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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). Create a group on LinkedIn or Facebook. Source: Semrush.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

The pieces of content published on the platform are related to social media, Video marketing & marketing on diverse social networking channels. The articles published on the platform are relevant & comprehensive & derived from original research. The blog is preferred by more than 6, 00,000 marketers worldwide.

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How to Build Customer Loyalty with Content Marketing

Valasys

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM). Wrapping Things Up.

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Why Content Distribution is the Perfect Marketing Strategy

Valasys

Content can be created in several forms such as E-books, Podcasts & Interviews, Videos, Infographics, case studies & success stories, webinars & blogs. As per a study by SocialMediaToday, customers are 64% more likely to purchase a product after watching an online video. The ‘fit’ & intent-data.

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Content Marketing to Acquire Precious External Business Information

Valasys

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Several academic pieces of research advocate the proven effectiveness of WOMM in driving sales conversions & in managing brands’ reputations through omnichannel marketing endeavors. Videos are used by 63% of the marketers as marketing assets for social channels & have surpassed blogging, used by only 60% of them.

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How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

Viral content can in created in innumerable ways such as in the form of customer-friendly videos and testimonials & in the form of a standalone edgy content which can appeal to a large number of marketers. More often, the viral content examples include the assimilation of images (& videos) in the pieces of content being shared.