The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Lenny's Newsletter

SEPTEMBER 24, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Find the transcript for this episode and all past episodes at: [link]. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m. Lenny may be an investor in the companies discussed.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Image Source: Giphy What is this, the zombie apocalypse? Of course not! You know what to do.

SEO 251

SEO Lead Ranking Content PR 251

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Marketing Insider Group

APRIL 12, 2021

Each type of media has its place in the lead generation process. The strategy behind paid ads is to drive users to your owned media. Fast lead generation and traffic to owned media. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Quick Takeaways. What Is Paid Media?

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

Oktopost

FEBRUARY 24, 2021

Brands are being forced to relearn their customers and user testing proves time and time again to be a powerful tool for marketers to optimize the customer experience. Apple Podcasts, Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary. More About Michelle Huff. Like What You Heard About Customer Experience?

Optimization 125

Optimization Transparency Marketing Management CMO 125

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Top Rank Marketing

DECEMBER 22, 2023

MarTech Instagram introduces GenAI powered background editing tool Meta-owned Instagram has begun rolling out updates to Story format content posted on the social platform that will offer users the ability to use AI prompts to change image backgrounds or to choose from recommended presets, Instagram recently announced.

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

Top Rank Marketing

DECEMBER 15, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

illumin

JANUARY 16, 2024

Meta is growing and shifting alongside its user base – evolving to fit market needs. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025. For a third quarter in a row, CPMs on Instagram dropped.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Contently

SEPTEMBER 24, 2021

He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. LinkedIn launched a feed to become the social network for your weird work persona. By early 2019, it had reached a billion users. Narrator: They would not.)

Social Networks 208

Social Networks Social Media Verticals Facebook 208

Trade Press Services Newsletter

JANUARY 4, 2024

Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Embrace AI for tasks like brainstorming, early research, generating headlines and checking grammar. Regularly update your blog with fresh content and new insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Go Beyond SEO

FEBRUARY 20, 2023

What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users? According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. What are they doing well?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Webbiquity

JUNE 13, 2023

It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences. Personalization can help.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

JULY 19, 2022

As an example, an enterprise software company with a yearly subscription fee might have these three examples as top marketing performance indicators: Number of users who renew their annual subscription at or before mid-term alerts; Percentage of customers who sign up for multi-year plans; and. Daily Active Users (DAU).

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

seo.co

APRIL 26, 2023

Law firms are waking up to the idea that it’s better to invest in a few quality pieces of content each quarter than dozens of shallow pieces that generate minimal results. Content marketing isn’t just about plugging keywords into your website to generate better search rankings.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Oktopost

DECEMBER 23, 2020

Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins me on our Radically Transparent podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function. Listen to the Podcast Now. Like What You Heard?

CMO 118

CMO Transparency Storytelling Startups 118

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). Makes sense. Mobile Mindfulness.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Go Beyond SEO

FEBRUARY 20, 2023

What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users? According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. What are they doing well?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

The Marketing Blender

MARCH 22, 2024

Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. These could include LinkedIn, email marketing, content marketing, or SEO. They often listen to podcasts or YouTube videos. Today, it’s popular to use AI to generate content.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

illumin

DECEMBER 6, 2023

per user, per hour by 2025. According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. In Q3 2023 , both Facebook’s monthly and daily active users grew, with daily active users growing to 2.09

Demographics 80

Demographics Facebook Emarketing Loyalty 80

Top Rank Marketing

JULY 7, 2023

LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data. million internet users will have submitted a prompt to the generative AI (GAI) tool ChatGPT, an 882 percent increase from 2022’s 6.3 percent of U.S.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers. With lead generation, you can run an email marketing campaign to market your product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. LinkedIn suits professional or business-oriented blogs, while Twitter is great for quick updates, news, or tech blogs. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

ClearVoice

SEPTEMBER 4, 2020

More than 90 percent of smartphone users search on their device each year. web users search online at least once a month. A full 61 percent of smartphone users want ads customized to their current location. percent of millennials in the United States are social media users. Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. This profile guides all aspects of your marketing strategy, from lead generation to customer retention.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Vidyard

MARCH 30, 2022

He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly. and shares a ton of practical sales content on his LinkedIn. Amy Volas Amy Volas wears many hats and wears them well.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

52

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Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Metadata introduced a LinkedIn audiences integration enabling dynamic contact and account targeting. return on ad spend.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102