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Consent and transparency need to be top data privacy concerns for marketers

illumin

Even the smallest of businesses now have an online presence and protecting customer and employee data needs to be a top priority. Crucial steps for data privacy protection Comply with regulations By complying with the regulations of every jurisdiction you operate in, you are protecting your business from potential privacy issues.

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Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Ensure Your Business Looks Good Online

Webbiquity

With so much commerce now taking place online, impressions are a given in cyberspace. Successful online business people must be proactive in cultivating business on their own by creating a positive public image, being authentic and likeable. This is where ORM, or online reputation management , comes in.

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How B2B  Marketers Are Preparing For A Cookieless World

Envy

The increasingly prolific use of third-party tracking cookies over the past three decades, has led to an erosion of trust by online users. According to a study by Pew Research Center , 72% of people feel that almost all of what they do online is tracked by advertisers, technology firms or other companies.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Update Your Privacy Policy. Long before CCPA and GDPR came into existence, the California Online Privacy Protection Act of 2003 (CalOPPA) made it mandatory to post your privacy policy. Tell us on Twitter , LinkedIn , or Facebook. Send a new opt-in campaign for other subscribers to update their preferences.

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. LinkedIn, for example, sends engagement emails with the subject line: [Name] just commented on your post. Why is online brainstorming still so hard? That’s where the subject line comes in.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

It’s unlike anything else you may find online. You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. Omar Ruiz, LMFT, Founder of Online Private Practice, LLC In our agency, we use Hotjar as our Heatmap & Session Replay Tool.