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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg

DiscoverOrg had no foreknowledge that Martin was measuring their data accuracy and no influence over the sample data set used. LinkedIn URL accuracy : Was the person’s LinkedIn URL provided and was it correct.? With these variables in mind, here’s what Martin discovered with his random sampling of DiscoverOrg’s raw data.

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[Research Round-Up] LinkedIn/Ipsos Survey Examines the State of B2B Marketing

B2B Marketing Directions

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

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4 Ways to Use LinkedIn to Get More Freelance Work

ClearVoice

At more than 774 million members, LinkedIn is the world’s largest digital professional network. Optimizing your LinkedIn profile can help you get more meaningful jobs. There are four people hired on LinkedIn every minute , with around 87% of recruiters regularly using LinkedIn , according to Kinsta. Create a profile.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Don’t know how to leave an iTunes review? In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades.

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Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. After adding two review sites that I learned about after the original post, I had 17 to consider.

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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

Online customer reviews. Like surveys, customer reviews are a cheap and effective way to capture the voice of your customers (for B2B software companies, they may be found on sites like G2 , Capterra and TrustRadius ). There are two main unique benefits of using reviews as a source of VoC. Interviews.

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10 Customized LinkedIn Communication Tactics That Will Increase Response

NuSpark Consulting

Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. LinkedIn is a great networking tool for building your business or your career.

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