Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic.

7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)

Act-On

And today I still love when a confidant shares a secret, or a character in a book reveals something huge, or an industry insider tells their tricks of the trade. There is a lot to be learned in those truth-telling moments. In fact, it’s essential. We are in the information age.

Trending Sources

9 Ways to Recycle Your Blog Posts Into Other Content Formats

Hubspot

You need to dedicate more time to researching and write the best and most engaging content you can. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Email newsletters are a great way to stay in touch with your avid blog readers.

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Ever wonder why your competitors seem to attract and lock in the best prospects? Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. Zero in on a format.

Lead 19