How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
What do you think? ** technorati tags: content marketing trade publications Gordon Plutsky trade media Ted Bahr conversation aggregation Twitter YouTube LinkedIn groups thought leadership content SEO industry trade magazines del.icio.us
LinkedIn B2B Surveys - Will They be Social?
OCTOBER 24, 2008
Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes.
Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?
NOVEMBER 11, 2009
I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. For a minimally retweeted post, Twitter drove about twice the traffic of LinkedIn.
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
How can you maximize the business value of tools like LinkedIn and Twitter? tools (delicious, Feedburner, LinkedIn et al.), Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable?
Social Media, Cell Phones and Online Shopping: Is Big Brother Us?
NOVEMBER 30, 2009
There's no need to follow everyone on Twitter, friend everyone on Facebook or connect with everyone on LinkedIn who reaches out to you. Is Big Brother watching you?
Will Content Marketing Kill Trade Publications?
NOVEMBER 9, 2009
Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. Content marketing is all the rage.
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
How can you optimize your use of social networking tools like Twitter and LinkedIn? The trick is to select the Other option because this lets you label your link instead of using the default name provided by LinkedIn. How can you make more efficient use of social media?
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there." How can generate more targeted traffic to your blog?
Social Media Ostriches
APRIL 30, 2009
We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our
Social Media - Expertise Without Experience?
APRIL 15, 2009
I was recently part of a LinkedIn discussion about what constitutes social media expertise. In most areas of life, experience with a particular field of endeavor is considered a vital component of expertise.
Best of 2008: Cool Web Tools, Part 1
JUNE 17, 2009
WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. Looking for some helpful tools to enhance your online reputation management?
The 4 C's of Social Media
MARCH 4, 2009
These can take the form of interaction on a social sharing site like Searchles , blog comments, Twitter replies, LinkedIn messages, writing on a Facebook wall, or other means of online dialog.
Best of 2008: Interactive PR, Part 1
JANUARY 20, 2009
as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success.
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.)
Don't They Know Who You Are? Why Reputation Management is Critical
JANUARY 5, 2009
Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.
Five Resources for Job Hunting Online
JANUARY 16, 2009
Social media guru Chris Brogan has written a free ebook on Using the Social Web to Find Work that, in Chris' words, "takes you from the specifics of using LinkedIn to your benefit, into some ideas on how to grow and nurture your social networks ahead of a need for them."
Vyatta - Extremely Creative B2B Marketing
AUGUST 28, 2008
The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking).
The Social Media Email Signature
SEPTEMBER 18, 2008
email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 includes all of the usual information plus his Second Life name, Skype ID, blog and LinkedIn profile button.
Best of 2008 (So Far) - Social Media Optimization, Part 2
OCTOBER 27, 2008
Some rankings are surprising ( Webkinz is worth more than LinkedIn ?), What are the most popular Web 2.0 applications? Exactly how helpful is online video as as search marketing tool? Which social media sites are the most valuable? How can you use StumbleUpon for SEO link building?
Looking Back at 300: Top 10 Posts
NOVEMBER 24, 2008
version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less.
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Most Web 2.0
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
Social Networking At the least, social networking services like LinkedIn , Facebook and Konnects provide increased exposure for your company (and your "personal brand") while also providing SEO and reputation management benefits.
Best of 2008 (So Far) - Website Design, Part 1
SEPTEMBER 23, 2008
As Hansell writes, Friend Connect gives website publishers an easy way to let users log in then link their profiles from other social networks (including Facebook, LinkedIn, Plaxo, Hi5 and Google's Orkut), and "add OpenSocial applications, written by Google and other companies."
Best of 2008 (So Far) - Social Media Optimization, Part 1
SEPTEMBER 4, 2008
MySpace and Facebook hold the top two spots) while other findings are more suprising (such as that LinkedIn is only #9, and Twitterâ€”which I use but have never really understood the appeal ofâ€”grew more than 4,000% last year).
Two More "Google Killers" Take Aim: Viewzi and Site605
JUNE 3, 2008
show me John Smith's profiles on ZoomInfo , Facebook , LinkedIn etc. As Google continues to dominate the search market despite recent hiccups , still more competitors emerge.
Which Social Networking Sites Really Drive Business Traffic?
MARCH 31, 2008
While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses.
The 5 Best Social Media Sites for Small Businesses
APRIL 15, 2008
LinkedIn â€“ Everyone is truly connected in the business world and LinkedIn offers a way to visualize this massive network.
The Coming Consolidation in Social Networking
JANUARY 7, 2008
del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites.
4 Ways to Use Social Networking for B2B PR
DECEMBER 18, 2007
Get connected on Facebook and LinkedIn. Used properly, social media can be powerful and cost-effective way to build awareness and credibility for your organization. ** technorati tags: social media, B2B communication, Facebook, LinkedIn, discussion forums, ITtoolbox, blogs.
Social Media Now Top Information Source for B2B IT Buyers
DECEMBER 20, 2007
LinkedIn , Facebook and Wink ) and blogs. Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic.
Social Media ROI vs. RONI
JULY 30, 2009
Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media. Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities.
High Points on the Social Media Landscape
MARCH 10, 2009
8 LinkedIn 14 11,246,726 +137.4% In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. Another is to look at the different types of websites and tools that comprise the social media landscape. The intent of the lists below is to categorize the landscape and show the most prominent sites in each category.
Why Marketers Should Act Like 3-Year Olds
DECEMBER 11, 2008
referral visits to your site from Facebook, LinkedIn, StumbleUpon etc.); Granted, some people think we already do. But, here's the thing-if you've ever had a three-year old try to carry on a conversation with you, you know it often goes something like this (and if you haven't, you can apparently buy a 3-year old on eBay; another example of why web marketers need to be careful with variable text insertion): 3-year old: Why is grass green? You: Because it has chlorophyll in it.
Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites
MAY 10, 2007
Sort of a scaled-down, free version of LinkedIn. Here are eight special-purpose social tagging sites that aren't applicable for general purpose use, but fill specific niches. StyleFeeder A place to share links to style and fashion-related sites and pages: great buys, cool items and shopping sites. Interesting to the right demographic, but not applicable for general business use. indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons.