[Podcast] Why LinkedIn + Intent Data = Revenue

Televerde

In this podcast, Xavier Major, Demand Generation Supervisor and Chad Koskie, Product Marketing Manager at Televerde dive into the topic of intent data and how it empowers your team to join the conversation with potential customers sooner.

Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?

Act-On

Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. What’s more, podcast listening grew by 23 percent between 2015 and 2016. 1 spot on the iTunes top podcast chart.

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Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

Designing a Podcast for Audio SEO, According to HubSpot's Podcast Expert

Hubspot

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

7 Best Data-Driven Marketing Podcasts in 2019

Aberdeen

Podcasts are some of the best ways for business professionals to absorb knowledge. You can easily listen to a podcast while you’re in the car on your way to the office, while exercising, over lunch, or even while multi-tasking at your desk. 7 Best Data-Driven Marketing Podcasts.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups.

LinkedIn LeadGen Tips for Cyber Security Marketers

Marketing Envy

With 645 million members worldwide , LinkedIn is officially the best place on the planet to network in the professional space. Using LinkedIn's lead generation tools smartly can set your company apart in a crowded cyber security ecosystem. Best Practices for Ads on LinkedIn.

Sales Engagement Podcast Episodes For Working From Home

Outreach

We know that working from home is on everybody’s mind right now, so what better time to listen to The Sales Engagement podcast or revisit your favorite episodes. To curate your listening, we rounded up four podcast episodes that speak to #remotelyfe.

Rethink Podcast #13: What It Means To Become An Advocate Marketer

Act-On

In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. Jill’s LinkedIn profile. To get the full measure, listen to the podcast. Usually, I go to LinkedIn. I don’t hear a name without wanting to go to LinkedIn to get context of who Michelle Huff is. So I go and I look at LinkedIn. So I do all the LinkedIn scanning. Podcast advocate marketer podcast

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn.

10 Marketing Over Coffee Podcasts You Should Check Out

Marketing Insider Group

Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. He is also on the bleeding edge of monitoring the state of podcasting, and according to John, has a knowledge of music that makes him the most interesting man on earth.

Rethink Marketing Podcast: Promoting Your Content On Social

Act-On

Baird Hall, founder of content creator tools Zubtitle and Wavve, discusses how to better promote your content on LinkedIn and other social platforms.

LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. Unfortunately, it looks like the golden days of LinkedIn marketing are drawing to a close.

5 Bases You Should Cover to Produce an Influential B2B Podcast

SmartBug Media

You’re ready to add a podcast to your marketing mix. You understand the weight a podcast can carry for your place in the industry. But before that happens, you need to make sure you have everything set up to podcast well. Podcast name. Find Podcast Equipment.

Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine

Buffer

And one of the best routes to that dream job is having a dreamy LinkedIn profile ! Today we’re giving you a checklist for a LinkedIn makeover. Keep reading below to find out the best ways to make over your presence on LinkedIn … today! Be active on LinkedIn.

Sales and Marketing Unite | Oktopost Podcast

Oktopost

We’re very excited to share the new Oktopost podcast, B2B Marketing Now! Subscribe wherever you listen to podcasts, as this is the first topic of a twice monthly program. “Walking videos on LinkedIn” Sales professionals love videos on LinkedIn.

Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell Glass is Head of Products for Marketing Solutions at LinkedIn.

6 Top Marketing Podcasts for B2B Marketers In 2020

Valasys

Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. population, listen to podcasts regularly.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings.

5 Podcasts Every Affiliate Marketer Should Be Subscribed To

Outbrain

And they are Affiliate Marketing & Podcasts. But they are also listening to great podcasts, which has slowly transformed into a preferred media channel, and not just in marketing. Podcasts are booming in every genre and niche. Affiliate Marketing Performance Podcasts sf

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Catalyst Sale Podcast.

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here.

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]

inPowered

At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. Welcome to the value inspiration podcast. The guests on my podcast this week is Peyman Nilforoush, CEO and cofounder of empowered.

The Top Business Podcasts You Need to Be Listening To

Hubspot

Business podcasts serve as a great way to stay informed (and inspired). So whether you’re a seasoned executive looking for something to listen to during your commute or just someone who’s always itching to learn something new, this list of the best business podcasts is for you.

Jason Miller Rocks Content Marketing in the ContentPros Podcast

Modern Marketing

Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. Stream this podcast on iTunes | Download the podcast audio. He is also the author of the rock-themed marketing book, Welcome to the Funnel. He really cut his teeth on content marketing with one of our worthy competitors by creating educational content. He contacted industry experts and interviewed them.

Why Embracing Doubt Makes You a Better Leader [Podcast]

Hubspot

That's what Kevin Eyres, an executive coach for hyper-growth companies and former executive at LinkedIn, recommends to the leaders he works with. How LinkedIn differentiated itself in the early days from Myspace and Facebook ( 15:13 ). Podcast Management Leadership Daily

Leveraging Video to Get More Sales Meetings [Podcast]

Vidyard

After we started using video in our sales process, Scott Ingram, host of the Sales Success Stories Podcast took notice. I think I see a LinkedIn post every day about how many emails executives are getting. And then a big part of my day-to-day is spent in Sales Navigator on LinkedIn.

9 Podcast Trends You Can’t Ignore in 2020

Single Grain

Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. 9 Podcast Trends You Can't Ignore in 2020.

How Bank of America Increased Brand Recall by Millions With Podcast Marketing

Martech Advisor

Podcast marketing is fast becoming integral to the diverse marketing portfolio. Here’s how podcasts are becoming the voice of brands like Bank of America to deliver entertainment, drive engagement, and improve brand recall. Podcasting Marketing Is the Future of Marketing.

Talking LinkedIn Strategy with Mark Amtower

Hinge Marketing

I had just such an experience recently when I appeared on Mark Amtower’s Amtower Off Center to talk about what makes an effective LinkedIn strategy. SEE ALSO: 3 Strategies to Take LinkedIn to the Next Level. On LinkedIn or Google+?

[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns

DiscoverOrg

Looking for a No-BS podcast that will elevate your sales results? Brian Burns, host of the weekly podcast, “ The Brutal Truth ,” interviews leaders in the sales space and offers key insights into succeeding. Below are some topical highlights of that podcast.

Why I told a client to quit blogging: finding your “One Thing”

Biznology

Because there was a content marketing medium my client did enjoy– podcasting. He would faithfully record a podcast wherever he was. Plus, he would invite well-known guests on his show, making his podcasts even more “sticky.”.

B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand

PathFactory

In this episode of The B2B Growth Podcast , I dive into why this is and how to shift your focus to meet the rising demands of the modern Netflix-watching, Amazon-shopping B2B buyer. Reach out to me on LinkedIn.

How to Be a Good Podcast Host: Tips and Tricks From Industry Veterans

Content Standard

Have you ever scrolled through your subscribed podcast shows, only to find that none of the new episodes appealed to you? Well, this happened to me recently: Sure, there were a handful of newly launched business podcasts, so I quickly downloaded a variety of episodes and hit play.

B2B Lead Generation Blog: Lead generation with Podcasts

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Bannan on podcasts caught my attention. Bannan on podcasts caught my attention.

B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Our first interactive show will be on lead generation via podcasts.