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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Highlighted Content : 33.

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Why we care about B2C marketing: A guide for marketers

Martech

Understanding how consumers interact with sponsored posts on social media and which links they follow. One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. Get MarTech! In your inbox.

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Why does the massive landscape of marketing services firms not bother people the way martech does?

chiefmartech

Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it. They analyzed martech, agency, and paid media companies in UK, Germany, and France. And also 12,300 paid media companies.) Excitement. Frustration. Yes, anger. Physics is stubborn that way.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

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Rising to the Paywall Challenge

Anyword

But which paywall vendor should you choose? Below, we review the common types of paywalls and some of the things you should consider when choosing a paywall vendor. After he or she reads more than the allotted amount, the paywall locks the content, and the publication offers a subscription plan to the reader. Types of Paywalls.

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The average enterprise uses 91 marketing cloud services

chiefmartech

It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). Now that we know that the average enterprise uses 91 marketing cloud services — plus many more for collaboration, CRM, cloud storage, and social media — 39 actually seems like a rather conservative number.

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13 Marketing Tactics to Boost Your Event ROI

Adobe Experience Cloud Blog

You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. According to InsideSales.com, 35-50% of sales go to the vendor that responds first. Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. It’s an all too common problem.

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