Marketing Insider Group

JULY 28, 2020

The challenge with campaigns is that marketing teams or agencies are defining a message, creating content – and then they hope that it will drive awareness and leads on LinkedIn. But sales and marketing are not shifting their content, LinkedIn profiles, and messaging.”.

Top of Funnel 250

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 250

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 322

Social Media B2B Thought Leadership Media B2B 322

Marketing Insider Group

APRIL 18, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to […]. The post 9 Costly Mistakes Businesses Make on LinkedIn appeared first on Marketing Insider Group. The numbers are in.

Linkedin 180

Linkedin Cost Business Social Networks 180

Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Complement your strategy with aligned social media posts to capture more qualified prospects.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Marketing Insider Group

MARCH 18, 2021

based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Determine a Target Audience.

Social Media 359

Social Media Work Management Webinar Metrics Social Marketing 359

Marketing Insider Group

SEPTEMBER 20, 2016

In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. The post How even social media & social selling experts are getting LinkedIn wrong – Part 2 appeared first on Marketing Insider Group.

Social Media 100

Social Media Linkedin Media Consulting 100

Marketing Insider Group

SEPTEMBER 13, 2016

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel. The post How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1 appeared first on Marketing Insider Group.

Social Media 100

Social Media Linkedin Media Top of Funnel 100

Marketing Insider Group

JULY 16, 2020

But there is a lack of relevance and a personal connection that is keeping companies from building strong digital relationships on platforms like LinkedIn. This is why I created our upcoming virtual LinkedIn training that will cover the shifts sales and marketing teams need to go beyond brand awareness on social.

Top of Funnel 165

Top of Funnel Ideal Customer Profiles Profiling Linkedin 165

Marketing Insider Group

JUNE 21, 2017

When it comes to LinkedIn […]. The post How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere appeared first on Marketing Insider Group.

Linkedin 222

Linkedin Leads Lead Marketing Qualified Leads 222

Marketing Insider Group

JULY 1, 2015

GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. 84% of C-level/vice president (VP) executives use social media to make purchasing decisions. Social networks, like LinkedIn, are the # 1 influencer in the final stage of the purchase process. Your LinkedIn profile is viewed.

Linkedin 100

Linkedin Trigger Marketing Ideal Customer Profiles B2B Sales 100

Marketing Insider Group

DECEMBER 13, 2017

The post 3 Tips (and a Bonus) for Writing a Better LinkedIn Profile appeared first on Marketing Insider Group. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […].

Profiling 197

Profiling Linkedin Tips Conference 197

Marketing Insider Group

AUGUST 23, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. The post CMOs fail to go beyond brand awareness on LinkedIn appeared first on Marketing Insider Group.

Linkedin 100

Linkedin Top of Funnel Brand Identity Branding 100

Marketing Insider Group

MARCH 20, 2017

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. The post How to Take an Account Based Marketing Approach on LinkedIn When You Have a Complex Sale appeared first on Marketing Insider Group.

Account Based Marketing 129

Account Based Marketing Linkedin Social Media Social Marketing 129

Marketing Insider Group

AUGUST 1, 2017

Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident Challenger social selling expert – Ian Addison – on how more LinkedIn leads can be bad for your organization.

Linkedin 149

Linkedin Demand Generation Agencies Leads Lead 149

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 181

Social Networks Business Work Management Social Media 181

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc.

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Marketing Insider Group

JULY 24, 2017

Social media is no longer just a fun, helpful supplement to a marketing mix. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group.

Social Media 187

Social Media Lead Generation B2B Sales Sales Leads 187

Marketing Insider Group

MAY 23, 2016

This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […]. The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group.

Social Media 170

Social Media Rules Social Marketing Media 170

Marketing Insider Group

JUNE 29, 2015

If LinkedIn was like Tinder, would your customers swipe left or swipe right? The Research Tells Us A LinkedIn Profile Picture Can Open Many Doors. Source: LinkedIn). LinkedIn profile photos with smiles or laughs get the most views, love, and attention. The Big Picture Lesson When It Comes To Your LinkedIn Profile Picture.

Linkedin 100

Linkedin Ideal Customer Profiles Profiling Network Marketing 100

Marketing Insider Group

JUNE 22, 2016

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. The post Marketers need to play a stronger sales enablement role on LinkedIn appeared first on Marketing Insider Group. Even though marketers have the […].

Linkedin 147

Linkedin B2B Sales B2B Marketing B2B 147

Marketing Insider Group

NOVEMBER 12, 2014

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Hello, LinkedIn (319,397 pageviews / 1,152 comments) by Conan O’Brien.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Marketing Insider Group

JULY 29, 2015

What does a good craft beer bar have in common with a great LinkedIn profile? There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use. And you can get to the realization that you need to change your LinkedIn profile by asking yourself some very pointed questions.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Marketing Insider Group

JANUARY 18, 2017

The post Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs appeared first on Marketing Insider Group. They don’t want to waste time and money like the companies that Straight North recently evaluated. For more […].

Validation 100

Validation Linkedin Lead Qualification Social Marketing 100

Marketing Insider Group

AUGUST 25, 2016

I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. I completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Marketing Insider Group

MAY 1, 2023

84% of video marketers think video has helped with lead generation Source: Wyzowl Posting brand videos on social media is a great way to reach new audience members, and ultimately land new customers. Sponsored Instagram videos get 3x as many comments as sponsored photos Source: Instagram And, social media videos in general get 48% more views.

Statistics 317

Statistics Video Marketing High Quality Lead Stats 317

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JULY 18, 2015

There are many ways to unleash your subject matter expertise with social media. This fact suggests the more you place yourself in front of others with your subject matter expert strategy, then the more you will have the opportunity to engage (Source: LinkedIn). Social Media Profiles. Engage With Social Media Channels.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

Marketing Insider Group

NOVEMBER 4, 2016

The post How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn appeared first on Marketing Insider Group. They relied on “word of mouth” and on satisfied clients continually coming back without any […].

Linkedin 100

Linkedin Word of Mouth Demand Paid Search Agency 100

Marketing Insider Group

JULY 30, 2015

Would you like your social media strategy to help increase website traffic, leads and sales? Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. A lot of companies want to avoid the “ready, fire, aim” approach to social media. First things first.

Social Media 100

Social Media Webinar Metrics Media Buyer Personas 100

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. Be Consistent on Social Media. On social media sites, you have the opportunity to build a community by sharing more than just your own content.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Trust me, it ain’t pretty. Pins – Use the images from your Twitter.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Marketing Insider Group

MARCH 29, 2021

Social media analytics can provide deep insights into online behavior. A deep dive into the data can even reveal which offline publications they read since many magazines, newspapers, and other print media have social media fan pages. Listen to them and enter into conversations when you see an opening.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

JUNE 13, 2013

This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. And Linkedin seemed like the right thing to try out at the time. That was 9 years ago! Listen first.

Social Media 100

Social Media Effectiveness Media Content 100

Marketing Insider Group

JULY 11, 2023

Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from. If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. Determine where you’re going to put your online ads for the best ROAS.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Content Marketing Foundations by LinkedIn Learning. It does, however, offer a 1-month free trial. per month.

Course 333

Course Content Marketing Planning Best Practices 333

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. For starters, social media consumption in the US was boosted by 215% during the 2020 pandemic. But in today’s industry, you have a number of video sharing options : Social Media.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Marketing Insider Group

MARCH 28, 2019

Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. So while an informative, entertaining […].

Social Marketing 268

Social Marketing B2B Marketing Video Marketing B2B 268