PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Increasingly, social media tools like LinkedIn are playing an important role in personal and corporate life.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

ViewPoint

NOVEMBER 8, 2017

The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?).

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

Webbiquity

NOVEMBER 9, 2021

The basic steps in crafting your UVP are: Define your ideal client profile (ICP) or buyer persona. Vendor directories and buyers guides are often produced by industry-specific publications, associations, and other organizations. Social Media Account Profiles (Especially LinkedIn). How to Write a UVP.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Customer Experience Matrix

NOVEMBER 14, 2016

A new LinkedIn integration shows profiles from LinkedIn Sales Navigator within HubSpot CRM screens for users who have a Sales Navigator subscription. A new Facebook integration lets users create Facebook lead generation campaigns within HubSpot and posts leads from those campaigns directly to the HubSpot database.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Buyers no longer need to rely on vendor information. They can research and explore vendor information across a range of platforms and social networks.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Biznology

DECEMBER 15, 2021

With a focus on named accounts, marketing can deliver tangible, measurable value to the sales process, with data-driven account profiling and identification, personalized messaging, complete and accurate customer data records and ongoing customer nurturing. Vendor consolidation. It has come full circle. Social media pulls ahead.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

SmartBug Media

DECEMBER 9, 2019

Over 51 percent of B2B buyers state that content plays a vital role in their decision-making process—much more than even a year ago—and 75 percent of people who selected a vendor, stated that content was an important factor in their decision-making process. Create a Prospect Database. Invite Group Members to Connect. No problem.

Linkedin 81

Linkedin Paid Search Agency Companies B2B Sales 81

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. How do B2B marketers build trust in today’s digital marketing environment?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

JANUARY 23, 2018

LinkedIn Sales Navigator is a fantastic resource. If you want to send more than that, target users with “Open Profiles,” who won’t count toward your InMail quota. As a bonus, “Open Profile” users are generally pretty receptive to being contacted. Upgrade Your Profile. Want to become a prospecting superstar?

Linkedin 100

Linkedin Enterprise Management Work Management Ideal Customer Profiles 100

Martech

AUGUST 15, 2023

A number of high-profile CDPs have been acquired by broader digital experience platforms over the past few years; big players like Adobe and Oracle have created their own CDPs; and rather than ingesting data from numerous sources, some CDPs are now offering the option of connecting directly to organizations existing data lakes.

Enterprise Management 89

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 89

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Great news, right?

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Customer Experience Matrix

JULY 25, 2014

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

NuSpark Consulting

MAY 7, 2016

In the same study, 68% of respondents strongly agree that B2B vendors would be better off curbing sales messages to improve the quality of their content, and a whopping 80% of decision makers prefer receiving company information in a series of articles versus an ad. Most effective B2B social media platform: LinkedIn: 66%.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Biznology

APRIL 15, 2014

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. How Can Your Sales Team Dominate LinkedIn for Your Industry? Maintain complete profile information.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Some weeks, I spend 2-3 days with technology vendors in private NDA industry analyst sessions learning about the current technology and upcoming roadmaps.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” Image credit: CMI. Another 4.1%

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

chiefmartech

JANUARY 25, 2023

we ran some recruiter searches on LinkedIn and found that ~150,000 people have “marketing technology” in their profile. But it’s also based on the approximate ratio of martech/marketing ops profiles relative to the total number of businesses in the world. We’re just getting started.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Martech

FEBRUARY 8, 2024

Google, LinkedIn and Facebook are driving CPC up. They barely trust vendor websites at all. For the past year now, just about every SaaS vendor has started to tout the AI at the heart of their system, even if it’s sometimes smoke and mirrors. ICPs: Ideal customer profiles.) The shift Performance marketing. And why not?

Marketing AI 111

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 111

Only B2B

MAY 10, 2021

When it comes to buying your B2B contact list, a very prominent point you should remember is finding a reliable vendor. We would suggest that either you buy a B2B Email List from a trusted and reliable vendor like us or build B2B Email list on your own. . How To Build Your B2B Contact List? It is about smart analysis. .

Ideal Customer Profiles 118

Ideal Customer Profiles Contacts Ad Building B2B 118

B2B Marketing Traction

APRIL 14, 2011

Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I continued to invest time in LinkedIn, and, as it turns out, my efforts paid off. Could I help them?

Case Study 100

Case Study Case Studies Linkedin Studies 100

Zoominfo

JULY 18, 2022

Salespeople who use social selling are 51% more likely to meet their quota, according to LinkedIn. B2B buyers consume an average of 13 pieces of content before choosing a vendor with 53% of that content found on social media. Vidyard You can reply to a prospect’s tweet or leave a comment on their LinkedIn post.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

The Point

MAY 28, 2020

An assurance that a higher percentage of engagement will be from companies that match a marketer’s Ideal Customer Profile (ICP). Resist the siren call from certain thought leaders and tech vendors that all marketing needs to be ABM. An approach that orchestrates touch points from marketing, sales, and customer success.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 162

Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Business-to-business vendors can cull this info from LinkedIn profiles, email signature lines, and traditional business cards. fall into the less sensitive area of the spectrum.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. When a contact switches jobs on LinkedIn, Conductor gets an alert that says the contact left X company and moved to Y company.

Enterprise Management 101

Enterprise Management Work Management Contacts Marketing Management 101

Computer Market Research

OCTOBER 27, 2014

For most, LinkedIn is a social platform for networking, recruiting, and findings jobs, but few realize its true potential towards the channel. Information such as contact name, job title, company, contact information, and associated profiles, makes LinkedIn give sites such as data.com a run for its money.

Advertising Channels 60

Advertising Channels Linkedin Marketing & Strategy Ideal Customer Profiles 60

markempa

JUNE 13, 2017

And they leverage their social network via LinkedIn and Twitter, and monitor news feeds about key accounts. To get a broader perspective, I asked the 19,734 members of my B2B Lead Roundtable LinkedIn Group about this topic , and I got some great input from other marketing and sales leaders. They network. They get referrals.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Leadspace

DECEMBER 7, 2021

Leadspace was ranked across ten criteria and against more than a dozen other vendors. A key element of the Leadspace solution is its proprietary B2B graph, which leverages the company’s strength as a third-party data provider to optimize data integration, ID resolution, and profile enrichment”. Download Full Press Release Here.

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118