Page 18 of 33 Previous | Next 
    [Linkedin, Personalization] How to Write with Your Right Brain: 5 Tips
    You may have named yourself “not a morning person,&# because you were trying to accomplish left brain tasks. Share this on LinkedIn. ?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs. First, brew a pot of Cafe de Olla; second, feed Huey and Dewey, our kitties.)
    [Linkedin, Personalization] Top Blogging Statistics: 45 Reasons to Blog
    14) The average person watches 182 online videos per month. of social media users read posts from people known personally, while 69.5% 44) Less than 20% of small and medium-sized business websites have a link to a Facebook page, and fewer have links to Twitter and LinkedIn.
    [Linkedin, Personalization] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    B2B Buyers Are Demanding Personalized Content. As we head towards 2017, keep up with the latest marketing and digital trends through our industry news coverage and activity on Twitter and LinkedIn. With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there.
    [Linkedin, Personalization] Best Website Design Guides and Tips of 2010
    Why settle for plain social media icons on your website or blog when you can add personality with these sets, featuring social media icons in woodgrain, blue jelly, hand-drawn doodle, origami, chrome, grunge, crumpled paper and other outside-the-box styles. Share this on LinkedIn. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in.
    [Linkedin, Personalization] The Ultimate Guide to Mastering Pinterest for Marketing
    Pinterest is only growing in popularity as the hottest new social network, and in December 2011, it made Hitwise's list of the top 10 social networks, currently sitting at #5 and beating out big names like LinkedIn and Google+. Using a visual emphasis, the social network is very much focused on the concept of a person's lifestyle , allowing you to share your tastes and interests with others and discover those of likeminded people.
    [Linkedin, Personalization] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person.
    [Linkedin, Personalization] How To Protect Your B2B Marketing Budget
    In a recent discussion on the Chief Marketing Officer (CMO) LinkedIn network, Art Hyde asked this question: How do you keep your marketing budget from being cut by the CFO while every other line-item is untouched? Don’t take it personally. There is a lot of interest about this issue in the B2B marketing community, for good reason. No one likes to see their budget cut, especially if they (fairly or not) perceive this as a sign of waning influence.
    [Linkedin, Personalization] WTF Does John Cleese Know About Content Marketing
    He is also the author of B2B Marketing Insider , a contributor to Forbes and a frequent speaker at industry event covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding. Follow Michael on Twitter ( @BrennerMichael ), LinkedIn , Facebook and Google+ and Subscribe to B2B Marketing Isider by email.
    [Linkedin, Personalization] Intermediate Techniques to Build a Better Email Marketing Campaign
    In this type of campaign, the pace and order of content is preset, but the individual receives it on a more personalized basis. This allows you to target your audiences in a highly personalized way. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar.
    [Linkedin, Personalization] 3 Things to Consider Before Gating Your B2B Content
    Of course, it would be useful for your sales team to know what specific problems that person encounters in their current position or to have their phone number and address on file. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Gating content can be a useful lead generation and nurturing strategy in professional services marketing.
    [Linkedin, Personalization] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    This year’s conference also coincided with the dawning realization that creative advertising is going to become a lot more programmatic, systematic, and yes, personal. Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. The payoff is not in the jargon-y words I just used, but in the simple idea that an ad that is personal and relevant gets much higher conversion rates and much more money.
    [Linkedin, Personalization] How Google+ Is Changing the Web, Even Though No One Wants It To
    When Google+ launched in the middle of 2011, everyone from Google to many of us here at HubSpot were consumed with talking about the feature differences between Google+, Facebook, LinkedIn, and Twitter. They expect accurate search results, awesome entertainment recommendations, directions personalized to their location, and more. Repurpose this data to improve product development, increase sales efficiency, and create a more personalized marketing strategy.
    [Linkedin, Personalization] Fueling Your Inbound Marketing Strategy: Staff and Budget
    As a CMO, you should personally plan on at least one hour a month for brainstorming content ideas and strategies. Regular social media updates (Facebook, Twitter, LinkedIn, Google+). Ideally, they have demonstrated this already by building a strong personal presence online via a personal blog, Twitter, account, etc. by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis?
    [Linkedin, Personalization] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    In our new book, The Visible Expert℠, How to create industry stars, and why every professional services firm should care , we share exciting findings on the link between personal branding and professional success—for both you and your firm. We also profile real-life Visible Experts, offering personal branding examples from the worlds of law, finance, architecture, marketing, and more. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
    [Linkedin, Personalization] What’s Behind the Resurgence for Account-Based Marketing
    As recently posted on LinkedIn By Dan Ziman. ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. The breakdown seems to occur because leads are either not handed off to the right person, the leads are crud (read: they aren’t creating traction in ideal sales accounts), or because sales doesn’t have the context to take the appropriate action.
    [Linkedin, Personalization] 6 "Boring" Companies Making Amazing Content
    Most of us cringe at the idea of personal finance. It makes personal finance almost fun.” In their blog series, “ My Mint Story ,” Mint approaches financial awareness from the perspective of different community members who have conquered personal and financial hurdles. They keep it personal. Infusing each piece of content with a sense of innovation and comedy personalizes an otherwise giant corporation.
    [Linkedin, Personalization] A Busy Sales Executive's Guide to Effective Social Monitoring
    Personally, I have these activities configured so that when they occur, I get an email that alerts me. Just as I have feeds set up for mission-critical items I need to know about on Twitter, Facebook, LinkedIn, etc., I talk to sales executives a lot via networking. More often than not, my discussions with them pertain to best practices.
    [Linkedin, Personalization] 3 Ways Marketing Automation Can Make You a Better Marketer
    Better personalization: Your leads, customers, and visitors expect a more personalized experience, such as content that’s specific to their interests, and promotions and offers that resonate with their needs and lifestyles. (A Marketing automation systems provide a suite of capabilities that optimize your personalization efforts, including: Website visitor tracking that lets you see who visits your site, where they came from, and what they’re looking for.
    [Linkedin, Personalization] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    Marketo also highlighted valuable resources in the Bay Area such as San Francisco LinkedIn Group , San Mateo LinkedIn Group and Silicon Valley LinkedIn Group. Below are a few highlights from DJ’s presentation: Personable, Human Emails: A successful email campaign delivers timely, targeted and HUMAN email that is valuable to people who want it.
    [Linkedin, Personalization] How to Develop Your Social Media Strategy
    Try looking at LinkedIn profiles and see which groups they are involved in. Many executives routinely include their twitter handle or LinkedIn profile in their signature block. If yours is a B2B social media strategy, you will probably be pretty safe with LinkedIn as a starter. Try measuring retweets on LinkedIn. They will share what works so you have a built in mechanism for improving your personal skill with social media. Why do you want to use social media?
    [Linkedin, Personalization] What Is Digital Marketing?
    Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online. For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn. H ow close that person is to making a purchase (i.e.,
    [Linkedin, Personalization] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). That said, the first person to create a blog post titled "38 Infographics That Show How an Ebook Template Will Boost ROI" will get ALL THE TWEETS! I've always had a love affair going on with data.
  • VIDYARD  |  MONDAY, MARCH 13, 2017
    [Linkedin, Personalization] Oh Hi! Say Hello to the New Vidyard Dashboard
    We want your videos to be personalized and interactive. It’s not just about the videos themselves, but how you manage the metadata, thumbnails, personalization and interactivity. In the meantime, I’d love to hear any feedback you have so feel free to sound off in the comments or reach out to me on Twitter or LinkedIn. One of the things I love the most about the time I’ve spent at Vidyard is talking to people about how they live and breathe video.
    [Linkedin, Personalization] How To Build Sustainable Relationships With Your Advocates
    It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals. If you do use Stuff to reward your advocates, it should always be a highly personalized token of appreciation that they will treasure — not tit-for-tat compensation.
    [Linkedin, Personalization] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Read this blog not only for its good advice and personable writing, but because it does a great job at staying on top of industry news and data. Small Business Owners Name LinkedIn as the Most Useful Social Network. 5 LinkedIn Marketing Tips to Grow Your Business. In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think?
    [Linkedin, Personalization] 11.5 Steps to Video Blogging in 30 Minutes
    Share this on LinkedIn. Blogging with Personality and Tim Ferriss. What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I’ll demonstrate here. I plugged in my Logitech Webcam , pulled up a previous post on my blog, and spoke into the camera. It’s not perfect, but it’s good enough, and it was done start to finish in 30 minutes.
    [Linkedin, Personalization] How to Create Social Media and Content Marketing Synergy
    LinkedIn leads the social platforms, with 89% of marketers using it. LinkedIn. LinkedIn. This type of content is great for infusing a little (or a lot of) personality into your selected social media outlets (think Facebook or Twitter). Do you have social media and content marketing synergy? Marketers understand that in today’s digital environment, social media is a must-have for reaching customers. It’s where they spend an increasing amount of time.
    [Linkedin, Personalization] Jesse Noyes: Brand Journalist or Brand Reporter?
    A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism. If a journalist becomes a brand journalist, that person is no longer a journalist.”. In an e-mail, he told me that he actually agrees with many of their points: Let me tackle this from my personal point of view. Jesse Noyes.
    [Linkedin, Personalization] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    And even though they are often spoofs, this type of marketing has a few key benefits that last beyond the first of April: 1) Build Your Brand Personality. This year, LinkedIn’s prank was a new service called “Magic Mirror” that helps users find and predict their ideal career…even if that is a Cat Wedding Photographer.
    [Linkedin, Personalization] Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
    Her LinkedIn profile says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. Does it refer to the person or the person’s company?
    [Linkedin, Personalization] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    While serious, jargon-heavy copy may work well on LinkedIn, for example, that same copy won't work as well on Instagram. The best Instagram posts tend to have a lighthearted, fun tone, showing off the more authentic, human, and personable side of brands. I was a very quiet person. Emojis, the cartoon-like emoticons available to most smartphone users, can add some personality to an Instagram caption. At the end of the day, Instagram is all about the visuals.
    [Linkedin, Personalization] B2B Marketing Calls-to-Action (CTAs) Won’t Kill a Cute and Fluffy Puppy
    And honestly, I doubt we have tweeted or posted to Facebook or LinkedIn since it was originally posted. Both TOFU and MOFU CTAs work well in the B2B space as decisions are typically made based on gathering information, careful analysis and the strength of a relationship with a person or company. I’m sure that many of my Twitter Followers, LinkedIn Connections and Facebook Fans have read The B2B Social Media Book.
    [Linkedin, Personalization] Marketing Tools and Technology – How Does A Marketer Decide?
    Cheryl has written about this in the Quest For The Marketing Technologist , so she was the first person I thought of to ask. Then, for each question, determine how a person is likely to discover this information – actively, passively, or through influencers. Five years ago I did research to figure out what service to use for my personal blog. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.
    [Linkedin, Personalization] 5 Tips for Creating an Engaging Facebook Page for Your A/E Firm
    LinkedIn is no problem. But when it comes to making their favorite personal network work for business, they are absolutely stumped! Share items with local and personal interest. One of the best ways to do this is by sharing posts that have local and/or personal interest. If you have one person in charge of managing your page, this can feel like quite a burden!
    [Linkedin, Personalization] Answers to 31 Social Media Questions You're Too Shy to Ask
    That way, multiple people on your team have access and management of your page is not limited to one person. However, if that person provides useful or interesting tweets, you should absolutely follow them. How do I personalize a retweet? You can quickly retweet (RT) someone else's tweet by clicking the arrows on the bottom of that tweet, but unfortunately, this doesn't let you personalize the tweet. Answers to Your LinkedIn Questions.
    [Linkedin, Personalization] How We Overcame 2015’s Top Content Marketing Challenges
    How we solved it: Some of the things we did in 2015 to overcome this challenge included leveraging keyword research ( Google Keyword Planner , SEMrush ) and social media ( Buzzsumo , Hashtagify ), examining (and understanding) content appearing in search results, repurposing content, and asking customer questions ( SERPStat , LinkedIn Groups, Quora , Reddit ). It’s hard to believe 2015 is coming to a close.
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Linkedin, Personalization] 8 Killer Tips for More, Better, Earned Media
    ” For example, LinkedIn’s sponsored updates and promoted tweets are both examples of paid media. This personalization campaign has been hugely successful, reversing a decade-long decline in Coke consumption and boosting its soft drink sales by 2 percent. Key takeaway: Allow consumers to see themselves, or something else that feels very personal, in your product to generate more earned media.
    [Linkedin, Personalization] “Change Before You Have To”…Think Conversion NOW
    Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic. Show your personality and be true to your image. If you can’t be #1 or #2 in a business, you need to be sold or shut down—that was the approach “Neutron Jack” applied to General Electric when he took on the responsibility to streamline operations.
  • ACT-ON  |  TUESDAY, MARCH 29, 2016
    [Linkedin, Personalization] 7 Myths About Social Selling That You Probably Believe
    Don’t get me wrong – I’m as guilty as the next person. Kick your LinkedIn search skills up a notch. They specialize in one aspect of one platform – like Facebook advertising , or LinkedIn groups. Start by: Set up your profile pages on the major platforms (LinkedIn, Twitter and Facebook). At that point, if you want to know how advanced your social selling is, check out LinkedIn’s Social Selling Index (SSI). Social selling is all about LinkedIn.
    [Linkedin, Personalization] Swish! How The Phoenix Suns Used Fan History To Drive Sales
    Or witnessed that first gravity-defying dunk in person. And savvy sports marketers are constantly attempting to tap into fans’ personal histories with a team. Titled “Legends”, the Suns set out on a highly personalized email marketing campaign that tied past season ticket-holders to the team’s legacy. Our biggest objective was to make it as customized and therefore as personalized as ever,” said Andrea Lechner-Becker, Marketing Database Coordinator for the Suns, told me.
    [Linkedin, Personalization] Top B2B Marketing Insider Blogs Of 2013 (So Far)
    As a former sales person, I think it’s important for marketing to be measure by what value we create for the business, the customer and the employees. Social Selling: A Day In The Life Of A Social Sales Person. In this post, I define social selling and offer some quick and very high-level ideas on how to build a business through social networking and personal brand-building.
    [Linkedin, Personalization] The Content-Ready Buyer Persona
    What personality traits are common across the segment? First Person Scenarios. It puts you in their shoes as a “Day in the life” of the persona told in first person, as if they’re directly speaking to you. Remember LinkedIn groups and topics, and industry associations as your personas may be engaged with them. Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas.
    [Linkedin, Personalization] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    LinkedIn engagement funneled in to email nurture campaigns, Twitter posts drove blog traffic, and the web of digital marketing grew larger than ever. And it’s personal. And we all know that there’s nothing personal about that. Author: Aseem Badshah We’re more than halfway through 2015. (It It snuck up on us, too!) Right now, many marketers (you?) may already start looking towards the future by brainstorming ideas to execute in 2016. A word of advice: Wait!
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Linkedin, Personalization] Why You Should Never Email a Proposal
    Maybe the prospect unexpectedly left the company but forgot to update her LinkedIn account (not that you were checking on a daily basis)? Before you even begin writing the proposal, schedule an hour meeting with the prospect to review the proposal in-person or over the phone. Your team has spent hours researching, writing, and refining a proposal your prospect was eager to receive.
    [Linkedin, Personalization] 20 Social Media Terms for Non-Digital Natives
    Big Data is kind of like the legend of Big Foot – you’ve heard about it, seen some fuzzy pictures, but never actually experienced it in person. When a person takes over the online identity of another person or company–with either playful or malicious intent–to control that business’s or person’s brand equity. It’s an idea, behavior or style that is passed from person to person, these days via social media.
    [Linkedin, Personalization] The Top #Nifty50 Women in Technology on Twitter for 2012
    as well as serving on the Board of Directors at Person-to-Person, Inc. Her duties include establishing a social media framework and standards for revising company guidelines and policy, creating and lead training workshops for internal employees on strategic social media communications, and overseeing day-to-day operations of social media communications including LinkedIn, Twitter, Facebook, Google+ and YouTube.
    [Linkedin, Personalization] How to Create an Engaging and Effective Presentation
    Personally I like to write a script in the notes rather than just provide bullet points or snippets. You could have someone (perhaps your PR person) give you feedback. If you are a word person, chances are slim that you are also a picture person. (If That is in person. There are staggering stats, like the fact that businesses can see 500 percent more traffic on SlideShare than the big guns (Facebook, Twitter, YouTube, LinkedIn).
    [Linkedin, Personalization] Adventures in Flipping Funnels
    Finding the right people inside those accounts with Datanyze and LinkedIn. He described four recent targeted campaigns his team had run that focused on a high level of personalization — a hallmark of Account-Based Marketing. ABM is personalizing content and pushing it to very targeted accounts,” Cross said. “It’s SAN FRANCISCO — The first indication that # FlipMyFunnel would be an unconventional conference came even before entering the downtown building.
    [Linkedin, Personalization] How to Prevent Your Best Clients From Leaving (And Stop the Endless New Business Cycle)
    Too often failure to pull this process into one place occurs, and instead the pro ject is managed by email, Slack, phone calls, WhatsApp messages (yeah, that has happened), Facebook messenger, LinkedIn messenger, and even bumping into clients and having an impromptu half an hour meeting. This can be fine, but remember that limiting communication to a single point person locks down a valuable relationship to just one team member -- not your agency as a whole.
    [Linkedin, Personalization] What Is The Future Of The Social Media Role?
    According to Mallary, &# social media needs to be — and is already — a shared responsibility&# and she quotes Jennifer Preston as saying “Social media can’t belong to one person; it needs to be part of everyone’s job. I honestly think it won’t work if you just have one person doing the job. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
    [Linkedin, Personalization] Everything Marketers Should Know About Secondary CTAs
    Now think about those people who may opt to subscribe to your blog because either they A) weren''t interested in the subject of your ebook or B) just weren''t ready to provide more personal information than just their email address. In general, the primary CTA you choose should align with the person''s position in the sales funnel. 3) Take the Person''s Lifecycle Stage Into Consideration. Chocolate or vanilla? Comedy or drama? Heels or flats? People love options.
    [Linkedin, Personalization] 18 Ways to Guarantee Nobody Misses Your Next Webinar
    We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! At HubSpot, we’ve given away tickets to events, free marketing consultations , ad spend coupons to Facebook and LinkedIn. Here at HubSpot, we know a thing or two about webinars.
    [Linkedin, Personalization] How Do Visible Experts Benefit Their Firms?
    That person is characterized by the fact that they do affect the overall firm brand. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Historically, professional services firms have recognized the importance of rainmakers: individuals with an exceptional ability to bring in business.
    [Linkedin, Personalization] Driving economic benefits from your Alpha Audience
    Melyssa: There are many tools we use, software of course, but also some traditional techniques like personal outreach, surveys, connecting with people in brand forums, blogs, even direct messaging. Our marketing team connects with people personally and directly. Our team sent out more than 300 personal thank you notes to the people who took our survey, including those who might not be our biggest fans. You can connect with her on LinkedIn. I remember the day well.
    [Linkedin, Personalization] The 24 Best Online Writing Tools and Apps
    ” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. Sample review: “You don’t want people to screw their face up in disgust when they read your email, so don’t fill it with the kind of tired old clichés you might find in the average LinkedIn ‘influencer’ article.
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Linkedin, Personalization] MindMatrix: A Unique Marketing Automation Platform for SMB
    One example: being able to produce, on the fly, a customized and personalized sales proposal. Some of these features include: the ability to do simple email campaigns with drag and drop content, creating a social media page and automating content placement on LinkedIn, Twitter and Facebook, automating blog content, tracking inbound (known and anonymous) site traffic, and measuring the effectiveness of your content.
    [Linkedin, Personalization] Why Doesn’t B2B Content Marketing Focus on Customer Experience?
    Surely a profile on LinkedIn isn’t going to be subjected to the same rabble as on other sites? (We’re Perhaps it would be better to think of this like Business to Human or Business to Person marketing. Option one, you can try to adapt your regular B2B practices to be more personal, but then much of your targeting isn’t going to be centered around the individual.
    [Linkedin, Personalization] 15 Important Ways to Use Case Studies in Your Marketing
    Bonus Tip: Get personal. Add your case study to your list of publications on LinkedIn. Share your case studies in relevant LinkedIn Groups. When you''re thinking about investing in a product or service, what''s the first thing you do? Usually, it’s one or both of the following: You''ll likely ask your friends whether they''ve tried the product or service, and if they have, whether they would recommend it.
    [Linkedin, Personalization] 6 Lead Nurturing Emails Every Business Should Send
    Send lead nurturing emails that invite them to subscribe to your blog, connect on LinkedIn, follow each other on Twitter, and any other places you both live in the web. Better as a person. Send lead nurturing emails that speak to these personal goals. Emails That Are Personal. Every lead nurturing email should be personalized -- that is, tailored to your prospects' actions and behaviors -- but some of them should also be personal.
    [Linkedin, Personalization] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Buyers are much more likely to do a Google search to find and evaluate a firm than to check personal references. LinkedIn, retargeting, and other industry-focused advertising tend to work best, because they allow you to most directly target appropriate industry audiences, which leads to more conversions, higher click-through rates, and lower cost per download. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
    [Linkedin, Personalization] Are 1-to-1 gifts the new cold call for Account Based Sales?
    If you’re already using an Account Based Everything approach, you know it’s critical that your sales and marketing outreach is researched, relevant and personalized. Research and pick 1-to-1 gifts: Perhaps the most time intensive part of the play, use social media like LinkedIn and Twitter, Salesforce notes, and your existing relationship to hand-pick a gift within your budget, or leverage a tool like Alyce to handpick the gifts for you.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Linkedin, Personalization] 10 B2B Growth-Hacking Tactics for Lead Generation
    Work on your LinkedIn presence because it is the most effective B2B social network. For B2B companies, LinkedIn has been recognized as the most effective social media platform for lead generation. This is mostly due to the culture of LinkedIn as a social channel for businesses and professionals. Growth hacking is one of the most wide-spread “secrets” of small business start-ups.
    [Linkedin, Personalization] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    Les McKeown briefly yet brilliantly contrasts the attributes of great leaders with those of “tiny&# leaders, e.g., “(great leaders) want to find the smartest person in the room. Tiny leaders want to be the smartest person in the room.&#. Share this on LinkedIn.
    [Linkedin, Personalization] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    ” “How can I trust someone I’ve never met in person?” Little-to-No In-Person Contact This isn’t an issue for everyone. Video calls may suffice and an overlapping conference trip where you can grab coffee in person is a bonus. In other situations, an in-person meeting here and there (depending upon the nature of the engagement) may be necessary. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
    [Linkedin, Personalization] 7 Ways to Generate Leads on Social Media
    And according to a recent study by LinkedIn Pulse, B2B buyers who feel a “high brand connection” are 60% more likely to consider, purchase, and even pay a premium than “low brand connection” competitors. We’ve also found sending out personalized invites via Twitter asking participants to join future chats helps maintain engagement after the chat ends.
    [Linkedin, Personalization] Q&A with Ann Handley: Because Every Marketer Writes!
    OMC: While more organizations now employ a content manager or director (Your content extraordinaire), a person organically more comfortable with writing, how do you advise the content leader to champion a more writing-oriented company culture, so that, “Everybody [on the team] Writes”? We create content on LinkedIn, or Twitter, or Facebook. In marketing (and elsewhere) everybody writes.
    [Linkedin, Personalization] Cocktails, Content, and Solutions to the Consumer Journey
    Time is one of the most valuable yet limited assets that each person manages within his or her everyday life. Penry Price , VP Marketing Solutions at LinkedIn. Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. Why the major changes? The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research.
    [Linkedin, Personalization] The PayPal Mafia vs. The Bill Walsh NFL Coaching Tree [INFOGRAPHIC]
    From this small group, members have gone on to start or invest in famous tech companies like YouTube, LinkedIn, Yelp, Tesla, and Square. So Thiel''s two Stanford degrees didn''t matter, for instance -- one person, one point. What are the chances that some the most successful people in the world all come from the same place? You can''t help but ask that question when you look at the famous PayPal Mafia , a group of entrepreneurs and investors sprung from PayPal''s $1.5
    [Linkedin, Personalization] How To Map Content To Your Conversion Funnel
    Promote your blog content across Twitter and LinkedIn, and ask guest authors to promote their guest post on their social channels so you can access new networks. it’s also a great time to introduce gated content so that you can collect data about your audience and provide personalized experiences. Once you have an email address you can target them with personalized information that is more likely to pull them down the funnel. Get personal and put a face to the clothing.
    [Linkedin, Personalization] 6 Deal-Busting Sales Mistakes That Are Easy to Avoid
    You need to research the company and the person you're calling to get a basic understanding of the company, and your contact's role at that company. Social Media: Try searching for both the company and the individual on LinkedIn, Twitter, Facebook, and any other channels that might be relevant for the company. You can see what the person you are contacting looks like, where they're based, and what they do, plus easily connect with them on social media.
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Linkedin, Personalization] What Is Revenue Marketing?
    Finally, one person believes the best way to create revenue is simply to have passion for doing it. It sounds simplistic, but consider what Nicolas Draca, LinkedIn’s head of demand generation, says: A passionate worker is not just a “doer,” but an “owner.” Time out. I’m blowing my whistle! Take a seat and grab a cold towel. It’s time to wrap our heads around a new buzzword before mass confusion sets in.
    [Linkedin, Personalization] What Makes Top Company Blogs So Successful? [New Data]
    You can build more personable relationships with leads, customers, and influencers using social media. Interestingly, in that same period, traffic from both Facebook and LinkedIn has increased substantially: from 19% to 28% and from 8% to 13% respectively. Over this same period the amount of traffic they generate from LinkedIn has increased substantially: from 5% to 17%. Anyone who runs a business blog knows how much of a challenge it is.
    [Linkedin, Personalization] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    Your headshot is kind of like the logo for your personal brand. L ike a business logo, it'll show up everywhere you s howcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures , and so on. Showcases the personality and aura you want to give off. Practice different ways to "let your personality shine" so you have some looks to work with when you finally start your shoot.
    [Linkedin, Personalization] 10 Last-Minute Holiday Gift Ideas for the Marketer on Your List
    You know that feeling of panic as you maniacally check your personal email, work email, Facebook, Twitter, and LinkedIn every 2 minutes, all the while watching your mobile phone's battery wear down more and more? We also love that you can pick from a variety of bright colors, for every personality. Tired of getting ugly sweaters and fruitcakes this time of year? Well, the people on your list (not your email list, your gift-giving one) might be.
    [Linkedin, Personalization] Google+ on its Third Birthday
    While you’ll be able to watch videos on YouTube without buying into the Google+ — or any Google properties — if you want to like or comment, you’ll need to build out your personal Google+ profile page. Unlike Facebook and LinkedIn that allow one Profile to support many email identities and even social network logins, Google+ is a little like season two of Orphan Black: orphan clones are everywhere on G+ if you don’t watch your steps. No, not even LinkedIn or Twitter.
    [Linkedin, Personalization] eMagine Launches New Websites
    Their current site was very outdated, and confusing to navigate, and they wanted a professional, polished image yet with a warm, friendly feel that conveyed the personal customer service they are known for. Their news page is a great example of eMagine capabilities to integrate Twitter and LinkedIn feeds. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more.
    [Linkedin, Personalization] How To Increase Referral Traffic And Get More Leads
    For example, if you do a search for “personal trainer in los angeles” there are 4 directories that show up on the first page of the search results: Yelp, YourTrainer, IdeaFit & Thumbtack. After all, if someone is looking for a personal trainer in Los Angeles and they find your website via Yelp, that referred visitor is just as valuable to you as them landing directly on your website. Try to provide value using your personal experiences.
    [Linkedin, Personalization] Best Twitter Guides, Tips and Tools of 2010
    Or the most recent tweets mentioning that person? For those who haven’t participated in a Twitter chat session before, Janice Person provides clear, step-by-step instructions for getting setup, using controls, and keeping up with the stream of conversation. Share this on LinkedIn. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December.
    [Linkedin, Personalization] Marketers, Give Your Salespeople the Info They Need to Succeed
    And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. The sales rep who treats the buyer as a highly informed person, will earn the trust of that buyer. But the only way to treat the buyer is a highly informed person is for the sales rep themselves to be highly informed.
  • FATHOM  |  WEDNESDAY, MARCH 16, 2016
    [Linkedin, Personalization] This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat
    Historically, Snapchat is a personal channel and brands are just now discovering the best ways to use it. Video replying is a more personal way to do this. Twitter’s video response option can also be really powerful for a brand because it shows that there’s a real person behind the brand who is managing the communications. JH: Let’s talk about LinkedIn specifically. Will LinkedIn make a video play?
    [Linkedin, Personalization] Recapping 2014 in Content Marketing
    Personally, I traveled more to events and customer sites in 2014 than I ever have, roughly 85,000 miles worth. Feel free to connect with me on Twitter or LinkedIn if you want to chat. We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year!
    [Linkedin, Personalization] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    This isn’t science fiction or merely forward thinking, leveraging social networks and aggregated news sources for extremely targeted intelligence on your prospects has been described by the experts as a personal CIA for salespeople. . You can look for mentions in the media, find them on LinkedIn, Facebook and Twitter, but you also need to know what’s going on within that person’s company. The sales environment continues to evolve.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Linkedin, Personalization] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. Now imagine the same educational article being posted by an employee representing Fujitsu on his personal Facebook profile saying “Here’s an interesting read.” In fact, 98% of employees already use at least one social media platform for personal use, while 50% are posting about their company.
    [Linkedin, Personalization] 75 Email Newsletter Content Topics You Can Use ASAP
    “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them… The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can,” says the Nielsen Norman Group. A request to follow your business on various social sites, like Instagram, Facebook, LinkedIn, Pinterest, etc.
    [Linkedin, Personalization] Visible Expert Profile: Robert J. Lang, Ph.D.
    At Hinge, we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Every project he accepts has to pass the test of being interesting and personally compelling. ’ Personal satisfaction has always been a primary driver.” “I set out to do interesting things, things that were fun and personally satisfying. On Twitter or LinkedIn?
    [Linkedin, Personalization] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    This is especially true when you have more than one person managing or analyzing your paid media. We’ve now set up separate audience groups in LinkedIn for each of our personas and are only promoting relevant content to each audience. We’re a fast-growing marketing team with the goal to be constantly improving our marketing output.
    [Linkedin, Personalization] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    16) “LinkedIn is no longer an online resume. Tony Alessandra will be leading "How to Read a Person Like a Book". This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat. The same can be said about sales. Quite simply, it's a constant grind.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Linkedin, Personalization] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Add that on top of making sure your emails are CAN-SPAM compliant , optimizing for mobile devices, nailing timing and frequency, segmentation, personalization, and crafting great email copy (just to name a few), and you've got quite a few email marketing ducks to put in a row. Are you ready to build your dream team of inbound marketers? Definitely!
    [Linkedin, Personalization] The Real Truth About Mexico
    I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Share this on LinkedIn. At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. Violence touches the lives of many everywhere. When current events strike close to home, you may feel, as I do, the need to speak up.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Linkedin, Personalization] Content ROI Is a Myth
    LinkedIn also released updated Company Page analytics last summer. The content may have done its job perfectly; it got that person to take action and led to a discussion with your sales team, but it never turned into a sale. This could be because that person''s budget was cut or their project was delayed. As a profession, marketing has evolved a lot over the past 5 years.
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [Linkedin, Personalization] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    the Extra-Terrestrial,” the Indiana Jones series, “Jaws” and “Schindler’s List” – you’ll think of one person: Steven Spielberg. Take, for example, the LinkedIn eBook titled, “The Sophisticated Marketer’s Guide to LinkedIn.”. When you think about some of the most well-known movies in history – “E.T. This filmmaker is the creative powerhouse behind these stories, but he didn’t start out that way. He was first a 10-year-old boy playing with trains on the living room floor.
    [Linkedin, Personalization] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more. Here are the top five metrics that I use personally to measure and demonstrate inbound marketing success: Month over month growth in organic website traffic, leads, and opportunities. by Jon Miller Are you using the right metrics to measure and demonstrate the success of your inbound marketing efforts?
    [Linkedin, Personalization] 5 Ways Mobile Marketing is Affecting Social Media
    For example, those willing to attend a seminar where you can demonstrate product benefits in person, or primed by your content marketing to make a purchase. You’re not looking to build the next Facebook or LinkedIn with a niche app. 63% of Twitter users and the same percentage of Facebook users say that the social networks are major sources of news extending beyond their personal lives. How often do you check social media on your phone?
    [Linkedin, Personalization] Frequently Asked Questions about B2B Social Media
    I have a personal Facebook page. Unless you’re a sole proprietor who has no problem mixing business and personal information, I would recommend you create a separate Facebook page (formerly called a “fan page) for your business. It may be possible to create a shadow personal page for yourself that is limited to your business activities and contacts, but Facebook frowns on duplicate accounts. I am in groups on LinkedIn, and have been on LinkedIn for over six years.
    [Linkedin, Personalization] The Future of the Internet Isn’t the Web
    It has cemented its place among the pantheon of Facebook, LinkedIn, Instagram, and Twitter as a “must-have” app, particularly among millennials. It is also developing Facebook M, its disturbingly powerful AI, to make all of this personalized and easy for users. Tech products are known for lionizing, buzzword-ridden launches, and the iPhone’s introduction in 2007 was no exception.
    [Linkedin, Personalization] Lead Nurture Drip Email Campaigns 101: Getting Started
    Break down roles according to your defined lead qualification criteria, such as geography, industry, company size, and level of the person’s authority over budget and decision-making. Once a lead is an opportunity, your business development team should make personal contact via email or phone, and eventually in person as appropriate, to guide them through the purchase stage and convert opportunities into new business. On Twitter+ or LinkedIn?
    [Linkedin, Personalization] How to Write the Worst Guest Blogging Pitch of All Time [Template]
    Sometimes, the pitch is thoughtful and personalized, but the post topic has already been covered comprehensively on our blog. 2) Don’t personalize the greeting. Instead : Do a little stalking to figure out who manages the blog, then address that person by name. Chances are, the blog manager will say so in his or her LinkedIn or Twitter bio. Provide a link to your Twitter profile, LinkedIn page, or blog as well so they can learn more about you and your writing.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Linkedin, Personalization] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    Connect with your prospect on LinkedIn. Reach out beyond – If you’re in B2B, then your prospect is likely not the only person who works at their company. Have your team reach out via personal email and phone. But the aim of your marketing automation system is to get them to sign up for a demo, an in-person meeting, or your no-cost assessment. Now, this person may require a more direct approach, a more human approach.
  • ACT-ON  |  MONDAY, MARCH 21, 2016
    [Linkedin, Personalization] What Marketers Can Learn from Thomas Friedman’s Advice for The Rest of Us
    Friedman said the artisan was the person, before mass manufacturing, who made every item individually and then signed it or put their stamp on it. Friedman borrows this idea from Reid Hoffman, founder of LinkedIn. Thomas Friedman, a renowned author and New York Times columnist, was recently interviewing the good folks over at Intel, trying to get a sense of the impact Moore’s Law has had on the world.
    [Linkedin, Personalization] The Circle of Trust in B2B Marketing
    He recently started a personal blog as The Marketing Bard , a fusion of professional and personal reflection that tells stories through poetry and prose. Follow Bill on Twitter @brainseason or connect with Bill on LinkedIn. A wickedly lucky reorganization thrust me into leading a b2b digital marketing practice about 2 years ago. Good move. Rude awakening. To adapt to the role, I had to reprogram about 15 years of marketing imprinting from my memory.
<< 1 2 ... 16 17 18 19 20 ... 32 33 >>