seo.co

APRIL 26, 2023

Marketing legal services is a little bit harder than marketing the latest video game. More and more of quality content includes video marketing and video production. In fact, we almost considered adding video marketing as a separate #6 to our list of top legal marketing trends. Subject matter.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. ” Create Engaging Video Content If you want to bring your employer brand to life and connect with candidates and employees, look no further than video content. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

OCTOBER 20, 2020

As a visual medium, webinars typically provide more value than a lead magnet or blog post and allow you to quickly connect with participants afterward. Promote on Facebook or LinkedIn using targeted paid advertisements. Develop content marketing like videos, blogs, or podcasts to create a buzz.

Webinar Metrics 351

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 351

Content4Demand

JULY 31, 2020

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively. Here are some quick-hit ideas we discussed.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

PathFactory

FEBRUARY 8, 2021

using a blog post to provide information and a script for a YouTube video). It’s not necessary to shoot every video, craft every article, and create every visual from scratch. Rather, you can take advantage of existing content as the foundation for your social media posts, videos, and webinars. Turn it into a podcast.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Martech

SEPTEMBER 29, 2023

Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page. The miracle of Descript is that as you edit your video transcript, the video automatically adjusts itself.

Marketing Automation Services 90

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 90

Buffer

SEPTEMBER 8, 2022

Yang publishes across multiple platforms and mediums, from newsletters to LinkedIn, and she has this to say about automation: “I automate as much as possible, such as scheduling my social media with Buffer and using Zapier for redundant tasks. 📣 Check out How Often Should You Post on Social Media?

Practices 119

Practices Product Top of Funnel Creativity 119

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Contently

APRIL 20, 2021

Meanwhile Teachable, Udemy, LinkedIn Learning, and others allow creators to spin up paid courses, and platforms like Contently, where I work, make it easy to pick up high-paying branded content gigs if necessary. .” Descript, mmhmm, and TikTok are making video editing faster and easier than ever. Here’s how.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Convert

AUGUST 19, 2022

Every time I’d come across a book, podcast, or article about it, I was hooked in. Connect/follow them on LinkedIn, listen to them on podcasts, watch their video conferences, even chat with them at weekly video meetings (like this one ). The best resource in this line of work will always be other experimenters.

Work Management 59

Work Management Marketing Management Statistics Paid Search Agency 59

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Build Awareness through Podcasts Podcasts are a powerful medium for sharing expertise, storytelling, and connecting with niche audiences.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Outgrow

APRIL 11, 2022

It shows you the social accounts that your audience engages with, the websites they visit the most, and further points you towards the Hidden Gems: the podcasts, the niche blog posts, the obscure forums that your audience engages with. . Content Distribution Platform: Facebook and LinkedIn- Don’t Sleep on Them! Made a great podcast?

Distribution 52

Distribution Outgrow Best Practices Content 52

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. Some brands organize content by type (blogs, social, video, etc.), Instead, you need to pick one or two mediums and one or two channels. Source: [link].

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Adobe Experience Cloud Blog

APRIL 11, 2018

Facebook, Twitter, Instagram, LinkedIn—these companies don’t owe us anything. Medium Follows Message. Should you be putting out more video content ? Do you need to start a podcast? Is it time to move your blog to Medium? But if you don’t have a refined story, none of these mediums will work.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

ClickZ

MAY 19, 2022

We didn’t want to just film a generic video and then stick in a responsible gambling message on the end of it. Listen to the Saint in you’ was a video campaign featuring the players of Southampton F.C. However, we wanted to deliver the message in a disruptive way within the video itself. So, we harnessed CGI within the video.

Brand Identity 105

Brand Identity Branding Advertising Agencies Trust Marketing 105

Convince & Convert

SEPTEMBER 22, 2015

Scott Stratten has published four books, produces a weekly podcast (including video), and has speaking gigs lined up nearly weekly to talk about marketing (or un-marketing, as he refers to what’s really effective in the marketing world). So he also thinks there has to be a happy medium between quality and quantity.

Work Management 158

Work Management Paid Search Agency Advertising Mediums Advertising Agencies 158

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. When you think of content marketing, you probably think of multi-media influence across mediums. What about that content budget to create hype videos, thought leadership blogs, branded podcasts, influencer webinars, etc.?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Buffer

NOVEMBER 17, 2021

This is all good material for content ideas like quick Q&As on Instagram or more in-depth instructional content on Facebook or LinkedIn. Leverage the polls feature that’s available on most platforms, including Instagram, Twitter, Facebook, and LinkedIn to ask your audience questions. How do they feel about certain topics?

Small Business Marketing 92

Small Business Marketing High Quality Lead Social Media Tips 92

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? LinkedIn : [link] WebSite/blog: [link] Senior Partner Analyweb Inc. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Only B2B

DECEMBER 1, 2021

Which resources or channels generate the most effectively: (LinkedIn ads, webinar sign-ups, free trial demonstrations, and so on.) But that’s not all: finding the correct medium to communicate your content might be just as crucial as what you’re conveying. Which sorts of content lead to the greatest conversions?

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

Scoop.it

SEPTEMBER 7, 2022

LinkedIn slides. LinkedIn slides are a great way to upload presentations and easily share them with your network. As you know, LinkedIn is a professional network where you can be professional and use slides to showcase your recent milestones, next goals, or valuable brand updates. Video tutorials. Grow your email list.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. LinkedIn Known as the super-network for professionals, LinkedIn is a large platform (over 830 million total users ) that many do not take advantage of.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

Oktopost

JUNE 30, 2021

It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. In another survey, Facebook tied with LinkedIn as the social advertising platform with the highest ROI. Serve the Right Audience the Right Ad.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Valasys

NOVEMBER 7, 2019

Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. population, listen to podcasts regularly. population, listen to podcasts regularly.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

ClickZ

JULY 21, 2023

Since its inception in 2014, Open Call has provided over 9,000 opportunities for small and medium businesses to grow with Walmart. Actively participate in the Open Call application process, especially if you work with an emerging or medium-sized enterprise seeking to expand its reach and grow with Walmart.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Vidyard

FEBRUARY 15, 2022

KITCHENER, Ontario – February 15, 2022 – Vidyard , the video platform for business, today announced the winners of the 2021 Video in Business (VIB) Awards. Most importantly, they demonstrated how to use video in creative new ways to stand out from the noise and generate better business results.”

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. Basically nobody follows my Instagram. ( But you c ould !).

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Martech Advisor

FEBRUARY 18, 2020

Producing video and blog content are a priority. You must aim to improve the content experience through podcasting, videos, and immersive experience, and the overall customer experience with tech such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and extended reality (XR).

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. The Advanced Selling Podcast. The Salesman Podcast. Linking Into Sales Podcast. Bowery Capital Startup Sales Podcast. The Sales Babble Podcast. The Sales Podcast. Here are 18 sales podcasts to get you started. The Advanced Selling Podcast. B2B Growth Show.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Heinz Marketing

MAY 19, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! With joining live, you have the opportunity to be part of the podcast.

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Paid Search Agency PR 101

Biznology

JANUARY 20, 2014

Not only are companies using LinkedIn and Twitter to find employees, but they’re also conducting background checks by checking the results that turn up in Google for a candidate’s name. Blogs, social media, podcasts, and videos are within reach of everyone. The recession changed things for employees too.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

seo.co

JANUARY 10, 2022

Video Marketing. Video marketing is one of the most effective ways to inform customers about your products and services. You can leverage the power of video marketing in several other ways to increase a higher engagement level. For example, you can make an entire video post or conduct a live broadcast session on social media.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ClickZ

FEBRUARY 1, 2022

However, by understanding both and the data behind them, you can decide which basket to put your eggs into now while identifying ways that you can improve both in the medium to long term. Join the conversation with us on LinkedIn and Twitter. First… Exploring retention as a business.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

B2B Marketing Traction

JUNE 23, 2014

Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? Others like LinkedIn and Facebook require that customers accept your invitation. Content can include blog posts, videos, whitepapers, user guides, eBooks, slide decks, podcasts and more.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100