8 Questions to Help You Decide if Your Content is Good Enough
APRIL 19, 2017
Also, certain lead generation channels – notably native advertising like LinkedIn Sponsored Updates – need to be refreshed more quickly. The best demand generation campaigns start with content that your prospects want.
An Email is Not a Campaign: the Case for Integrated Marketing
FEBRUARY 16, 2017
Run sponsored updates and text ads on LinkedIn. The landing page that you develop for the email can be the same landing page you use for AdWords, the banner ad, and the LinkedIn ads (with different tracking codes, obviously.)
7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
JANUARY 24, 2017
LinkedIn Ads – Place sponsored updates on LinkedIn using a custom image with an emphasis on speaking slots, demos, networking events, and specific, compelling reasons to drop by the booth.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Cross-pollination is the key – a simple word change in a LinkedIn ad, if successful, could drive increased click-through rates from your email campaign, and vice-versa.
7 Steps to a Successful Account-Based Marketing (ABM) Strategy
NOVEMBER 20, 2015
– Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”.
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard.
ABM & the Marketing Hype Cycle
MARCH 15, 2016
An interesting question popped up in my LinkedIn feed this week: “Does anyone remember all those times we used ABM before it was called ABM?”.
Origami Logic Scores Gold with “Brand Olympics” Campaign
AUGUST 16, 2016
Origami Logic is driving traffic to the microsite, and awareness for the campaign as a whole, through an integrated online program that includes ads on Google AdWords and LinkedIn. “We’ve Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.
9 Proven Ways to Increase Webinar Response
MARCH 25, 2016
Use LinkedIn Sponsored Updates and LinkedIn Text Ads to target specific demographics in advance of the Webinar. Let’s face it: most business inboxes get flooded every day with Webinar invitations.
Is B2B Lead Generation Really This Difficult?
AUGUST 20, 2015
Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story.
Step Away from the Email Software and No-One Gets Hurt
JANUARY 19, 2016
As just one example of where automating sales emails had far from the intended effect, take this recent rant posted on LinkedIn: “As if spray-and-pray emails from marketing automation wasn’t bad enough … now we have BDR follow-up email spam.
Checklist: 5 Ways to Minimize Webinar No-Shows
JUNE 26, 2013
LinkedIn used to have an “events” feature but shut it down in 2012. You should still encourage people to share your event via LinkedIn, as well as post Webinar information to your company page as an update, but neither will have the same effect as a reminder. First, a question.
Programmatic Ad Buying: What Does It Mean for B2B Marketers?
MARCH 17, 2015
HS) I remember back in 2012 when companies like Demandbase and Bizo (now part of LinkedIn ) first announced “company targeted advertising.”
A Really Useful B2B Marketing Benchmark Report from Optify
FEBRUARY 4, 2013
You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond.
Expand your Offer Strategy to Increase SEM Performance
JANUARY 13, 2017
However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy.
Salesforce “State of Marketing” Report: Better Happy Than Good
MAY 3, 2016
Question: does advertising on LinkedIn “count” as social media, or should it really be viewed as another advertising channel, i.e. Social PPC ? (I’d
B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
OCTOBER 18, 2012
You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title.
5 Campaign Ideas for When You Have No Content
JUNE 27, 2012
Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine.
3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
MARCH 29, 2012
If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar.
How to Target a Non-Technical Audience Using Content Syndication
JULY 1, 2013
On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? Seems pretty easy to find technology ones, but a little less clear on the business side.”
8 Things Your CEO Can Write About On His/Her Blog
JUNE 20, 2011
question you’ve heard from a customer or potential customer, or a question you see online (good online sources for questions are LinkedIn , Focus.com , and Quora.) Launching a CEO blog but the boss isn’t sure what to write about?
How to Answer a Question: 5 Tips for Making the Most of LinkedIn
FEBRUARY 22, 2010
One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. Here are 5 tips for making the most of your participation on LinkedIn. Tags: Social Media linkedin
Top 10 Posts on B2B Lead Gen for 2010
DECEMBER 6, 2010
How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views).
Are Social Links the Answer to Lagging Email Response?
OCTOBER 21, 2009
Bebo , LinkedIn and Delicious all performed well. * Test multiple icons ( Facebook , Twitter , LinkedIn ) vs. All-in-one icons ( AddThis ). Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns.
Is Direct Marketing Relevant Anymore?
APRIL 20, 2009
This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers. DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. On the contrary: after almost 20 years [.].
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.
Are LinkedIn Groups experiencing a crisis?
DECEMBER 7, 2016
After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?
5 Reasons LinkedIn Has Lost Its Luster
grow - Practical Marketing Solutions
JULY 23, 2014
Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?
How LinkedIn Uses LinkedIn for Marketing [Infographic]
FEBRUARY 27, 2017
If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search.
LinkedIn Has Opened the Content Marketing Floodgates
Digital B2B Marketing
MARCH 4, 2014
LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn doesn’t make it easy.
No!! LinkedIn Just Went Klout On Us!
Digital B2B Marketing
SEPTEMBER 25, 2012
If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers
Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs
B2B Marketing Insider
JANUARY 18, 2017
The post Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs appeared first on Marketing Insider Group. All sales leads are not equal.
Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
JANUARY 4, 2017
But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads. All sales leads are not equal.
LinkedIn Just Went Into the Publishing Business
Digital B2B Marketing
OCTOBER 23, 2012
A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point.
How To View Any Profile On LinkedIn
Digital B2B Marketing
DECEMBER 20, 2012
You look someone up on LinkedIn only to find they are a third degree connection (or not even!) LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1.