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    [Linkedin, Personalization] New Vidyard Interactive Player Makes Videos More Engaging
    Like personalization, interactivity pulls the viewer in to the content and makes them part of the story while providing deeper insights into what they want.”. Vidyard is the only video platform provider to offer advanced interactive video, video personalization and audience engagement insights fully integrated with leading marketing automation, CRM and business analytics solutions. .
    [Linkedin, Personalization] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Read this blog not only for its good advice and personable writing, but because it does a great job at staying on top of industry news and data. Small Business Owners Name LinkedIn as the Most Useful Social Network. 5 LinkedIn Marketing Tips to Grow Your Business. In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think?
    [Linkedin, Personalization] Intermediate Techniques to Build a Better Email Marketing Campaign
    In this type of campaign, the pace and order of content is preset, but the individual receives it on a more personalized basis. This allows you to target your audiences in a highly personalized way. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar.
    [Linkedin, Personalization] Answers to 31 Social Media Questions You're Too Shy to Ask
    That way, multiple people on your team have access and management of your page is not limited to one person. However, if that person provides useful or interesting tweets, you should absolutely follow them. How do I personalize a retweet? You can quickly retweet (RT) someone else's tweet by clicking the arrows on the bottom of that tweet, but unfortunately, this doesn't let you personalize the tweet. Answers to Your LinkedIn Questions.
  • ENGAGIO  |  TUESDAY, JULY 25, 2017
    [Linkedin, Personalization] ABM Is Inevitable: Here Are 9 Steps to Get Started
    LinkedIn research shows that 70 percent of salespeople and marketers agree that sales-marketing alignment results in an improved customer experience. And getting a grasp on each person’s role and responsibilities is critical to effectively engaging them. Using LinkedIn, you can discover vital information about people in a select account, such as their recent activities, likes, and experiences. LinkedIn research shows, depending on the industry, that 3.1
    [Linkedin, Personalization] A Busy Sales Executive's Guide to Effective Social Monitoring
    Personally, I have these activities configured so that when they occur, I get an email that alerts me. Just as I have feeds set up for mission-critical items I need to know about on Twitter, Facebook, LinkedIn, etc., I talk to sales executives a lot via networking. More often than not, my discussions with them pertain to best practices.
    [Linkedin, Personalization] Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
    Her LinkedIn profile says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. Does it refer to the person or the person’s company?
    [Linkedin, Personalization] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    In our new book, The Visible Expert℠, How to create industry stars, and why every professional services firm should care , we share exciting findings on the link between personal branding and professional success—for both you and your firm. We also profile real-life Visible Experts, offering personal branding examples from the worlds of law, finance, architecture, marketing, and more. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
    [Linkedin, Personalization] 3 Ways B2B Brands Should Use Membership To Grow Advocate Loyalty
    We spend a lot of time at work, and hope to get just as much personal satisfaction on the job as we do in our private lives. When a new member joins LinkedIn , they only need to provide the most basic information to gain access to the community. I’m designated a LinkedIn Allstar, because I’ve included all of my work history, recruited all my contacts to join LinkedIn, and posted content that might be useful for others. We are living in a Membership Economy.
  • MARKETRI  |  TUESDAY, JUNE 4, 2013
    [Linkedin, Personalization] Twelve Tips for Law Firm Blogging Success
    It provides material that can be posted on social media sites including LinkedIn, Twitter and Facebook. Once you’re ready to write, here are some additional suggestions: Let your personality shine through – be creative and write in your own voice. Keep it clean - stay away from using technical legal jargon that the average person wouldn’t easily understand.
    [Linkedin, Personalization] 3 Things to Consider Before Gating Your B2B Content
    Of course, it would be useful for your sales team to know what specific problems that person encounters in their current position or to have their phone number and address on file. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Gating content can be a useful lead generation and nurturing strategy in professional services marketing.
    [Linkedin, Personalization] The Future of Financial Services Marketing
    His passion is creating personalized marketing strategies and watching them come to life. He also loves meeting new people – connect with him on LinkedIn or Twitter. Opportunities ahead. Exciting things are happening in the world of financial services marketing. We joined many top brands at the 2017 LIMRA Distribution Conference for Financial Services last week and discussed some of the most modern trends facing the industry.
    [Linkedin, Personalization] Cocktails, Content, and Solutions to the Consumer Journey
    Time is one of the most valuable yet limited assets that each person manages within his or her everyday life. Penry Price , VP Marketing Solutions at LinkedIn. Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. Why the major changes? The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research.
  • ENGAGIO  |  THURSDAY, MAY 4, 2017
    [Linkedin, Personalization] Is Social Intel is the Best ABM Intel? The Funnelholic Thinks So
    You can truly personalize the message with this kind of information. Congratulations on your recent product launch’ or just something in their LinkedIn profile. Consider putting a personal message in the retweet. Use LinkedIn InMail as a touch in prospecting –it often out-performs email. During the most recently reported quarter, LinkedIn had 450 million members, up from 414 million members in the preceding quarter.
    [Linkedin, Personalization] Are 1-to-1 gifts the new cold call for Account Based Sales?
    If you’re already using an Account Based Everything approach, you know it’s critical that your sales and marketing outreach is researched, relevant and personalized. Research and pick 1-to-1 gifts: Perhaps the most time intensive part of the play, use social media like LinkedIn and Twitter, Salesforce notes, and your existing relationship to hand-pick a gift within your budget, or leverage a tool like Alyce to handpick the gifts for you.
    [Linkedin, Personalization] How to Develop Your Social Media Strategy
    Try looking at LinkedIn profiles and see which groups they are involved in. Many executives routinely include their twitter handle or LinkedIn profile in their signature block. If yours is a B2B social media strategy, you will probably be pretty safe with LinkedIn as a starter. Try measuring retweets on LinkedIn. They will share what works so you have a built in mechanism for improving your personal skill with social media. Why do you want to use social media?
    [Linkedin, Personalization] “Change Before You Have To”…Think Conversion NOW
    Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic. Show your personality and be true to your image. If you can’t be #1 or #2 in a business, you need to be sold or shut down—that was the approach “Neutron Jack” applied to General Electric when he took on the responsibility to streamline operations.
  • VIDYARD  |  FRIDAY, JUNE 23, 2017
    [Linkedin, Personalization] 4 Easy and Effective Ways League Integrates Video Into Their Sales Strategy
    We create innovative personalized video emails in an instant. Even on LinkedIn and on Twitter, there’s almost no reprieve. Add Valuable Personalization. It takes 30 seconds of our time to create a personalized video to leave a lasting impression with our prospects. This post was originally published on Upshot. Crafting a perfect sales message can be painful, but it’s essential to capturing a decision maker’s attention.
    [Linkedin, Personalization] 9 Killer Social Selling Tips Straight from the Experts
    LinkedIn is probably where I spend at least 50% of my day; not just for hunting, but researching, listening, and scanning what is going on with buy prospects and buyers. “I learn a lot from my customers, and in this case I learned the key to winning hearts is personalization, not automation. Customer expectations continue to evolve. Empowered with information and technology, your buyers are far more informed than ever before.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Linkedin, Personalization] The 14 Best Content Planning and Research Tools
    On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). Search for everything related to a specific topic, or narrow the search to images, Scholar, quotes, dictionary definitions, tables, or results from yuor personal files stored on Google Drive.
    [Linkedin, Personalization] The Top #Nifty50 Women in Technology on Twitter for 2012
    as well as serving on the Board of Directors at Person-to-Person, Inc. Her duties include establishing a social media framework and standards for revising company guidelines and policy, creating and lead training workshops for internal employees on strategic social media communications, and overseeing day-to-day operations of social media communications including LinkedIn, Twitter, Facebook, Google+ and YouTube.
    [Linkedin, Personalization] How to Avoid Sales Fatigue—The Hidden Productivity Killer
    Long hours at the office come at the expense of more than just sleep: it eats into your personal interests and your social life and deprives you of the inspiration to go to work in the first place. There’s also generally pressure not to be the first person out of the office, which doesn’t help. Do you ever find yourself checking your email, LinkedIn, phone, and then email in an infinite loop?
    [Linkedin, Personalization] Adventures in Flipping Funnels
    Finding the right people inside those accounts with Datanyze and LinkedIn. He described four recent targeted campaigns his team had run that focused on a high level of personalization — a hallmark of Account-Based Marketing. ABM is personalizing content and pushing it to very targeted accounts,” Cross said. “It’s SAN FRANCISCO — The first indication that # FlipMyFunnel would be an unconventional conference came even before entering the downtown building.
    [Linkedin, Personalization] Marketing’s Bright New Tool: Act-On Anywhere
    Imagine: You are a salesperson browsing LinkedIn. Act-On Anywhere checks the email on the page to see if this person is in your database. And then it shows you a timeline of every interaction this person has had with your company, including pages visited and emails opened. Editor’s Note —.
  • LEADSPACE  |  FRIDAY, JUNE 24, 2016
    [Linkedin, Personalization] B2B Marketing News Roundup – June 24, 2016
    IN THIS ISSUE: Why exactly did Microsoft acquire LinkedIn? Here are a couple of interesting takes on Microsoft’s acquisition of LinkedIn. Why Did Microsoft Acquire LinkedIn? Microsoft gets a social network aimed at its core users, plus the ability to integrate LinkedIn data in Office, for instance. “Longer term, the Microsoft-LinkedIn tie-up may create a more formidable threat for Salesforce on the sales cloud side.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Linkedin, Personalization] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    He has a very personal voice and his tips are very adaptable and easy for entrepreneurs to follow. Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks. He deserves a mention in this list for his personal blog OkDork , which focuses on startups, marketing, and self-exploration. I''ve always been in awe of growth hacking.
    [Linkedin, Personalization] 10 B2B Marketing Presentations to Favorite on Slideshare
    The presentation, in coordination with an on-demand webinar, can help B2B marketers better understand how and where to apply video in their marketing mix, recommendations for evaluating an online video platform, and insights into new trends such as personalization, interactivity, and sentiment analysis. Please add your suggestions through the comments below or send us your recommendations through Twitter or LinkedIn as well.
    [Linkedin, Personalization] The State of Marketing Technology, in 12 Charts
    Just this year, Microsoft fought off Salesforce and bought LinkedIn for $26 billion. Around the world, companies are now giving a person (or team) dedicated ownership over the company’s martech. Technologies like predictive analytics and personalization are still in their early stages, and it’s possible they will shoot up the charts once there is more powerful machine learning and wider adoption of the technologies.
    [Linkedin, Personalization] 18 Ways to Guarantee Nobody Misses Your Next Webinar
    We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! At HubSpot, we’ve given away tickets to events, free marketing consultations , ad spend coupons to Facebook and LinkedIn. Here at HubSpot, we know a thing or two about webinars.
    [Linkedin, Personalization] 4 Tools to Make You a Content Curating Master
    I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. Of the ten articles it lists on my personalized homepage, I’ll often read five of them. What tools do you use personally and professionally? Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility.
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Linkedin, Personalization] MindMatrix: A Unique Marketing Automation Platform for SMB
    One example: being able to produce, on the fly, a customized and personalized sales proposal. Some of these features include: the ability to do simple email campaigns with drag and drop content, creating a social media page and automating content placement on LinkedIn, Twitter and Facebook, automating blog content, tracking inbound (known and anonymous) site traffic, and measuring the effectiveness of your content.
    [Linkedin, Personalization] Q&A with Ann Handley: Because Every Marketer Writes!
    OMC: While more organizations now employ a content manager or director (Your content extraordinaire), a person organically more comfortable with writing, how do you advise the content leader to champion a more writing-oriented company culture, so that, “Everybody [on the team] Writes”? We create content on LinkedIn, or Twitter, or Facebook. In marketing (and elsewhere) everybody writes.
    [Linkedin, Personalization] 6 Deal-Busting Sales Mistakes That Are Easy to Avoid
    You need to research the company and the person you're calling to get a basic understanding of the company, and your contact's role at that company. Social Media: Try searching for both the company and the individual on LinkedIn, Twitter, Facebook, and any other channels that might be relevant for the company. You can see what the person you are contacting looks like, where they're based, and what they do, plus easily connect with them on social media.
    [Linkedin, Personalization] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    B2B Buyers Are Demanding Personalized Content. As we head towards 2017, keep up with the latest marketing and digital trends through our industry news coverage and activity on Twitter and LinkedIn. With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there.
    [Linkedin, Personalization] 15 Important Ways to Use Case Studies in Your Marketing
    Bonus Tip: Get personal. Add your case study to your list of publications on LinkedIn. Share your case studies in relevant LinkedIn Groups. When you''re thinking about investing in a product or service, what''s the first thing you do? Usually, it’s one or both of the following: You''ll likely ask your friends whether they''ve tried the product or service, and if they have, whether they would recommend it.
    [Linkedin, Personalization] 6 Lead Nurturing Emails Every Business Should Send
    Send lead nurturing emails that invite them to subscribe to your blog, connect on LinkedIn, follow each other on Twitter, and any other places you both live in the web. Better as a person. Send lead nurturing emails that speak to these personal goals. Emails That Are Personal. Every lead nurturing email should be personalized -- that is, tailored to your prospects' actions and behaviors -- but some of them should also be personal.
    [Linkedin, Personalization] 3 Neglected Content Distribution Trends You Should Test in 2017
    Facebook , Instagram , and LinkedIn , will remain big-time players for enterprise marketers everywhere. Websites like Medium and LinkedIn Pulse are natural choices for republishing content because their networks of potential readers are so large, and because each platform offers its own distribution tools. When it comes time to set goals for 2017, many marketers will be searching for ways they can make the most of the work they’re already doing.
    [Linkedin, Personalization] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. The main difference between Yelp and these yelpified technology sites is that review sites validate users through means such as LinkedIn and personal interviews, eliminating the fear of fake advertising or competitors trying to attack rivals’ reputations.
    [Linkedin, Personalization] Everything Marketers Should Know About Secondary CTAs
    Now think about those people who may opt to subscribe to your blog because either they A) weren''t interested in the subject of your ebook or B) just weren''t ready to provide more personal information than just their email address. In general, the primary CTA you choose should align with the person''s position in the sales funnel. 3) Take the Person''s Lifecycle Stage Into Consideration. Chocolate or vanilla? Comedy or drama? Heels or flats? People love options.
    [Linkedin, Personalization] How to Grow Your Social Media Following for B2B
    Display brand personality. Weekends are still very popular times to scroll through Twitter or LinkedIn, as well. People don’t want to read boring business posts all day; add in some company personality, and you will get your followers hooked. While scheduling blogs, Tweets, Facebook posts, or LinkedIn posts, an image goes a long way. While scheduling blogs, Tweets, Facebook posts, or LinkedIn posts, an image goes a long way. 4: Display Brand Personality.
    [Linkedin, Personalization] Vidyard Gains Momentum Among Marketo Users
    These customers are already using video analytics to boost conversion rates and generate more pipeline, while new technologies like personalized video and live streaming – both fully integrated with Marketo – offer new ways to attract, engage, qualify and convert buyers faster than ever.”. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software, and Citibank rely on Vidyard for their video marketing and analytics needs.
    [Linkedin, Personalization] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Buyers are much more likely to do a Google search to find and evaluate a firm than to check personal references. LinkedIn, retargeting, and other industry-focused advertising tend to work best, because they allow you to most directly target appropriate industry audiences, which leads to more conversions, higher click-through rates, and lower cost per download. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
    [Linkedin, Personalization] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    Les McKeown briefly yet brilliantly contrasts the attributes of great leaders with those of “tiny&# leaders, e.g., “(great leaders) want to find the smartest person in the room. Tiny leaders want to be the smartest person in the room.&#. Share this on LinkedIn.
    [Linkedin, Personalization] 4 Ways Video Helps Maintain Control and Accelerate the Sales Cycle
    You followed up with him for 20 days, 4 emails, 3 calls, 2 voicemails, a LinkedIn connection request and—nothing! You still need to personalize your messaging – but in this case, the personalization is your targeted research on the company. We’ve been talking a lot about using video during the inbound/outbound sales process.
    [Linkedin, Personalization] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
    What’s your advice to the person who either is a job seeker or thinks they may become a job seeker? Make connections on LinkedIn, reach out to folks within that department, make those introductions, and that way you can stand out, as opposed to just applying on a job board. BRIAN: I’ve had the front desk person say, “Somebody’s here with their resume. They can hand it to a sales person, who’s there to sell the company.
    [Linkedin, Personalization] Recapping 2014 in Content Marketing
    Personally, I traveled more to events and customer sites in 2014 than I ever have, roughly 85,000 miles worth. Feel free to connect with me on Twitter or LinkedIn if you want to chat. We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year!
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Linkedin, Personalization] What Is Revenue Marketing?
    Finally, one person believes the best way to create revenue is simply to have passion for doing it. It sounds simplistic, but consider what Nicolas Draca, LinkedIn’s head of demand generation, says: A passionate worker is not just a “doer,” but an “owner.” Time out. I’m blowing my whistle! Take a seat and grab a cold towel. It’s time to wrap our heads around a new buzzword before mass confusion sets in.
    [Linkedin, Personalization] How Do Visible Experts Benefit Their Firms?
    That person is characterized by the fact that they do affect the overall firm brand. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Historically, professional services firms have recognized the importance of rainmakers: individuals with an exceptional ability to bring in business.
    [Linkedin, Personalization] The Circle of Trust in B2B Marketing
    He recently started a personal blog as The Marketing Bard , a fusion of professional and personal reflection that tells stories through poetry and prose. Follow Bill on Twitter @brainseason or connect with Bill on LinkedIn. A wickedly lucky reorganization thrust me into leading a b2b digital marketing practice about 2 years ago. Good move. Rude awakening. To adapt to the role, I had to reprogram about 15 years of marketing imprinting from my memory.
    [Linkedin, Personalization] What Makes Top Company Blogs So Successful? [New Data]
    You can build more personable relationships with leads, customers, and influencers using social media. Interestingly, in that same period, traffic from both Facebook and LinkedIn has increased substantially: from 19% to 28% and from 8% to 13% respectively. Over this same period the amount of traffic they generate from LinkedIn has increased substantially: from 5% to 17%. Anyone who runs a business blog knows how much of a challenge it is.
    [Linkedin, Personalization] 9 Quick Tips for B2B Lead Generation to Implement Today
    Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Repurpose it for different channels: Use a well-performing blog post as a conversation topic in LinkedIn groups to get your ideas in front of a new audience and to learn what your target audience has to say about the topic. Create a Small, Personalized Direct Mail Campaign.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Linkedin, Personalization] Why Is Social Media Marketing So Popular?
    Whatever your flavor—business connections, personal contacts, dating, photo browsing and sharing, and video entertainment, among others—there is likely a social network that exists to serve your heart’s desires. ” It allowed users access to not only those who were already involved in their lives, but old classmates and distant relatives, new contacts and strangers, celebrities, businesses, and business contacts (on platforms like LinkedIn.) Personally, I think so.
    [Linkedin, Personalization] Best Twitter Guides, Tips and Tools of 2010
    Or the most recent tweets mentioning that person? For those who haven’t participated in a Twitter chat session before, Janice Person provides clear, step-by-step instructions for getting setup, using controls, and keeping up with the stream of conversation. Share this on LinkedIn. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December.
    [Linkedin, Personalization] Marketers, Give Your Salespeople the Info They Need to Succeed
    And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. The sales rep who treats the buyer as a highly informed person, will earn the trust of that buyer. But the only way to treat the buyer is a highly informed person is for the sales rep themselves to be highly informed.
  • FATHOM  |  WEDNESDAY, MARCH 16, 2016
    [Linkedin, Personalization] This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat
    Historically, Snapchat is a personal channel and brands are just now discovering the best ways to use it. Video replying is a more personal way to do this. Twitter’s video response option can also be really powerful for a brand because it shows that there’s a real person behind the brand who is managing the communications. JH: Let’s talk about LinkedIn specifically. Will LinkedIn make a video play?
    [Linkedin, Personalization] Lead Management Methods: Point of Interest, Hybrid, and Unique
    When a person goes to your website and submits an online registration form, that lead goes into your marketing automation platform. In this approach, a new lead is created for a marketing response if one does not currently exist within the CRM system for the person in question. In the CRM, should a contact (versus a lead) for the person in question exist, a new lead is created. If a lead for the person in question already exists, a new lead is not created.
    [Linkedin, Personalization] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    There are many ways to apply gamification elements into a business model, for example: loyalty programs, such as Samsung’s “Samsung Nation”; a feature on a website, such as LinkedIn’s “Profile Strength” progress bar (see below…I’m an All-Star); or even gamifying marketing automation campaigns. Author: Maya Nix Do you remember Farmville and Angry Birds? Or, more recently, Candy Crush?
    [Linkedin, Personalization] Evaluating Content Marketing Channels
    In the case of the big social media services, the answers are pretty easy: LinkedIn is a business crowd, Facebook is a consumer crowd (for the most part), YouTube welcomes anyone with a few minutes to kill and an interest in cute kitten videos. If you’re running a small shop where all content is produced by a single person, that person’s style better match the audience’s expectations for a particular channel. Photo credit: Intersection Consulting.
  • ACT-ON  |  MONDAY, JUNE 12, 2017
    [Linkedin, Personalization] How to Maximize Your Inbound Strategy
    But, personally, I know that our team’s to-do lists only seem to grow longer and our deadlines only seem to grow shorter. A personal example comes from my days marketing a startup making electric vehicle charging stations. But, if you’ve done the legwork of building a robust buyer persona, you should have a pretty good sense of the channels your audience is using, whether that is LinkedIn, Facebook, syndication, PPC advertising, or some other vehicle.
    [Linkedin, Personalization] How Content Automation Boosts Social Media Marketing
    By “humanized” I mean marketing that requires a special approach – a well thought-out plan of personal communication designed to grow relationships. Your social followers want a personal connection with you. They will be more likely to follow and engage with you if they know that there is a real person on the opposite side of the posts they see. So yes, you need to run your social media marketing on a more “personal” level.
    [Linkedin, Personalization] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    This isn’t science fiction or merely forward thinking, leveraging social networks and aggregated news sources for extremely targeted intelligence on your prospects has been described by the experts as a personal CIA for salespeople. . You can look for mentions in the media, find them on LinkedIn, Facebook and Twitter, but you also need to know what’s going on within that person’s company. The sales environment continues to evolve.
    [Linkedin, Personalization] 10 Last-Minute Holiday Gift Ideas for the Marketer on Your List
    You know that feeling of panic as you maniacally check your personal email, work email, Facebook, Twitter, and LinkedIn every 2 minutes, all the while watching your mobile phone's battery wear down more and more? We also love that you can pick from a variety of bright colors, for every personality. Tired of getting ugly sweaters and fruitcakes this time of year? Well, the people on your list (not your email list, your gift-giving one) might be.
    [Linkedin, Personalization] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    ” “How can I trust someone I’ve never met in person?” Little-to-No In-Person Contact This isn’t an issue for everyone. Video calls may suffice and an overlapping conference trip where you can grab coffee in person is a bonus. In other situations, an in-person meeting here and there (depending upon the nature of the engagement) may be necessary. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
    [Linkedin, Personalization] The PayPal Mafia vs. The Bill Walsh NFL Coaching Tree [INFOGRAPHIC]
    From this small group, members have gone on to start or invest in famous tech companies like YouTube, LinkedIn, Yelp, Tesla, and Square. So Thiel''s two Stanford degrees didn''t matter, for instance -- one person, one point. What are the chances that some the most successful people in the world all come from the same place? You can''t help but ask that question when you look at the famous PayPal Mafia , a group of entrepreneurs and investors sprung from PayPal''s $1.5
    [Linkedin, Personalization] Visible Expert Profile: Robert J. Lang, Ph.D.
    At Hinge, we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Every project he accepts has to pass the test of being interesting and personally compelling. ’ Personal satisfaction has always been a primary driver.” “I set out to do interesting things, things that were fun and personally satisfying. On Twitter or LinkedIn?
    [Linkedin, Personalization] Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach
    Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform. As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged. If a person interacted BEFORE or AFTER that specific instance, those interactions are created as separate leads. Worse yet, they may call on the same person at the same time and not know they are doing so.
    [Linkedin, Personalization] The 12 Best Special-Purpose Business Software Tools
    Pricing: free or various personal and business levels from $7 to $13 per user per month. Pricing: free for personal use; $5/$10 for businesses; enterprise pricing by quote. Business cards can be connected directly with LinkedIn profiles. 30: The 14 Best Personal Productivity Tools. #31: Most of the posts so far in this series on the best online business tools have addressed marketing functions.
    [Linkedin, Personalization] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    This is especially true when you have more than one person managing or analyzing your paid media. We’ve now set up separate audience groups in LinkedIn for each of our personas and are only promoting relevant content to each audience. We’re a fast-growing marketing team with the goal to be constantly improving our marketing output.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Linkedin, Personalization] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Add that on top of making sure your emails are CAN-SPAM compliant , optimizing for mobile devices, nailing timing and frequency, segmentation, personalization, and crafting great email copy (just to name a few), and you've got quite a few email marketing ducks to put in a row. Are you ready to build your dream team of inbound marketers? Definitely!
    [Linkedin, Personalization] What I did on my Summer Internship: Perspective from eMagine’s Social Media Intern
    I mean, I have personal accounts on Facebook, Twitter, LinkedIn and Pinterest, but I rarely tweet or post a status- I mainly used social media to communicate and stay in touch with family and friends while I was at college. Both are different than LinkedIn, which is the most business-centric. Felicia Cohen is a college student from Bridgewater State University who was invited to spend her summer here at eMagine.
    [Linkedin, Personalization] 4 Ways to Differentiate Your Marketing Content
    It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution.
    [Linkedin, Personalization] 47% of B2B marketers endorse using sex to sell
    Perhaps that’s why my interest was piqued by a recent discussion on the B-to-B Marketing LinkedIn Group. First, the technique sends clear messages to the market about your company’s personality and the substance of your proposition. Ever since I was invited to join The Network of Aspiring Women (Birmingham Group), I’ve felt more in touch with my feminine side ( see post here ). Kate Bishop, Marketing Co-ordinator at Custom Fluidpower, has a dilemma.
    [Linkedin, Personalization] What Is Digital Marketing?
    Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online. For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn. H ow close that person is to making a purchase (i.e.,
    [Linkedin, Personalization] 5 Habits of Superstar Marketers
    In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group , points out 12 ways to spot a high achiever. A person needs a lot of confidence to take on a task where they have little or no experience. Here are the top three, edited a bit for length: They’ve been assigned difficult challenges ahead of their peers. The best people … are typically assigned tasks, clients and projects that are normally given to more senior people.
    [Linkedin, Personalization] The Real Truth About Mexico
    I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Share this on LinkedIn. At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. Violence touches the lives of many everywhere. When current events strike close to home, you may feel, as I do, the need to speak up.
    [Linkedin, Personalization] B2B Cold Calling Best Practices
    Information sources like LinkedIn, and ZoomInfo can be indispensible for making contact. Sometimes it takes some prospecting to find and talk to the right person. Once the right person is found, gatekeeper administrators can keep you away. Some great times to call in order to reach the right person are midweek and early in the morning, just before the top of every business hour or between 5:00 and 6:00 PM. by Maria Pergolino Is cold calling dead?
    [Linkedin, Personalization] Michelle Cirocco in the Spotlight
    As the new head of marketing at Televerde, and the person that will be conducting our “Human Touch Spotlight” interviews with industry luminaries, it only made sense to shine the light on Michelle herself to find out more about how she works, what she’s focused on, and why drinking champagne has new meaning these days. That personal interaction between people that provides the building blocks for meaningful relationships. Climbing the Alternate Route.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Linkedin, Personalization] Content ROI Is a Myth
    LinkedIn also released updated Company Page analytics last summer. The content may have done its job perfectly; it got that person to take action and led to a discussion with your sales team, but it never turned into a sale. This could be because that person''s budget was cut or their project was delayed. As a profession, marketing has evolved a lot over the past 5 years.
    [Linkedin, Personalization] 5 Steps To Integrate Interactive Content Into Your Marketing Strategy
    Personalize content with interactive responses via field merges. Connect with Justin on LinkedIn and follow him on Twitter ! . By Justin Yopp , Revenue Marketing Coach at The Pedowitz Group. @ j_yopp. Full disclosure: I love interactive content and have been a SnapApp advocate for well over two years. I’ve worked closely with the SnapApp team because I believe in their approach and the value it brings when done properly.
    [Linkedin, Personalization] Why CEOs Say Yes to Marketing Automation
    From lead generation to lead nurturing to qualification, and from channel to channel, marketing automation lets you gather information that helps you determine what that lead is looking for, and then helps you build a relatively personal relationship based on that information. You can run more than one campaign at a time; people will be added to ongoing campaigns automatically; your leads and prospects will get more attention from you, and that will feel personal.
    [Linkedin, Personalization] The five (and a half) pillars of data usability
    These data objects can then be used to drive additional personalization, segmentation and reporting options. For example, if a field is only populated five percent of the time it becomes difficult to use this field to drive personalization or any type of segmentation/filtering. Structured data (think fields that are picklists or auto-complete) is critical for segmentation and filtering, but less important when it comes to fields primarily used for personalization.
    [Linkedin, Personalization] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    There are many different ways to do this – follow key influencers on social media, interview subject matter experts, participate in LinkedIn Groups or forums to build relationships with industry experts – but my favorite tactic is to attend tradeshows or conferences on behalf of clients to connect with people face-to-face. Here are a few reasons why in-person events are ideal for client industry immersion: Content Discovery. What has been your experience with in-person events?
  • ACT-ON  |  MONDAY, AUGUST 1, 2016
    [Linkedin, Personalization] Metrics to Help You Track Brand, Demand, and Expand
    Marketing agency nDash wrote a funny blog post noting how Benjamin Franklin used content to grow his personal and business brands: “Benjamin Franklin could be seen as one of the founding fathers of content marketing. The company generated over 347,000 global followers on LinkedIn through this campaign. Marketing, as an industry, sometimes does what Kevin Bobowski, Act-On’s CMO, calls “putting old wine in new bottles.”
    [Linkedin, Personalization] Google+ on its Third Birthday
    While you’ll be able to watch videos on YouTube without buying into the Google+ — or any Google properties — if you want to like or comment, you’ll need to build out your personal Google+ profile page. Unlike Facebook and LinkedIn that allow one Profile to support many email identities and even social network logins, Google+ is a little like season two of Orphan Black: orphan clones are everywhere on G+ if you don’t watch your steps. No, not even LinkedIn or Twitter.
    [Linkedin, Personalization] Space Snacks, Real Astronauts, and Video Marketing: My 48 Hours at Space Camp
    The afternoon general session had Matt Heinz leading a terrific panel with marketers from Act-On, LinkedIn, Cetera Financial and HapnApp to talk about how these organizations are using video and what the future of video marketing might look like. One common theme across the panellists was their excitement to be able to deliver more personalized video experiences…but more on that in just a moment! It’s no surprise that Personalized Video got space campers buzzing on Day Two.
    [Linkedin, Personalization] 3 Reasons To Get Familiar With Marketing Storefronts
    Thankfully, digital storefronts can streamline your marketing efforts and help organizations control corporate identity with a centralized system for ordering personalized, branded materials with detailed inventory management and tracking. Marketing storefronts are designed to simplify marketing tasks and save time with an interface that is easy to use and automatically personalized to each local distributor while adhering to corporate brand standards.
    [Linkedin, Personalization] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    While serious, jargon-heavy copy may work well on LinkedIn, for example, that same copy won't work as well on Instagram. The best Instagram posts tend to have a lighthearted, fun tone, showing off the more authentic, human, and personable side of brands. I was a very quiet person. Emojis, the cartoon-like emoticons available to most smartphone users, can add some personality to an Instagram caption. At the end of the day, Instagram is all about the visuals.
    [Linkedin, Personalization] Social Media Narcissist or Uninformed Tweep?
    For example, I recently consulted with a company that was frustrated by the lack of comments and “likes” on its many LinkedIn group posts. How is she to know that social media is not about pushing content one-way for personal or professional gain? Social media is not much different than forming in-person relationships. Nobody “Likes” me. I want to be the “favorite.” ” Why won’t anyone “share” with me?
  • INFER  |  SUNDAY, JULY 27, 2014
    [Linkedin, Personalization] What is Big Data? How Will It Impact Businesses and Society?
    No one in my group was a specialist in big data – we had a person who worked for a family office, a mayor’s office, an investment bank, a major consulting firm, an online advertising company, a hospital, the DEA, and of course I was there as the token enterprise software guy. Your LinkedIn profile is generating value by connecting you with career opportunities. Big data is a buzzword that is ambiguous and often misunderstood.
    [Linkedin, Personalization] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    16) “LinkedIn is no longer an online resume. Tony Alessandra will be leading "How to Read a Person Like a Book". This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat. The same can be said about sales. Quite simply, it's a constant grind.
    [Linkedin, Personalization] The 2011 #Nifty50 Top Twitter Men Reprise
    Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! His blog also includes a beautifully written personal account of the night the Berlin Wall fell. As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Mark personally drives his many conferences on communications and social media.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Linkedin, Personalization] 63 Digital Advertising Terms Every Marketer Should Know
    For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person. Programmatic Media Buying: An automated method of buying media which ensures that advertisers are reaching the right person, at the right time, in the right place. One person who is served your ad five times and clicks on it once yields a reach of 1, 5 impressions, and a click-through rate of 20%.
    [Linkedin, Personalization] 12 Important Places You're Forgetting to Add Calls-to-Action
    On Your LinkedIn Company Page and in LinkedIn Answers: When answering questions related to your industry via LinkedIn Answers, includes text CTAs for downloadable content like webinars and ebooks when applicable. Why not add CTAs for your offers to the products tab on your LinkedIn Company Page, too? Include a CTA in your personal email signature and encourage other employees, especially members of your sales and marketing teams, to do the same.
    [Linkedin, Personalization] Attracting New Customers with Targeted Multi-Channel Marketing
    His passion is creating personalized marketing strategies and watching them come to life. He also loves meeting new people – connect with him on LinkedIn or Twitter. Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check. Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful.
    [Linkedin, Personalization] 35 Marketing Tips to Make Your Work Day More Productive
    When you mention a person or company in your content, reach out to them after you’ve published that content and let them know you’ve mentioned them. Look at LinkedIn groups or find individual writers you like and reach out. . . Republish your older blog posts on Medium and/or LinkedIn to breathe new life into the content. . . You marketers aren’t just busy people – you’re jugglers. .
    [Linkedin, Personalization] How to Write the Worst Guest Blogging Pitch of All Time [Template]
    Sometimes, the pitch is thoughtful and personalized, but the post topic has already been covered comprehensively on our blog. 2) Don’t personalize the greeting. Instead : Do a little stalking to figure out who manages the blog, then address that person by name. Chances are, the blog manager will say so in his or her LinkedIn or Twitter bio. Provide a link to your Twitter profile, LinkedIn page, or blog as well so they can learn more about you and your writing.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Linkedin, Personalization] 6 Jobs the Best Social Media Managers Actually Do
    More than 50% of businesses report they have acquired a customer from Facebook, more than 40% have acquired a customer from LinkedIn, and more than 35% have acquired a customer from Twitter. With the right person at the helm of your company''s social media accounts, you could be one of them. My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Linkedin, Personalization] Need More Website Visitors? Get Back to Basics
    What about someone asking a question in a LinkedIn group you belong to? What would you have done if someone asked you those same questions in person? You’d provide that person with the information they were looking for and act as a resource for them. Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site.
    [Linkedin, Personalization] Ask a Content Strategist: How Do You Create Data-Driven Content?
    I love to lampoon marketing buzzwords , but truth be told, I use them every day. (“Let’s optimize this article with real-time personalization that’ll yield down-funnel business results, guys!”) I spend a fair amount of time checking content marketing and content strategy questions on Quora,, and content marketing groups on LinkedIn.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Personalization] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    To promote INBOUND 2012, we had the first person to register for this year's conference write a blog post. 6) Use LinkedIn for promotions targeted to your industry. LinkedIn Company Pages , LinkedIn Events , and LinkedIn Groups are a great way to contact people in your industry who may be interested in your event. If you need help getting started, here is a guide for executing a Facebook ad campaign , and a guide for executing a LinkedIn ad campaign.
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