WebMarketCentral

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

What do you think? ** technorati tags: content marketing trade publications Gordon Plutsky trade media Ted Bahr conversation aggregation Twitter YouTube LinkedIn groups thought leadership content SEO industry trade magazines del.icio.us

LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes.

Trending Sources

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. For a minimally retweeted post, Twitter drove about twice the traffic of LinkedIn.

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

How can you maximize the business value of tools like LinkedIn and Twitter? tools (delicious, Feedburner, LinkedIn et al.), Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable?

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

by Dave Fleet In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking.

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you optimize your use of social networking tools like Twitter and LinkedIn? The trick is to select the Other option because this lets you label your link instead of using the default name provided by LinkedIn. How can you make more efficient use of social media?

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there." How can generate more targeted traffic to your blog?

Social Media Ostriches

WebMarketCentral

We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our

Social Media - Expertise Without Experience?

WebMarketCentral

I was recently part of a LinkedIn discussion about what constitutes social media expertise. In most areas of life, experience with a particular field of endeavor is considered a vital component of expertise.

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. Looking for some helpful tools to enhance your online reputation management?

The 4 C's of Social Media

WebMarketCentral

These can take the form of interaction on a social sharing site like Searchles , blog comments, Twitter replies, LinkedIn messages, writing on a Facebook wall, or other means of online dialog.

Best of 2008: Interactive PR, Part 1

WebMarketCentral

as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success.

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.)

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

Five Resources for Job Hunting Online

WebMarketCentral

Social media guru Chris Brogan has written a free ebook on Using the Social Web to Find Work that, in Chris' words, "takes you from the specifics of using LinkedIn to your benefit, into some ideas on how to grow and nurture your social networks ahead of a need for them."

Vyatta - Extremely Creative B2B Marketing

WebMarketCentral

The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking).

B2B 1

The Social Media Email Signature

WebMarketCentral

email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 includes all of the usual information plus his Second Life name, Skype ID, blog and LinkedIn profile button.

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

Some rankings are surprising ( Webkinz is worth more than LinkedIn ?), What are the most popular Web 2.0 applications? Exactly how helpful is online video as as search marketing tool? Which social media sites are the most valuable? How can you use StumbleUpon for SEO link building?

Looking Back at 300: Top 10 Posts

WebMarketCentral

version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less.

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Most Web 2.0

Using ALL the Tools of Social Media Optimization

WebMarketCentral

Social Networking At the least, social networking services like LinkedIn , Facebook and Konnects provide increased exposure for your company (and your "personal brand") while also providing SEO and reputation management benefits.

Best of 2008 (So Far) - Website Design, Part 1

WebMarketCentral

As Hansell writes, Friend Connect gives website publishers an easy way to let users log in then link their profiles from other social networks (including Facebook, LinkedIn, Plaxo, Hi5 and Google's Orkut), and "add OpenSocial applications, written by Google and other companies."

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

MySpace and Facebook hold the top two spots) while other findings are more suprising (such as that LinkedIn is only #9, and Twitter—which I use but have never really understood the appeal of—grew more than 4,000% last year).

Two More "Google Killers" Take Aim: Viewzi and Site605

WebMarketCentral

show me John Smith's profiles on ZoomInfo , Facebook , LinkedIn etc. As Google continues to dominate the search market despite recent hiccups , still more competitors emerge.

Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses.

The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

LinkedIn – Everyone is truly connected in the business world and LinkedIn offers a way to visualize this massive network.

The Coming Consolidation in Social Networking

WebMarketCentral

del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites.

4 Ways to Use Social Networking for B2B PR

WebMarketCentral

Get connected on Facebook and LinkedIn. Used properly, social media can be powerful and cost-effective way to build awareness and credibility for your organization. ** technorati tags: social media, B2B communication, Facebook, LinkedIn, discussion forums, ITtoolbox, blogs.

Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

LinkedIn , Facebook and Wink ) and blogs. Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic.

Social Media ROI vs. RONI

WebMarketCentral

Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media. Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities.

ROI 0

High Points on the Social Media Landscape

WebMarketCentral

8 LinkedIn 14 11,246,726 +137.4% In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. Another is to look at the different types of websites and tools that comprise the social media landscape. The intent of the lists below is to categorize the landscape and show the most prominent sites in each category.

Why Marketers Should Act Like 3-Year Olds

WebMarketCentral

referral visits to your site from Facebook, LinkedIn, StumbleUpon etc.); Granted, some people think we already do. But, here's the thing-if you've ever had a three-year old try to carry on a conversation with you, you know it often goes something like this (and if you haven't, you can apparently buy a 3-year old on eBay; another example of why web marketers need to be careful with variable text insertion): 3-year old: Why is grass green? You: Because it has chlorophyll in it.

CTR 0

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

Sort of a scaled-down, free version of LinkedIn. Here are eight special-purpose social tagging sites that aren't applicable for general purpose use, but fill specific niches. StyleFeeder A place to share links to style and fashion-related sites and pages: great buys, cool items and shopping sites. Interesting to the right demographic, but not applicable for general business use. indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons.

Social Networking may not be All That

WebMarketCentral

Her comment" "We don't use LinkedIn. Now, I know plenty of folks -- and you probably do too -- who do use LinkedIn and are anything but "losers and wannabes." Social networking will clearly be a winner once that executive recruiter joins LinkedIn. ** Terms: Web 2.0, social networking, LinkedIn, del.icio.is, Angie's List, epinions.com, Ecademy The online marketing business portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com.

Social Networking - On Second Thought.

WebMarketCentral

In fairness however, the problems noted in the last post here pertained mostly to B2B sites: of the 24 social networking sites reviewed by Kibibi Springs , only three -- LinkedIn , Ryze , and Spoke -- are B2B-oriented sites. No sooner had I posted about skepticism surrounding social networking than iMedia Connection comes out with this article , containing detailed reviews of 11 popular social networking sites and mini-reviews of 13 more.

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

8 Powerful Tips for Going Viral on LinkedIn Pulse

Act-On

Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. LinkedIn Pulse is proving to be a valuable place to publish content, especially for B2B marketers.

Viral 97

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?