network 
Oktopost
APRIL 8, 2021
If you’re generally active on social media, you’re likely familiar with network algorithms. ” At the end of the day, we have the same intentions as the social networks – to keep our audience engaged. P2P over B2B. Treating all Networks as Individuals. No two networks are the same.
Strategic-IC
FEBRUARY 6, 2023
Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing. It's really P2P, like it's people-to-people and the technology and all of the intent, it'll evolve and change and expand.
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KoMarketing Associates
JANUARY 26, 2016
I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Each social network is different and not every post you write can be conveyed appropriately when shared. Steal from B2C.
Industrial Marketing Today
APRIL 23, 2012
Call it P2P (Person-to-Person) marketing if you will. Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. a global leader in the manufacture, distribution and service of electronic test tools, biomedical equipment and networking solutions.
GreenRope
JULY 1, 2014
All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.
GreenRope
JULY 1, 2014
All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.
GreenRope
JULY 1, 2014
All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.
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