Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic.

100+ Tools Content Marketers Really Love

Content Marketing Institute

Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency. LinkedIn.

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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

In today’s digital media landscape, content distribution is often the step brands overlook the most. Not only is growing an audience crucial to Cardinal Health’s business, it also has the potential to educate the people in charge of America’s healthcare system. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process. But making sure the increase in readers leads to meaningful engagement is more complicated.

8 Rules For Running Online Display Ads

Modern Marketing

by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. But online displays ads still play a vital role in building a wider audience.

Designing and Managing ABM Campaigns with Mat Rider

Listenloop

In this webinar, you’ll see a discussion about designing and managing ABM campaigns by Mat Rider from MongoDB. Then, what brought me to the event in ABM in general is really helping to reconnect digital marketing with our sales team. Challenges in ABM Life Cycle.

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Augmented Reality For B2B Marketing in 2011?"

5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Ever wonder why your competitors seem to attract and lock in the best prospects? Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. Zero in on a format.

9 Ways to Recycle Your Blog Posts Into Other Content Formats

Hubspot

You need to dedicate more time to researching and write the best and most engaging content you can. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Email newsletters are a great way to stay in touch with your avid blog readers.

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area.