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  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Linkedin, Personalization] The 5 Indispensable Requirements of Modern Marketing
    It means learning more about their roles and responsibilities so you’re saying the right things to the right person. 5 billion professional searches on LinkedIn. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Linkedin, Personalization] 25 Key B2B Content Marketing Stats
    The top five content marketing practices cited were social media content (92%), e-newsletters (83%), website articles (81%), blogs (80%), and in-person events (77%). While LinkedIn is a better choice for B2B companies when it comes to lead generation, only 47% of B2B marketers are actively using it, while 90% rely on Facebook. The American writer Margaret J.
  • BIZNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Linkedin, Personalization] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
    On the opposite side of the spectrum, there’s those who simply give me broad categories (Millennials) or, my personal favorite, “everyone.”. Also, I love research (and yes, I am that annoying person at dinner who whips out her iPhone during a debate about naming the largest cities in the world by population*). This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. Photo credit: Wikipedia.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin, Personalization] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He is author of The Like Economy, the forthcoming LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits, and co-author of Facebook Marketing. Marketo : Can you tell me about your upcoming book “LinkedIn for Business”? The guy that creates the ads can see what people respond to and don’t and can tell a sales person. by Jason Miller Brian Carter is respected as one of the elite internet marketing experts in the world.
  • CONTENT STANDARD  |  FRIDAY, JUNE 17, 2016
    [Linkedin, Personalization] What Is the ROI of Native Video Ads in 2016?
    Increased personalization of ads and online content have also helped brands engage with audiences. When consumers believe they’re on the receiving end of personalized content, they are much more likely to engage with that content and the experiences it offers. Native video may be developed for large audiences, but the channels through which that video is delivered can use personalization strategies to customize the user experience.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Linkedin, Personalization] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person.
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Linkedin, Personalization] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    On the call, your prospect tells you almost no one in the company uses Twitter, a handful are on LinkedIn, and they don’t have a social advocacy strategy. The last thing you want is an upset costumer airing their grievances via an open letter to your business on LinkedIn because they couldn’t get ahold of a human. Segment and personalize all customer communications. Making the decision to invest in new technology is a long, arduous process.
  • WRITTENT  |  THURSDAY, DECEMBER 5, 2013
    [Linkedin, Personalization] 15 Old and New Ways to Find Blogging Inspiration
    Personal life events, past mistakes, and future goals can and should be your greatest source of inspiration. Ask an influential person to share a story that changed his or her opinion on things, not necessarily related to content marketing or content creation. Any insight regarding a person’s unique personal experience can yield inspiration. The least you can do it go on LinkedIn and start a discussion, or join an existing one.
  • MARKETRI  |  TUESDAY, AUGUST 28, 2012
    [Linkedin, Personalization] Nine Habits of Highly Engaging Content Marketers
    Join LinkedIn Groups that they would join; read and get engaged in discussions. In the age of automated everything, something so simple as using a conversational tone infuses a human element letting you connect in personal way that makes a difference. Someone recently told me she was an “advertiser's dream” because whenever she sees a commercial or hears of an offer, she is immediately convinced she wants or needs that product.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Linkedin, Personalization] 5 Content Marketing Lessons from David Ogilvy
    This will give you a strong start, but don’t lose your momentum — continue to weave personality and wit throughout the piece. And if you want to make an impact, you need to make your content feel more personal. Each person must feel like you are speaking to them on an individual level. Maybe it’s a targeted LinkedIn group or Twitter. David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 12, 2010
    [Linkedin, Personalization] A simple strategy to increase your influence on Twitter
    Link to comments to create on LinkedIn and Facebook and other platforms. But if a person shows genuine interest in you, offers help without reagrd to their own personal benefit, you will like that person and connect with them. Share this on LinkedIn. “How do I increase my influence on Twitter?&#. A business colleague asked me this question and I figured if it was on his mind, it might be on yours too.
  • HINGE MARKETING  |  FRIDAY, JANUARY 30, 2015
    [Linkedin, Personalization] Assessing Your Team’s Chemistry to Increase Productivity
    An effective way to create better harmony in the workplace is by having the team take a Business Chemistry personality test. Another example of a test that many take to compare personalities is The Myers & Briggs personality test. Personally, the thought of taking this test with my team a few weeks back didn’t sit well with me. I want to be known as the sarcastic, go-getter, OCD, blunt, and honest person. On Google+ or LinkedIn?
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Linkedin, Personalization] 59 Killer Content Marketing Stats: 2014 Edition
    The majority of B2B marketers believe in-person events are the most effective marketing tactic. B2B marketers believe LinkedIn is the most effective social media network for content promotion. Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. There’s been a world of changes between then and now, which is why fresh research is crucially important.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Linkedin, Personalization] 3 Neglected Content Distribution Trends You Should Test in 2017
    Facebook , Instagram , and LinkedIn , will remain big-time players for enterprise marketers everywhere. Websites like Medium and LinkedIn Pulse are natural choices for republishing content because their networks of potential readers are so large, and because each platform offers its own distribution tools. When it comes time to set goals for 2017, many marketers will be searching for ways they can make the most of the work they’re already doing.
  • BIZNOLOGY  |  TUESDAY, MARCH 5, 2013
    [Linkedin, Personalization] Facebook paid sponsored content will meet you only halfway
    Broad appeal: education, kids, learning, and something I personally wrote on the Huffington Post. LinkedIn to Launch Sponsored Posts (socialtimes.com). After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts.
  • DISCOVERORG  |  THURSDAY, JUNE 2, 2016
    [Linkedin, Personalization] The Most Untapped Leverage Point For B2B Growth
    With an intelligence solution that provides job responsibilities, reps can contact the appropriate person on the first attempt. When AEs are responsible for gathering their own intelligence, time spent networking, leveraging LinkedIn, or navigating phone trees has to be part of the equation.
  • INTEGRATED B2B  |  MONDAY, JUNE 15, 2015
    [Linkedin, Personalization] Get in the Habit of Consistently Creating Content With These 7 Steps
    For the average person, it takes about 66 days for a behavior to become habitual, and even then, that’s doing it daily. We use CoSchedule so our content gets promoted on Twitter, Facebook, LinkedIn, and other sites multiple times. You need to promote your content if you want people to read it, so tweet it to your followers; share it on Facebook, Google+, and LinkedIn; submit it to other outlets; and consider how to repurpose the post to extend its life.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Linkedin, Personalization] A guide to content curation. Where can I find shareable social content?
    Linkedin Pulse and Influencer blogs – constantly updated blogs and comments from leaders and peers alike. I’d personally love to spend more time watching Ted talks. How can we keep the content monster fed and happy? In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. Their made-up homonym , not mine.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 14, 2013
    [Linkedin, Personalization] First Generation Social Selling: Smart But Not Quite Smart Enough
    Next generation “intelligent connection maps” aggregate all the personal and professional connections that you and your colleagues share. Relationships are revealed across different social and business connection networks such as Facebook, LinkedIn, your email database, your customer list and your CRM system, and they’re private for only your company to use. First Generation Social Selling: Smart But Not Quite Smart Enough.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 22, 2014
    [Linkedin, Personalization] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    Anxiety about not being able to come up with blog topics is common for just about every person tasked with creating content. If one person is leaving a comment or question it is probably something many more are interested in. Similarly, respond to questions being asked on LinkedIn Groups and on Quora. Artillery B2B Marketing Blog > The Forward Observer Are you worried the well of ideas for your B2B blog will run dry? Fear not.
  • MARKETING ACTION  |  TUESDAY, JULY 7, 2015
    [Linkedin, Personalization] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
    A great LinkedIn article, for example, would also likely be a good blog post, whitepaper, and landing page. We distribute content to Facebook, Twitter, LinkedIn, our website, and our blog, and launch banners ads, retargeting campaigns, emails, trade shows, phone calls, and text messages. I’m often asked, “Should I use an inbound or an outbound strategy?” ” Inside my own head I always have the same response: “ Seriously ?! What kind of question is that?”
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Linkedin, Personalization] The CIO and Social Media: Embracing Change
    Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. In addition to the complexity of managing corporate social accounts, many of these companies are now looking to employees as influencers – helping to spread the brand message through their own personal networks.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Linkedin, Personalization] How to Build Your Email List [GUIDE]
    You can’t just add people to your email list willy nilly, but there’s nothing to stop you from sending personal emails to your friends and colleagues, letting them know about your list and sending a link to an opt-in form. Feel free to message your friends from your personal Facebook account as well to notify them of the email list. Tweet out a link to your opt-in form as well, and post it on LinkedIn.
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Linkedin, Personalization] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. Forbes publishes content on business and financial news, covering topics like business, technology, stock markets, personal finance, and lifestyle. Here's a post where this person tried it, they got good results, and they explain how to implement it.'".
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 8, 2010
    [Linkedin, Personalization] Use Social Media and Pull Marketing to Generate Business
    The idea with pull marketing is to build your personal (and/or company) circle of influence so that prospects will come to you when they need what you have to offer. We have been able to fill our dance card with great clients that have all been generated either through personal contacts (circle of influence) or through social media. Although I tweet and blog regularly, and have a presence on Facebook, our most effective source of inbound business has been LinkedIn.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Linkedin, Personalization] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    B2B Buyers Are Demanding Personalized Content. As we head towards 2017, keep up with the latest marketing and digital trends through our industry news coverage and activity on Twitter and LinkedIn. With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin, Personalization] Top 5 Marketing Initiatives for Accounting & Financial Services Firms
    For individual consultants and small firms, this might mean focusing on one person or a handful of individuals. Social media : Share your content, network with industry influencers, and lead ongoing industry conversations on platforms like LinkedIn, Twitter, and Facebook. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. It’s no surprise that marketing is top-of-mind for many firms in the accounting and financial services industry.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 11, 2011
    [Linkedin, Personalization] Should You Outsource Your Social Media Efforts?
    Yezak attributes a big part of her social media success to the personal connection she creates with her customers. . LinkedIn. My Stories (Personalized). linkedin. Share this story to Facebook Twitter LinkedIn. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Events Try Our New Social News App Welcome to Mashable!
  • CONTENTLY  |  TUESDAY, OCTOBER 18, 2016
    [Linkedin, Personalization] The State of Marketing Technology, in 12 Charts
    Just this year, Microsoft fought off Salesforce and bought LinkedIn for $26 billion. Around the world, companies are now giving a person (or team) dedicated ownership over the company’s martech. Technologies like predictive analytics and personalization are still in their early stages, and it’s possible they will shoot up the charts once there is more powerful machine learning and wider adoption of the technologies.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 12, 2012
    [Linkedin, Personalization] Sharpen Your Social Marketing: MarketingProfs’ Digital Marketing World Recap
    Can You Really Generate Leads on LinkedIn? ProResource’s CEO, Judy Schramm, addressed what B2B marketing professionals are often asking themselves when investing time and money into a tool like LinkedIn, “Can you really generate leads on LinkedIn?” If you’re interacting with prospects, it’s important to verify yourself as an engaging expert in your field through your LinkedIn activity.
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Linkedin, Personalization] Best Website Design Guides and Tips of 2010
    Why settle for plain social media icons on your website or blog when you can add personality with these sets, featuring social media icons in woodgrain, blue jelly, hand-drawn doodle, origami, chrome, grunge, crumpled paper and other outside-the-box styles. Share this on LinkedIn. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Linkedin, Personalization] Top Blogging Statistics: 45 Reasons to Blog
    14) The average person watches 182 online videos per month. of social media users read posts from people known personally, while 69.5% 44) Less than 20% of small and medium-sized business websites have a link to a Facebook page, and fewer have links to Twitter and LinkedIn.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Linkedin, Personalization] The 4 Cs of Social Media
    Social Media And Your Personal Brand. Many college kids do not use Twitter or LinkedIn. Social Media And Your Personal Brand About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Linkedin, Personalization] New Report: Improve The B2B Buying Process With Social Proof Marketing
    Of the people using social media, 38% said they use it to ask for suggestions and recommendations from other users, and a whopping 73% use it to browse existing discussions of the product (on sites like LinkedIn and Quora). Links are more likely to be clicked if they’re shared by a real person. In the B2B software world, it’s a buyer’s market.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Linkedin, Personalization] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    For rising high-visibility firms, the most effective marketing strategies combine traditional techniques like in-person networking and industry trade events with online channels — such as email marketing and social media. You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. On LinkedIn? Join us on LinkedIn and in the Professional Services Executive Forum.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Linkedin, Personalization] It Might Be Time to Make Age One of Your Segmentation Criteria
    Only instead of keeping your white shirt from turning blue, these piles set the stage for a range of marketing and sales activities – from personalizing outbound content, to prioritizing sales resources, to predicting whether a particular lead will turn into an honest-to-goodness paying customer. Gen PC/Netscape execs are at least twice as likely than their Gen Wang counterparts to use LinkedIn or Facebook for networking.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Linkedin, Personalization] 8 Things to Do Before Interviewing Someone for Your Team
    This approach catapults you past all of the unknowns about a person. You are now entering the engagement with behavioral based inputs from someone who has experienced this person in the real world. There are many social media platforms where you can learn more about them, starting with LinkedIn. More and more companies are relying on a social presence of some kind to get to know their candidates before they ever meet them in person.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Linkedin, Personalization] How to Tweet Around the Clock Without Being on Twitter 24/7
    Let LinkedIn Pulse direct you to important industry stories. Automation Cannot Replace Personal Interaction. If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day.
  • ACT-ON  |  TUESDAY, MARCH 29, 2016
    [Linkedin, Personalization] 7 Myths About Social Selling That You Probably Believe
    Don’t get me wrong – I’m as guilty as the next person. Kick your LinkedIn search skills up a notch. They specialize in one aspect of one platform – like Facebook advertising , or LinkedIn groups. Start by: Set up your profile pages on the major platforms (LinkedIn, Twitter and Facebook). At that point, if you want to know how advanced your social selling is, check out LinkedIn’s Social Selling Index (SSI). Social selling is all about LinkedIn.
  • MARKETRI  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin, Personalization] 4 Surprisingly Easy Ways to Generate Awesome B2B Content
    The content matrix generally includes a list of topics, a call to action for each topic and a person who is responsible. Circulate specific questions or a link to a survey on your social networks such as Twitter, LinkedIn Groups, Quora, or Focus.com. Committing to blogging and the process of content marketing is often a big hurdle for our clients. They see the benefits of blogging but it takes some time to achieve buy-in.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Linkedin, Personalization] The Making of Visible Experts: A Path for Seller-Doers in A/E/C
    Through this deliberate creation of content, technical professionals can become Visible Experts℠ Visible Experts are those people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. The seller-doer model is once again gaining traction in A/E/C firms. Some in the industry would even argue that it never left the industry.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Linkedin, Personalization] From Scratch: Four (Free) List Building Strategies
    They look for local artists, musicians, and stylish influencers who embody the Adidas brand, have unique personalities and strong styles, who are creative on social media, and who have a substantial following on Twitter, Facebook, Instagram and other platforms. Influencers can take your message to the market in ways your own team can’t imagine, because of the scale and engagement of their followers and trust in their personal brands.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 31, 2011
    [Linkedin, Personalization] Marketing For The Small Business: How To Get Started
    I have personally been involved in nearly a dozen website re-designs at companies both large and small. They allow you to put a personalized face to your brand and they provide a reason for your target audience to keep coming back to your site for information. I’d love to hear from you either in the comments below or on Twitter , LinkedIn , or Facebook. I’ve recently spoken to a number of small business owners about how to get started in marketing.
  • MARKETRI  |  THURSDAY, MARCH 14, 2013
    [Linkedin, Personalization] 5 Tips for Creating an Engaging Facebook Page for Your A/E Firm
    LinkedIn is no problem. But when it comes to making their favorite personal network work for business, they are absolutely stumped! Share items with local and personal interest. One of the best ways to do this is by sharing posts that have local and/or personal interest. If you have one person in charge of managing your page, this can feel like quite a burden!
  • WRITING ON THE WEB  |  MONDAY, JUNE 20, 2011
    [Linkedin, Personalization] How to Write with Your Right Brain: 5 Tips
    You may have named yourself “not a morning person,&# because you were trying to accomplish left brain tasks. Share this on LinkedIn. ?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs. First, brew a pot of Cafe de Olla; second, feed Huey and Dewey, our kitties.)
  • CHIEFMARTECH  |  THURSDAY, MARCH 30, 2017
    [Linkedin, Personalization] Is inbound vs. outbound antiquated in an ABM world?
    Also, we look at performance metrics on the individual tactics used in our Allbound campaigns using SalesLoft’s Cadence for email opens, clicks, and replies, and Vidyard for personalized videos. Other martech in our allbound stack includes Pardot, PFL, Sigstr, Uberflip, LinkedIn, and our own account-based marketing platform at Terminus. After all, there’s typically more than one person involved in a B2B purchase decision.
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Linkedin, Personalization] How To Protect Your B2B Marketing Budget
    In a recent discussion on the Chief Marketing Officer (CMO) LinkedIn network, Art Hyde asked this question: How do you keep your marketing budget from being cut by the CFO while every other line-item is untouched? Don’t take it personally. There is a lot of interest about this issue in the B2B marketing community, for good reason. No one likes to see their budget cut, especially if they (fairly or not) perceive this as a sign of waning influence.
  • ANNUITAS  |  TUESDAY, AUGUST 11, 2015
    [Linkedin, Personalization] WTF Does John Cleese Know About Content Marketing
    He is also the author of B2B Marketing Insider , a contributor to Forbes and a frequent speaker at industry event covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding. Follow Michael on Twitter ( @BrennerMichael ), LinkedIn , Facebook and Google+ and Subscribe to B2B Marketing Isider by email.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Linkedin, Personalization] The Ultimate Guide to Mastering Pinterest for Marketing
    Pinterest is only growing in popularity as the hottest new social network, and in December 2011, it made Hitwise's list of the top 10 social networks, currently sitting at #5 and beating out big names like LinkedIn and Google+. Using a visual emphasis, the social network is very much focused on the concept of a person's lifestyle , allowing you to share your tastes and interests with others and discover those of likeminded people.
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Linkedin, Personalization] How to Create Social Media and Content Marketing Synergy
    LinkedIn leads the social platforms, with 89% of marketers using it. LinkedIn. LinkedIn. This type of content is great for infusing a little (or a lot of) personality into your selected social media outlets (think Facebook or Twitter). Do you have social media and content marketing synergy? Marketers understand that in today’s digital environment, social media is a must-have for reaching customers. It’s where they spend an increasing amount of time.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Linkedin, Personalization] How Google+ Is Changing the Web, Even Though No One Wants It To
    When Google+ launched in the middle of 2011, everyone from Google to many of us here at HubSpot were consumed with talking about the feature differences between Google+, Facebook, LinkedIn, and Twitter. They expect accurate search results, awesome entertainment recommendations, directions personalized to their location, and more. Repurpose this data to improve product development, increase sales efficiency, and create a more personalized marketing strategy.
  • HINGE MARKETING  |  FRIDAY, APRIL 25, 2014
    [Linkedin, Personalization] Welcome to the Era of Actually Getting Work Done
    Now, I’m a very social person who thrives on the presence of my coworkers. ” After all, you won’t be able to see them (at least not in person) daily. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care How to Become a Visible Expert: A Conversation With Mark Amtower 3 Strategies to Take LinkedIn to the Next Level
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Linkedin, Personalization] What Facebook’s Latest Changes Mean for Publishers
    From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? Facebook’s changes reflect a larger industry trend around personalization and the importance of building 1:1, personalized relationships. The digital ecosystem is undergoing a lot of changes. Fortunately, we have you covered with an extra set of eyes and ears.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Linkedin, Personalization] Welcome to the Business-to-Human (B2H) Movement
    Customers want someone to listen to them and care about their unique struggles—not make broad assumptions based on their LinkedIn job title. The demand gen answer to this problem is personalization at scale (ABM), but what it comes down to is how do we change the way the market thinks about our logos, executive team, and core value proposition? As marketers, our role is to anchor around the person, the profession, and make them heroes.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Linkedin, Personalization] What’s Behind the Resurgence for Account-Based Marketing
    As recently posted on LinkedIn By Dan Ziman. ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. The breakdown seems to occur because leads are either not handed off to the right person, the leads are crud (read: they aren’t creating traction in ideal sales accounts), or because sales doesn’t have the context to take the appropriate action.
  • ENGAGIO  |  WEDNESDAY, APRIL 12, 2017
    [Linkedin, Personalization] Are 1-to-1 gifts the new cold call for Account Based Sales?
    If you’re already using an Account Based Everything approach, you know it’s critical that your sales and marketing outreach is researched, relevant and personalized. Research and pick 1-to-1 gifts: Perhaps the most time intensive part of the play, use social media like LinkedIn and Twitter, Salesforce notes, and your existing relationship to hand-pick a gift within your budget, or leverage a tool like Alyce to handpick the gifts for you.
  • SNAPAPP  |  THURSDAY, OCTOBER 8, 2015
    [Linkedin, Personalization] 6 "Boring" Companies Making Amazing Content
    Most of us cringe at the idea of personal finance. It makes personal finance almost fun.” In their blog series, “ My Mint Story ,” Mint approaches financial awareness from the perspective of different community members who have conquered personal and financial hurdles. They keep it personal. Infusing each piece of content with a sense of innovation and comedy personalizes an otherwise giant corporation.
  • INFLUITIVE B2B  |  FRIDAY, APRIL 3, 2015
    [Linkedin, Personalization] 3 Ways B2B Brands Should Use Membership To Grow Advocate Loyalty
    We spend a lot of time at work, and hope to get just as much personal satisfaction on the job as we do in our private lives. When a new member joins LinkedIn , they only need to provide the most basic information to gain access to the community. I’m designated a LinkedIn Allstar, because I’ve included all of my work history, recruited all my contacts to join LinkedIn, and posted content that might be useful for others. We are living in a Membership Economy.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Linkedin, Personalization] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    Marketo also highlighted valuable resources in the Bay Area such as San Francisco LinkedIn Group , San Mateo LinkedIn Group and Silicon Valley LinkedIn Group. Below are a few highlights from DJ’s presentation: Personable, Human Emails: A successful email campaign delivers timely, targeted and HUMAN email that is valuable to people who want it.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Linkedin, Personalization] 3 Ways Marketing Automation Can Make You a Better Marketer
    Better personalization: Your leads, customers, and visitors expect a more personalized experience, such as content that’s specific to their interests, and promotions and offers that resonate with their needs and lifestyles. (A Marketing automation systems provide a suite of capabilities that optimize your personalization efforts, including: Website visitor tracking that lets you see who visits your site, where they came from, and what they’re looking for.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Linkedin, Personalization] What Is Digital Marketing?
    Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online. For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn. H ow close that person is to making a purchase (i.e.,
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Linkedin, Personalization] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). That said, the first person to create a blog post titled "38 Infographics That Show How an Ebook Template Will Boost ROI" will get ALL THE TWEETS! I've always had a love affair going on with data.
  • WEBBIQUITY  |  TUESDAY, MAY 2, 2017
    [Linkedin, Personalization] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    The Social Media Optimization (SMO) tool will analyze your markup code for Facebook’s Open Graph protocol, Google+ Authorship, LinkedIn, and Twitter’s Summary card data. 30: The 14 Best Personal Productivity Tools. #31: Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Linkedin, Personalization] How We Overcame 2015’s Top Content Marketing Challenges
    How we solved it: Some of the things we did in 2015 to overcome this challenge included leveraging keyword research ( Google Keyword Planner , SEMrush ) and social media ( Buzzsumo , Hashtagify ), examining (and understanding) content appearing in search results, repurposing content, and asking customer questions ( SERPStat , LinkedIn Groups, Quora , Reddit ). It’s hard to believe 2015 is coming to a close.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Linkedin, Personalization] Intermediate Techniques to Build a Better Email Marketing Campaign
    In this type of campaign, the pace and order of content is preset, but the individual receives it on a more personalized basis. This allows you to target your audiences in a highly personalized way. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar.
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Linkedin, Personalization] 3 Things to Consider Before Gating Your B2B Content
    Of course, it would be useful for your sales team to know what specific problems that person encounters in their current position or to have their phone number and address on file. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Gating content can be a useful lead generation and nurturing strategy in professional services marketing.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Linkedin, Personalization] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Read this blog not only for its good advice and personable writing, but because it does a great job at staying on top of industry news and data. Small Business Owners Name LinkedIn as the Most Useful Social Network. 5 LinkedIn Marketing Tips to Grow Your Business. In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think?
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Linkedin, Personalization] A Busy Sales Executive's Guide to Effective Social Monitoring
    Personally, I have these activities configured so that when they occur, I get an email that alerts me. Just as I have feeds set up for mission-critical items I need to know about on Twitter, Facebook, LinkedIn, etc., I talk to sales executives a lot via networking. More often than not, my discussions with them pertain to best practices.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 24, 2011
    [Linkedin, Personalization] 11.5 Steps to Video Blogging in 30 Minutes
    Share this on LinkedIn. Blogging with Personality and Tim Ferriss. What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I’ll demonstrate here. I plugged in my Logitech Webcam , pulled up a previous post on my blog, and spoke into the camera. It’s not perfect, but it’s good enough, and it was done start to finish in 30 minutes.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Linkedin, Personalization] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    In our new book, The Visible Expert℠, How to create industry stars, and why every professional services firm should care , we share exciting findings on the link between personal branding and professional success—for both you and your firm. We also profile real-life Visible Experts, offering personal branding examples from the worlds of law, finance, architecture, marketing, and more. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • B2B MEMES  |  THURSDAY, DECEMBER 15, 2011
    [Linkedin, Personalization] Jesse Noyes: Brand Journalist or Brand Reporter?
    A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism. If a journalist becomes a brand journalist, that person is no longer a journalist.”. In an e-mail, he told me that he actually agrees with many of their points: Let me tackle this from my personal point of view. Jesse Noyes.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Linkedin, Personalization] How To Build Sustainable Relationships With Your Advocates
    It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals. If you do use Stuff to reward your advocates, it should always be a highly personalized token of appreciation that they will treasure — not tit-for-tat compensation.
  • ACT-ON  |  THURSDAY, SEPTEMBER 8, 2016
    [Linkedin, Personalization] How to Create an Engaging and Effective Presentation
    Personally I like to write a script in the notes rather than just provide bullet points or snippets. You could have someone (perhaps your PR person) give you feedback. If you are a word person, chances are slim that you are also a picture person. (If That is in person. There are staggering stats, like the fact that businesses can see 500 percent more traffic on SlideShare than the big guns (Facebook, Twitter, YouTube, LinkedIn).
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Linkedin, Personalization] The 14 Best Content Planning and Research Tools
    On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). Search for everything related to a specific topic, or narrow the search to images, Scholar, quotes, dictionary definitions, tables, or results from yuor personal files stored on Google Drive.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 19, 2016
    [Linkedin, Personalization] 9 Content Marketing Gems Hidden Within Game of Thrones
    If there’s one person who embodies the “Go Big or Go Home” mantra on GoT , it’s the Mother of Dragons. How many times must a person get whacked with a stick before she’s given her eyesight back? Creative examples might be to check out the questions readers are asking on Quora or LinkedIn Groups, collaborate with internal (SEO, social media, etc.) I was more of a Tetris than a Dungeons & Dragons type of kid.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 16, 2013
    [Linkedin, Personalization] How to Develop Your Social Media Strategy
    Try looking at LinkedIn profiles and see which groups they are involved in. Many executives routinely include their twitter handle or LinkedIn profile in their signature block. If yours is a B2B social media strategy, you will probably be pretty safe with LinkedIn as a starter. Try measuring retweets on LinkedIn. They will share what works so you have a built in mechanism for improving your personal skill with social media. Why do you want to use social media?
  • PAUL GILLIN  |  TUESDAY, MARCH 4, 2014
    [Linkedin, Personalization] Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
    Her LinkedIn profile says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. Does it refer to the person or the person’s company?
  • MARKETRI  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin, Personalization] B2B Marketing Calls-to-Action (CTAs) Won’t Kill a Cute and Fluffy Puppy
    And honestly, I doubt we have tweeted or posted to Facebook or LinkedIn since it was originally posted. Both TOFU and MOFU CTAs work well in the B2B space as decisions are typically made based on gathering information, careful analysis and the strength of a relationship with a person or company. I’m sure that many of my Twitter Followers, LinkedIn Connections and Facebook Fans have read The B2B Social Media Book.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2011
    [Linkedin, Personalization] Marketing Tools and Technology – How Does A Marketer Decide?
    Cheryl has written about this in the Quest For The Marketing Technologist , so she was the first person I thought of to ask. Then, for each question, determine how a person is likely to discover this information – actively, passively, or through influencers. Five years ago I did research to figure out what service to use for my personal blog. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.
  • BIZNOLOGY  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Personalization] Evaluating Content Marketing Channels
    In the case of the big social media services, the answers are pretty easy: LinkedIn is a business crowd, Facebook is a consumer crowd (for the most part), YouTube welcomes anyone with a few minutes to kill and an interest in cute kitten videos. If you’re running a small shop where all content is produced by a single person, that person’s style better match the audience’s expectations for a particular channel. Photo credit: Intersection Consulting.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Linkedin, Personalization] Answers to 31 Social Media Questions You're Too Shy to Ask
    That way, multiple people on your team have access and management of your page is not limited to one person. However, if that person provides useful or interesting tweets, you should absolutely follow them. How do I personalize a retweet? You can quickly retweet (RT) someone else's tweet by clicking the arrows on the bottom of that tweet, but unfortunately, this doesn't let you personalize the tweet. Answers to Your LinkedIn Questions.
  • LEADSPACE  |  FRIDAY, JUNE 24, 2016
    [Linkedin, Personalization] B2B Marketing News Roundup – June 24, 2016
    IN THIS ISSUE: Why exactly did Microsoft acquire LinkedIn? Here are a couple of interesting takes on Microsoft’s acquisition of LinkedIn. Why Did Microsoft Acquire LinkedIn? Microsoft gets a social network aimed at its core users, plus the ability to integrate LinkedIn data in Office, for instance. “Longer term, the Microsoft-LinkedIn tie-up may create a more formidable threat for Salesforce on the sales cloud side.
  • LEADERSHIP  |  TUESDAY, OCTOBER 8, 2013
    [Linkedin, Personalization] “Change Before You Have To”…Think Conversion NOW
    Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic. Show your personality and be true to your image. If you can’t be #1 or #2 in a business, you need to be sold or shut down—that was the approach “Neutron Jack” applied to General Electric when he took on the responsibility to streamline operations.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 16, 2013
    [Linkedin, Personalization] Top B2B Marketing Insider Blogs Of 2013 (So Far)
    As a former sales person, I think it’s important for marketing to be measure by what value we create for the business, the customer and the employees. Social Selling: A Day In The Life Of A Social Sales Person. In this post, I define social selling and offer some quick and very high-level ideas on how to build a business through social networking and personal brand-building.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Linkedin, Personalization] The Content-Ready Buyer Persona
    What personality traits are common across the segment? First Person Scenarios. It puts you in their shoes as a “Day in the life” of the persona told in first person, as if they’re directly speaking to you. Remember LinkedIn groups and topics, and industry associations as your personas may be engaged with them. Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 25, 2016
    [Linkedin, Personalization] How To Map Content To Your Conversion Funnel
    Promote your blog content across Twitter and LinkedIn, and ask guest authors to promote their guest post on their social channels so you can access new networks. it’s also a great time to introduce gated content so that you can collect data about your audience and provide personalized experiences. Once you have an email address you can target them with personalized information that is more likely to pull them down the funnel. Get personal and put a face to the clothing.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Linkedin, Personalization] 20 Social Media Terms for Non-Digital Natives
    Big Data is kind of like the legend of Big Foot – you’ve heard about it, seen some fuzzy pictures, but never actually experienced it in person. When a person takes over the online identity of another person or company–with either playful or malicious intent–to control that business’s or person’s brand equity. It’s an idea, behavior or style that is passed from person to person, these days via social media.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Linkedin, Personalization] The Top #Nifty50 Women in Technology on Twitter for 2012
    as well as serving on the Board of Directors at Person-to-Person, Inc. Her duties include establishing a social media framework and standards for revising company guidelines and policy, creating and lead training workshops for internal employees on strategic social media communications, and overseeing day-to-day operations of social media communications including LinkedIn, Twitter, Facebook, Google+ and YouTube.
  • MODERN MARKETING  |  TUESDAY, MARCH 1, 2011
    [Linkedin, Personalization] Swish! How The Phoenix Suns Used Fan History To Drive Sales
    Or witnessed that first gravity-defying dunk in person. And savvy sports marketers are constantly attempting to tap into fans’ personal histories with a team. Titled “Legends”, the Suns set out on a highly personalized email marketing campaign that tied past season ticket-holders to the team’s legacy. Our biggest objective was to make it as customized and therefore as personalized as ever,” said Andrea Lechner-Becker, Marketing Database Coordinator for the Suns, told me.
  • LEANDATA  |  THURSDAY, FEBRUARY 25, 2016
    [Linkedin, Personalization] Adventures in Flipping Funnels
    Finding the right people inside those accounts with Datanyze and LinkedIn. He described four recent targeted campaigns his team had run that focused on a high level of personalization — a hallmark of Account-Based Marketing. ABM is personalizing content and pushing it to very targeted accounts,” Cross said. “It’s SAN FRANCISCO — The first indication that # FlipMyFunnel would be an unconventional conference came even before entering the downtown building.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Linkedin, Personalization] 18 Ways to Guarantee Nobody Misses Your Next Webinar
    We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! At HubSpot, we’ve given away tickets to events, free marketing consultations , ad spend coupons to Facebook and LinkedIn. Here at HubSpot, we know a thing or two about webinars.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Linkedin, Personalization] What Is The Future Of The Social Media Role?
    According to Mallary, &# social media needs to be — and is already — a shared responsibility&# and she quotes Jennifer Preston as saying “Social media can’t belong to one person; it needs to be part of everyone’s job. I honestly think it won’t work if you just have one person doing the job. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Linkedin, Personalization] MindMatrix: A Unique Marketing Automation Platform for SMB
    One example: being able to produce, on the fly, a customized and personalized sales proposal. Some of these features include: the ability to do simple email campaigns with drag and drop content, creating a social media page and automating content placement on LinkedIn, Twitter and Facebook, automating blog content, tracking inbound (known and anonymous) site traffic, and measuring the effectiveness of your content.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Linkedin, Personalization] 15 Important Ways to Use Case Studies in Your Marketing
    Bonus Tip: Get personal. Add your case study to your list of publications on LinkedIn. Share your case studies in relevant LinkedIn Groups. When you''re thinking about investing in a product or service, what''s the first thing you do? Usually, it’s one or both of the following: You''ll likely ask your friends whether they''ve tried the product or service, and if they have, whether they would recommend it.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Linkedin, Personalization] How to Prevent Your Best Clients From Leaving (And Stop the Endless New Business Cycle)
    Too often failure to pull this process into one place occurs, and instead the pro ject is managed by email, Slack, phone calls, WhatsApp messages (yeah, that has happened), Facebook messenger, LinkedIn messenger, and even bumping into clients and having an impromptu half an hour meeting. This can be fine, but remember that limiting communication to a single point person locks down a valuable relationship to just one team member -- not your agency as a whole.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Linkedin, Personalization] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    This year’s conference also coincided with the dawning realization that creative advertising is going to become a lot more programmatic, systematic, and yes, personal. Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. The payoff is not in the jargon-y words I just used, but in the simple idea that an ad that is personal and relevant gets much higher conversion rates and much more money.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 24, 2016
    [Linkedin, Personalization] Driving economic benefits from your Alpha Audience
    Melyssa: There are many tools we use, software of course, but also some traditional techniques like personal outreach, surveys, connecting with people in brand forums, blogs, even direct messaging. Our marketing team connects with people personally and directly. Our team sent out more than 300 personal thank you notes to the people who took our survey, including those who might not be our biggest fans. You can connect with her on LinkedIn. I remember the day well.
  • VIDYARD  |  MONDAY, MARCH 13, 2017
    [Linkedin, Personalization] Oh Hi! Say Hello to the New Vidyard Dashboard
    We want your videos to be personalized and interactive. It’s not just about the videos themselves, but how you manage the metadata, thumbnails, personalization and interactivity. In the meantime, I’d love to hear any feedback you have so feel free to sound off in the comments or reach out to me on Twitter or LinkedIn. One of the things I love the most about the time I’ve spent at Vidyard is talking to people about how they live and breathe video.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Linkedin, Personalization] Where to Find a Marketing Automation Expert
    Post the job in LinkedIn groups. Use LinkedIn InMail. Found the perfect candidate on LinkedIn, but see that they are aleady employed? You can use LinkedIn InMail to send them messages asking if they are interested in discussing the role. If you’re using a solution that requires a centralized structure with power users then I would keep using the methods above until you find the right person.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Linkedin, Personalization] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    Les McKeown briefly yet brilliantly contrasts the attributes of great leaders with those of “tiny&# leaders, e.g., “(great leaders) want to find the smartest person in the room. Tiny leaders want to be the smartest person in the room.&#. Share this on LinkedIn.
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