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  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Linkedin, Sales] How Long Does it Take to Get Results from Content Marketing?
    In year two, conversions will likely also increase — contacts, marketing qualified leads and sales qualified leads. For B2B marketers, LinkedIn is the star for content distribution. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be.
  • LEAD LIAISON  |  TUESDAY, JUNE 27, 2017
    [Linkedin, Sales] How to Qualify Opportunities with Lead Scoring
    All businesses need leads, but one of the primary problems is the pressure to generate qualified leads and route the right ones to sales. Otherwise, sales and marketing would be quite frustrated. A lead that has watched a webinar, downloaded an eBook and looked at your pricing page might be sales ready. Then, leads can be automatically routed to sales when they are close to making a purchase. LinkedIn click.
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Linkedin, Sales] Are Display Ads Worth Your Time? [Flowchart]
    To ensure your ads drive relevant traffic, go with proven partners with great ad technology, such as Google, Yahoo, Facebook, or LinkedIn. 5) Are you in ecommerce or have a long sales cycle? Display ad technology is more valuable for some industries than others, most notably ecommerce and B2B companies with long, complicated sales cycles. There are a lot of reasons to avoid display ads.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 1, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Target Marketing: What’s a Lead?
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Many marketers believe generating more sales leads is the key to hitting revenue targets.
  • MODERN MARKETING  |  THURSDAY, APRIL 23, 2015
    [Linkedin, Sales] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Research which hashtags are gaining traction for your upcoming campaign and what LinkedIn Groups have the most active discussions in your industry. Sometimes you run sessions for the technophobic sales teams - other times you just catch up with customer services to ensure the social tone of voice guidelines are being maintained. Social media never sleeps, find out how you can fit it all around your day.
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Linkedin, Sales] Focus on Accounts – Not Leads – for Better ROI
    So here’s what actually happened: We (me the marketing guy and Tom the sales guy, with help from our teams and the finance department) built our ideal customer profile. As a result, in the sales process, our marketing and sales teams will inevitably interact with multiple individuals who can make or influence a decision. You find that these people can be reached mainly through five channels: email, social media (LinkedIn and Twitter), telephone, and direct mail.
  • KEO MARKETING  |  MONDAY, JULY 24, 2017
    [Linkedin, Sales] How You Could Benefit from B2B Outbound Marketing
    One of the solutions is to engage in Account Based Marketing , a targeted B2B outbound marketing method, which has the power to bring in more prospects from the companies you want to reach, and successfully take them through the sales pipeline. B2B outbound marketing is comprised of strategies and tactics to get your sales message in front of targeted buyers and ensure they engage with your services and products.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Linkedin, Sales] B2B Marketing Survey Says Email and Twitter Work
    The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+. And, make sure you have a good presence on Twitter – don’t be a robot like many B2B companies who get on Twitter and just spit out boring sales statements.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Linkedin, Sales] Google has carnal knowledge of social
    What this means is that your social media team can no longer b t you when it comes to how effective their social media campaigns are and how effective they are in channeling your followers, friends, and all those Likes into your sales and conversion funnel. You’ll not only be able to start BS-checking but you’ll now know that, against your intuition, LinkedIn is not your top inbound channel, Facebook is. Twitter and Google have made amends.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 22, 2014
    [Linkedin, Sales] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    Management and the sales team are on board. How can you possibly keep creating blog posts that will continue to engage and delight your readers and attract more traffic, leads and sales? Gather your sales and customer service people and brainstorm a list of the most common questions they receive. Similarly, respond to questions being asked on LinkedIn Groups and on Quora.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 4, 2011
    [Linkedin, Sales] Social Media Measurement – Would You Still Do It If There Was No ROI?
    I tried to address it with my post on Marketing Attribution: Who Gets Credit for ROI where I suggest we need to look at all companies that were touched by marketing campaigns that ultimately became sales-opportunities. Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. There has been plenty of debate about the ROI of social media.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Linkedin, Sales] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Or maybe we look at which Sales VP is barking the loudest lately and throw him a few bones. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Linkedin, Sales] Lead Generation: It’s all about building relationships
    In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale , which I think you started writing probably 10 years ago, is that right Brian?
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Linkedin, Sales] 10 Online Lead Generation Techniques for Professional Services
    While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. Like its offline cousin, a webinar should be educational — not a thinly veiled sales pitch. You can further promote your blog posts on Twittter, LinkedIn and Facebook. Professional services firms have been relatively slow to adopt online lead generation techniques.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Linkedin, Sales] What Is Digital Marketing?
    Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online. For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn. There’s no surefire way to know if that ad was responsible for any sales at all.
  • B2B LEAD GENERATION BLOG  |  SATURDAY, NOVEMBER 1, 2003
    [Linkedin, Sales] B2B Lead Generation Blog: My Interview On KCCO Business Radio
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 MB) (Show length 6:28 minutes) Show Notes What is lead generation for the complex sale? What is a complex sale?
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Linkedin, Sales] 9 Ways to Generate Leads with Mobile Marketing
    Get tips for creating a mobile app for B2B sales and marketing from Chief Marketer. Use LinkedIn Mobile Features to Target Your B2B Customers. More than half of LinkedIn Inbox page views are happening on mobile devices, so why not leverage this B2B tool in your next mobile campaign? Here are 10 things B2B marketers should be doing on LinkedIn. Mobile is huge. We get it. The statistics continue to prove it.
  • LEADERSHIP  |  TUESDAY, DECEMBER 10, 2013
    [Linkedin, Sales] 4 Key Steps to Socialize Data in the REAL B2B World
    Your website analytics, email marketing, webinar participation, offline marketing events, sales meetings, phone conferences, are all valuable sources of insights about customer behaviour. In essence, start profiling your leads carefully and don’t forget to alert sales and marketing simultaneously about updates and changes to these profiles. My piece last week generated some valuable feedback about Big Data and how it is, for many B2B marketers, a scary beast.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin, Sales] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Primarily sales and sales management, some marketing. Primarily marketing and marketing management, some sales. Individual communications (sales rep to buyer). Sales Forecasting. Sales Process / Methodology.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Linkedin, Sales] 21 Things Recruiters Absolutely Hate About Your Resume
    Pro Tip: Although you should leave this section off your resume, you should write something in the "Summary" section of your LinkedIn profile. List out the cool stuff you did in every position, and then choose the best four or five and turn them into bullet points like these: Drove 37% improvement in newsletter clickthrough rates by rewriting sales copy. Grew ecommerce sales 23% in just 6 months by redesigning and A/B testing all landing pages.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Linkedin, Sales] 75 Email Newsletter Content Topics You Can Use ASAP
    A mention of an upcoming sale or offer, and/or an early bird coupon for that sale. A request to follow your business on various social sites, like Instagram, Facebook, LinkedIn, Pinterest, etc. Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, turns out you already do.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Linkedin, Sales] The 4 Cs of Social Media
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 15, 2010 3 Subscribe The 4 Cs of Social Media Share Social media is a paradox: it is the physical representation of a revolution in the way consumers obtain (and create) information. Many college kids do not use Twitter or LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Linkedin, Sales] A course correction for influence marketing measurement
    I have a friend who has the title of “influencer” on his LinkedIn profile. And two percent of consumers directly contribute 20 percent of sales. I have a friend who has the title of “influencer” on his LinkedIn profile. I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Linkedin, Sales] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    Create targeted LinkedIn Company Product Page variations. LinkedIn Company Pages offer an awesome targeting tool that enables you to personalize the products/services a LinkedIn page visitor sees when they visit your company product page on LinkedIn. Consumers are increasingly taking to social media sites like Facebook, Twitter, LinkedIn, and Google+ to conduct research to inform their purchasing decisions. Use lead intelligence to personalize sales follow up.
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Linkedin, Sales] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    Generate leads and sales? more time on Pinterest than Linkedin. • Writing that “Pinterest can…have a substantial effect on driving traffic to a website, raising brand awareness, and an eventual increase in sales,” Rebekah Radice (notice a pattern here?) Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Linkedin, Sales] So You Want to Create Content That Actually Converts?
    When justifying an investment in content marketing, we need to be able to show that our content is leading to actual website conversions and driving prospects further down the sales funnel. The conclusion of this post from my colleague Derek, for example, has an entire section that links to third-party resources as well as a KoMarketing presentation on how to build out various aspects of LinkedIn profile information. What a novel idea, right?
  • ACT-ON  |  TUESDAY, MARCH 29, 2016
    [Linkedin, Sales] 7 Myths About Social Selling That You Probably Believe
    Kick your LinkedIn search skills up a notch. They specialize in one aspect of one platform – like Facebook advertising , or LinkedIn groups. Start by: Set up your profile pages on the major platforms (LinkedIn, Twitter and Facebook). At that point, if you want to know how advanced your social selling is, check out LinkedIn’s Social Selling Index (SSI). Read Jill Konrath’s fantastic blog , and check out our eBook, 10 Things B2B Companies Should Be Doing on LinkedIn.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 25, 2013
    [Linkedin, Sales] Refresh Your Marketing Toolkit
    To increase your B2B sales productivity, you should always be on the lookout for effective online and offline marketing techniques and tools. Apart from LinkedIn, there are also others Biznik, E. As you know, the internet provides a huge platform for engaging and marketing with other businesses. Some of the proven online marketing tools include: RSS Feeds. RSS feeds makes for an easy way to get updates on new online content.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Linkedin, Sales] 7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
    And they're not just limiting their personality to "fun" social networks, like Facebook and Pinterest; they're even sharing this type of content on places like LinkedIn. Take a look at two recent pieces of content they shared on LinkedIn, for instance: Not only are the images chock full of fun and personality, their copy is casual and natural, too. I've always wanted our prospects to feel as if they already know us by the time they get on the phone with Sales.". Question.
  • NAVIGATE THE CHANNEL  |  TUESDAY, SEPTEMBER 5, 2017
    [Linkedin, Sales] Do B2B Industries Need to Worry About Social Media in 2017?
    Your brand messaging must be consistent, especially if the customer is sitting at the beginning of the sales funnel. Your landing page should move nicely into your Twitter, Facebook and LinkedIn. The overwhelming majority of customers enjoy interactive content at all levels of the sales funnel. In the United States, it is no longer socially acceptable for a viable business to consider email as a primary source of outreach.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Linkedin, Sales] 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
    Author: Jamie Lewis Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. This might be people buying on your website, or through a sales rep. But when they go to their executive team to tell them about all the success they have been having, they get a resounding, “So what?”
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Sales] Social Selling: Step Up Your Game
    Even tech giant IBM reported a 400% increase in sales through a first-quarter social selling program in 2011. Moran suggests tweeting 10 times a day, with smart, helpful, early-to-mid funnel related content; updating your LinkedIn profile three to five times daily by sharing articles, research graphics, SlideShare presentations, and videos; and blogging one or twice a weekly. Imagine, for a moment, you’re at a party where you don’t know many people.
  • MARKETRI  |  THURSDAY, NOVEMBER 8, 2012
    [Linkedin, Sales] Tips for Choosing a CRM System that Will Please the Entire Firm
    In a larger firm, this may include administrative staff, marketing, sales, and IT. Posting your queries on industry-specific LinkedIn groups is a great way to gather such insight. As a B2B marketing consultant, I know that a well-maintained client and prospect database (or lack thereof) can make or break a marketing campaign. More importantly, the right CRM system allows marketers to measure the ROI of a series of "touches" via long-term client development strategy.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Linkedin, Sales] 3 Ways Marketing Automation Can Make You a Better Marketer
    Marketing automation unshackles you from a host of manual tasks and allows you to focus your time on the important things: revenue-building campaigns, sales and marketing productivity, lead generation, and long-term customer relationships. List segmentation, one of the most powerful and effective techniques for targeting specific audiences with the right content at the right time, which is key from the top to the bottom of the funnel, as well as post-sale.
  • HINGE MARKETING  |  TUESDAY, JULY 14, 2015
    [Linkedin, Sales] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
    Blog posts help to demonstrate your firm’s specialized expertise, builds visibility, drives website traffic, and attracts prospective clients who are early in the sales process. In the professional services space, the social network of choice is likely LinkedIn. Find and join LinkedIn Groups where your target audiences gather and read up on the discussions in those groups. Join us on LinkedIn for more insights and resources on content marketing.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Linkedin, Sales] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make an effective Cover Photo is crucial. Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+. When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Linkedin, Sales] Visible Expert Profile: David Meerman Scott
    This idea was the genesis of Cashing in With Content , an analysis of 20 companies that were using content to drive sales, and one of the earliest books about content marketing in the online world. ” David has published six other books since then, and his latest, The New Rules of Sales and Service , releases on September 2. On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Linkedin, Sales] 6 of the Best Professional Bio Examples We've Ever Seen
    And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. It can live on your LinkedIn profile , your company's website, your guest blog posts, your speaker profiles, your Twitter bio , and many other places.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 22, 2011
    [Linkedin, Sales] Should You Blog on Your Website or a Separate Site?
    There is a good discussion about this on LinkedIn that I waded through – Elyse Devries, Alterian SM2, recommends that corporate business blogs be contained in the corporate website. A blog on a commercial site might be seen as a sales ploy – not as genuine information. Tweet. As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Linkedin, Sales] Why B2B Marketing Is Not Social: An Unexpected Insight from.
    Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. It certainly isn’t (in fact, I know a few of the folks in the room do use Twitter and LinkedIn somewhat actively).
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Linkedin, Sales] Best Social PR Guides and Tips of 2010 (So Far)
    Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” Share this on LinkedIn. Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years.
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Linkedin, Sales] How to Get Your Executive Team Active in Social Media
    You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site. If your goal is to get a seasoned VP of Sales involved in social media, you’ll probably want to show them how many leads social media generates for your company a month. For a VP of Sales, leads = perked ears. As a savvy inbound marketer, you already know that social media is a must-have in your marketing strategy.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin, Sales] Top Trends in Technology Marketing for 2015
    In a study of competitions for professional services sales, the winning firms consistently did one thing: successfully educated their prospects. By contrast, firms that lost their respective sales were consistently ranked poorly for educating prospects. By now, many competitive technology firms have recognized that social media – and particularly LinkedIn – can play a very active role in lead generation. On Twitter or LinkedIn?
  • TONY ZAMBITO  |  FRIDAY, MAY 13, 2011
    [Linkedin, Sales] Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior
      Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.  Reinvent B2B Sales With Buyer Personas (buyerpersonainsights.com). Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month. 
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Linkedin, Sales] 11 Best Practices for More Effective Content Curation
    For example, the vast majority of content in our curation streams focus on sales, marketing, and productivity. don’t post to 50 LinkedIn groups three times a day). Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. We also hope it helps drive increased, pass-along awareness for other brands.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 18, 2015
    [Linkedin, Sales] What’s Marketing Operations? Just the Fastest-Growing Role in Business
    The MO professional must master all the skills needed to perform as a superhuman marketing entity that can maneuver information intricately through multiple systems in order to provide coordinated insight to different teams, from marketing to sales to support. If you’re more database inclined, you’re sure to be doing lots of process modification and sales support – especially if you’re not fortunate enough to have a corresponding team member in sales operations.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Linkedin, Sales] Interesting Infographics: Your Guide To Social Media Lead Generation
    To improve sales. Approximately 82% of companies utilize LinkedIn solely for business reasons. Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? Are you aware that 82% of social media leads are collected from Twitter? According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads.
  • HINGE MARKETING  |  MONDAY, JANUARY 26, 2015
    [Linkedin, Sales] New Research Report: Referral Marketing for Professional Services Firms
    And how can providers avoid being ruled out by a referred prospect before closing the sale? In order to generate referrals and close the sale, it’s clear that firms must focus on building their reputations online. The report is packed with detail on how and why non-clients make referrals – and how professional services providers can either encourage those referrals or ultimately lose the sale by getting ruled out at an early stage. On Google+ or LinkedIn?
  • MODERN MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Linkedin, Sales] Recapping 2014 in Content Marketing
    A quick example I like to use is that marketers should talk to Sales and product content answering each question they frequently encounter. Turn it into an internal Sales tool that can be customized. Feel free to connect with me on Twitter or LinkedIn if you want to chat. We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Linkedin, Sales] How to Engage Your Audience Using Digital Advertising
    Sponsored Facebook, LinkedIn and Twitter posts , however, do feel more like traditional online advertising in the sense that users don't opt-in to see them. Nobody loves being advertised to, but not all ads have to feel sales-focused or pushy. Via LinkedIn. When a user saw this advertisement in their LinkedIn feed, it was as a result of visiting Bupa's website and entering their details to receive a quote for health insurance.
  • WEBBIQUITY  |  FRIDAY, JANUARY 20, 2017
    [Linkedin, Sales] Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
    Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. It’s obvious from her LinkedIn profile that Shelly knows how to build a business. Beyond that, he challenged his readers to write about “the person (who) had the greatest effect on your personal or professional life in 2016 and thank them publicly.”
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin, Sales] 12 Important Places You're Forgetting to Add Calls-to-Action
    On Your LinkedIn Company Page and in LinkedIn Answers: When answering questions related to your industry via LinkedIn Answers, includes text CTAs for downloadable content like webinars and ebooks when applicable. Why not add CTAs for your offers to the products tab on your LinkedIn Company Page, too? Include a CTA in your personal email signature and encourage other employees, especially members of your sales and marketing teams, to do the same.
  • NUSPARK  |  WEDNESDAY, APRIL 12, 2017
    [Linkedin, Sales] 5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing
    Section 1 : Mention a personal reference that you learned about from your research, perhaps by delving into an individual’s LinkedIn profile. If you set up a streamlined process, it can be easier than you think to communicate one-to-one and boost your sales results. Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 28, 2015
    [Linkedin, Sales] Everyone Has A Story To Tell
    By building this one simple step into your content strategy, you can and will be able to create content that your customers want, and start building deeper customer relationships that will truly drive sales and business results. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Everyone has a story to tell.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Linkedin, Sales] Are Community Forums Good for Manufacturers and Industrial Companies?
    Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Instead, consider starting a group on LinkedIn with a focus on your niche. I’ve written about both these companies in the past and how they are successfully using this social media channel to connect with engineers and generate high quality leads for sales.
  • FATHOM  |  WEDNESDAY, MARCH 2, 2016
    [Linkedin, Sales] This Week in Publish or Perish: Jack Kosakowski on Crushing Content Creation
    Even though video is a growing in popularity, marketing and sales teams are often afraid to use this tactic because of the emphasis on appearances that comes along with the platform. To answer this question, episode 19 of Publish or Perish features an interview with Jack Kosakowski, the Global Head Of B2B Social Sales Strategy at Creation Agency and a known expert on social selling.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin, Sales] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    No longer can marketers or sales reps relegate communications to company centric conversations. Examples of specific engagement strategies for channels including LinkedIn an editorial forums. by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes across all channels, Modern Mark knows that meaningful marketing is centered on the customer.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 23, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Blueprint for Personal Lead Generation Success
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JULY 21, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: New Lead Nurturing Webinar
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JULY 27, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Getting into big companies
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 I suggest that both B2B marketers and sales people attend this event together.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 8, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Personal lead generation tools
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 10, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: BeTuitive Publishing Book Review
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 The most recent review is of none other than Lead Generation for the Complex Sale.
  • MODERN MARKETING  |  MONDAY, JUNE 26, 2017
    [Linkedin, Sales] How Account-Based Marketing Changes the Business Developer’s Role
    Also, your business developers can do some sleuthing by using online platforms such as LinkedIn. Also, they cannot be overly focused on the sale. “It is not the strongest or the most intelligent who will survive but those who can best manage change.” ” — Charles Darwin. A Shift from Inbound Marketing. After decades when there were few changes in marketing, in the 1990s, internet marketing was born.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Linkedin, Sales] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software and Citibank rely on Vidyard for their video marketing and analytics needs.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Linkedin, Sales] The Tell-Tale Signs It's Time to Hire a Marketing Agency
    The challenge is that when you’re an inbound marketing team of one (or even just a handful of people), you also become copywriter, designer, strategist, accountant, sales lead, editor, SEO specialist. If you can raise your hand to more than three of these scenarios below, it’s likely time to call on an agency for help : Your LinkedIn comments have sunk from insightful and engaging to “I almost read the first paragraph.”.
  • 6SENSE  |  TUESDAY, MARCH 1, 2016
    [Linkedin, Sales] Will You Be My Customer? Buying Signals in the Era of Predictive Intelligence
    If your company is like most, your sales and marketing teams are constantly wondering: Will this customer buy from us? We now see “buying signals” in digital terms, and we leverage many different technology tools and processes to generate leads and support sales. Take solutions that provide sales and marketing teams with alerts about “trigger events.” It might be true, but it could just as well be a wild goose chase for your sales team.
  • LEADERSHIP  |  TUESDAY, JULY 30, 2013
    [Linkedin, Sales] 7 Tactics that Are Working for B2B Lead Generation Today
    Social sign on today is a preferred method and most prospects will be happy if you let them sign in with their LinkedIn or Facebook login rather than have them fill out the same data fields over and over. It could be discussions onindustry forums, e-books, videos, webinars, group discussions on LinkedIn, or any other.Once you know for sure, you need to contribute valuable information and commentary onthesechannels. And for that to happen, sales and marketing alignment is a given.
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Linkedin, Sales] How to Determine Which Social Media Site is Right for Your Business
    Then you want to tie your social media efforts with actual sales. Make sure you have closed loop website analytics in place to help you track the traffic, leads, and of course, sales that come from social media so that you can evaluate the results. While Twitter and LinkedIn draw a similar number of leads, LinkedIn traffic converts at almost double the rate. LinkedIn, Facebook, and Twitter have each delivered a significant number of customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Linkedin, Sales] 30 Books to Help Make You a Better Marketer
    Josh Turner ’s Connect: The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales. LinkedIn is a vast resource for nearly any job function. In this book, Josh covers scalable solutions within the channel allowing marketers and salespeople to use LinkedIn as a comprehensive resource. Marcus Sheridan ’s They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.
  • 6SENSE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Linkedin, Sales] The 5 Use Cases of Predictive ABM
    A true ABM strategy will touch every part of your lead-to-revenue process, remaking the way your marketing and sales teams drive growth for your business. Historically, ABM meant a team of sales executives and creatives working a small number of accounts to deliver a very expensive, white-glove service to the most strategic and high-value prospects. Align efforts for sales and marketing. The defining feature of ABM is a high level of coordination between marketing and sales.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Linkedin, Sales] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? Social Media as a Lead Source – When tweeting, contributing in forums, or posting in Linkedin, marketers should append their links to capture social media as a Lead Source.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, OCTOBER 19, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Lead qualification and scoring for better leads
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 For this reason, most leads sent from marketing to the sales organization are lost, ignored, or discarded.
  • LEADERSHIP  |  THURSDAY, DECEMBER 5, 2013
    [Linkedin, Sales] 2014 Cheat Sheet: New Methods For Finding B2B Customers [Infographic]
    Internal sales. In total, 39% of B2B marketers consider inside sales, telemarketing and other outbound methods as successful for generating leads; event-related methods (i.e. FYI : The infographic clearly emphasizes that Twitter and Pinterest are not successful for generating B2B sales leads. However, LinkedIn is the top social media platform for producing B2B leads. Infographics Lead Management Lead Scoring Sales Leads Social Media infographic sales lead
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Linkedin, Sales] 7 Trailblazing Brands That Won By Being First
    The sale of diamonds in the United States increased by 55%. LinkedIn. LinkedIn had some foresight, though, and created a new platform that took a different spin on social networking. Instead of keeping in touch with friends for social reasons, LinkedIn created the first platform for professional networking online. Since then, LinkedIn’s growth has skyrocketed.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 8, 2017
    [Linkedin, Sales] Three Signs You are in Need of White Label Marketing Automation
    Corporate marketers often choose to white label platforms or software before assigning access to their local sales teams or franchisees to retain brand consistency and compliance. It’s there; your clients or local sales entities just don’t know it is. Similarly, your local sales and marketing personnel will want corporate support from within the organization without having to worry if their resources are accurate.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Linkedin, Sales] Intermediate Techniques to Build a Better Email Marketing Campaign
    First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. Marketing automation is software that simplifies many marketing and sales efforts by automating repetitive tasks. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Linkedin, Sales] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. In many cases, updating the blog can be a way for your company to quickly get a message out about a special event, new product or service, seasonal favorites, top ten lists, or special sale information.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Linkedin, Sales] 19 New Featured Sources on the B2B Marketing Zone
    Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). What was Linkedin Thinking? B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Share this on LinkedIn.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Linkedin, Sales] Marketing That Helps People? An Interview With Jay Baer
    Instead, all companies would find a way to help their customers and prospects live better lives, and every company would consequently be rewarded with attention, sales, loyalty and advocacy. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. If you have read anything on this site, you know my main objective is to be helpful.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MARCH 18, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Give Lead Generation Some Respect
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 27, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, SEPTEMBER 15, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Podcast Segment 4: Selling to BIG Companies
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 « Will Writing a Business Book Generate Sales Leads?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Linkedin, Sales] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    The main difference between Yelp and these yelpified technology sites is that review sites validate users through means such as LinkedIn and personal interviews, eliminating the fear of fake advertising or competitors trying to attack rivals’ reputations. According to LinkedIn, with two-thirds of the buying process done before even meeting with a sales representative, as a marketer, tapping into discussions about your product is a necessity.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Linkedin, Sales] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Don’t immediately connect on LinkedIn : Extending an invite to someone immediately after getting off the phone with them is not recommended. Discretion should be used when connecting on LinkedIn. In addition, the steps your sales team uses to nurture leads through the funnel also plays an important role. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. When it comes to lead nurturing, firms often believe that more is better.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Linkedin, Sales] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    Your list will be most effective if you gain trust by not sharing subscribers’ info with other firms and creating emails with useful or exclusive information and valuable offers — not just sales pitches. 49) Publish links to your opt-in page on your LinkedIn company page and/or in relevant discussions on LinkedIn.
  • LEADSPACE  |  FRIDAY, JUNE 24, 2016
    [Linkedin, Sales] B2B Marketing News Roundup – June 24, 2016
    IN THIS ISSUE: Why exactly did Microsoft acquire LinkedIn? Here are a couple of interesting takes on Microsoft’s acquisition of LinkedIn. Why Did Microsoft Acquire LinkedIn? Microsoft gets a social network aimed at its core users, plus the ability to integrate LinkedIn data in Office, for instance. “Longer term, the Microsoft-LinkedIn tie-up may create a more formidable threat for Salesforce on the sales cloud side.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Linkedin, Sales] The Future of Media and The Role I Want to Play
    Every sale. If so, I would love to connect with you on LinkedIn. The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Linkedin, Sales] Lucky Seven! 7 Elements to A/B Test in Your Digital Ads
    The target audience on most channels is different, too, so what works as a headline on LinkedIn might not work on Facebook, and so on. This will help maximize your budget and increase sales and conversions. Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Linkedin, Sales] What Is The Future Of The Social Media Role?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Linkedin, Sales] 12 Brilliant Ways To Save Time on Social Media
    By setting up a few “zaps” you can: The graphic above is from the exhaustive blog post, 101 Smart Ways to Use Social Media Automation for Sales and Marketing from the Zapier blog. Maybe it’s answering one question a day on a LinkedIn group. Or liking even one person’s update on LinkedIn. How much time do you spend on social media every week? An hour? Four hours? Forty? To give you an idea of what’s about normal for social media management time, consider the chart below.
  • WEBBIQUITY  |  TUESDAY, JULY 23, 2013
    [Linkedin, Sales] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. Search engines will confer authority on your site for links from high-quality directories, but frown on links from low-quality sources.Since “quality” is a subjective term, before pursuing a link from any site, ask yourself: how likely is it that your actual customers or sales prospects would ever visit this site and find you there?
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Linkedin, Sales] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    Please join the conversation online at LinkedIn , Facebook , & Twitter , using hashtag #B2Award. a leading business to business marketing agency based in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales. Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. PHOENIX, Ariz., May 20, 2015 – KEO Marketing Inc. ,
  • HINGE MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin, Sales] Top 5 Business Challenges for Management Consulting Firms
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories How to Apply the Scientific Method to Professional Services Marketing Top 5 Marketing Initiatives for Accounting & Financial Services Firms What You Can Do When Traditional Sales Advice Fails. Anyone in the management consulting industry knows that today’s firms face a host of business challenges, some age-old and some brand new. The forces driving change are many and various.
  • CHIEFMARTECH  |  TUESDAY, JUNE 28, 2016
    [Linkedin, Sales] Where unicorns come from — feeder roles for marketing technologists
    So I fired up LinkedIn, and looked at the profiles of 100 professionals whose current title includes the term “marketing technologist.” Sales and support. Marketing & Sales Information System Analyst. Manager, Global Sales Enablement. #3. Marketing & Sales Information System Analyst. Sales and Support: Senior Coordinator, Sales. Sales Support Specialist. Manager, Global Sales Enablement.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin, Sales] 7 Ways Freelancers Can Start Earning More in 2017
    Concerns about coming off as too pushy or sales-y can cause you to miss out on potentially lucrative opportunities to provide additional value, extend existing contracts, and deepen client relationships. Upselling doesn't have to feel like a sleazy, aggressive sales process. LinkedIn Profinder. Lured by the promise of greater flexibility and more interesting projects, more and more people are leaving their traditional office jobs behind for freelancing careers.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 23, 2011
    [Linkedin, Sales] Engaging Content: 7 Tips to Get Readers to Think
    When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Share this on LinkedIn. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. The premise is that a customer searching for products and services online shouldn’t have to figure out how to find what they’re looking for on your website.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Linkedin, Sales] 10 Questions to ask in a B2B Content Marketing Questionnaire
    Value to B2B content marketers : The goal of any organization is to drive leads that turn into sales. LinkedIn Groups , Facebook or Google+ Communities, Twitter, and online forums or other discussion groups are an excellent way to interact with others in the space and learn what types of content they’re looking for and sharing.
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin, Sales] 20 Fresh Stats About the State of Inbound Marketing in 2012
    Lead Quality and Sales Statistics. 12) 62% of companies using LinkedIn have acquired a customer from the network. 15) 65% of B2B companies report that they have acquired a customer through LinkedIn. HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers' costs, budgets, lead quality, and priorities.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Linkedin, Sales] Top 10 B2B Inbound Marketing Predictions for 2015
    In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector. LinkedIn has been strongly focused on B2B marketers, and internal documents made public last summer revealed that the company has big plans for B2B, with a goal of expanding that area in a major way as a critical part of its vision of becoming a $1 billion business by 2017.
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