B2B Marketing Traction

APRIL 5, 2011

In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching.

Linkedin 100

Linkedin Ideal Customer Profiles Keywords Profiling 100

B2B Marketing Traction

JANUARY 30, 2013

Business to Business marketers should start with LinkedIn. For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. Over 90 percent of corporations use LinkedIn to search for skilled workers.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

APRIL 28, 2014

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

OCTOBER 6, 2011

The answers to our survey questions showed a pretty lukewarm response about Facebook (only 40% even used it, and most only for personal use), but 70% used LinkedIn and mostly for business purposes. How well do you understand your customers? Your industry?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

NOVEMBER 1, 2012

There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit. Keep in mind that some may have been created when well-intentioned employees set up their personal profiles and said they worked for your company.

Facebook 100

Facebook Brand Identity Branding Privacy 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

MARCH 14, 2014

So, there’s me, the person the sales man called. I’ve logged hundreds of thousands of hours on social media in the last five years (ten years on LinkedIn). You need to know the business or person you are going to call first. Get the person talking. Let’s go back to sales 101, pre- OR post-Internet.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

JUNE 23, 2014

Others like LinkedIn and Facebook require that customers accept your invitation. You can also provide places for customers to share with other customers, such as online discussions on LinkedIn or Facebook Groups, Twitter chats and more. Following your customers on their Twitter and Pinterest does not require their permission.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 16, 2014

Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. It’s time to bring out some of the human qualities and benefits of your brand, product and/or service. By telling the world what values your company stands for. They want stories.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. The founder’s thought was that one’s Pinterest board would suggest a person’s interests and personality ( see the article here ).

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MAY 11, 2015

Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

DECEMBER 6, 2012

One person can’t possibly get everything done or have all the needed skills, or can they? Check how many connections the consultant has on social networks, especially LinkedIn. The answer is “Yes!” Ask to speak to references who have worked with the consultant and their referred subcontractors and resources.

Consulting 100

Consulting Paid Search Agency Work Management Marketing Management 100

B2B Marketing Traction

JULY 8, 2015

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign. From what you know about LinkedIn, does this ring true? for group member viewing.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

JULY 2, 2014

Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. You can add color and interest with great graphics. Shortened Lines of Text at the Beginning of the Blog.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 20, 2010

I never meant anyone should (for example) spam someone’s personal Facebook profile page with uninteresting, scheduled stream of links on your professional area of specialization. You mean visit their profiles, read their blog and visit their web sites? Have an online conversation? ” I love that!

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

OCTOBER 12, 2012

Now, a buyer can go on manufacturer websites and create 3-D images of what his or her car will look like, with the feature that person wants and in their color choice! After a while the car manufacturers and dealers made some changes to accommodate this new buyer. And the ability to be flexible, try out new technology, and measure results.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

MARCH 10, 2010

Remember the boring person who spits when they talk and who cornered you at the cocktail party? Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. People buy from people they like. This has been true well before use of the Internet.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Remember the boring person who spits when they talk and who cornered you at the cocktail party? Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. People buy from people they like. This has been true well before use of the Internet.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

NOVEMBER 9, 2009

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. What is their personality?”.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JULY 23, 2014

And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts!

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

APRIL 9, 2013

For B2B marketers, this is often LinkedIn. With LinkedIn you can build your personal profile and begin connecting with colleagues. You can also create a company page on LinkedIn, which few B2B marketers have done. You don’t have to do it all. And, even with the one platform, there are various levels of activity.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

FEBRUARY 5, 2013

Contact those on your launch stakeholder list and connect with them on LinkedIn and other social media platforms. Use LinkedIn to start discussions or start your own group, if no discussions exist in your new product space! Create formal relationships where warranted. Month 1 – Do something unusual in your space.

Product 100

Product Social Media Advertising Agencies Planning 100