10 Examples of Highly Impactful LinkedIn Profiles
MARCH 12, 2015
Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups.
How to Utilize B2B Online Marketing to Promote New Solutions
JULY 7, 2015
Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
AUGUST 23, 2016
There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Ultimately, this is how brands establish themselves as a valuable industry resource.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. New LinkedIn Features.
The B2B Online Marketing Quick Checklist for 2014
EMagine B2B Blog
JANUARY 24, 2014
With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. Content marketing creates interesting and engaging content that attracts prospective buyers to your products.
Why B2B Marketers Must Pull Up From Boring Product Marketing
B2B Marketing Traction
MAY 30, 2014
I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.”
20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
APRIL 23, 2013
LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Optimize Your Products & Services Tab.
Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
APRIL 20, 2016
More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. The New Marketing Mix.
How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
AUGUST 27, 2013
Last week, the professional social network LinkedIn announced University Pages. While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks.
Fuel Your Online Marketing Machine with Dynamic Content
B2B Marketing Traction
OCTOBER 12, 2011
Does your online content make your phone ring? He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. Quality, online content (even if it was written years ago) is the key to getting found online today.
Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
JULY 23, 2012
Last week, HubSpot teamed up with LinkedIn to host part 1 of a 3-part workshop series on how to master LinkedIn for marketing. Get ready to stuff your head with even more LinkedIn marketing knowledge ! 3) Can I participate in LinkedIn Groups as my company?
What Is B2B Social Media Marketing?
MARCH 30, 2017
Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. LinkedIn.
The Secret Ingredient to Effective B2B Content Marketing Performance
OCTOBER 4, 2016
KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics.
5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
JULY 14, 2015
There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. This is where the resource section comes into play. B2B Online Marketing Blog Content Marketing
30 SEO Best Practices for B2B Organizations in 2017
JANUARY 24, 2017
By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. But B2B marketers need to broaden their thinking when it comes to SEO.
5 Ways To Make Social Media A Part of Everyday Marketing Strategy
SEPTEMBER 6, 2016
Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies.
5 Common Misconceptions About B2B Content Marketing Development
OCTOBER 22, 2015
As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. For instance, a window manufacturer could have themes like this: Monday: Piece of content about their windows and other products.
30 B2B Social Media Tips for 2016
JANUARY 26, 2016
In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. How do you make better marketing decisions?
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.
14 Key Takeaways from the B2B Content Marketing Report
NOVEMBER 3, 2014
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.
6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
FEBRUARY 24, 2015
It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Google Product Listings. There are two key requirements for Google Product Listings.
10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
NOVEMBER 15, 2016
With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Numbers behind this trend : It’s no secret that video is becoming an essential component of successful content marketing strategies.
How We Overcame 2015’s Top Content Marketing Challenges
DECEMBER 1, 2015
It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming. 18 Ways To Build Trust Within Your Online Network.
How To Measure A B2B Social Media Program
JUNE 2, 2016
A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.
There Is No One Size Fits All B2B SEO Program
JANUARY 6, 2015
Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work.
12 Services & Support Features You Need from Your Online Marketing Solution
Modern B2B Marketing
JULY 12, 2012
by Maria Pergolino The other day someone commented on a blog post I had written about the importance of onboarding when using a marketing automation solution. This will save you time, as well as ensure you get the highest marketing ROI.
10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy
MARCH 17, 2016
I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. Just 27 percent of “Market Followers” said the same. Action content marketers should take : Take these trends personally. Goodbye Price-Led Marketing.
What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
MAY 21, 2015
There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. B2B Online Marketing Blog Content Marketing
10 Questions to ask in a B2B Content Marketing Questionnaire
AUGUST 14, 2014
Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. Value to B2B content marketers : The goal of any organization is to drive leads that turn into sales.
The 15 Best Content Distribution and Amplification Tools
MARCH 23, 2017
So how much time should you spend on content promotion versus content production? 1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.”
SMX East 2014 Preview: Competitive Research for SEO
SEPTEMBER 9, 2014
and help give you a more complete picture of their online marketing efforts. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts. LinkedIn is also a good place for competitive intelligence.
B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
DECEMBER 9, 2009
Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Search marketing should be a top priority for organizations in any industry.
A Blueprint for Creating Share-Friendly B2B Blog Posts
AUGUST 16, 2016
Apparently, I’m not the only B2B marketer who feels this way. 6 Great B2B Business, Marketing, and Strategy Books. 10 Examples of Highly Impactful LinkedIn Profiles. 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year.
57 Notable and Unique Content Marketing Ideas
FEBRUARY 20, 2014
The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Online Communities.
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Here are a few “what you should not do tips based on the 3-5 pitches per day we get at Online Marketing Blog: It should go without saying not to pitch irrelevant stories, but all those PR interns out there hacking away make it so. That’s great, but what does it have to do with search marketing?
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.