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A 20-Point Checklist for B2B Marketing on LinkedIn

KoMarketing Associates

B2B marketing on LinkedIn has come a long way. And LinkedIn is good for much more than just job seeking. Success on LinkedIn requires a certain amount of effort and strategy. LinkedIn has its own culture. Just, please – don’t confuse LinkedIn headshots with what you’d use for dating. Namely: Do not confuse people.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. You can spend the rest of your budget next year on testing new promotion channels of campaigns focused on your company priorities. We need a brochure.

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

Just like a guided missile that has locked on to a target sends constant information to the command center and corrects its course. The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers. Set Shared Goals.

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4 Ways to Reduce Your CPL on Facebook by 50%

Metadata

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. G2 has over 7 million folks a month on its site actively researching tools in the market. G2 Buyer Intent allows you to see the companies researching your product, category, and competitors on G2. So we turned to Metadata.

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From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)

Convert

Even internal teams have blind spots when it comes to customer research. In experimentation, we test so many things and we fail more often than not. CRO isn’t just about tests and results. And it paid off. The Motivations of an Experimenter Why are you in the optimization business? John You’re surprised all the time.

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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

They would commission an article, post it on the online publication, and share it on the brand’s Facebook, Twitter, and LinkedIn profiles. “We ” Cardinal Health locked in on Facebook and LinkedIn as the primary platforms for its paid program. And a little luck too.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.