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7 Social Media Predictions for 2023 (according to experts)

Buffer Marketing

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Share them with us on our social media @buffer !

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Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Can you please share what brought you to where you are now, a social media leader in the healthcare industry? This includes our company public websites, intranet, SEO, social media, and more.

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Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. Why aren’t we challenging Wayne Breitbarth (author of The Power Formula for LinkedIn Success ) who believes that for every 10 updates, 6 should be for content you didn’t create?

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Should you stop (organic) social media activity?

Biznology

Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” ” Avinash’s post highlights social media posts from big-brand companies and breaks down their actual success metrics (rather than just focusing on likes).

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Social media strategy leaders: Tory Starr

Biznology

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. Very cool work history for this young woman who is now Director of Social Media for WGBH! ROLE OF SOCIAL MEDIA.

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Social media employee advocacy is the heartbeat of your company

Biznology

On social media. Start your social strategy with your employees. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. Too many companies work backward, trying to fit employee advocacy into a pre-existing social media program. Start your social strategy and planning with your employees in mind. You have a social media playbook for your company.

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Exploit the hours employees spend on social media

Biznology

We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock. According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work.

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How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. To start this movement, we need to pinpoint the thoughts, actions, and ideas that need to be changed – many of them that start with the social media and social selling experts mentioned in part one of this series and below. You will be proud of the way you look on LinkedIn.

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How A Small Business Can Automate Social Media And PR

Marketing Insider Group

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Use fun photos as well – it’s proven images get more retweets and share on social. With each blog post use best practices for each social platform. Social Media

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Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. This social media trend coupled with millennials being deemed the “future” would suggest that every professional looking to target this group should be on social media; a “no brainer”- right?

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape.

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Survey says: ANZ Companies use social media for business

Biznology

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. The nature of social media makes it very easy to segment and target your audience. Social Media Use.

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Are you a social media forager?

Biznology

When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. Being present, observant, and persistent should be enough to both build one’s reputation both on social media as well as in real life.

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11 Easy Social Media Tips and Tricks

Biznology

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. There are other strategies, of course, but make sure all of your printed media includes every social media platform possible. I always compare social media to parenting.

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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Lots of brands are doing this on LinkedIn.

PR 101
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Why you need a strategic approach to your LinkedIn network

Biznology

Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many connections you have. How your LinkedIn network affects social media efforts. As you may have noticed, LinkedIn does not allow everyone to find and potentially communicate with all 400+ million members, which is probably a good thing.

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Tips for boosting LinkedIn engagement

Biznology

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your LinkedIn network into the thousands and reach many of them regularly by following our tips for boosting your LinkedIn engagement. While posts on Facebook garner more attention when you add a picture, the opposite is the same for LinkedIn. Use native content within LinkedIn.

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Will your job search survive your social media activity?

Biznology

It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43% of companies surveyed by the Society for Human Resource Management use social media or an online search to screen job candidates. What is surprising, though, is that 36% of employers have rejected job candidates based on what they have found from a basic social media or online search.

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The Future of Social Media: Predictions from INBOUND 2022

SmartBug Media

Today, we want to talk about a topic at the core of many marketers’ day-to-day lives: social media. This article highlights key takeaways from the top sessions about social media and its future trends. How has social evolved over the past 10 years? LinkedIn.

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Social media moderation: How to respond to world events

Sprout Social

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Enter social media moderation.

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Five often-overlooked reasons senior executives should use social media

Biznology

“I don’t have time to build my LinkedIn profile. I hear these objections all the time when speaking to top executives about social media. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. The same applies to online interactions, and that’s why social networks can be so powerful for executives. A good LinkedIn profile is a lot more than just a resume.

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32 social media training resources and courses every marketer needs

Sprout Social

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Accessible Social.

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How the World’s Top CEOs Use Social Media

Contently

Thought leadership has fundamentally changed in the age of smartphones and social media. While building up an executive as a thought leader once required an immense PR effort, professionals with loyal followings and powerful influence are now a dime a dozen. CEOs, in particular, have become social media rockstars. But not every CEO uses social media. The report also analyzes which social media networks play host to CEOs.

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Fintech Social Media Marketing Done Right

Oktopost

Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. But social media is where your audience is, and it’s where they want to engage with you.

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A guide to getting started on using hashtags on LinkedIn

Biznology

LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). Hashtags allow LinkedIn to “listen” to topics that matter most to their users, and in turn, create a better user experience for members.

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Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

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An End to B2B Social Media Madness

Marketing Craftmanship

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. Build Your LinkedIn Presence.

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What is Social Media Marketing?

Biznology

I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing?

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. What is social media plagiarism? The Ethics of Social Media Content appeared first on Contently.

Ethics 73
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Now is the time to fix your LinkedIn profile—here’s why

Biznology

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. Her LinkedIn profile is incomplete. He remembers enough to find her LinkedIn profile, but it’s practically blank.

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How to optimize your LinkedIn profile

Biznology

One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. Because Google and LinkedIn play well together, your LinkedIn profile may rank ahead of your website when someone searches for your business or name online. And if your LinkedIn profile looks like a copy-and-paste of your resume?

Profiling 110
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How we use advocacy to overcome social media challenges at Sprout

Sprout Social

Like all social marketers, this is the social landscape our team faces. Advocacy is our secret superpower for creating awareness,” says Olivia Jepson, Sprout Social’s Senior Social Media Strategist. Our employees are our greatest asset on social.

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The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started

Biznology

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc. To start your digital audit, use a spreadsheet to record all of your known websites, social media accounts, blogs, YouTube channels, etc.

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Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing).

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#PRWebchat Discussion on B2B Marketing, PR and Social Media

Marketing Insider Group

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. Recently I was invited to dive a bit deeper on this by Stacey Acevero , Social Media Community Managerof Vocus’ PRWeb. The specific topics we covered included the growth of Twitter, the need for Marketing and PR to establish trust and the ROI of Social Media. . In social, a crisis can blow up in minutes.

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Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. I’ve noticed that I enjoy engaging more on Slack than I do on regular social channels on a broader scale and opt to check Slack in the morning vs. social media channels. It’s the ideal place to engage with social media and marketing professionals, many of whom are remote workers.

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Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? With guidance from my counselor, I switched to the Journalism school and began studying advertising and PR. What are the some of the problems you see people repeating over and over again on LinkedIn? .

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Should businesses use LinkedIn groups or Slack for prospecting? Part 1

Biznology

If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be. As much as I had hoped that LinkedIn’s changes to groups would have a positive effect, not much has changed in the user experience. LinkedIn is no longer prioritizing its investment in LinkedIn groups and has even closed down the LinkedIn Group Moderators Community, a nail in the coffin for many LinkedIn group managers and owners.

Linkedin 110
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Social Media Marketing for HealthTech Companies

Golden Spiral

Social media users have more than doubled since 2015. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies. LinkedIn (28%).

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10 of LinkedIn’s welcome new features

Biznology

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Preset replies: If you use messaging in LinkedIn often then you probably have already seen the preset replies setup for you to click on. Conversation-starters: This is a new function in the updated LinkedIn mobile application. The post 10 of LinkedIn’s welcome new features appeared first on Biznology.

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