DiscoverOrg

APRIL 25, 2017

Account-based marketing can use sales intelligence for a new level of personalization. The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. Historically, salespeople spend just 33% of their day selling.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

APRIL 14, 2017

Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses. Very, very expensive researchers. But someone has to do it.

Cost 208

Cost Lead Ranking Buy Ad Building 208

DiscoverOrg

AUGUST 23, 2018

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. Social selling is more than just making pragmatic connections on LinkedIn. For sales professionals, it’s probably LinkedIn. You do you.

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

AUGUST 23, 2018

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. Social selling is more than just making pragmatic connections on LinkedIn. For sales professionals, it’s probably LinkedIn. You do you.

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

FEBRUARY 12, 2019

We want to build a personal relationship with our customers, helping them succeed beyond their use of DiscoverOrg. I was mapping out the company hierarchy using LinkedIn and their website. And our customers – like Alicia Young , Manager of Sales Development at Panoply – love DiscoverOrg. We’re a data partner. Alicia : Yes.

Ideal Customer Profiles 29

Ideal Customer Profiles Enterprise Management Account Based Marketing B2B Sales 29

DiscoverOrg

SEPTEMBER 14, 2018

We’re looking forward to this ops-focused time with Pardot , learning how to automate and analyze lead data, and then use that data to tell a story about personalization, engagement, and lead quality. Our B2B customers expect personalization, and that means Account-Based Marketing (ABM).

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

DiscoverOrg

SEPTEMBER 17, 2018

We’re looking forward to this ops-focused time with Pardot , learning how to automate and analyze lead data, and then use that data to tell a story about personalization, engagement, and lead quality. Our B2B customers expect personalization, and that means Account-Based Marketing (ABM).

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

DiscoverOrg

MAY 7, 2019

You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

OCTOBER 31, 2018

That means that they’re going to be confident when they’re dialing that phone number, when they’re sending out an email – that it’s going to be going right to that person. That person is interested, and dammit, they want to take a meeting! 2: Clarify sales goals. And we secret shop to ensure that 90 seconds.

Sales Qualified Leads 168

Sales Qualified Leads Cold Calling Lead Ranking Lead Scoring 168

DiscoverOrg

NOVEMBER 4, 2016

Scripted sales pitches, default LinkedIn invitations, and spammy email campaigns are just the start. Thus, personalized, custom messages using account-based tactics are vital. The parallels to prospecting are uncanny. Sure, these are fast and easy ways to reach out to a wide group of people, but they’re far from effective.

Cold Calling 120

Cold Calling Sales Qualified Leads Marketing Proposals Top of Funnel 120

DiscoverOrg

OCTOBER 31, 2018

That means that they’re going to be confident when they’re dialing that phone number, when they’re sending out an email – that it’s going to be going right to that person. That person is interested, and dammit, they want to take a meeting! 2: Clarify sales goals. And we secret shop to ensure that 90 seconds.

Sales Qualified Leads 120

Sales Qualified Leads Cold Calling Lead Scoring Lead Ranking 120

DiscoverOrg

JUNE 2, 2016

With an intelligence solution that provides job responsibilities, reps can contact the appropriate person on the first attempt. When AEs are responsible for gathering their own intelligence, time spent networking, leveraging LinkedIn, or navigating phone trees has to be part of the equation.

SWOT 120

SWOT Enterprise Management High Quality Lead B2B 120

DiscoverOrg

AUGUST 24, 2017

The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. It’s incumbent on marketers in the B2B brand space to form a brand that conveys sincerity, personality, and a form of advanced empathy. Business-to-person (B2P) trumps it all.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191

DiscoverOrg

MAY 19, 2017

We use DiscoverOrg Sales Intelligence, LinkedIn, and the internet in general to create our initial provocative point of view that is researched, resonant, and, if possible, personalized to the person we’re speaking to. It’s easy to see how Birst uses data: To be truly helpful and solve real problems. So, how do we find smoke? “So

Top of Funnel 136

Top of Funnel Paid Search Agency Salesforce.com Digital Marketing Funnels 136