Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic.

Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

In today’s digital media landscape, content distribution is often the step brands overlook the most. Not only is growing an audience crucial to Cardinal Health’s business, it also has the potential to educate the people in charge of America’s healthcare system. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process. But making sure the increase in readers leads to meaningful engagement is more complicated.

Designing and Managing ABM Campaigns with Mat Rider

Listenloop

In this webinar, you’ll see a discussion about designing and managing ABM campaigns by Mat Rider from MongoDB. Then, what brought me to the event in ABM in general is really helping to reconnect digital marketing with our sales team. Challenges in ABM Life Cycle.

8 Rules For Running Online Display Ads

Modern Marketing

by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. But online displays ads still play a vital role in building a wider audience.

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Augmented Reality For B2B Marketing in 2011?"

9 Ways to Recycle Your Blog Posts Into Other Content Formats

Hubspot

You need to dedicate more time to researching and write the best and most engaging content you can. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Email newsletters are a great way to stay in touch with your avid blog readers.