The ROI Guy

DECEMBER 23, 2010

The best efforts had content initiatives aligned with the buying lifecycle, and promotional campaigns and interaction to provide these key decision-making tools at each stage, driving more than twice the advantage over those social media efforts with low content marketing leverage.

Social Media 40

Social Media ROI Practices Media 40

Convince & Convert

MARCH 6, 2012

Maybe Narrowcasting Trumps Broadcasting. Between Instagram photos and tweets and Facebook status updates and LinkedIn posts and blog posts, etc., It’s just like doing some big favor for you in real life. So there is this disconnect, and that is a big difference between influence in the online world and the offline world.

Case Studies 122

Case Studies Narrowcasting Case Study Enterprise Management 122

Single Grain

DECEMBER 6, 2019

According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. With this strategy and the right tools, even a small budget can deliver a great ROI. A) Pinterest Lens.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145