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Essential LinkedIn Guides and Resources for B2B Marketers

KoMarketing Associates

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. Findings from the report impact on B2B marketing as well. The alignment of sales and marketing is critical for overarching business success. As covered last month, Salesforce’s The “State of Marketing” report discovered that 91 percent of high-performing marketers agree that marketing and sales share common goals and metrics. LinkedIn for B2B Digital Marketing.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Ultimately, this is how brands establish themselves as a valuable industry resource.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. New LinkedIn Features.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.”

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. The New Marketing Mix.

Fuel Your Online Marketing Machine with Dynamic Content

B2B Marketing Traction

Does your online content make your phone ring? He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. Quality, online content (even if it was written years ago) is the key to getting found online today.

How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch

Hubspot

Last week, the professional social network LinkedIn announced University Pages. While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks.

Answers to Your Top 7 Questions About Mastering LinkedIn Marketing

Hubspot

Last week, HubSpot teamed up with LinkedIn to host part 1 of a 3-part workshop series on how to master LinkedIn for marketing. Get ready to stuff your head with even more LinkedIn marketing knowledge ! 3) Can I participate in LinkedIn Groups as my company?

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. This is where the resource section comes into play. B2B Online Marketing Blog Content Marketing

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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? This includes account-based marketing and expanding their pipelines. Elena Britton , Head of US Marketing, Indusa.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. For instance, a window manufacturer could have themes like this: Monday: Piece of content about their windows and other products.

5 Ways To Make Social Media A Part of Everyday Marketing Strategy

KoMarketing Associates

Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Google Product Listings. There are two key requirements for Google Product Listings.

7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years. As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue. According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 Internal review of resources.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising.

30 B2B Social Media Tips for 2016

KoMarketing Associates

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. How do you make better marketing decisions?

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. LinkedIn.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. But B2B marketers need to broaden their thinking when it comes to SEO.

How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming. 18 Ways To Build Trust Within Your Online Network.

There Is No One Size Fits All B2B SEO Program

KoMarketing Associates

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work.

How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

When we look at our purpose as marketers, it is quite the same: we want to create meaningful connections with our audience on as many viable platforms that we can. With this singular purpose, how can we leverage the components of social selling into an effective digital marketing strategy that incorporates social media? Relationships Still Matter in Marketing (and Sales). That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter).

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10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Numbers behind this trend : It’s no secret that video is becoming an essential component of successful content marketing strategies.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Support Content Marketing Efforts.

What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

KoMarketing Associates

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. B2B Online Marketing Blog Content Marketing

10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. Just 27 percent of “Market Followers” said the same. Action content marketers should take : Take these trends personally. Goodbye Price-Led Marketing.

10 Questions to ask in a B2B Content Marketing Questionnaire

KoMarketing Associates

Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. Value to B2B content marketers : The goal of any organization is to drive leads that turn into sales.

12 Services & Support Features You Need from Your Online Marketing Solution

Modern B2B Marketing

by Maria Pergolino The other day someone commented on a blog post I had written about the importance of onboarding when using a marketing automation solution. This will save you time, as well as ensure you get the highest marketing ROI.

SMX East 2014 Preview: Competitive Research for SEO

KoMarketing Associates

and help give you a more complete picture of their online marketing efforts. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts. LinkedIn is also a good place for competitive intelligence.

A Blueprint for Creating Share-Friendly B2B Blog Posts

KoMarketing Associates

Apparently, I’m not the only B2B marketer who feels this way. 6 Great B2B Business, Marketing, and Strategy Books. 10 Examples of Highly Impactful LinkedIn Profiles. 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Search marketing should be a top priority for organizations in any industry.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

So how much time should you spend on content promotion versus content production? 1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.”

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Here are a few “what you should not do&# tips based on the 3-5 pitches per day we get at Online Marketing Blog: It should go without saying not to pitch irrelevant stories, but all those PR interns out there hacking away make it so. That’s great, but what does it have to do with search marketing?

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Focus on having the best resource available for the particular keyword query you’re trying to gain visibility for. A well optimized resource center is one idea.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?

KoMarketing Associates

Whether you love Piper Chapman or love to hate her (I guess I fall somewhere in between), you can’t argue with the facts: there’s a pretty sweet content marketing strategy behind OITNB – and I’m going to teach you how you can copy it to make your content strategy even stronger.