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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point. Click here to view complete infographic at full size.

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5 Networking Tips for Using LinkedIn on Mobile

Smashmouth Marketing

Once around the room I realized this was a great way to use LinkedIn on my iPhone. iTunes/Google App Store: LinkedIn). Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. It is a networking secret weapon. and of course I already knew that).

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8 Strategies to Grow Your Business with LinkedIn Stories

Marketing Insider Group

It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy ! Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. What are LinkedIn Stories and How Do They Work?

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Don’t Be a Jerk on LinkedIn

Biznology

LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. So your behavior on LinkedIn must reflect the way you want to be perceived. Here follow some tips for how to position yourself on LinkedIn as a trustworthy professional, and not a jerk. . When setting up your profile. When posting content.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn.

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Introducing LinkedIn Tagging and Improved Search

EveryoneSocial

In addition to new filter options for searching EveryoneSocial content, users will also be able to tag and @mention companies on LinkedIn now. (As Mentioning Companies on LinkedIn When Sharing Value: Tag LinkedIn company pages without leaving EveryoneSocial Status: Live! If said company hasn’t thanked you, they really should!

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LinkedIn Highlights 5 New Features For Job Seekers via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn highlights a series of recent updates that can help job seekers find suitable opportunities and catch the attention of recruiters. The post LinkedIn Highlights 5 New Features For Job Seekers appeared first on Search Engine Journal.

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LinkedIn Aims To Boost Engagement By Tapping Into AI With Their New ‘Collaborative Articles’

Rock Content

Along with a plethora of other new features and tools , LinkedIn has recently announced Collaborative Articles. LinkedIn benefits from more engagement across the platform. Here’s a summary straight from LinkedIn themselves: “These articles begin as AI-powered conversation starters, developed with our editorial team. They could.

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The Ultimate Targeting Guide for LinkedIn Advertising

Directive Agency

With LinkedIn, professionals update their profiles regularly, try to grow their network, make themselves stand out through various skills or groups they join. Reaching your ideal customer has never been more comfortable using LinkedIn. . No matter what your campaign goal is, aligned targeting is the key to LinkedIn advertising success.

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LinkedIn Influencers: Why They Matter and Tips to Become One

EveryoneSocial

In recent years, a new phenomenon has emerged on the world’s largest professional social networking platform: LinkedIn Influencers. These thought leaders make waves on LinkedIn with their engaging content and valuable insights, building large followings and establishing themselves as credible sources of information in their industries.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn. But that doesn't mean there aren't some frustrating roadblocks on the network.

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LinkedIn Adds Automatic Captions To Videos via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is upgrading video content with automatically generated captions and adding a number of new features to assist people with accessibility needs. The post LinkedIn Adds Automatic Captions To Videos appeared first on Search Engine Journal.

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LinkedIn Ads: A Complete Guide For Beginners via @sejournal, @ashleymadhatter

Search Engine Journal

When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. The post LinkedIn Ads: A Complete Guide For Beginners appeared first on Search Engine Journal. Here’s everything you need to know to get started with them.

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LinkedIn Lists Top 20 In-Demand Skills via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn publishes a new report on the most in-demand skills based on analyzing job postings. The post LinkedIn Lists Top 20 In-Demand Skills appeared first on Search Engine Journal. The top 20 skills are featured in 78% of postings.

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

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How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

In many organizations, Sales Enablement is owning both LinkedIn and Social Selling. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. Curating Content That Converts on LinkedIn. What Many Sales Professionals Are Doing Wrong.

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LinkedIn Improves Search Results For Posts via @sejournal, @MattGSouthern

Search Engine Journal

A series of improvements to LinkedIn's search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search Results For Posts appeared first on Search Engine Journal.

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Albacross Joins the LinkedIn Marketing Partner Program

Albacross

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. The new integration can be particularly helpful in enabling account-based marketing (ABM) programs executed through LinkedIn. STOCKHOLM— January 12, 2022.

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LinkedIn Users Bring Crying and More Personal Content, Should You?

Content Marketing Institute

Was that post from a CEO crying as he talked about laying off employees too personal for a platform like LinkedIn? Use that incident to trigger a conversation about who you want to be and what you want to post on the platform. Continue reading →

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How to Upload Your Oktopost Certification to LinkedIn

Oktopost

Since LinkedIn is the first impression you give to potential and current employers, prospects, and customers it’s important to make sure it’s up-to-date with your most recent achievements. Your certificate will now be showcased on your LinkedIn profile. It’s a great way to put your best foot forward on social.

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The Sales Development Playbook - Make Lasting Impressions & Engage Prospects

Fact: prospects are inundated with emails, phone calls & LinkedIn messages. Fact: sales development has never been harder. Fact: only a fraction of outreach is personalized. Solution: a new channel enabling relevant, creative & personal messaging!

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How to Write LinkedIn Company Page Articles, and Why It’s a Pretty Big Deal

Contently

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. I’ll take it!

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Do LinkedIn Newsletters Actually Get Results for Brands?

Content Marketing Institute

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned. Continue reading →

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Breaking down the LinkedIn Algorithm

Valasys

LinkedIn is the only platform that comes to mind when one ponders over the aforementioned things. While curating content on LinkedIn one needs to make sure that the content is precise and explicit. Being a formal platform, content on LinkedIn is not as fancy as other social media platforms such as Instagram or Facebook.

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Social Selling on LinkedIn | Using LinkedIn in Your ABM Strategy

Strategic-IC

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

Don't miss this opportunity to learn from a LinkedIn trainer, marketing expert, and certified Google trainer! Whether you're a seasoned marketer or just getting started, this webinar is a must-attend for anyone looking to stay ahead in the ever-evolving world of digital marketing.

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LinkedIn 2023 Data: What Businesses & Advertisers Need To Know via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is sharing up-to-date data for marketers and advertisers, including information on user engagement, popular content, and the overall growth of the platform. The post LinkedIn 2023 Data: What Businesses & Advertisers Need To Know appeared first on Search Engine Journal.

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Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)

Hootsuite

I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. Here’s what I learned from my experience with LinkedIn pods.

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Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

The answer is LinkedIn , the B2B social media platform of choice. . Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. So, where can eager B2B marketers find the best influencers? What is B2B influencer marketing?

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The Best Offer Types for Facebook and LinkedIn Campaigns

Metadata

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register. A look at how offer types perform on LinkedIn and Facebook. If B2B marketers had the budget, it went to LinkedIn nine times out of ten.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

This could be in the form of an article you shared on LinkedIn, a comment to their post, or a card sent on their birthday. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. The most effective way to accomplish this is through direct hyper-personalized touchpoints.

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LinkedIn Launches Native Video Meetings via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is rolling out native video meetings, which lets users have one to one calls directly within the LinkedIn app. The post LinkedIn Launches Native Video Meetings appeared first on Search Engine Journal.

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The LinkedIn Sales Navigator

ATAK Interactive

LinkedIn has long been a popular and effective place to find and nurture sales leads. But with LinkedIn Sales Navigator, sales teams now have even more power to discover leads and manage their pipelines effectively. Today, I want to talk about LinkedIn Sales Navigator and my two favorite parts about LinkedIn Sales Navigator.

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Maximize the Performance of Your Multi-Channel Campaigns with a LinkedIn Integration

Madison Logic

We’ve been talking a lot about LinkedIn lately – and for good reason. Our joint virtual event with LinkedIn dives deeper into the integration and provides a clear roadmap for implementing a multi-channel approach that takes your ABM strategy to the next level.

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LinkedIn LeadGen Tips for Cyber Security Marketers

Envy

LinkedIn is comfortably the world's largest professional social media network, with more than 800 million members from more than 200 countries around the world. That’s a lot of people, and therefore it’s a lot of opportunities to get your message across.

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How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs

Buffer

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

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6 Best LinkedIn Automation Software

Visitor Queue

As I am sure you are all aware (those of you reading this), digital marketers and salespeople are making/have made the very fast transition to using LinkedIn for their needs. The post 6 Best LinkedIn Automation Software appeared first on Blog Visitor Queue. Not a bad plan considering this is […].

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6 Tips to Capture Prospects’ Attention on LinkedIn

LeanData

LinkedIn is the world’s largest professional social network, and its platform is utilized by over 300 million active users each month for both career development and professional networking. Moreover 40 percent of LinkedIn’s active monthly users are logged in each and every day. Ensure your LinkedIn profile is picture-perfect.

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How to Do B2B Video Marketing on LinkedIn

KoMarketing Associates

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

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How to use social media and Linkedin to drive sales

Seismic

Maybe your organization is in the early stages of its social selling journey or looking to take things to the next level—we’d like to help you develop best practices to drive sales on LinkedIn and social media. When used correctly, LinkedIn and other types of social media sales can help businesses reach their sales targets.