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    [Linkedin, Media] Content marketing success and the crappy quality myth
    In 2014, the fans of Social Media Examiner voted Buffer’s blog as their favorite social media blog in the world (the blog you are reading was voted number two). It revealed that for even the most respected content sites on the planet — including Social Media Examiner, Copyblogger , and MOZ — social shares of content had also plummeted very rapidly in the same timeframe. You can develop new distribution channels (like publishing in a trade journal or on LinkedIn).
    [Linkedin, Media] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    Are you a magazine or media outlet? 11) Social Media Sends. what does social media have to do with email? Well, if you're making good use of LinkedIn Groups or Google+ Events, email has everything to do with social media! As the administrator of LinkedIn Group, when you send a LinkedIn Announcement , you're directly reaching a LinkedIn user's inbox.
  • HUBSPOT  |  TUESDAY, JUNE 22, 2010
    [Linkedin, Media] LinkedIn Improves Groups with Follows and Likes
    LinkedIn has often been criticized for not making improvements to its business social networks at the same pace as other networks like Facebook. Today, Linkedin followed this growth announcement with some significant improvements to its Groups feature. Taking LinkedIn Groups to the Next Level. A LinkedIn Group, for those not familiar is essentially a way to create a forum on a specific topic within LinkedIn with the ability to invite other members to participate.
    [Linkedin, Media] Visible Expert Profile: Rick Telberg
    ” He immersed himself in the world of financial media and never looked back. He took on the roles of Vice President and Group Publisher for Thomson Financial’s accounting media properties, including Accounting Technology , The Practical Accountant , and what is now Already a pioneer of digital publishing when the Internet boom hit in the early 2000s, Rick became one of the first to harness online media and marketing for his sector.
    [Linkedin, Media] Top Trends in A/E/C Marketing for 2015
    The Reuters Institute Digital Report finds that people are consuming media in dramatically new ways: online media is overtaking traditional media as the primary source of information in younger generations. This means blogs, email, social media, online video – digital information sources that audiences may access easily whenever and wherever it is convenient for them. An active social media presence also works hand in glove with your blogging and SEO efforts.
    [Linkedin, Media] 6 Easy Ways to Keep Track of Your Competitors
    Follow them on social media. Follow your competitors on social media sites such as Facebook, Twitter, Google+, Pinterest, Instagram, LinkedIn, or YouTube. How is the competition communicating with customers via social media? You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to. Competitive analysis for small businesses also doesn’t have to take up a lot of time or money.
    [Linkedin, Media] New Research Study: How Professional Services Buyers Check You Out
    What about social media? And what about social media? People are more likely to check you out using social media then they are to contact your references. The report also looks at what social media platforms they are most likely to use. Social media? On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.
    [Linkedin, Media] Big Data For Marketing: I Want My Real-Time Dashboard
    The convergence of social media, cloud computing, mobile access, location-based information and e-commerce are all combining to create a “perfect storm” of big data. Please tell me what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year.
    [Linkedin, Media] 23 Account-Based Marketing Leaders to Follow on Twitter
    Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” ABM Metrics - it's a journey" by @DoroGosling on @LinkedIn Top 10 Killer Account-Based Marketing Resources You Should Read Today" by @sangramvajre on @LinkedIn And for good reason.
    [Linkedin, Media] This is the week that was in B2B: from content marketplaces to dinner dates
    Social media advice of the week. goes to LinkedIn and its B2B dinner for five. All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week…. goes to the content marketplace movement. Rather than relying on inhouse teams to generate content, more and more marketers are looking to tap into the burgeoning gig economy and dispersed teams of freelancers. According to Econsultancy, the future of content is marketplaces, not A.I.
    [Linkedin, Media] What No One Tells You About Your Career When You're 22
    Far too many people pick companies based on their current reputation rather than their possible growth, but you get far more career credit for being the fifth employee at LinkedIn after its explosive growth than you do for being the 5000th employee at Radio Shack before it stops growing entirely. Most 22-year-olds think of social media as a way to connect with friends, but it’s a powerful lever in getting future employers to notice you.
    [Linkedin, Media] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Social media networking and online communities (forums, user groups, etc) can be great places to explore this opportunity.
    [Linkedin, Media] 4 Steps to Creating Advantageous Advertorials
    Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab. If you’ve ever found your Internet browsing disturbed by a pop-up or flashing display ad, you already know that engaging content is much more likely to pique your interest than something that’s interruptive.
    [Linkedin, Media] 10 Examples of Check-The-Box Marketing
    Social media accounts should exist for the sole purpose of engaging with buyers, not as another channel for promotional messages. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. —–. Are your marketing activities aligned to business objectives or a list of “cool” ideas? Does your annual review include numbers, percentages and charts or paragraphs of subjective self-assessment?
    [Linkedin, Media] 20 Content Marketing Tools to Rely on From Start to Finish
    Hootsuite is one of the most popular tools for managing social media, and for good reason. The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. If you spend a lot of time managing social media accounts and promoting content via social, use Hootsuite to save yourself some time. Buffer is another tool that’s designed to help with social media management.
    [Linkedin, Media] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    And don’t include a sharing button for every social media network in existence – just include the ones that you know your buyer personas use. This also works when answering questions in online forums such as on LinkedIn or Quora. Based on digital body language that shows which readers are engaged with your content (email opens, site visitation, social media shares, blog comments, etc.)
    [Linkedin, Media] 10 Fast Facts About Zynga
    LinkedIn. Social Media 10 Fast Facts Cityville DePaul University Facebook Facebook marketing Farmville IPO Laura Pincus Hartman Luminor Group Mark Pincus marketing expense Owen Van Natta R&D research and development sales and marketing sales and marketing expense social gaming social media marketing Zynga Zynga IPOby Jesse Noyes | Tweet this It’s that time again…Time for us to bring you another edition of 10 Fast Facts plucked from a company’s S-1 filing.
    [Linkedin, Media] How to Match Your Content Strategy with the Buyer’s Journey
    In fact, a recent study has shown us that many major brands are working with startups and smaller agencies to handle content development and social media. Once you’ve developed this content, be sure to share it on social media and reach out to industry publications for possible coverage. Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles.
    [Linkedin, Media] The Gloriously Imperfect World of Professional Services Marketing
    While these stats aren’t meant to imply that accounting firms, law firms, engineering firms, and other professional services firms need to be on every social media platform and blogging daily, it does build a case for having a sense of urgency to generate informative and targeted content. Tap LinkedIn Signal to see what your 1st, 2nd, and 3rd degree connections are saying about certain topics on LinkedIn.
    [Linkedin, Media] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    Create your own LinkedIn Group. Engage professionals on niche social media outlets. Facebook, Twitter, and LinkedIn are valuable because of their sheer membership numbers and popularity, but don't forget niche social networks! In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most effective ways for a firm to differentiate itself from the competition and build its bottom line.
    [Linkedin, Media] 87 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. Social media sharing buttons in email (49%). Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. LinkedIn is 2nd (43%) and Twitter is 3rd (35%). BLOGGING & SOCIAL MEDIA MARKETING. Both B2B and B2C marketers use an average of 6 social media platforms to distribute content.
    [Linkedin, Media] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    It was intriguing to see inbound marketing and social media marketing ranked so low on the Software Advice data – I read this to mean that marketers already get them from systems outside of marketing automation and don''t see much need for a change. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Linkedin, Media] How to Use Canva: An 8-Step Guide to Creating Visual Content
    For the animal shelter’s weekend adoption event, the primary purpose is to let people -- like social media followers -- know about the event, and make them want to share it on social media. Plus, each one is already optimized in the right dimensions for things like banners, headers, and cover photos for specific sites like Facebook, Twitter or LinkedIn. Visual content is 40X more likely to get shared on social media than other types of content.
  • MARKETRI  |  MONDAY, MAY 21, 2012
    [Linkedin, Media] Mentoring Can Help Boost A Firm's Marketing Effort
    Take inventory: Give each mentee a "personal marketing assessment survey" where they rank their interest/ability to perform various marketing related tactics such as: blog writing, social media, networking, public speaking, client development activities, etc. Social Media: Gain 20 new LinkedIn connections.
    [Linkedin, Media] What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics
    Today, with the added layer of digital over the world, the dynamic has only shifted slightly—with B2B marketers hunkering down with email, and B2C marketers putting more weight behind social media in their content strategy decisions. Consumers love Facebook and Instagram, while professionals flock to LinkedIn. All this also assumes that you weren’t onboarded through a cold LinkedIn message or email that dropped you right into a buying discussion.
    [Linkedin, Media] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010. 28 Awesome B2B Social Media Statistics - Social Media B2B , August 4, 2010.
    [Linkedin, Media] The Ultimate Checklist for Integrated Marketing
    Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Social Media. It's all about social media. Be sure you're adding social media sharing buttons (e.g. Share on LinkedIn' '+1 This!') In addition, use your email to increase your social media following by adding social media follow/subscription buttons (e.g.
    [Linkedin, Media] 9 Things I’m Looking Forward To At Marketing Profs B2B Marketing Forum
    Once a year I try to pick the most exciting conference with the best speakers to help me expand my thinking on B2B Marketing, to make new friends and connect with folks who I know only on Twitter, Linkedin or Facebook. Top Trends Driving Social Business : this keynote by Sandy Carter promises to cover how to create business value from social media, how to use analytics to drive your social marketing and how to avoid a PR disaster.
    [Linkedin, Media] Proclaiming Things “Dead” And 9 Other Things We Learned About B2B Marketing In 2015
    Here are ten things we learned about B2B marketing in 2015: Learning #1: Our paid media strategy has to constantly evolve to stay ahead. Especially when it comes to paid media, what worked a year ago or even six months ago doesn’t necessarily work today. In the past year, our competitors have changed, our target customer has changed, our content has changed -- and all that means that our media strategy needed to change as well. Let’s jump right into it!
  • MARKETRI  |  FRIDAY, MAY 25, 2012
    [Linkedin, Media] 7 Ideas to Rev Up Your B2B Marketing this Summer
    By far the biggest struggle with social media and marketing tools that we hear from our clients is the lack of time to learn about and maintain them. Update your LinkedIn profile. Make sure you are linking to your other social media profiles. Make a list of interview questions and reach out to experts in your LinkedIn and other social networks. Memorial Day Weekend is here, signifying the unofficial start of summer!
    [Linkedin, Media] Content Marketing The Answer For Sales Success As Well?
    They have access to mobile, social and digital media to help them learn and gather information on their own before making a purchase decision. Leading marketing organizations are creating cross-functional teams to establish a publishing process with systems that support the management, creation, distribution and measurement of content through a variety of channels, media, devices and marketing programs.
    [Linkedin, Media] How to Find the Right Co-Marketing Partner
    Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? 3) Dig into social media profiles. The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn. Chances are, your co-marketing content will be promoted on social media. The importance of knowing how this future partner markets to their own database is similar to how they engage on social media.
  • HUBSPOT  |  SUNDAY, JULY 28, 2013
    [Linkedin, Media] SlideShare Launches New Infographic Capabilities, and Other Inbound Stories of the Week
    And if your content does especially well on SlideShare, you might just get it cross-posted on LinkedIn (since they own SlideShare), thus giving you even more bang for your infographic buck. Check out the video below to see this interruptive experiment in action: Free Crash Course in LinkedIn''s Brand New ''Sponsored Updates'' (HubSpot). In other social network product updates, LinkedIn just announced a brand new ad offering called "Sponsored Updates."
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Linkedin, Media] Should You Pay for Content Distribution?
    Remember social media marketing before 2012? It’s the same tactic used by Google AdWords—as well as newspapers, magazines, billboards and other types of media we enjoyed in the Stone Age. 4) Linkedin Sponsored Update. 
If If you’re a B2B company, and you’re looking for super-duper targeting when sharing your content, LinkedIn may be your new bff. Radius Intelligence did a great job with this Linkedin sponsored update.
    [Linkedin, Media] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
    Use social media. Feed Your Blog Automatically to LinkedIn & Twitter. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Just look at Perez Hilton.
    [Linkedin, Media] Google+ 201: 5 Steps to Get Started with Google+
    4) Add the Google+ badge to your website, blog, other social media channels, email and other online communications. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. For more information on how to develop a sucessful social media campaign, check out our free Social Media Guide for Professional Services. If you need to brush up on what Google+ is and why it’s important, make sure to check out Google+ 101.
    [Linkedin, Media] The Ultimate Guide: Getting Started with Social Selling [New eBook]
    To help marketers harness the power of improved engagement and more efficiently adapt to this critical model, today we’re launching “The Ultimate Guide: Getting Started with Social Selling,” a new eBook created in collaboration with LinkedIn Sales Solutions. Your social media presence is your introduction to buyers. While technology continues to evolve the sales and marketing process, ask yourself: Are you adapting your organizational strategies accordingly?
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin, Media] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    I had initially created a landing page to use for paid search and social media. Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin, Media] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    I had initially created a landing page to use for paid search and social media. Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform.
    [Linkedin, Media] The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]
    Social media as a channel grew the most over the last year. For example, LinkedIn added a bulk upload feature and improved its targeting parameters over the last year. In November, we unveiled the 2016 State of Pipeline Marketing Report. The second annual report surveyed over 350 marketers across various industries, on the topics of marketing channels, priorities, tech and more.
    [Linkedin, Media] Twitter Rolls Out Cover Photos: How to Add Yours Today
    It's been forever since we've had a new social media update. Like the recent LinkedIn Company Page changes , the update is purely aesthetic, providing what looks kind of like a right-aligned Facebook Timeline cover photo for brands to play with. Ha, kidding. More like new things are rolling out every week. And this week, it's Twitter that's grabbing the limelight by launching its new profile page design yesterday on the Today Show.
    [Linkedin, Media] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Channels or Interaction Points: To offer better experiences through any channel such as Facebook, chat, ads, Messenger, mobile app, email, SMS, Twitter, LinkedIn, push notifications, website, POS, call center, voice, etc., If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
    [Linkedin, Media] The Revised Approach to Content Distribution
    This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), and video channels like YouTube and Vimeo, or even used to facilitate conversations with influencers and media outlets. Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed.
    [Linkedin, Media] How Long Does it Take to Get Results from Content Marketing?
    This is why both social media and paid advertising are essential. For B2B marketers, LinkedIn is the star for content distribution. As Chad Pollitt points out, marketers using traditional television media spend five times as much on content distribution as they do on creation. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley.
    [Linkedin, Media] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. Some 33% admit that quality content creation proves challenging, followed by 30% for social media integration; 28%, frequent blogging; 26%, frequent Web site updates; 22%, mobile search optimization; and 13%, local search optimization.” SEO is social media. How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today.
    [Linkedin, Media] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    1,000% increase in social media followers. Many of us forget this tried and tested rule of traditional marketing because digital media allows for instant broadcast communications. Infographics are posted on their site, linked on their blog and distributed through social media channels. Blog posts, email pieces, LinkedIn updates and ads, paid search ads, etc. Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry.
    [Linkedin, Media] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    As a student of marketing and social media, I am always looking for the best examples of content out there. More than just a video, The ALS “Ice Bucket Challenge” is one of the most successful social media campaigns of all time. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.
    [Linkedin, Media] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
    [Linkedin, Media] Why the false dichotomy between adtech and martech is dysfunctional
    Some say adtech is for paid media, while martech is for owned media. Some say adtech earns its revenue from a slice of media spend, while martech earns its revenue from software-as-a-service (SaaS) subscriptions. Quinessential paid media, right? However, ads on search engines are paid media too, yet the tools for managing that are not typically considered adtech. So paid media does not define adtech.
    [Linkedin, Media] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    Please join the conversation online at LinkedIn , Facebook & Twitter using hashtag #B2Awards. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. Media Contact: Company Contact: .
    [Linkedin, Media] How to Create a White Paper: Get Found Online and Grow Readership
    S ocial Media. Send me an email or connect with me on LinkedIn. If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. This is part of the CAST acronym for ways to grow readership. CAST Your Net: A is for Assets.
    [Linkedin, Media] Can you repurpose content?
    Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them. In addition, content marketers could find one picture per consideration, and make a social media post every day for each.
    [Linkedin, Media] Lead Generation Lies That are Wreaking Havoc with Your Sales
    Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. When B2B marketers use social channels like LinkedIn and Twitter to showcase thought leadership they create an opportunity to gain credibility with key decision makers and potentially take relationships with prospects and existing customers to another level. Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”.
    [Linkedin, Media] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
    Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.
    [Linkedin, Media] Avoid the Carnival Barker Approach to Publicity
    For starters: There are too many distractions within traditional print, broadcast and digital media channels to ensure that target audiences will notice your company’s brand exposure, remember seeing it, or be influenced by the coverage; Many types of media exposure have very little marketing value. So, if media placement is both an inefficient and costly marketing tactic, then why do large, sophisticated companies continue to use it? Plan media solicitations last.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Linkedin, Media] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. Conduct social media polls and surveys to find out what topics and content types your subscribers are interested in, and brainstorm ideas based on their feedback. Experiment with social media polls and ask for engagement from your followers.
    [Linkedin, Media] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    The conference was jam-packed with fantastic content, featuring an impressive lineup of speakers from companies such as LinkedIn, Netflix, Coca-Cola, Kimberly-Clark, and many more. From marketing automation , and content management, to social media management, and customer advocacy platforms—as the martech space matures, there are almost endless marketing technology options. Author: Rachel Yarnold Last week, I had the opportunity to attend MarTech in San Francisco.
    [Linkedin, Media] Social Selling Gone Bad
    If you suck offline, you’ll suck more online,” said Rowley, a social media butterfly who has fired off nearly 21,000 Tweets. She preaches, often in 140 characters or less, the importance of being where the modern buyer lives digitally – Twitter, Facebook, LinkedIn and so on. She was asked to join someone’s “diverse professional network of 62K” in a recent LinkedIn invitation. Salespeople endorsing skills on LinkedIn profiles just to ingratiate themselves with prospects.
    [Linkedin, Media] Rethinking Referral Marketing: Build Out Your Visibility
    One answer is social media. Share blog posts, eBooks, webinars, and more on platforms like LinkedIn and Twitter to educate your audiences and generate discussion. Make it clear how your content is relevant to their challenges and invite them to engage with it through comments or social media conversation. Social media is powerful and should form a central part of your content strategy — but taken alone, it’s not enough.
    [Linkedin, Media] How to Utilize B2B Online Marketing to Promote New Solutions
    Custom Social Media Graphics. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Social media posts with images get more interaction because the human eye is trained to notice images first.
    [Linkedin, Media] Research shows young procurement professionals embracing social web
    The one exception was LinkedIn, where both age groups found equal utility. Important implication of this – the upcoming generation of professionals is relying heavily on new media as an information gathering tool. Social networking sites Facebook and Twitter experienced 6% and 10% net increases respectively, and LinkedIn saw growth of 19%. Share this on Linkedin. Planning on using the social web to market to B2B decision-makers?
    [Linkedin, Media] Research show young procurement professionals embracing social web
    The one exception was LinkedIn, where both age groups found equal utility. Important implication of this – the upcoming generation of professionals is relying heavily on new media as an information gathering tool. Social networking sites Facebook and Twitter experienced 6% and 10% net increases respectively, and LinkedIn saw growth of 19%. Share this on Linkedin. Planning on using the social web to market to B2B decision-makers?
  • ANNUITAS  |  THURSDAY, JULY 16, 2015
    [Linkedin, Media] Put The Phone Down – I’m Not Ready
    Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). No wonder we hate to pick up the phone these days. It’s always a sales call. Seriously. I love technology, marketing automation, CRMs — I couldn’t do my job without them. However, sales teams, please use them wisely or their power will backfire on you.
    [Linkedin, Media] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. At KoMarketing Associates, for example, we have 9 different blog contributors on staff who can provide valuable insight on SEO, social media, content marketing, PPC, and more!”. Thanks to social media and a number of other online communities, we are able to reach out directly to existing customers and prospects to ask them questions. Social media copy.
  • 6SENSE  |  WEDNESDAY, OCTOBER 21, 2015
    [Linkedin, Media] 6 Takeaways from the 2016 B2B Content Marketing Report
    Top outlets, in order of use, include: social media, case studies, blogs, e-newsletters and events. When promoting content on social channels, 94% of marketers use LinkedIn compared to just 37% using SlideShare and 25% using Pinterest. LinkedIn (66%), Twitter (55%) and YouTube (51%) were reported as the most effective social channels for promoting content. What does a successful content marketing program look like? How do marketers measure success?
    [Linkedin, Media] Hinge’s Fab Five: August 2013
    PPC for LinkedIn: What’s the Difference? More and more professional services firms are experimenting with LinkedIn advertising as a way to generate new leads. by Andy Crestodina, Social Media Examiner. This piece is a bit on the technical side, but very important for social media marketers. Ready to play social media with the big kids? Top Professional Services Marketing Content from August 2013.
    [Linkedin, Media] The Social Business Imperative
    “Social Media Sanitation” In a recent talk , Altimeter analyst Jeremiah Owyang also painted a picture that the world has changed. He predicts that companies grounded in social media sanitation simply won’t scale. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. What is the value of a social business? How do we become one? Can you create one?
    [Linkedin, Media] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    In this example, social media network, LinkedIn treads lightly by including my first name to make me feel “special,” indicating this information is just for me, “Top News for Kim: Google Latitude to be retired August 9.”. In the movie Jerry Maguire, Jerry expressed his love in a long-winded speech to Dorothy and her reply was the simple phrase: “You had me at hello.”
    [Linkedin, Media] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
    Several of Marketo’s Ad Bridge partners, such as Facebook, Google, LinkedIn, MediaMath, Turn, and Rocket Fuel, will be joining us on the Croissette (what I understand is the festival’s main drag) and touting the benefits of engagement marketing , content personalization, and especially the intersection of data, creative, insight, and action. A few highlights: I’ll be joining a panel at the LinkedIn Clubhouse to discuss how data helps to fuel creativity.
    [Linkedin, Media] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Summit The Secret To B2B Social Media? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Linkedin, Media] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    2) Social Media Posts. According to a survey by Social Media Examiner , 92% of marketers indicate that social media is important for their business. You could be using these when you share your blog on social media. By re-purposing the full capacity of your blog content on social media, and not just the headline, you generate a stream of diverse content that your audience can easily re-share.
    [Linkedin, Media] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    Remember – as you craft your content marketing strategy, it is important to include visual content in your strategy that can help your firm capitalize on different media for connecting with your audience. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. When most firms begin creating a new B2B content marketing strategy , they focus on written content.
  • OPENTOPIC  |  FRIDAY, JULY 3, 2015
    [Linkedin, Media] This Week in Content: June 27 - July 3
    From around the web: How to Use LinkedIn Showcase Pages for Business [Social Media Examiner]. Showcase pages are an extension of your LinkedIn company page and allow you to highlight a particular product line or brand. How to Avoid Social Media Mistakes. Content Marketing content marketing news instagram linkedinThe articles you wish you’d read during the week, but didn’t get a chance to.
    [Linkedin, Media] Defining the Modern Marketer: Why Grit Matters Most
    The following post is an excerpt of a recent LinkedIn article titled, “Defining the Modern Marketer: Why Grit Matters Most.” In incumbent fields like social media and mobile, it’s easy to prescribe eternal value to newer technology platforms and their attendant skill sets. Check out Roland’s full post on LinkedIn for two practical tips.
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Linkedin, Media] The Psychology of Color in Marketing
    Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. And LinkedIn is working “to connect the world’s professionals to make them more productive and successful.”. Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ).
    [Linkedin, Media] [Video] @MayorEmanuel Creator On Twitter Fiction & Personal Branding
    I caught up with Dan at Personal Democracy Forum in New York and he was kind of to talk about his story, what’s in store for him next, and what he learned about social media and personal branding from his experience. LinkedIn. Social Media #PdF11 @dansinker @MayorEmanuel Dan Sinker fake Twitter handles personal branding Personal Democracy Forum Rahm Emanuel Twitter video Youtube
    [Linkedin, Media] How to Become a Marketing Guru, in 8 Steps
    Your comment is the only good thing on LinkedIn I’ve ever read.). Keep it simple on social media. Everyone on social media wants to seem smart. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. Side note: Thank you William Kulp for inspiring this idea.
    [Linkedin, Media] 7 New Rules in AEC Marketing
    Ideally, you should be able to select phrases that you can use organically both on your website and in social media. Social media is mandatory for AEC. The days when you could ignore social media are over. Today, research shows that it’s one of the most popular ways buyers check out your firm , with almost 60% of firms checking you out on social media before buying. For the greatest impact, focus primarily on LinkedIn and Twitter.
    [Linkedin, Media] The Top #Nifty50 Women in Technology on Twitter for 2012
    This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. These are the leaders in the information and communications technology sector who truly “get” social media and social business. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.
    [Linkedin, Media] Fuel Your Online Marketing Machine with Dynamic Content
    Tweets, LinkedIn and Facebook status updates. Once you post your content online, tell your followers on social media about it (see my previous post about this, How Social Media Feeds Your Online Marketing Machine ). Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast.
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Linkedin, Media] 10 B2B Companies That Create Exceptional Content
    What They Do Well: An Eye to SEO: The library is already easy to peruse, but Kuno has also created quick links with search engine-friendly keywords like "Social Media Resources" along the sidebar. Social Media Content. It may not work for every company, but GE Aviations refers to its followers across all social media networks lovingly as "AVgeeks."
    [Linkedin, Media] 4 Things a CMO Should Do to Build Their Marketing Dream Team (Part One)
    An effective marketing technologist will be able to explain how certain technologies can impact specific business objectives, like using LinkedIn sponsored posts to expand reach. They should also work with the technologist to automate certain aspects of campaigns, like email or social media. In a recent interview, I sat down with Matt Heinz to pick his brain. I pitched him the question, “What makes a dream marketing team and how should a CMO build one?”
    [Linkedin, Media] B2B vs. B2C: How Content Marketing Changes by Target Audience
    LinkedIn’s Sponsored Updates , for example, give B2B content marketers an opportunity to get their messages in front of highly-targeted business buyers. They've generated 400% more leads within their target audience using LinkedIn Sponsored Updates than lead generation efforts on other platforms. According to the Eccolo Media Technology Content Survey , B2B buyers prefer to read blogs and white papers during the pre-sales cycle.
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Linkedin, Media] Increasing your content marketing reach
    Social Media – The Amplifier. This is where social media excels. That social media is not what we’re talking about. They might be using some of the same channels – Pinterest, for example – but there are others they’re not on, like LinkedIn, and they’re certainly not using them the same way. Keywords are important – I almost always include the #contentmarketing hashtag in my social media posts – but so is eye-catching cleverness. If a tree falls in the forest ….
    [Linkedin, Media] Nine Habits of Highly Engaging Content Marketers
    With the speed at which marketing is changing- even over the past year- I'm constantly learning of new tools, social media platforms, SEO rules, etc. Join LinkedIn Groups that they would join; read and get engaged in discussions. In the B2B Social Media Book , authors Kipp Bodnar and Jeffrey Cohen say this fear is the quickest path to failure. These tips can lend themselves to most types of content you'll develop, even if it's video or multi-media.
    [Linkedin, Media] Named account marketing: new tools and techniques to reach a limited universe
    Another approach, albeit less productive, is LinkedIn research. To talk to customers and prospects in a limited number of accounts, you want to ratchet down your broad-based general advertising, and go for a narrow range of communications options, including: Addressable media, using real personalization. Here’s your opportunity to use personalized messaging via addressable media like email, phone and direct mail.
    [Linkedin, Media] Top 10 B2B Inbound Marketing Predictions for 2015
    Social media is also a great way to keep tabs on your competitors, as well.). These types of links can be found in a wide variety of forms, ranging from online reviews to social media mentions. In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector. To that end, LinkedIn acquired Bizo, a digital marketing company with a focus on B2B audiences, last year.
  • OPENTOPIC  |  FRIDAY, JULY 17, 2015
    [Linkedin, Media] This Week in Content: July 11 - July 17
    How to Write Better Content for Social Media [Social Media Today]. The rise of social media influencers creates a realm of possibilites for marketers by introducing new channels for brands to connect with on social media. Influencer Profile: Josh Turner Tells How to Make LinkedIn Work for You. Content Marketing content marketing news linkedinThe articles you wish you’d read during the week, but didn’t get a chance to.
    [Linkedin, Media] 59 Killer Content Marketing Stats: 2014 Edition
    The most common content marketing tactic is social media, used by 87% of marketers. The average B2B marketer engages in content promotion on 6 social media platforms. B2B marketers believe LinkedIn is the most effective social media network for content promotion. B2B marketers believe Google+ is the least effective social media network for content promotion. Content marketing moves incredibly fast.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Linkedin, Media] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    4) Popular Industry LinkedIn Groups. LinkedIn groups can be another great source of content, similar to other forums. Look at some of the industry LinkedIn groups you or other employees at your company belong to, and see what topics are being discussed and what questions are being asked. Many times if they have a question, they won''t necessarily email their contact at your company; they''ll just ask on social media. How do you think of what to put in your emails?
    [Linkedin, Media] How Big Data is Driving Business Growth
    Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists?
    [Linkedin, Media] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
    Which social media networks do your audiences hang out on? In the professional services space, the social network of choice is likely LinkedIn. Find and join LinkedIn Groups where your target audiences gather and read up on the discussions in those groups. SEE ALSO: The Social Media Guide for Professional Services. As a starting place, here are some AEC LinkedIn Groups to research and consider joining: A/E/C Industry Networking Group.
    [Linkedin, Media] 7 key takeaways from The State of Inbound 2016
    Paid advertising, such as print or outdoor, is seen as the most overrated marketing tactic by both inbound and outbound marketers.Even social media gets a bit of a knocking from 11% of inbounders. Sales teams are stepping up their use of LinkedIn and Twitter to reach and communicate with leads and customers (28%, compared to 22% in 2015). And successful sales teams, growing by more than 50%, consider LinkedIn as one of the most valuable sales channels.
    [Linkedin, Media] 7 Game-Changing Marketing Trends To Tackle in 2016
    Using a marketing automation platform makes it easier to schedule emails, segment contacts, automate social media posting, manage your content, and track the lifecycle of customers in your marketing funnel. Furthermore, Linkedin integration offers the opportunity to connect with attendees and send messages (including push notifications) about the latest news, reducing the need for delayed email communication.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Linkedin, Media] The Top 8 Priorities for Any One-Man Marketing Team
    3) Focus on the right social media platforms. And if there’s one area rife with opportunities for misspent time, it’s on social media. It’s tempting to try to be on all of the social media platforms because everyone else is doing it, and it feels like that’s what good marketers do. Many B2B marketers, for instance, have found that LinkedIn and Quora actually bring in far more relevant traffic and leads than, say, Twitter. 4) Schedule out social media updates.
    [Linkedin, Media] 17 Silly Missed Lead Generation Opportunities
    In Social Media Status Updates: Sharing links to your offers' landing pages is the main way you can use social media for lead generation. On Social Media Profiles: Use the real estate on your social media profiles to highlight your top offers. In LinkedIn Answers: Make it a regular practice to browse the LinkedIn Answers feature for your industry to identify opportunities to share your thought leadership and industry expertise.
    [Linkedin, Media] 5 Content Marketing Faux-Pas that are Killing Your Business
    Fresh educational blog content is a great way to gain organic searches and get traffic from search engines, social media and other sources. Overlooking Social Media. You need to integrate social media into your content marketing strategies. Social media networks are your pool for resources to find compeling ideas as well as to create an engaged community. Professional services firms should, at a minimum, be building their LinkedIn and Twitter presence.
    [Linkedin, Media] What to Do if the Competition Stalks Your Customers Online
    I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile).
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Linkedin, Media] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
    But isn’t your toolbox getting too heavy with all the new social media tools and new communication platforms you need to use? Social media marketing is expanding, and its correlation to lead generation has become tighter. We were busy enough jumping from Facebook and Twitter to YouTube and LinkedIn. So in addition to Twitter, Facebook, and LinkedIn sharing buttons, start including Google+ as a sharing option next to your blog posts and offers as well.
    [Linkedin, Media] How to Engage Your Audience Using Digital Advertising
    Sponsored Facebook, LinkedIn and Twitter posts , however, do feel more like traditional online advertising in the sense that users don't opt-in to see them. For that reason, native advertising on social media platforms can be a much smarter use of your digital advertising spend. Via LinkedIn. When a user saw this advertisement in their LinkedIn feed, it was as a result of visiting Bupa's website and entering their details to receive a quote for health insurance.
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