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20 Expert LinkedIn Guides


LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

Make a Blockbuster: 8 Tips to Promote Your Webinar


Promoting your webinar – so that people learn about it and are inspired to register to attend it – is just as important as creating it to begin with. Make a promotion plan. Here are eight tips to promote your webinar and get the attendance you need to achieve your goals.

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How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Create a Twitter hashtag and promote it to your colleagues and registrants.

How I Easily Got 25% More Views on My LinkedIn Profile


Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g.,

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12 Tips to Optimize Your LinkedIn Profile for Social Selling

Hinge Marketing

And it’s not just advertising, promotion, direct mail and website content that helps you sell. Another critical platform for visibility is LinkedIn. Your challenge is to get found on LinkedIn. And have employees add their LinkedIn Profile URL to their email signatures.

4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers


LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve.

Social Media Minute: 25 B2B Marketing Uses of LinkedIn

MLT Creative

Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.

10 Fresh Ways to Get Better Results From Your Blog Posts


You need to optimize that content, promote it, share it, and get it in front of the right people. 1) Add a teaser to your email signature. Adding your most recent blog post to your email signature is one clever way it can support your marketing. Congratulations!

Unique Ways to Build Your Email List

Vertical Response

As an easy solution, you can simply include a link (if it’s too long, use a URL shortener like ) to your sign up form on all of your printed receipts. At the end of every video you create, include a slide at the beginning and/or end that contains a URL to your sign up form.

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31+ of the Coolest Social Media, Search and Web Tools of 2010


Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Find out if the username or vanity URL you want is still available across dozens of social sites? Promote events through social media? Share this on LinkedIn.

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List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

3) Include a link to your sign-up form in every personal email signature. 29) Retailers: Ask customers for addresses during in-store promotional events. 40) Create a video about your business, adding a URL to your opt-in form and posting it on YouTube. 49) Publish links to your opt-in page on your LinkedIn company page and/or in relevant discussions on LinkedIn.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

3) Include a link to your sign-up form in every personal email signature. 29) Retailers: Ask customers for addresses during in-store promotional events. 40) Create a video about your business, adding a URL to your opt-in form and posting it on YouTube.

How to Get More People to Register for Your Next Event


Once you''ve finished with these, you''ll be able to target the right people to your event, promote it with great content, and create a highly optimized sign-up page to drive more registrations. Video marketing presents several opportunities for promoting your event, too.

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide


We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. Promote the first sales-focused track at our INBOUND event. Promote. Phase 4: Promote. Speaker promotion packet template.

How to Create an Amazing Content Resource Center

Modern B2B Marketing

Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. That’s why a thoughtful strategy for distributing and promoting your content is essential.

27 Seriously Impactful Event Hacks Every B2B Marketer Should Know


Put the event in your email signature and/or your marketing email post-script. Mention the occasion and why you’re going to be there in your email signature and/or the PS after a marketing email. . Connect with other attendees on LinkedIn.

Best Web Presence Optimization Guides and Tips of 2010


Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement). Share this on LinkedIn.

12 Important Places You're Forgetting to Add Calls-to-Action


it's a content promotion problem. While Twitter backgrounds aren't clickable, you can include a short URL in your background design. Why not add CTAs for your offers to the products tab on your LinkedIn Company Page, too? In Your Email Signature: Every little effort helps.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Sales Emails This is the ability to personalize “from addresses” and signatures on behalf of individual sales reps, so that automated emails appear to come from the specific sales owner. by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity


Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Promote your blog posts to your relevant LinkedIn groups.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Almost all the businesses we come in contact with continue to look for ways to promote their blog. Promote it on your website. Include the blog URL in your email signature. LinkedIn for Lead Generation - Client Bridge , September 18, 2010 LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. Be Overly Self-Promotional. Promotion (84).

Top 100 Women Creating Online Income Streams

Writing on the Web

Book or signature product. All require work, promotion, and constant “minding the store.&# Share this on LinkedIn. Promote this on Orkut. phurl_urls' doesn't exist&source=shareaholic" rel="nofollow" class="external" title="Tweet This!">Tweet

10 Tactics for Phenomenal B2B Webinar Registrations

MLT Creative

LinkedIn status updates, group announcements and event invitations. Event announcements on all of the firm’s Outlook email signatures. Each marketing tactic had a unique URL (or source code) that the registration system tracked.

How to Squeeze More Lead Gen Juice From Your Social Presence


The next time you tweet a link, post a message on Facebook or LinkedIn, or upload a video to your YouTube channel, consider the following 10 tactics to make sure you're squeezing out as much lead gen juice as possible from your social media strategy. Participate in LinkedIn Answers.

9 Awesome Ways to Market a Business Blog


Include Your Blog in Traditional Communications - Is your blog URL on your business card? How about your email signature? Do an audit to understand where your are missing opportunities to promote your blog in print and “traditional” electronic communications like email.