Page 19 of 32 Previous | Next 
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 22, 2011
    [Linkedin, Sales] Should You Blog on Your Website or a Separate Site?
    There is a good discussion about this on LinkedIn that I waded through – Elyse Devries, Alterian SM2, recommends that corporate business blogs be contained in the corporate website. A blog on a commercial site might be seen as a sales ploy – not as genuine information. Tweet. As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Linkedin, Sales] Why B2B Marketing Is Not Social: An Unexpected Insight from.
    Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. It certainly isn’t (in fact, I know a few of the folks in the room do use Twitter and LinkedIn somewhat actively).
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    [Linkedin, Sales] Small Business Content Marketing: When to Hire A Freelance Writer?
    In order to get the online results you deserve (leads: phones calls, emails, sales!) Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy.
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Linkedin, Sales] How to Determine Which Social Media Site is Right for Your Business
    Then you want to tie your social media efforts with actual sales. Make sure you have closed loop website analytics in place to help you track the traffic, leads, and of course, sales that come from social media so that you can evaluate the results. While Twitter and LinkedIn draw a similar number of leads, LinkedIn traffic converts at almost double the rate. LinkedIn, Facebook, and Twitter have each delivered a significant number of customers.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Linkedin, Sales] 3 Ways Marketing Automation Can Make You a Better Marketer
    Marketing automation unshackles you from a host of manual tasks and allows you to focus your time on the important things: revenue-building campaigns, sales and marketing productivity, lead generation, and long-term customer relationships. List segmentation, one of the most powerful and effective techniques for targeting specific audiences with the right content at the right time, which is key from the top to the bottom of the funnel, as well as post-sale.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 25, 2013
    [Linkedin, Sales] Refresh Your Marketing Toolkit
    To increase your B2B sales productivity, you should always be on the lookout for effective online and offline marketing techniques and tools. Apart from LinkedIn, there are also others Biznik, E. As you know, the internet provides a huge platform for engaging and marketing with other businesses. Some of the proven online marketing tools include: RSS Feeds. RSS feeds makes for an easy way to get updates on new online content.
  • MODERN MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Linkedin, Sales] Recapping 2014 in Content Marketing
    A quick example I like to use is that marketers should talk to Sales and product content answering each question they frequently encounter. Turn it into an internal Sales tool that can be customized. Feel free to connect with me on Twitter or LinkedIn if you want to chat. We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year!
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Linkedin, Sales] 75 Email Newsletter Content Topics You Can Use ASAP
    A mention of an upcoming sale or offer, and/or an early bird coupon for that sale. A request to follow your business on various social sites, like Instagram, Facebook, LinkedIn, Pinterest, etc. Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, turns out you already do.
  • WRITTENT  |  WEDNESDAY, MAY 1, 2013
    [Linkedin, Sales] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    Link to Product, Landing, & Sales Pages on Your Website. Linking to these internal pages has the same SEO benefits as linking to other blog posts, with the added benefit of generating leads and sales. Facebook is especially important for Bing and Google+ is critical for Google, while Twitter, LinkedIn, Reddit, and other social services show visitors how often your content is read and shared.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Linkedin, Sales] Eight Factors to Consider When (Re)Launching a Business Blog
    Unlike website copy (which tends to be feature/benefit, marketing oriented), a blog can project a distinct and less directly sales-y side of your organization. Digg, Facebook, LinkedIn), even create an e-commerce store. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Linkedin, Sales] Interesting Infographics: Your Guide To Social Media Lead Generation
    To improve sales. Approximately 82% of companies utilize LinkedIn solely for business reasons. Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? Are you aware that 82% of social media leads are collected from Twitter? According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads.
  • THE B2B RESEARCH BLOG  |  SATURDAY, JUNE 25, 2011
    [Linkedin, Sales] 47% of B2B marketers endorse using sex to sell
    Perhaps that’s why my interest was piqued by a recent discussion on the B-to-B Marketing LinkedIn Group. Valuable and finite sales time will be wasted in fruitless conversations. Ever since I was invited to join The Network of Aspiring Women (Birmingham Group), I’ve felt more in touch with my feminine side ( see post here ). Kate Bishop, Marketing Co-ordinator at Custom Fluidpower, has a dilemma. To use, or not to use, promotional girls at a trade show stand?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Linkedin, Sales] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    The main difference between Yelp and these yelpified technology sites is that review sites validate users through means such as LinkedIn and personal interviews, eliminating the fear of fake advertising or competitors trying to attack rivals’ reputations. According to LinkedIn, with two-thirds of the buying process done before even meeting with a sales representative, as a marketer, tapping into discussions about your product is a necessity.
  • ACT-ON  |  TUESDAY, MARCH 29, 2016
    [Linkedin, Sales] 7 Myths About Social Selling That You Probably Believe
    Kick your LinkedIn search skills up a notch. They specialize in one aspect of one platform – like Facebook advertising , or LinkedIn groups. Start by: Set up your profile pages on the major platforms (LinkedIn, Twitter and Facebook). At that point, if you want to know how advanced your social selling is, check out LinkedIn’s Social Selling Index (SSI). Read Jill Konrath’s fantastic blog , and check out our eBook, 10 Things B2B Companies Should Be Doing on LinkedIn.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 18, 2015
    [Linkedin, Sales] What’s Marketing Operations? Just the Fastest-Growing Role in Business
    The MO professional must master all the skills needed to perform as a superhuman marketing entity that can maneuver information intricately through multiple systems in order to provide coordinated insight to different teams, from marketing to sales to support. If you’re more database inclined, you’re sure to be doing lots of process modification and sales support – especially if you’re not fortunate enough to have a corresponding team member in sales operations.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin, Sales] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    No longer can marketers or sales reps relegate communications to company centric conversations. Examples of specific engagement strategies for channels including LinkedIn an editorial forums. by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes across all channels, Modern Mark knows that meaningful marketing is centered on the customer.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Linkedin, Sales] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Don’t immediately connect on LinkedIn : Extending an invite to someone immediately after getting off the phone with them is not recommended. Discretion should be used when connecting on LinkedIn. In addition, the steps your sales team uses to nurture leads through the funnel also plays an important role. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. When it comes to lead nurturing, firms often believe that more is better.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Linkedin, Sales] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software and Citibank rely on Vidyard for their video marketing and analytics needs.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Linkedin, Sales] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    People’s guards go up when it comes to marketing and sales, simply because there have been too many cases of high-pressure, exploitative tactics over the generations. For example, apparently small business owners deem Facebook (NPS 25) to be more trustworthy than LinkedIn (NPS 0). No one likes a constant sales pitch, and most visitors won’t be anywhere near ready to buy the first time they visit your website, anyway.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Linkedin, Sales] The Tell-Tale Signs It's Time to Hire a Marketing Agency
    The challenge is that when you’re an inbound marketing team of one (or even just a handful of people), you also become copywriter, designer, strategist, accountant, sales lead, editor, SEO specialist. If you can raise your hand to more than three of these scenarios below, it’s likely time to call on an agency for help : Your LinkedIn comments have sunk from insightful and engaging to “I almost read the first paragraph.”.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin, Sales] 12 Important Places You're Forgetting to Add Calls-to-Action
    On Your LinkedIn Company Page and in LinkedIn Answers: When answering questions related to your industry via LinkedIn Answers, includes text CTAs for downloadable content like webinars and ebooks when applicable. Why not add CTAs for your offers to the products tab on your LinkedIn Company Page, too? Include a CTA in your personal email signature and encourage other employees, especially members of your sales and marketing teams, to do the same.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 4, 2011
    [Linkedin, Sales] Industrial Blogs for Lead Generation Using Inbound Marketing
    If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. Industrial marketers who don’t use a blog are missing a key component of feeding the top of their sales funnels. To learn more about how an industrial blog can help your lead generation efforts, read my earlier post, “Why Your Sales Funnel May Run Dry Without a Business Blog.”.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 28, 2015
    [Linkedin, Sales] Everyone Has A Story To Tell
    By building this one simple step into your content strategy, you can and will be able to create content that your customers want, and start building deeper customer relationships that will truly drive sales and business results. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Everyone has a story to tell.
  • NUSPARK  |  WEDNESDAY, APRIL 12, 2017
    [Linkedin, Sales] 5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing
    Section 1 : Mention a personal reference that you learned about from your research, perhaps by delving into an individual’s LinkedIn profile. If you set up a streamlined process, it can be easier than you think to communicate one-to-one and boost your sales results. Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied.
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Linkedin, Sales] 7 Trailblazing Brands That Won By Being First
    The sale of diamonds in the United States increased by 55%. LinkedIn. LinkedIn had some foresight, though, and created a new platform that took a different spin on social networking. Instead of keeping in touch with friends for social reasons, LinkedIn created the first platform for professional networking online. Since then, LinkedIn’s growth has skyrocketed.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Linkedin, Sales] Intermediate Techniques to Build a Better Email Marketing Campaign
    First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. Marketing automation is software that simplifies many marketing and sales efforts by automating repetitive tasks. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • ONALYTICA B2B  |  THURSDAY, APRIL 6, 2017
    [Linkedin, Sales] Influencer Marketing Vs Influencer Relations- What’s the Difference?
    If you’re viewing influencer marketing as more of an advertising exercise as opposed to a communications exercise: If this is simply a way of increasing brand awareness, product interest and sales, then this may be the favoured approach. Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings.
  • LEADERSHIP  |  TUESDAY, JULY 30, 2013
    [Linkedin, Sales] 7 Tactics that Are Working for B2B Lead Generation Today
    Social sign on today is a preferred method and most prospects will be happy if you let them sign in with their LinkedIn or Facebook login rather than have them fill out the same data fields over and over. It could be discussions onindustry forums, e-books, videos, webinars, group discussions on LinkedIn, or any other.Once you know for sure, you need to contribute valuable information and commentary onthesechannels. And for that to happen, sales and marketing alignment is a given.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 12, 2012
    [Linkedin, Sales] Sharpen Your Social Marketing: MarketingProfs’ Digital Marketing World Recap
    Can You Really Generate Leads on LinkedIn? ProResource’s CEO, Judy Schramm, addressed what B2B marketing professionals are often asking themselves when investing time and money into a tool like LinkedIn, “Can you really generate leads on LinkedIn?” If you’re interacting with prospects, it’s important to verify yourself as an engaging expert in your field through your LinkedIn activity.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Linkedin, Sales] 10 Online Lead Generation Techniques for Professional Services
    While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. Like its offline cousin, a webinar should be educational — not a thinly veiled sales pitch. You can further promote your blog posts on Twittter, LinkedIn and Facebook. Professional services firms have been relatively slow to adopt online lead generation techniques.
  • LEADSPACE  |  MONDAY, NOVEMBER 28, 2016
    [Linkedin, Sales] Data is Key to Your ABM Campaign – But Not Just Any Data…
    Let’s say you’ve got a VP Sales or CMO who’s been a customer before — a name and some details which comprise a statistical probability to buy. Everything, from your content marketing to your sales pitches, needs to be personalized on an individual level. Since you can’t expect sales and marketing reps to spend their days trawling through Facebook and LinkedIn, you’ll need a data solution which does it all for you.
  • KEO MARKETING  |  THURSDAY, JULY 28, 2016
    [Linkedin, Sales] Set Clear Goals For Your Strategic Social Media Marketing Plan
    Business social networks like LinkedIn require article-writing, resource-sharing and business interaction without sales pitches. Pew offers complete data detailing the demographics for Facebook, Twitter, Instagram, Pinterest and LinkedIn. Much has been written about how to use social media to get more exposure and reach more audiences. The majority of the advice tends to be focused on the tactics, though, the things you can do to reach more potential clients.
  • 6SENSE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Linkedin, Sales] The 5 Use Cases of Predictive ABM
    A true ABM strategy will touch every part of your lead-to-revenue process, remaking the way your marketing and sales teams drive growth for your business. Historically, ABM meant a team of sales executives and creatives working a small number of accounts to deliver a very expensive, white-glove service to the most strategic and high-value prospects. Align efforts for sales and marketing. The defining feature of ABM is a high level of coordination between marketing and sales.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [Linkedin, Sales] 4 Elements that drive B2B direct marketing results
    Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms. Most lead generation campaigns are focused on properly qualifying the lead, so that handing off to the sales resource is now appropriate. This offer is termed “hard” as it commits the lead to an action closer to the sale. Do You Know the Basics?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Linkedin, Sales] Lucky Seven! 7 Elements to A/B Test in Your Digital Ads
    The target audience on most channels is different, too, so what works as a headline on LinkedIn might not work on Facebook, and so on. This will help maximize your budget and increase sales and conversions. Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Linkedin, Sales] Marketing That Helps People? An Interview With Jay Baer
    Instead, all companies would find a way to help their customers and prospects live better lives, and every company would consequently be rewarded with attention, sales, loyalty and advocacy. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. If you have read anything on this site, you know my main objective is to be helpful.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Linkedin, Sales] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Send an alert to sales and create a task in your CRM: Conversion rates suffer dramatically the longer it takes for follow-up, so make sure your sales team is alerted in real-time so that they can get the ball rollin’ as soon as possible!
  • BIZNOLOGY  |  MONDAY, DECEMBER 16, 2013
    [Linkedin, Sales] Top 15 social CEO’s tell what social media taught them
    JEFF WEINER (CEO, LINKEDIN) : “The key is to concentrate extremely hard on getting the right processes and infrastructure in place early on. ” MARC BENIOFF (CHAIRMAN & CEO, SALESFORCE) : ”As a marketer, as a sales professional, you’d better know what’s happening on those social networks because those are your customers. ” REID HOFFMAN (CHAIRMAN, LINKEDIN) : “The impact of the Internet on business will continue to increase massively.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Linkedin, Sales] How to Grow Your Email Contacts Organically
    The leads that come in will be at various stages of the sales cycle. This will help to push them through the sales cycle and when they are ready to purchase, you’ve set yourself up well. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. The benefits of email marketing have been proven time and time again. Here are a couple notable statistics.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Linkedin, Sales] 9 Reasons Why Your Social Media Strategy Isn’t Working
    When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. This can include replying or retweeting people on Twitter, commenting on a post someone writes on your Facebook wall, or answering a question in LinkedIn Answers.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Linkedin, Sales] What Is The Future Of The Social Media Role?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • ONALYTICA B2B  |  TUESDAY, JANUARY 17, 2017
    [Linkedin, Sales] 5 Most Common Reasons why Influencer Marketing Fails
    Interestingly when searching for people that work in Influencer Marketing on LinkedIn there are currently 20,580 results for the search term ‘Influencer Marketing’ and 1,549 for ‘Influencer Relations’ – so 22,129 in total. In B2B for example paid search/webinars can sometimes yield instant sales results and senior management understand the ROI.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 23, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Blueprint for Personal Lead Generation Success
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JULY 21, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: New Lead Nurturing Webinar
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JULY 27, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Getting into big companies
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 I suggest that both B2B marketers and sales people attend this event together.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 8, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Personal lead generation tools
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 10, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: BeTuitive Publishing Book Review
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 The most recent review is of none other than Lead Generation for the Complex Sale.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Linkedin, Sales] The Future of Media and The Role I Want to Play
    Every sale. If so, I would love to connect with you on LinkedIn. The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Linkedin, Sales] 4 Simple Steps to Finding Perfect Freelance Writers
    Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation. What are your goals – website traffic, lead generation, sales, thought leadership? You can find professional writers on sites like LinkedIn, Twitter, and Google+ if you do a little digging. Hiring freelance writers makes perfect sense when you run a small business or startup.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Linkedin, Sales] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    Your list will be most effective if you gain trust by not sharing subscribers’ info with other firms and creating emails with useful or exclusive information and valuable offers — not just sales pitches. 49) Publish links to your opt-in page on your LinkedIn company page and/or in relevant discussions on LinkedIn.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Linkedin, Sales] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    Please join the conversation online at LinkedIn , Facebook , & Twitter , using hashtag #B2Award. a leading business to business marketing agency based in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales. Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. PHOENIX, Ariz., May 20, 2015 – KEO Marketing Inc. ,
  • VIDYARD  |  MONDAY, JULY 18, 2016
    [Linkedin, Sales] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    With Vidyard, companies can combine sales and marketing power into their videos for better customer engagement and ROI,” said the report. Vidyard connects viewership back to the identity in the central marketing and sales systems to ensure clients can leverage video engagement data while adhering to existing corporate security standards. Vidyard presents analytics to operations teams, sales teams, and marketing experts to show them the value for a variety of functions.
  • VIDYARD  |  TUESDAY, JULY 19, 2016
    [Linkedin, Sales] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    With Vidyard, companies can combine sales and marketing power into their videos for better customer engagement and ROI,” said the report. Vidyard connects viewership back to the identity in the central marketing and sales systems to ensure clients can leverage video engagement data while adhering to existing corporate security standards. Vidyard presents analytics to operations teams, sales teams, and marketing experts to show them the value for a variety of functions.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, OCTOBER 19, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Lead qualification and scoring for better leads
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 For this reason, most leads sent from marketing to the sales organization are lost, ignored, or discarded.
  • LEADERSHIP  |  THURSDAY, DECEMBER 5, 2013
    [Linkedin, Sales] 2014 Cheat Sheet: New Methods For Finding B2B Customers [Infographic]
    Internal sales. In total, 39% of B2B marketers consider inside sales, telemarketing and other outbound methods as successful for generating leads; event-related methods (i.e. FYI : The infographic clearly emphasizes that Twitter and Pinterest are not successful for generating B2B sales leads. However, LinkedIn is the top social media platform for producing B2B leads. Infographics Lead Management Lead Scoring Sales Leads Social Media infographic sales lead
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin, Sales] 20 Fresh Stats About the State of Inbound Marketing in 2012
    Lead Quality and Sales Statistics. 12) 62% of companies using LinkedIn have acquired a customer from the network. 15) 65% of B2B companies report that they have acquired a customer through LinkedIn. HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers' costs, budgets, lead quality, and priorities.
  • LEADSPACE  |  WEDNESDAY, FEBRUARY 24, 2016
    [Linkedin, Sales] B2B Marketers Will Be Laughing About ABM in Five Years
    The early adopters (and a few snake-oil salespersons) promised us not only that social media would change the way companies communicate and market and perform customer service, but that Twitter and LinkedIn (and probably Plurk and Friendster) would be a source of high-quality sales leads. I was in a roomful of B2B marketers a few weeks ago when someone mentioned those predictions and promises of sales leads from social. I’m no stranger to the B2B hype cycle.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 5, 2011
    [Linkedin, Sales] E-Newsletter Review: How’s Your Ezine?
    Share this on LinkedIn. Content Sale: End of Year Discounts from Customized Newsletter Articles. You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! ) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Linkedin, Sales] So You Want to Create Content That Actually Converts?
    When justifying an investment in content marketing, we need to be able to show that our content is leading to actual website conversions and driving prospects further down the sales funnel. The conclusion of this post from my colleague Derek, for example, has an entire section that links to third-party resources as well as a KoMarketing presentation on how to build out various aspects of LinkedIn profile information. What a novel idea, right?
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Linkedin, Sales] Top 10 B2B Inbound Marketing Predictions for 2015
    In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector. LinkedIn has been strongly focused on B2B marketers, and internal documents made public last summer revealed that the company has big plans for B2B, with a goal of expanding that area in a major way as a critical part of its vision of becoming a $1 billion business by 2017.
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Linkedin, Sales] 12 Brilliant Ways To Save Time on Social Media
    By setting up a few “zaps” you can: The graphic above is from the exhaustive blog post, 101 Smart Ways to Use Social Media Automation for Sales and Marketing from the Zapier blog. Maybe it’s answering one question a day on a LinkedIn group. Or liking even one person’s update on LinkedIn. How much time do you spend on social media every week? An hour? Four hours? Forty? To give you an idea of what’s about normal for social media management time, consider the chart below.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Linkedin, Sales] THE HACKIES: How to use your unique dataset to create valuable content
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. ” our report answers, “Are you driving sales opportunities, pipeline, and revenue as well as your peers?” Additionally, our LinkedIn Benchmark Report (a similar report, but for LinkedIn Ads) comes in at number two in terms of pipeline generated since it was published. This article is a guest post by Jordan Con of Bizible.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MARCH 18, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Give Lead Generation Some Respect
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 27, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, SEPTEMBER 15, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Podcast Segment 4: Selling to BIG Companies
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 « Will Writing a Business Book Generate Sales Leads?
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Linkedin, Sales] Should Social Marketing Still Get Your Vote?
    However, generating real demand (qualified leads and opportunities for sales), along with expanding customer lifetime value is ultimately the bottom line that marketing and CMOs get graded on. CMOs need to be of the mindset that ambassadors are everywhere – whether inside the organization, such as sales team members; or outside the organization, such as your best customers and your channel or technology partners.
  • LEADSPACE  |  WEDNESDAY, APRIL 5, 2017
    [Linkedin, Sales] The 4 Things Standing Between You and Your Best Customers
    B2B marketers all share the same basic goals: consistently generating pipeline and passing qualified leads to sales. That’s the primary function of any demand gen marketer — and as a recent industry study revealed , B2B marketers more generally define supporting sales as their primary focus. The question is how to access it, process it into accurate intelligence, and then use it to generate qualified leads and guide them through the sales funnel (simple, right?).
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin, Sales] 7 Must-Read Tips To Simplify Content Marketing Planning
    Sales, marketing and content creation have converged. Listening is always the first step to developing content, and audience and a sale! Do you have a tip to help simplify sales, marketing and content planning for 2015? Or, contact me directly at MarketingThink.com , on Twitter , LinkedIn or Google+. Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin, Sales] 7 Ways Freelancers Can Start Earning More in 2017
    Concerns about coming off as too pushy or sales-y can cause you to miss out on potentially lucrative opportunities to provide additional value, extend existing contracts, and deepen client relationships. Upselling doesn't have to feel like a sleazy, aggressive sales process. LinkedIn Profinder. Lured by the promise of greater flexibility and more interesting projects, more and more people are leaving their traditional office jobs behind for freelancing careers.
  • HINGE MARKETING  |  TUESDAY, APRIL 28, 2015
    [Linkedin, Sales] Critical Email Marketing Do’s and Don’ts for Professional Services
    These campaigns email out relevant educational content and offers to contacts over time to help nurture them through the sales funnel. On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Linkedin, Sales] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    This started by providing visitor lists and real-time alerts to sales people who were interested in specific accounts. The client data, which of course is available only to the client who provided it, could be anything but is usually attributes such as account type, buying stage, and sales territory.
  • BIZNOLOGY  |  THURSDAY, AUGUST 6, 2015
    [Linkedin, Sales] New directions for B2B data-driven marketing
    The sales function has traditionally held the primary B2B revenue responsibility, leaving marketers with a history of frustration at their exclusion from a seat at the senior executive table. In the future, says Nitin Julka , product manager at LinkedIn, more and more of the complexity of running marketing campaigns is going to be automated, in a simpler way, so that marketers can focus on what truly matters—their target audiences, buyer’s journeys, and messaging.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Linkedin, Sales] Contagious Content: Facebook Posts That Get Shared Like Crazy
    Brian is the author of three social media books including “The Like Economy”, “LinkedIn For Business” and the bestselling “Facebook Marketing” He has appeared on Bloomberg TV and in The Wall Street Brian is a keynote speaker, stand up and improv comic and has an awesome dog named Brad Pitt. by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter.
  • HUBSPOT  |  SUNDAY, DECEMBER 15, 2013
    [Linkedin, Sales] Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week
    A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]. Whether you''re a seasoned LinkedIn expert with 500+ connections or a newbie who''s struggling to get started, this new infographic from Bluewire Media has got you covered. With sections for beginner, intermediate, and advanced users, the infographic outlines 5-minute LinkedIn "workouts" that you can complete daily to help hone your skills and increase your reach.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Linkedin, Sales] How Sage Does Social Demand Generation
    It’s important to note that, while Facebook or LinkedIn might be free, the resources you’ll need to support social efforts won’t be. For instance, Sage knows that leads coming from their SlideShare channel, where the content is more meaty, are more mature, and closer to getting kicked over to sales. So if you have an email newsletter, think about how you can chop that up for Facebook, LinkedIn or Twitter.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin, Sales] Top 5 Business Challenges for Management Consulting Firms
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories How to Apply the Scientific Method to Professional Services Marketing Top 5 Marketing Initiatives for Accounting & Financial Services Firms What You Can Do When Traditional Sales Advice Fails. Anyone in the management consulting industry knows that today’s firms face a host of business challenges, some age-old and some brand new. The forces driving change are many and various.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Linkedin, Sales] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Bianchini has been instrumental in bringing together Marketo’s sales and marketing teams around a common goal, but according to her, there’s one unifying success factor of any campaign. She partnered closely with her sales team and developed three distinct tiers of accounts to target: the Top 20, Tier 1 and Tier 2. For top of funnel leads, Bianchini works with her sales team to heavily personalize outgoing messages.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Linkedin, Sales] Marketing Planning for 2015: How to Create a Content Calendar for Your Firm
    Remember, your content is at the top of the sales funnel. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Creating a content calendar is just one important aspect of your marketing planning for 2015. After you have a content strategy in place that addresses your services and key topic areas, it’s time to create a content calendar. What is a content calendar and why is it important?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Linkedin, Sales] 10 Marketing Over Coffee Podcasts You Should Check Out
    He is a frequent guest on the show but this interview is about his latest book that moves the lens from Marketing and PR over to Sales. A lot of in the trenches discussion about lead scoring and the handoff of leads from sales to marketing. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 11, 2011
    [Linkedin, Sales] Five Expert Copywriting Tips
    7 steps to writing killer sales copy by Mike Consol. In this guest post, Patrick Schwerdtfeger outlines the “Motivating Sales Sequence&# sales process and how it relates to copy writing, starting with getting their attention (“The opening sentences need to jolt your readers to attention.&# ) and concluding with a call to action (“Be specific. Share this on LinkedIn.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Linkedin, Sales] Top 5 Mistakes to Avoid on Your Company Blog
    “A blog can also be the centerpiece for a social media effort, driving visitors from Twitter , Facebook , and LinkedIn back to the blog through calls-to-action and landing pages,&# explains Douglas Karr, the author of Corporate Blogging for Dummies. If your goal is to connect with industry thought leaders, for instance, your content will be much different than if your goal is to drive more sales.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Linkedin, Sales] How to Recruit Top Talent Using an Inbound Framework
    Are you using LinkedIn? Modern sales and marketing is a symbiotic relationship. Sales teams are fed by a steady stream of leads from marketing. For sales teams to be successful they need that influx of leads. Companies need to do more to start relationships with candidates that haven’t applied if they want to build a recruiting pipeline that gives hiring the same predictability as sales. Only sales candidates should receive emails about sales roles.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 30, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: New PDF Tracking Gives Us Pause
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JULY 20, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: New and Improved Lead Nurturing Article
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Podcast Segment 3: Selling to BIG Companies
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Podcast Segment 2: Selling to BIG Companies
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 12, 2010
    [Linkedin, Sales] Marketing Leads: Quality Vs. Quantity
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 12, 2010 9 Subscribe Marketing Leads: Quality Vs. Quantity Share Last night I had the pleasure of dining with one of our media partners. The debate often goes like this: Sales wants more leads. Sales complains that the quality stinks.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Linkedin, Sales] Transitioning to Inbound: A Recipe for Long-Term Success
    That initial phase is about planning, thinking, and starting the work required to get all the foundational elements in place so the program helps your business get found, get leads, and grow sales. How many of those are actual sales opportunities? How many Facebook fans, LinkedIn connections or Twitter followers have you accumulated? 5) Integrate this into your sales process by encouraging your sales people to promote this new educational material with their prospects.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 16, 2013
    [Linkedin, Sales] Top B2B Marketing Insider Blogs Of 2013 (So Far)
    As a former sales person, I think it’s important for marketing to be measure by what value we create for the business, the customer and the employees. Social Selling: A Day In The Life Of A Social Sales Person. Social Selling is finally getting the attention it deserves because social sales people help buyers buy. But for some sales folks, social selling sounds like kid’s play.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 21, 2016
    [Linkedin, Sales] Celebrating Christmas in July with Personalized Content
    Photos from LinkedIn. Demand Creation , Marketing Agency , Marketing Campaigns , Marketing Planning , Marketing Technology , Reporting and Analytics , Sales and Marketing OperationsWith Christmas in July fast approaching (July 25, in case you don’t celebrate Christmas in July), all of us at Bulldog decided to take a look back at one of our favorite holiday campaigns. This past winter, we helped Oracle deliver a number of helpful assets in an innovative way.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Linkedin, Sales] The CIO and Social Media: Embracing Change
    Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. In addition to the complexity of managing corporate social accounts, many of these companies are now looking to employees as influencers – helping to spread the brand message through their own personal networks.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Linkedin, Sales] How to Start a Lead Management Program in 9 Easy Steps
    Typical goals for lead management programs include: generating more leads , increasing Facebook fans, encouraging more social sharing of content, increasing overall sales, increasing average shopping cart transaction size, increasing blog subscribers, or shortening sales cycles. Where are they in the sales funnel? How many result in sales, and how much revenue do they generate? This will vary based on the sales cycle for your business.
  • MODERN MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Linkedin, Sales] Meet The Parents: 6 Things To Watch For After A Merger
    LinkedIn. Marketing Efficiency acquisitions buyer personas data data health database marketing Demand Generation lead management M&A marketing mergers sales and marketing alignmentby Gaea Connary | Tweet this. A lot of companies have been feeling the urge to merge lately. If your company just acquired another company, the experience can feel akin to the first meeting your fiancés parents…and siblings…and friends.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Linkedin, Sales] Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)
    The ones who do find they have on average a 19% lift in sales. For example, if your customers enjoy commenting on LinkedIn posts and sharing articles on Facebook, you can retarget them in these places based on what they are already interested in. When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. Letting the customers come to us?
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin, Sales] 5 Lead Generating B2B Website Trends
    Many professional services firms are educating and persuading prospects up front, prior to the point of sale. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. How can your firm get there?
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Linkedin, Sales] B2B Prospecting Data Just Keeps Getting Better
    Links to LinkedIn profiles of company managers (Stirista). A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Linkedin, Sales] Digital Marketing Strategy for Launching New Products & Services
    Just like great marketing will sell products faster than a company can stock the shelves, poor marketing will result in negligible sales and a whole lot of frustration. Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). This strategy effectively tests instead of assumes which markets and audiences will convert well, ultimately reducing the risk of no sales at all and increasing the chance of striking a gold mine.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Linkedin, Sales] Leading in Change: CMO Leadership Series
    Our current COO, Richard, was hired as VP of Marketing but when it became time to grow our sales team, he quickly began the hiring process. And, since this post was inspired by her book, the first five people to message me via LinkedIn will receive a copy of Lean In. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia. The world of the CMO is changing. This ‘CMO 2.0’
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Linkedin, Sales] Google+ on its Third Birthday
    Unlike Facebook and LinkedIn that allow one Profile to support many email identities and even social network logins, Google+ is a little like season two of Orphan Black: orphan clones are everywhere on G+ if you don’t watch your steps. No, not even LinkedIn or Twitter. Most people have nothing to do with entrepreneurship, startups, small business, affiliate marketing, brand promotion, selling, sales, or online reputation.
<< 1 2 ... 17 18 19 20 21 ... 31 32 >>