Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic.
7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)
AUGUST 31, 2016
And today I still love when a confidant shares a secret, or a character in a book reveals something huge, or an industry insider tells their tricks of the trade. There is a lot to be learned in those truth-telling moments. In fact, it’s essential. We are in the information age.
9 Ways to Recycle Your Blog Posts Into Other Content Formats
JANUARY 19, 2015
You need to dedicate more time to researching and write the best and most engaging content you can. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Email newsletters are a great way to stay in touch with your avid blog readers.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area.
Need to Drive Leads? Try These Traditional Tactics Now
B2B Marketing Insider
JUNE 18, 2010
Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Augmented Reality For B2B Marketing in 2011?"