Schubert B2B

MAY 26, 2022

PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve. PR also gets the word out about your company’s new or current products, services, events and people. . .

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. It can be separated into its own function, but if not, it usually falls under Brand. This is just a big-picture overview. And sometimes it lives under Growth.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Oktopost

FEBRUARY 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Recently, Amisha was recognized in PR Week’s Women to Watch 2020, in the Top 50 Influencer Marketer by Talking Influence and as a Top Digital Marketer by LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

Martech

FEBRUARY 14, 2023

LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k Twitter: @Ronald_vanLoon (300k followers) LinkedIn: ronald-van-loon (66k followers) YouTube: @Ronald_vanLoon (26k followers) Rana el Kaliouby Rana is deputy CEO at Smart Eye and, formerly, co-founder and CEO of Affectiva, which Smart Eye acquired.

Advertising Agencies 106

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 106

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. They also do LinkedIn live sessions, so check those out if you’re more of an audio/video person. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

LeadsRX

FEBRUARY 23, 2022

February 23, 2020 – The podcasting business is experiencing exponential growth with more than 130 million people expected to listen to them in 2022. Each month approximately 56 million people listen to podcasts served up by Spotify and Apple Podcast alone. Portland, Ore.,

Marketing Attribution 52

Marketing Attribution Paid Search Agency Multi-Touch Attribution Ads 52

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Outgrow

SEPTEMBER 30, 2022

We recently interviewed Dan Shure for our monthly podcast – ‘ Marketer of the Month ’! He also runs a popular SEO podcast named Experts On The Wire and how it has grown over the years. . No problem, just watch the Podcast! And then I also discovered the SEO 101 podcast way back then. The 80-20 rule of marketing.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. Any content, from eBooks to white papers to podcasts, are considered owned media assets. Traditionally, earned media is a PR pitch sent to a journalist who may include the brand in a featured story or mention it in an article in some way, whether it’s a print or online publication.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Marketing Insider Group

JULY 28, 2015

Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. He is also on the bleeding edge of monitoring the state of podcasting, and according to John, has a knowledge of music that makes him the most interesting man on earth. What is Marketing Over Coffee ? David Meerman Scott.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

LeadsRX

NOVEMBER 30, 2021

Using LeadsRx Journey, app developers can properly value all mediums, including TV, podcasting, OTT, radio, digital ads, and more to accurately understand paths-to-purchase previously hidden by last digital touch analysis. Connect with LeadsRx on Twitter , Linkedin , and Facebook. # # #. Fishburn PR for LeadsRx. Jeff Fishburn.

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

Webbiquity

OCTOBER 22, 2020

You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

BuzzSumo

APRIL 29, 2021

Trailing our findings, pre-publication, in webinars and podcasts. Here is an example of a comment we received: This reply was on a LinkedIn post by Andy Crestodina , one of the influencers we had involved in the post. We also got invited on to three podcasts to discuss the results of our research. Direct mail.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Portland, Ore., Portland, Ore.,

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

KoMarketing Associates

MARCH 12, 2015

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups. 10 Exemplary LinkedIn Profiles.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Facebook and LinkedIn also offer industry and topic specific groups.

Planning 115

Planning Work Management Marketing Management Marketing Automation Services 115

Hinge Marketing

JULY 6, 2022

From Facebook to Twitter to LinkedIn, there are well-established platforms where you can meet—and influence—hundreds or even thousands of potential clients. In almost every professional services industry, LinkedIn is your best bet. Still others manage them on popular social media platforms like LinkedIn. Podcasting.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

markempa

JUNE 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Build Awareness through Podcasts Podcasts are a powerful medium for sharing expertise, storytelling, and connecting with niche audiences.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

B2B Digital Marketer

OCTOBER 28, 2021

Podcast Timestamps/Outline. 10:05 – About Bookstar PR and Booky Call. Bookstar PR website: [link]. Jim Knight’s LinkedIn: [link]. 01:43 – Introduction. 02:26 – About Jim Knight. 03:38 – What is uncommon thinking and how it can add value. 06:20 – What is a freenoter?

B2B 98

B2B Work Management Class PR 98

Convince & Convert

JANUARY 16, 2015

Jason Miller is the Senior Content Marketing Manager at LinkedIn , where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. Doc McGhee (band manager) = PR. PR and marketing need to work together to make sure they’re not mixing messages. It’s more relevant content.

Top of Funnel 152

Top of Funnel Work Management Digital Marketing Funnels Marketing Management 152

Outgrow

SEPTEMBER 8, 2022

We recently interviewed Freelancer of the Month ‘Pierre Zarokian’ for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! It’s kind of like a LinkedIn profile for businesses, that tends to rank pretty well, just by setting it up, it probably will rank in the top 10 or top 20.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Content Marketing Institute

AUGUST 31, 2023

– Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more. AI provides a lot of ingredients, but it is not a meal.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

B2B Digital Marketer

JUNE 10, 2021

Over the course of his career, Eric ran promotions at a global PR agency, founded a content management platform with clients such as Dunkin’ Donuts, LinkedIn, NVIDIA, and Verizon, and oversaw the center for digital innovation at a $1B company where he led pivots from homegrown to enterprise software and developed an online marketplace.

Enterprise Management 52

Enterprise Management Paid Search Agency Marketing Management Advertising Agencies 52

Onalytica B2B

AUGUST 30, 2017

Lee’s interest in online marketing drew him to a start-up PR agency, Misukanis & Rodgers. A few years after introducing a SEO service called TopRank to the PR agency, that service became the company: TopRank Marketing and Lee became the CEO. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Tomorrow People

NOVEMBER 21, 2022

And let’s not forget the well-documented rise of the podcast. Audio editing and production Podcasts are now everywhere; every day, over 72,000 episodes are publish. That means more content marketers (both B2C and B2B) are recording and releasing podcasts. In 2019, this was only 10%!

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

And let’s not forget the well-documented rise of the podcast. Podcasts are now everywhere; every day, over 72,000 episodes are published. That means more content marketers (both B2C and B2B) are recording and releasing podcasts. Since early 2020, LinkedIn live streams have more than doubled, increasing by 158%.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Outgrow

AUGUST 26, 2022

We recently interviewed Khalid El Khatib for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! On your LinkedIn you explain that you’re a full stack marketer, could you talk a bit more about that? They might not have a sophisticated PR or communications operation.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Buffer

DECEMBER 12, 2022

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. I would go on podcasts and do Instagram lives and share all of my secrets for small business PR. Keep testing, iterating, taking feedback, and improving.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Heinz Marketing

MAY 19, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! With joining live, you have the opportunity to be part of the podcast.

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Paid Search Agency PR 101

Thinkers360

MARCH 15, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. Podcast Timestamps/Outline. Mickie’s LinkedIn: [link].

Press 52

Press Social Media Relevance Media 52

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. So yes, ungate some of your content. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Optinmonster

DECEMBER 21, 2023

Find relevant podcasts in your niche and pitch yourself (or your founders) as a guest. In most cases, podcast hosts are always looking for new guests to invite to their show. Alternatively, you can also sponsor ads on relevant podcasts in your niche. These public relations (PR) firms let you publish press releases online.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

LeadsRX

APRIL 5, 2022

For years, marketers have been asking, ‘can I quantify if audio ads, whether streaming, podcasts or radio, can drive search and site traffic?’ Connect with LeadsRx on Twitter , LinkedIn and Facebook. For more information Jeff Fishburn Fishburn PR for LeadsRx jeff@fishburnpr.com. LeadsRx is an Unbounce company.

Marketing Attribution 71

Marketing Attribution Advertising Agencies Creativity Advertisements 71

nDash

JUNE 30, 2022

JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. Vetting Sources: Bloggers and Podcast Guests. Here are scenarios where experts outline the importance of vetting sources for blogs and podcast guests. Vetting Sources: Once Burned, Twice Shy.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52