Page 29 of 48 Previous | Next 
    [Linkedin, Media] Two Smart Ways to Keep the Marketing Engine Running During Tax Season
    Update your LinkedIn status each time you post a new video. Be sure to record the Webinar, post it up to your Web site, and promote it through social media. It’s the New Year and accountants celebrate it with mixed emotions as tax season is on the horizon. During “Busy Season” most professionals drive client work forward at full-throttle. In the best case scenario, marketing activities go into neutral; worst case, they go into park.
    [Linkedin, Media] 7 Common Content Marketing Mistakes And How to Avoid Them
    Salesforce has this system nailed down with a planned approach to transform a piece of content into multiple media forms. Salesforce’s content marketing manager, Amanda Nelson explained her team’s system saying, “We had one eBook called ’30 Ways to Create Your Social Media Plan.’ Social channels like LinkedIn, Twitter and Facebook all have paid distribution offerings. Very few content marketers hit a home run each time they step up to bat.
    [Linkedin, Media] The Future of Marketing: Is The Science of Marketing Taking Over?
    Successfully navigating the social media/social community landscape is a huge factor in influencing a customer’s technology purchase. And follow the conversation on Twitter (@ BrennerMichael ), LinkedIn , Facebook or Google+. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business.
    [Linkedin, Media] How to Build a Newsroom Inside Your Company
    Call it what you will: brand journalism, corporate journalism, corporate media. LinkedIn has a managing editor. Finally, there are a set of "best practices" that apply in mainstream media and make sense for corporate news operations, as well. There are lots of ways to go about creating media inside a corporation. You write about your own company and your industry, creating coverage that supplements the work of mainstream media.
    [Linkedin, Media] 5 Ways Video will Transform Digital Marketing in 2016
    The opportunity now exists, at scale, to weave in the viewer’s name, company logo or photo from LinkedIn directly into a video to draw them into the story and create a unique and memorable experience. For many businesses, video marketing and video production are becoming a core competency, no different from writing, content marketing, PR, and social media. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets.
    [Linkedin, Media] It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help
    Social media is the only contender, but doesn’t come close. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Email marketing may be the Rodney Dangerfield of professional services marketing. It gets no respect. This is too bad because email may well be one of the most useful and flexible tools in the entire marketer’s toolkit. It is undoubtedly the most efficient and cost effective way of interacting with current and potential clients.
    [Linkedin, Media] Online Marketing News in 2009: The Year’s Hottest Events
    Linkedin and Twitter integrate. A Robert Half Technology study announces 54% of companies blog social media sites. Study shares that 8% of US companies have fired an employee because of social media misuse. Social media use soars among b-to-b marketers. LinkedIn to Launch Pay for Whitepaper Downloads. Forrester Predicts Huge Growth for Social Media Marketing. Here is our 2009 year in review.
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Linkedin, Media] Got Dynamics? Why You Need Act-On, Too
    Act-On Anywhere is a Chrome browser-based app that lets a rep (or a marketing person) work right in LinkedIn or WordPress or other apps, while having access to images and other assets in the Act-On media library. You probably know most of the reasons that it makes sense to take the time and trouble to align your marketing department with your sales department, but let’s take a look at some recent research.
    [Linkedin, Media] The Last Blog Post: The 4 Metrics That Matter
    The advent of social media only made the roar of competing voices more deafening. LinkedIn. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. But when I was asked what was the last word I would want to leave marketers, my mind naturally turned to my own vocation: creating content.
    [Linkedin, Media] How to Be Creative in B2B PR
    Use these approaches and tactics to increase the impact of your B2B trade media and social PR efforts. Use a media planning tool like Forward Planner to identify events and stories that might be relevant to your client. And remember, social media isn’t just for consumer PR professionals. Don’t let that narrow your focus too much though, platforms like LinkedIn and Facebook have also been known to yield really excellent B2B results. Guest post by Heather Baker.
    [Linkedin, Media] SEO 2014 Re-Cap: Search Statistics You Should Know
    More than 40 percent of consumers cited mobile as the most important media source for information ( Search Engine Watch ). 57% – Percent of users that won’t recommend a company with a poor mobile site ( LinkedIn Publisher, Lon Safko ). It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates.
    [Linkedin, Media] eMagine’s 6 Favorite Bookmarks, and Why They’re our Favorites
    Once we weeded out the ones to browser-based applications (our CRM, their own social media accounts, etc) , we had a list of interesting links, that I wanted to share with other B2B marketers, as I think they may be helpful to a broader audience. LinkedIn Today. I know we mentioned social media outlets, but an almost complete majority of our employees visit their LinkedIn News feed on a daily basis, as well as check in on Group discussions and leave comments.
    [Linkedin, Media] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “It gives you the opportunity to contact your prospects at any point in the future with any kind of messaging you want — and you’re not bound by search engine rankings or social media algorithms,” notes Jayson DeMers in Forbes. 2) Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. Others can vote for the winner on your social media pages, accessing opt-in invitations.
    [Linkedin, Media] Fast Forward: Video Content Goes Interactive and Personal
    They’ll weave the viewer’s name, company logo, or LinkedIn picture seamlessly into the video content to draw the viewer into the story and create a unique and memorable experience. It’s a little reminiscent of the rise of social media. Ten years ago, if I had told you we would all have a person or team dedicated to Facebook, Twitter, and LinkedIn, you would have told me I was nuts. Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015.
    [Linkedin, Media] Digital Marketing 2016: Top 100 Influencers and Brands
    Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. They love the vanity metrics of traffic, social media sharing and follower growth. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ. Finally; build relationships, be yourself and push your name through social media.
    [Linkedin, Media] The Life of a Content Asset: Tracking Real ROI
    Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. Make sure you track your social sharing across all of the different social platforms—Facebook, Twitter, LinkedIn, and Google+–and others depending on your unique business case. Of course with a social media topical asset, I was hoping that people were sharing it across their social channels.
    [Linkedin, Media] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    The NYT’s analysis of its own Digital Innovation also became one of the most talked about reports in digital media, marketing, and even in technology circles. And please follow along on Twitter , 235179 ;">LinkedIn , 235179 ;">Facebook and 235179 ;">Google+ or 235179 ;">Subscribe to the 235179 ;">B2B Marketing Insider Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report.
    [Linkedin, Media] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources. Social media" and online engagement really started right when the internet was invented. Where Should a Business New to Social Media Start?
    [Linkedin, Media] Cocktails, Content, and Solutions to the Consumer Journey
    This means creating a consumer-first content strategy ; developing a social media presence that encourages interaction; crafting an email marketing campaign that shares valuable insights with targeted end users; and on and on. Penry Price , VP Marketing Solutions at LinkedIn. Many people establish feeds or streams in their social media accounts with interesting content from trusted publishers.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Linkedin, Media] What Is CRM? [FAQs]
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around.
    [Linkedin, Media] How to Engage Your Audience Using Digital Advertising
    Sponsored Facebook, LinkedIn and Twitter posts , however, do feel more like traditional online advertising in the sense that users don't opt-in to see them. For that reason, native advertising on social media platforms can be a much smarter use of your digital advertising spend. Via LinkedIn. When a user saw this advertisement in their LinkedIn feed, it was as a result of visiting Bupa's website and entering their details to receive a quote for health insurance.
    [Linkedin, Media] 8 (of the) Best Web Analytics Guides of 2010
    One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. A concise explanation of how to use Google Chrome and the SEO Site Tools plugin to view social media statistics in GA. Share this on LinkedIn.
    [Linkedin, Media] The Power of Paid Amplification: Igniting the Success of Your Content
    According to PQ Media’s Global Content Marketing Forecast , “The industry is on track to generate $313 billion in revenue in 2019.” This is where paid amplification can help lift your social media posts onto the screens of relevant audiences who wouldn’t otherwise engage with your content. Matthew Gratt’s article on Convince & Convert takes you through promotion via owned, earned, and paid media.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Linkedin, Media] 7 Shameless Tactics Marketers Use to Lure an Audience
    Just take a look at one of our blog posts LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. Or look at our latest ebook, 55 Brands Rocking Social Media With Visual Content. Think about if we'd just given you 5 or 10 brands that use visual content on social media; how inspirational would that really be? 10 Sloppy Social Media Mistakes to Fix NOW ," coming in at 9,005 views. Slow and steady wins the race.
    [Linkedin, Media] Hinge???s Fab Five: July 2014
    What Every Managing Partner Needs to Know About Social Media. Six out of ten buyers check out potential professional services providers on social media before purchasing. Although many managing partners are still skeptical of social media, it’s an increasingly important marketing channel through which prospects learn more about your firm and the services you provide. This post outlines the five facts every managing partner should know about social media.
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Linkedin, Media] PowerViews with Tony Zambito: Buyer Predictability
    Tony feels that, due to social media collaboration, even the standard labels for the players are becoming a bit outdated. LinkedIn: Tony Zambito. My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance.
    [Linkedin, Media] Kick-start your content marketing creative process
    There are many social media platforms, and your customers will use some more than others. Depending on your business type, you might want to consider niche platforms (such as Pinterest and Instagram) as well as more mainstream networks such as Facebook, Twitter, LinkedIn and YouTube. Buyer behavior Content strategy content marketing digital media digital strategy Content marketing is becoming an increasingly important part of any successful online marketing strategy.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Linkedin, Media] Agencies Under Pressure to be More Digital
    For example, consider these channel developments in the last few months: Mobile: According to comScore, mobile now captures two out of every three digital media minutes in the US. Social: Has been legitimized in the past ten years; the number of Americans using social media regularly has moved from 7% to 65%. digital-media ventures added an average of 54 jobs each day — five times the job additions at traditional advertising agencies, according to AdAge.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Linkedin, Media] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    For example, apparently small business owners deem Facebook (NPS 25) to be more trustworthy than LinkedIn (NPS 0). A particularly excellent example is BuzzSumo’s Knowledge Base , which features a “Use Cases” section, allowing the social media analysis platform’s audience to learn more about the app in the context of how they’re likely to actually benefit from it: 4) Provide social proof via media logos.
    [Linkedin, Media] Small Business Content Marketing: When to Hire A Freelance Writer?
    Press Releases : Press releases are an important part of your integrated marketing efforts and can help you keep media outlets and prospective customers updated about what’s going on with your company. If media coverage is what you’re after, it’s smart to hire a writer or, even better, a PR professional who has experience writing and distributing press releases to do it for you. When should you hire a freelance writer for your blog or website?
    [Linkedin, Media] How to Optimize Your Google+ Business Page [Free Ebook!]
    With more than 40 million users, Google+ has emerged as a key player in the social media space, and this week, Google+ opened its doors to companies by introducing business pages. Google+ is similar to other social networks like Facebook, Twitter, and LinkedIn when it comes to marketing, but it does have its own strengths and weaknesses. Have you created a Google+ Page for your business yet?
    [Linkedin, Media] Mobile Marketing Is A Strategy Not A Tactic
    And it is causing a revolution in business, in media and in the politics and policies that shape our existence. According to this latest research from MarketingSherpa (above), the largest increase in online media consumption in the past year is happening with mobile apps, followed by online TV/media viewing and watching videos. The media consumption of our customers is shifting rapidly toward mobile devices and towards consuming entertainment on smart phones.
    [Linkedin, Media] 13 Suggestions for Content Marketing Inspiration
    Social media – Search for active users with interest in your field. Skim through related LinkedIn groups for chatter about topics folks in other parts of the country (possibly in companies bigger or smaller than yours) are faced with. One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting.
    [Linkedin, Media] How Would You Answer “Why Does Most Marketing Stink?”
    Define Content marketing and social media strategies that meet customer needs ! And please follow along on Twitter , LinkedIn , Facebook and Google+. I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about.
    [Linkedin, Media] 20 Fresh Stats About the State of Inbound Marketing in 2012
    5) The average budget spent on company blogs and social media increased from 9% in 2009 to 21% in 2012. 9) In 2012, small businesses plan to spend dramatically more of their budgets on social media and blogs than large businesses. 12) 62% of companies using LinkedIn have acquired a customer from the network. 15) 65% of B2B companies report that they have acquired a customer through LinkedIn. HubSpot's 2012 State of Inbound Marketing Report is now available!
    [Linkedin, Media] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    In other words, the rise of the Internet, social media, and blogging has conspired to produce a (literal) turnaround in the buyer-seller dynamic. will check out their social media presence before contacting them or agreeing to meet with them. Get your (social) house in order According to Hinge, 70% of professional services buyers use LinkedIn as their social media platform of choice to source information about potential providers. Back in 2009, I ran an experiment.
  • BIZIBLE  |  TUESDAY, MAY 9, 2017
    [Linkedin, Media] The Dangers of a Marketing Team Disconnected from Revenue
    Practitioners, like the Paid Media Manager or the Email Marketing Manager, report on engagement metrics, while the CMO is expected to present the CEO with business metrics like pipeline and revenue. For example, say your team ran a paid media campaign on LinkedIn that received 1,000 impressions and stayed under budget. Typically, marketers execute a campaign, measure its success, and then use that data to create a plan for the future.
    [Linkedin, Media] Is Marketing Staffing Going the Way of IT?
    Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing.
    [Linkedin, Media] Google+ on its Third Birthday
    It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” No, not even LinkedIn or Twitter.
    [Linkedin, Media] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    Social Media: How effectively are we using Facebook, LinkedIn, and Twitter in our marketing? Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Website Grader has given marketers advice on how to improve many aspects of their websites and encouraged millions to bring their website presence to the next level, all for free. But now the time has come to replace Website Grader!
    [Linkedin, Media] 25 Content Marketing Stats to Guide Your 2017 Strategy
    Orbit Media Studios. By strategically distributing these on social media and repackaging old materials into new ones (transforming an old blog post into an infographic, for example), they can capitalize on reusing information in more than one format. 81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. Social Media Examiner. 94% of B2B marketers use LinkedIn as part of their content strategy.
    [Linkedin, Media] Our Favorite Online Marketing Blog Posts and Articles of 2014
    You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. How to Use Paid, Earned & Owned Media to Promote an ebook. This post was helpful as it breaks down how to go about promoting an eBook using different types of medias. You can see more of the posts, articles, and information Brendan likes on Twitter , Google+ and LinkedIn and read her blog posts here.
    [Linkedin, Media] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order ). We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. Social Media. This extension lets marketers quickly and easily shorten links and share them on social media directly from their browser.
    [Linkedin, Media] Job Expectations Around the World: What Do People Care About Most? [New Data]
    In fact, according to a LinkedIn survey of 7,350 members across five countries, the #1 reason workers quit their job was because they sought greater opportunities for advancement. As HubSpot's co-founder and CTO Dharhmesh Shah explained in a LinkedIn article , product is to marketing as culture is to recruiting. Companies are always looking for ways to hire exceptional employees. In fact, finding and hiring top talent was one of the top challenges marketers reported in 2015.
    [Linkedin, Media] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Whatever you do or produce, do it consistently (just like a media company). Invest in REAL TIME marketing via live video, social media , and email - It’s a fact, that brands who personally connect with their audience on a real level experience grow on multiple levels. Maximise your presence on Twitter and LinkedIn to harvest relationships.
    [Linkedin, Media] 12 Simple Ways to Build Links Through Events
    One of the amazing things about social media is the ability to immediately connect with people all over the world. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Events are jumping on the bandwagon, creating Twitter and Instagram hashtags for shows, and encouraging attendees to take photos to be featured on the event’s blog or social media pages. Reach out to them via social media to let them know you enjoyed meeting them.
    [Linkedin, Media] Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)
    Social Media is Simpler Than You Think. A post that explains why “social media marketing is simpler than you’ve probably been led to believe. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. Five Big Shifts in Social Media Marketing. Best Social Media Stats and Market Research of 2009.
    [Linkedin, Media] 5 Ways to Speed Up Your Content Editorial Process
    For example, your analytics manager may be able to write content about marketing analytics or your social media listener might have awesome design skills that you can leverage. Social Media Listener: How is your content performing on social media? Your social media listener will be able to tell you. Whether they’re using tools like Hootsuite or Buffer, they will provide you with regular reports detailing how your content is performing on social media.
    [Linkedin, Media] Have The Right Content. Help Your Buyers. Get More Customers.
    When you talk to most marketers and even the majority of business people, they get that the web , social media , mobile devices and the content we place on these channels are all important factors in driving real business results. They analyze their buyer’s media consumption. —– Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. I have been struggling with this dilemma for months.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Linkedin, Media] Need More Website Visitors? Get Back to Basics
    7) Answer prospects’ questions on social media using blog content. What about someone asking a question in a LinkedIn group you belong to? The same concept can work on social media: If a stranger or prospect is looking for help, don’t just skim over their comment or question -- help them! Reply to social media posts and queries, but go one step further and include relevant blog articles or website pages in those responses.
    [Linkedin, Media] Do You Know The New 4 Ps of Marketing?
    Because, though the 4 P’s of marketing (Product, Price, Promotion and Place) may still hold true today, a new set of P’s are emerging in this publish-or-perish, social media driven, data hungry marketing environment. —– Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Marketing has changed drastically since I started almost 18 years ago.
  • HUBSPOT  |  FRIDAY, JULY 19, 2013
    [Linkedin, Media] Which Format Is Right for Your Next Blog Post?
    For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. Examples: 30 Terrible Pieces of Social Media Advice You Should Ignore. How Social Media Capitalism Will Affect Your Future Marketing Strategy. You can also collect questions you get from blog and social media commentary, as well as attendee questions during webinars. Choices are hard.
    [Linkedin, Media] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    The same goes for social media (though you have more flexibility to wear PJs while posting). Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Think of LinkedIn as an ongoing interview with every possible employer, so make sure the image you’re putting out there is a professional one. Author: Marissa Lyman It’s college graduation season!
    [Linkedin, Media] How to Increase Open Rates and Better Engage Prospects
    Great resources for this are LinkedIn, InsideView, and Google Alerts. Use social media to find out what connections you have in common with prospects. You’re going to want to get really cozy with LinkedIn. Wouldn’t it be nice if we could all instantly increase our effectiveness at engaging sales prospects or even better, our dream customers? It would be nice, I’m talking like, realllly nice.
    [Linkedin, Media] Eight Ways to Rock at Your Job (or Get a Better One)
    For example, in social media marketing, measures such as Facebook likes, LinkedIn followers and retweets on Twitter are meaningful—but your CEO and CFO couldn’t care less about these metrics. However, being able to say that social media produces sales leads at x % lower cost than other sources and furthermore that these leads have a y % higher close rate will get C-level attention. You’re smart, hard-working, and loyal as a dog.
    [Linkedin, Media] The Role of Webinars in the Sales and Marketing Process
    From within the webcast, viewers should be able to open and close information panels, access social media, respond to polls/surveys, view complementary resources, and network with other participants. The ability to include related content and social media in a webinar also accelerates movement in the buying cycle, according to The 2013 Customer Engagement survey conducted by IDG Enterprise. Decision-makers use social media to discover, share and discuss information.
    [Linkedin, Media] Top 5 Brand Building Strategies for Professional Services Firms
    Dominate the Social Media Space. One of the most highly leveraged brand building strategies available to professional services firms today is based on the growth of social media. Businesses of all types are becoming regular users of social tools such as LinkedIn , Twitter, and YouTube. There's a real strategic opportunity here because many professional services firms still haven't fully adopted social media as an integral part of their marketing strategy.
    [Linkedin, Media] What to Look for In a Digital Marketing Company?
    The company’s website and LinkedIn profiles will be able to provide this information. . Conduct a Google search of the company’s leaders and see if they guest blog on popular industry websites as well as have large followings on social media. Digital marketing is on the rise. Businesses are progressively investing in it to gain more customers and boost their bottom lines.
    [Linkedin, Media] Selling Your Weaknesses in B2B Content Marketing
    The folks at marketing automation software vendor HubSpot seem to agree, judging from a recent blog post on “Seven Reasons Social Media is Bad for Marketing.”.   Since social media (the use of content-sharing sites such as Facebook, Twitter and LinkedIn to promote a product or service) is one of the main uses for HubSpot’s software   you would expect HubSpot to be a leader in sharing lots of tips about how to use social media and why it’s good.
    [Linkedin, Media] Seven Guides to Better Copywriting
    ” These companies are shifting efforts to “newer social media platforms.” ” But without a blog—a core place to create, store and curate in-depth thought leadership content—what exactly will these companies be tweeting about or sharing on Facebook or with LinkedIn groups? “You are no longer a great copywriter so much because you’ve written for popular media brand X or esteemed company Y. In this age of inbound marketing, content is king.
    [Linkedin, Media] Go Where Your Customers Are – Wise Words from Sweta Patel
    Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. To understand the importance of traditional marketing channels alongside a savvy social media strategy, we dove into demand generation, marketing awareness, and more in this interview: How can marketers stand out amid the noise? For example our company was too focused on big channels like social media, going to Dreamforce, etc.,
    [Linkedin, Media] 11 Free Sales Tools to Pump Up Your Pipeline
    Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. With LeadIQ, you can build lead lists by browsing sites like LinkedIn and AngelList, and sync contact data from these leads directly into Salesforce. As a salesperson, you only get so many minutes in the day. We all do, really.
    [Linkedin, Media] The Secrets to Building a High-Growth Marketing Team
    Another tactic to consider is making it super easy -- even automated, if possible -- for employees to share job postings through their social networks, particularly LinkedIn. In fact, I’ll take it a step farther: I can get all I need from a candidate''s LinkedIn profile. In my business, I would look at it as a huge red flag if someone did not have a solid profile up on LinkedIn. Congratulations on that budget approval!
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Linkedin, Media] From Scratch: Four (Free) List Building Strategies
    Social media engagement. Strategy 2: Harness Social Media Engagement. The role of social media engagement in list building is three-fold: Search engines are constantly looking at social signals for engagement and authority, which can build your credibility and help you land on the top of search results, help drive traffic to your site or stores. If you can’t have direct conversations, check out some great social media bloggers , and try out their advice.
    [Linkedin, Media] B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
    [Linkedin, Media] 9 Questions SEO’s Should Ask In B2B Buyer Persona Development
    B2B marketers need to think about SEO, social media, and content marketing efforts meant to satisfy a more diverse set of requirements across multiple personas. ” This question helps uncovers possible link opportunities and social media destinations for outreach strategies. ” Similar to the last question, this helps define social media and third party site focus, which in turn impacts link acquisition and referral traffic.
    [Linkedin, Media] Why you need to build your Social Capital?
    Who would you rather hire – the person with 2 followers on Twitter and no Facebook or LinkedIn account or the person with 2000 followers on Twitter and a huge network on Facebook and LinkedIn with 36 glowing recommendations! This means all this work you are putting into your Facebook profile, LinkedIn account and Twitter followers will all pay off for you and your family. Tags: Facebook social media
    [Linkedin, Media] 5 Sales Closing Techniques
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 7, 2010 6 Subscribe 5 Sales Closing Techniques Share With all of the discussion on marketing and sales, I thought it made sense to bring in a sales perspective and guidance to the site. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
    [Linkedin, Media] Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
    She is CEO and founder of V3 Broadsuite [V3B], President of Broadsuite Media Group [BMG],and holds leadership/ownership roles in several other enterprises. Shelly introduced me to a phenomenal group of social media and marketing professionals as part of the V3 Broadsuite group, including first and foremost Dan Newman as well as people like Ross Quintana , Misty McPadden , and Michelle Mangen. It’s obvious from her LinkedIn profile that Shelly knows how to build a business.
    [Linkedin, Media] Build your brand (for free)
    My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly.
    [Linkedin, Media] Social CMO – Will CMO’s miss this opportunity?
    So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. For Example … Product companies will have a strong social approach to product development using Social Media. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. Tags: social media
    [Linkedin, Media] Top 10 Marketing Predictions for 2009
    Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Tags: social media Content Marketing Here is what I would consider the Top 10 predictions from that list David Letterman style.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Media] How to Get Hired as an Inbound Marketer
    This field is growing incredibly quickly and demand for talented SEO, social media, content, email and other inbound expertise has never been higher. Their social media accounts. I'm not saying you need to make your Facebook profile public or anything, but you should be able to be easily found on networks like Twitter and LinkedIn, at the very least. When your last tweet was sent out two months ago, it doesn't look like you really "get" how social media works.
    [Linkedin, Media] 7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
    I mean, when you have lots of different voices contributing content, and the lines between personal and professional social media usage is already pretty blurry, it's a legitimate concern -- particularly for B2B marketers or those working in industries that have a harder time tying in fun, friendly, silly sentiments in their marketing. Or that has social media updates with all the passion of a piece of dry toast? Question. Does your marketing sound like it was created by Eeyore?
    [Linkedin, Media] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    Please join the conversation online at LinkedIn , Facebook , & Twitter , using hashtag #B2Award. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. PHOENIX, Ariz.,
    [Linkedin, Media] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    6) Do a social media engagement analysis. An analysis of all of your social media messages of 2014 will reveal which received the most clicks, likes, favorites and shares. Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. You can then take the best social media posts and reschedule them in 2015. You’ll need a few display ads and can try retargeting on social media or through Google Adwords. 10) Experiment with social media advertising.
    [Linkedin, Media] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Social media. Actively participating in social media not only increases your visibility throughout multiple networks, but it boosts your online visibility and reputation (benefits previously associated with SEO) through social signals, which Google deems important. For significant results, you’ll need to spend about 30 minutes a day on each social media outlet. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. First the good news.
    [Linkedin, Media] Is your Company Being Blogged About?
    This week and last week's posts should give you the kick in the but you need to ensure that your company has a voice in the social media world and if you've already delved into this that you listen very closely and refine your approach. PS - a new source to look out for when tracking your brand is Linkedin. B2B B2C social media blogging Web 2.0.Last week I mentioned how you can track your company's brand on twitter.
  • ACT-ON  |  MONDAY, JANUARY 4, 2016
    [Linkedin, Media] A Digital Marketer’s List of 2016 New Year’s Resolutions
    Possible things to stop doing: Participating on a social media platform you aren’t getting results from. SOCIAL MEDIA. 16) I will not leave negative, nasty or snide comments on blog posts, in forums, or anywhere else on social media. Or endorsing someone for a skill on LinkedIn. Do you make New Year’s Resolutions? About 45% of us do. But only 8% of us stick to them. There’s a downer.
    [Linkedin, Media] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
    This was before social media, so the gravity of this prospect weighed much heavier on me than it does today. We''ve all got to be able to get our thoughts across clearly in emails, business plans, blog posts, website copy, LinkedIn messages, etc. Personally, I''d rather do my networking online than awkwardly sidling up to people at a meet and greet -- so I try to do my networking where I''m most comfortable, on LinkedIn, Twitter, etc.
    [Linkedin, Media] B2B Marketing Predictions For 2011
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 18, 2010 16 Subscribe B2B Marketing Predictions For 2011 Share Whenever I start to see Thanksgiving turkeys flying out of the grocery store and Black Friday ads start to appear, I know it’s that time of year to prognosticate.
  • MARKETRI  |  MONDAY, JULY 15, 2013
    [Linkedin, Media] The Top Three Most Common Marketing Misconceptions
    If firms, however, want their professionals to produce online content, such as LinkedIn posts and blogs, then we are talking marketing. A typical marketing communication program integrates a wide range of tactics and collateral including, public relations, social media, content marketing, advertising, direct mail, search engine marketing and more to reach its target customer segments. Do you find the marketing field confusing?
    [Linkedin, Media] THE HACKIES: Rapid prototyping & MVP development are key to martech success
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Michael Sweeney of Clearcode. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
    [Linkedin, Media] B2B Marketers: Why It’s Time to Commit…
    Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. I used Timken Steel as an example at the time of good, integrated social media. View the SlideShare presentation: Social Media Marketing presented to the SouthBay CEO Forum from New Incite / Jen Beever. …to digital marketing, that is.
    [Linkedin, Media] Danah Boyd On Privacy and Online Social Cues
    The problem is that most of the debate around privacy has centered on how businesses and social media use personal data to reach consumers, when much of the violations of our privacy comes from our friends and loved ones. LinkedIn. Social Media #PdF11 danah boyd Digital Body Language digital marketing marketing Microsoft online behavior online privacy online social cues Personal Democracy Forum privacy
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Linkedin, Media] 20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain
    This presentation walks through all of the marketing lessons we can learn from Lady Gaga -- from leveraging social media to acting as a thought leader. When marketers want to measure the success of their social media, where do they start? The number of leads from social media? The amount of traffic coming to your website from social media? But Reid Hoffman, cofounder of LinkedIn, is the author -- so we know it''s a good one.
    [Linkedin, Media] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Your blog is a perfect landing page for social media posts. Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s.
    [Linkedin, Media] 10 Easy Ways to Make Your Commute More Productive
    8) Get your social media fix out of the way. Apps: Facebook, Twitter, LinkedIn, Pinterest. Chances are, browsing and posting on your personal social media accounts isn''t a part of your job. It''s easy to think of commuting as a total waste of time. When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work.
  • BIZIBLE  |  TUESDAY, APRIL 5, 2016
    [Linkedin, Media] What We Learned From Our Latest Account-Based Marketing Campaign, CMO Box [Data]
    As our marketing team here at Bizible has transitioned to a more ABM-centric marketing strategy, we’ve been experimenting with various ABM tactics , including changing our LinkedIn ad strategy to an ABM-focused one. Offline marketing offers a nice change of pace compared to blog posts, webinars, social media, and other digital channels, which gives it a chance to stand out from the noise when executed well.
    [Linkedin, Media] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Finally, since many forms of digital advertising are “opt-in”—from customers who follow your blog and social media accounts, to those who receive your emails—you know your outreach is going to people who want your information. Author: Mike Tomita It’s time to join the big league and go digital!
    [Linkedin, Media] 30 Books to Help Make You a Better Marketer
    This New York Times bestselling author has a few tricks up his sleeve when it comes to building a true connection with your customers across all social media channels. Kim Garst ’s Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. She helps marketers uncover their inner voice in order to thrive on social media as well as in the real world. This comprehensive journey will boost anyone’s social media game—from novice to expert.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Linkedin, Media] 6 Data-Backed Lessons for Content Marketers in Europe
    We found that marketers are using SEO tactics more than social media for organic content distribution. Notice that Google organic traffic (SEO) had much more positive ratings than Facebook, LinkedIn, Twitter, and Google+ as an organic content distribution option. 48% of respondants don't use LinkedIn ads. Content marketing is nothing new to marketers all over the world.
    [Linkedin, Media] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Find groups on social media sites like LinkedIn to tap into common issues, or to create local meet-ups. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales. But most marketers know that it’s more cost effective to renew business with an existing customer than to acquire a new lead.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Linkedin, Media] Marketing Mad Libs: Expert Edition [SlideShare]
    Recently, LinkedIn announced that everyone can now publish with their Influencers program, following in the footsteps of Medium and other publishing tools that allow the masses to create and publish content. ” The team at LinkedIn agreed, noting that brands spend too much time trying to distinguish between B2B and B2C marketing. At the end of the day, Lana Khavinson from LinkedIn notes: “There is no such thing as B2B or B2C, it’s all H2H, human to human.”
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Linkedin, Media] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. Manage social media. Social Media Manager. Social Media.
    [Linkedin, Media] 14 Content Marketing Tools to Help Your Business Grow
    With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. It is also helpful for streamlining your social media content production. In addition, content marketing often requires the use of social media, which can become a time vampire. Guest post by Joan Guilbert. Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges.
    [Linkedin, Media] How To Get A Positive Return On Your Marketing Investment
    To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. If you aren’t leveraging social media as one of your primary marketing channels, you’re missing out on a lot of influence and opportunity, not to mention valuable insights about brand sentiment, advocacy, etc. Connect with him on LinkedIn.
    [Linkedin, Media] I ? Sprout Social
    Sprout Social, the social media workflow software, asked me to publish an ‘honest review’ of their product. As the Community Manager here at inbound marketing agency Tomorrow People, I’ve long been a lover of Sprout Social , the social media workflow software. Sprout Social, for those who haven’t used it, is a social media metrics tool which can integrate with Google Analytics. It can manage all my clients’ social media profiles at the same time.
    [Linkedin, Media] Why Sales and Marketing Don't Get Along « The Effective Marketer
    Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!
    [Linkedin, Media] Hinge’s Fab Five: Mid-May 2014
    With 540 million monthly active users, Google+ is now the second most popular social media network on the Internet. B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn Top Professional Services Marketing Content: Mid-May 2014.
<< 1 2 ... 27 28 29 30 31 ... 47 48 >>