Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?
5 Tips for Creating Shareable LinkedIn Posts
JUNE 2, 2016
Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Include YouTube videos.
28 of the Best Chrome Extensions for SEO, Productivity & More
DECEMBER 8, 2016
How many times have you sat down to work and been pulled into a pit of procrastination ? No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. Productivity. Productivity Daily TOFU
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. linkedin. youtube.
Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
FEBRUARY 24, 2017
While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI).
The Ultimate Cheat Sheet for Mastering LinkedIn
AUGUST 23, 2011
With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. To help you master LinkedIn , below is our ultimate list of 20 awesome tricks you've likely overlooked. 20 Hidden LinkedIn Tricks.
What is Social Media Marketing?
DECEMBER 2, 2014
production (where are you going to live and what are you going to do?), Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs.
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” of LinkedIn’s total revenue.
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room. LinkedIn and Twitter has made this even easier. followers, 5,000 friends on Facebook, 3,456 subscribers on YouTube, and 7,298 followers on Instagram.
6 Important LinkedIn Company Page Strategy Tips
JANUARY 14, 2016
LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? LinkedIn is unique in that most users do not want to be entertained on it.
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs.
Remember to market to your own influencer network
SEPTEMBER 6, 2016
So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. I do have LinkedIn Sales Navigator working for me.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Actually, Madda Fella is really underutilizing their YouTube site. That doesn’t work anymore – and will work less and less well into the future. LinkedInners : Apparently LinkedIn is a thing. Stop trying to be such a one-man-band: many hands make light work.
Contactually is a flawed secret weapon
OCTOBER 4, 2016
As you know, I have been sending out at least 300 love notes to 300 of the 7,800 folks with whom I have connected with on LinkedIn — and most of whom I have never met in real life. While online influencer marketing is my raison d’être, business development is my new jam.
Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
NOVEMBER 18, 2015
While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. Why does content marketing work?
Launching your social campaign with guns blazing!
APRIL 26, 2016
When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. YouTube : /chrisabraham 3.5k
13 Brands Using LinkedIn Company Page Features the Right Way
MARCH 20, 2012
Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. Products/Services Tab.
My online influencer research and engagement process
JULY 28, 2015
GroupHigh is truly a social media CRM and it works even better than if you were going to try to hack it using SugarCRM or even Salesforce.
Take your bloggers and social media influencers to lunch
MARCH 22, 2016
Like their Pages, follow their Board, subscribe to their YouTube. Connect with them on LinkedIn.
Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
OCTOBER 31, 2012
For B2B companies, increasingly, that means shifting some ad dollars to LinkedIn , the networking site for professionals that has garnered 175 million users (40 million in the U.S.) Let's break down some of the benefits of using LinkedIn PPC ads, and dive into how you can use them effectively.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
How can you “train your CEO to use social media productively? Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Share this on LinkedIn.
A good reputation online is an essential marketing strategy
OCTOBER 30, 2012
What online reputation management does is makes sure that the most accurate, positive, reflection of you, your brand, your products, and your services come up when your prospective clients search for you.
Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
AUGUST 4, 2011
In my work with B2B organizations, the question of how to use Facebook is invariably front and center. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. Contests and giveaways work well on Facebook.
11 Reasons Your LinkedIn Company Page Sucks
NOVEMBER 18, 2011
Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. 11 Reasons Your LinkedIn Company Page Sucks. and company (HubSpot, LinkedIn, etc.).
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
How can marketers make more productive use of their time on social networking sites? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails.
Five Ways to “Get Real” With B-to-B Social Media
FEBRUARY 29, 2012
are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Image by Getty Images via @daylife.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. LINKEDIN: Had to be converted to social selling.
5 Reasons Why Your Inbound Marketing Isn’t Working
Modern B2B Marketing
MARCH 22, 2013
Here are some reasons why your inbound strategy may not be working and ways that you can really amp up the volume: 1. Inbound works by canvasing the internet with content in the hopes people will find you. It’s far more likely that they assign this exercise to someone working for them.
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves.
LinkedIn Company Page Checklist for B2B Marketing
NOVEMBER 7, 2011
Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? The big question here is, however, does a B2B social media marketing campaign actually work?
Tackling social media: don’t do it all!
JUNE 4, 2015
Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Some businesses also advertise their products and services through promoted posts and targeted ads. LinkedIn: LinkedIn is used to connect business professionals.
How to Optimize Your LinkedIn Company Page in 15 Minutes
DECEMBER 16, 2011
LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network.
Google+ on its Third Birthday
JULY 1, 2014
It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. No, not even LinkedIn or Twitter.
What is the future of blogging?
grow - Practical Marketing Solutions
DECEMBER 14, 2015
We used free distribution channels like Facebook and LinkedIn to make people aware that our content was out there. Facebook and LinkedIn want to be the publishers of your content. Branded products in grocery stores. Offering products like bottled sauces as gift packs.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours?
Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!
APRIL 12, 2013
5 Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? Why don’t you get familiar with other YouTube marketing ideas on the list?