Sales User why marketing automation is valuable. The CRM User. Looking for talent?

Marketing Automation Services

Marketing Automation Services Marketing Automation Work Management Automation

Is ABM a One-Hit Wonder?

ANNUITAS

OCTOBER 7, 2020

We all see our LinkedIn Profile stats, but is anyone changing behavior based on it? It was a way for sales and marketing to be more aligned, which added to the allure, but without an intentional approach, had a tendency to become hyped up sales enablement. Strategic demand marketing puts the buyer at the center of everything.

Account Based Marketing

Account Based Marketing ABM Banner Ads Demand Generation

Who Are Your B2B Buyers?

ANNUITAS

OCTOBER 7, 2014

Maybe not even LinkedIn…so don’t assume they are. You would be surprised by the number of marketing and sales executives that are not engaged in social media, including LinkedIn. Start with this short list for your internal and external interviews: Sales (Inside Sales and outside reps). Sales Engineers.

B2B

B2B Sales Cycle Trigger Marketing B2B Sales

Put The Phone Down – I’m Not Ready

ANNUITAS

JULY 16, 2015

It’s always a sales call. However, sales teams, please use them wisely or their power will backfire on you. I almost didn’t answer the phone because I thought it may be a sales call, but I was also expecting a call today from a 415 number, so I answered it. When to make that first sales call? Seriously. Big mistake.

Buyer's Journey

Buyer's Journey Customer Satisfaction Buyer Intent Forrester

Straight from the Horse’s Mouth – Content Buyers Want

ANNUITAS

JUNE 23, 2016

Create a short survey to assess their challenges, post a quiz on LinkedIn, call them or schedule a brief in-person meeting while at an event to get their answers. If our content and engagement results in a sale, even better. Ask them what they want. Ask them what pains them or what their challenges are.

Buyer Personas

Buyer Personas Demand Generation Content Advertising Benchmark

4 Marketing Automation Must-Haves For Beginners

ANNUITAS

JULY 30, 2015

This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. Look to user groups as an essential resource – and they are across the globe and free.

Marketing Automation Services

Marketing Automation Services Marketing Automation Lead Ranking Automation

How Social Media Can Help B2B Marketing Teams Hit Growth Goals

ANNUITAS

SEPTEMBER 15, 2020

You can use social media for a first-touch engagement (a paid ad) through opportunity creation (a LinkedIn connection) all the way until closed-won and beyond (hello, client success shoutout). the ad that works on LinkedIn probably won’t work on Instagram), but always put your demand marketing strategy first.

Social Media

Social Media Social Marketing B2B Marketing Top of Funnel

Is Your Content Marketing Missing the Mark?

ANNUITAS

AUGUST 4, 2015

We have a lot of great content, and we generate a ton of leads but sales accepts only a few as sales-ready.”. “We We can’t keep up with all the campaign requests we get from sales.”. “We Maybe they learn of best practices from LinkedIn groups or narrow their selection sets via vendor web sites.

Content Marketing

Content Marketing Buyer Personas Buying Cycle Demand Generation

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

JULY 17, 2012

As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. Has there been a corresponding impact on B2B sales as well? Traditionally, sales people have only wanted to talk to people who were “stamped qualified”.

Eloqua

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

JULY 17, 2012

As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. Has there been a corresponding impact on B2B sales as well? Traditionally, sales people have only wanted to talk to people who were “stamped qualified”.

Eloqua

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services

No I Do Not Want To See Your Demo

ANNUITAS

JULY 14, 2016

One conversation, which is still ongoing, has been with one of the few sales reps who attended the event. Side note: If you want to help your sales people adapt to the new world of a very sophisticated buyer, send them to marketing events. . The understanding today is that the buyers buying process trumps the sales process.

Top of Funnel

Top of Funnel Account Based Marketing Demand Generation Agencies B2B Sales

Four Problems with Account-Based Marketing

ANNUITAS

APRIL 12, 2016

Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. Account-Based Marketing Puts Sales In Control of the Marketing Process. This post first ran March 31, 2016 in LinkedIn. I’m just saying that you need to master the fundamentals first.

Account Based Marketing

Account Based Marketing Work Management Paid Search Agency Marketing Automation Services

B2B Marketing Zone

ANNUITAS

Your Sales Motion Is Challenged – It’s Time to Pivot in a New Direction

Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

Webinars

Trending Sources

Adobe Marketing Automation Updates 2023 | Research Brief

Webinars

Next Generation Growth Marketing: The Evolution Towards Strategic Demand

The End of Forms as We Know It

The Key Marketing Automation Players On Your Team

Is ABM a One-Hit Wonder?

Who Are Your B2B Buyers?

Put The Phone Down – I’m Not Ready

Straight from the Horse’s Mouth – Content Buyers Want

4 Marketing Automation Must-Haves For Beginners

How Social Media Can Help B2B Marketing Teams Hit Growth Goals

Is Your Content Marketing Missing the Mark?

The Sales Perspective – An Interview with Jill Rowley of Eloqua

The Sales Perspective – An Interview with Jill Rowley of Eloqua

No I Do Not Want To See Your Demo

Four Problems with Account-Based Marketing

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