Trending Sources

Everybody needs both Pinterest and LinkedIn

Biznology

A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” But…Why don’t you need both Pinterest and LinkedIn? At the same time, the client also uses LinkedIn to connect with its current and future employees, as well as to coordinate contacts with professional event planners, PR and folks in the media. Psychographic segments around activities, attitudes or values. For others, LinkedIn.

Influencer marketing should not be about collecting influencers

Biznology

LinkedIn and Twitter has made this even easier. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like.

8 Steps To An Effective Social Media Strategy

B2B Marketing Insider

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. LinkedIn: 20 posts per month, which is about once per weekday.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Targeting : Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases. Lookalike Audience : If you’re like most businesses, you know who your customers are from a demographic and even psychographic point of view. Social Advertising : Running paid ads on online social networking platforms, such as Facebook, LinkedIn, and Twitter.

7 Essential Mobile Apps for Marketers

grow - Practical Marketing Solutions

Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. By Kerry Gorgone, {grow} Contributing Columnist. I have 87 apps on my iPhone.

Best 52

Is Context The Future Of Customer Experience?

B2B Marketing Insider

I envision the world around me being aware of my demographics and psychographics, as well as the contextual information about my current state. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn.

What Facebook’s Latest Changes Mean for Publishers

Hubspot

From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? Facebook is a treasure trove of psychographic data that can help you answer these questions. The digital ecosystem is undergoing a lot of changes.

Digital Marketing: The 7 Essential Channels

Marketing Action

Furthermore, developments in the display ad buying process now allow marketers to pre-define their target audiences based on demographics and psychographics (e.g., But don’t hesitate to go much deeper and get into behaviors and psychographics.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Ad Targeting : Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases. Social Advertising : Running paid ads on online social networking platforms, such as Facebook, LinkedIn, and Twitter.

Nine Variables To Consider When Creating Remarkable Content

B2B Marketing Insider

For this you want to understand both demographic variables (title, role, company size, industry) and psychographic variables (what keeps them awake at night?). Follow Michael Brenner on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

LinkedIn. LinkedIn is a business-oriented social networking site. As of June 2010, LinkedIn had more than 130 million registered users, spanning more than 200 countries and territories worldwide. Bottom line: If you’re not on LinkedIn, you’re SO LinkedOut.

How to Deliver Mega Content That Speaks to Your Customer

Opentopic

Such psychographics serve to make your target customer more “human.”. Are there Facebook or LinkedIn groups that you can join to learn about the most pressing topics? Ramping up your content efforts? Don't sacrifice quality for quantity. Here are 5 ways to identify the best content for your target audience to generate profitable transactions no matter how much you're churning out. The need for content is greater than ever.

What Is List Segmentation? [FAQs]

Hubspot

These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content -- you name it. We all like to focus on the sexy stuff.

FAQ 17

Starting a Blog: 20 Attainable Steps to Epic Success

Writtent

Defining the demographics, firmographics, pain points and psychographic characteristics of the people you’re trying to acquire can allow you to create more focused content when starting a blog.

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

How psychographic profiling helps you evolve the message to both win the sale and protect your margins. We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11.

CMO 9

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Demographic and psychographic information. And luckily, social media is getting better and better at targeting -- in fact, just yesterday LinkedIn announced more robust targeting functionality for users!

Adam Metz Answers Your Questions: Reaching the Social Customer

Modern B2B Marketing

Q: If I have a large following on a Linkedin group , how does one monetize it when it is growing by two dozen a week? Make amazingly relevant content, share it with the group, and give them ways to engage with you across multiple platforms (LinkedIn, blogs, your website, etc.).

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Tweet.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Tweet.