Savvy B2B Marketing

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Getting found on LinkedIn: how keywords can improve your visibility

Savvy B2B Marketing

LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others. If you’re on LinkedIn already, log in now, do a search on a keyword you feel people will use to find you, and see where you show in the rankings.

25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Contribute to Q & A sections online, whether on LinkedIn or another site, to share your expertise. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

If one person reads your content and finds it interesting, make it easy for them to share it with their own network via social- sharing buttons like Twitter and LinkedIn. Update your LinkedIn status, contribute to conversations on LinkedIn groups and LinkedIn answers, and link to your content.

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Savvy Speaks: Tips for Engaging in LinkedIn

Savvy B2B Marketing

LinkedIn is sort of the dark horse of social networking; just about every professional we know is on it, but it doesn't get a lot of attention in the media compared to its flashier cousins, Facebook and Twitter. How do you use LinkedIn to your best professional advantage?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

Join these LinkedIn groups: Thought Leadership Salon and The Thought Leadership Marketing Mastermind Group. Outside of industry jargon, no phrase is thrown around as lightly as "thought leadership" in the technology sector.

Savvy Toolkit - How to Build a Business Presence on LinkedIn via @hubspot

Savvy B2B Marketing

I am guilty as many people are of neglecting LinkedIn. Whereas Facebook and Twitter live on my desktop, iPad and phone poor little LinkedIn only gets pulled up when I actually "need" information!

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

I consider LinkedIn and Twitter to be to the two most viable social media platforms for B2B, and recommend you think of them first as search engines. Slowly and steadily expand your network: Join at least five Linkedin groups related to your industry.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

I had the great privilege last week, at the inaugural DemandCon event, to share the stage with Kristie Wells , Founder and President Social Media Club, Chris Kovac , Director of Social Influence Nicholson Kovac and Mike O’Neil , The LinkedIn Rockstar for a panel discussion on Social Media.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

For more proactive traffic-generation, tease and link to stories from social sites like Twitter, Facebook and LinkedIn. We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year.

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Three Ways Personas Improved My Marketing

Savvy B2B Marketing

Fortunately, a few days trolling Twitter and LinkedIn let me eavesdrop on conversations within each group, and even gave me a feel (courtesy of those Twitter profiles that combine business and personal interests) whether each group mountain bikes in their spare time or watches Masterpiece Classic.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

Visit Jim’s blog or connect with him on LinkedIn We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

What the video failed to disclose is that when you import your colleagues, Referral Key blasts an automated E-mail message to each of your LinkedIn contacts. I would like to apologize to each and every one of my LinkedIn contacts. Confession.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

When networking with customers or prospects, always invite them into your LinkedIn network and monitor their discussion group involvement. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

Plus, they don’t have time to skim LinkedIn, Facebook, or Twitter. At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies.

Hog-tieing Social Media

Savvy B2B Marketing

Then there's Linkedin, Google+ , comments on my blog, email, and by the time I'm ready to start my writing day, the morning hours have wasted away to literally nothing. Something has got to change. I start everyday with the best of intentions.

Savvy Speaks: How Do You Use LinkedIn?

Savvy B2B Marketing

This week the Savvy Sisters reveal their secrets for using LinkedIn. post a summary and link to it within the relevant LinkedIn groups and within your profile. To Kate's point, coordinating efforts across your site, Twitter, and LinkedIn will give you the highest return. When you post a LinkedIn update, it gets sent out to your contacts automatically, so it is a great way to point your network to articles, blogs, product announcements and the like.

Why Your Benchmarking Approach is Ruining Your Business Intelligence

Savvy B2B Marketing

Erin is a regular contributor to their blog and to LinkedIn Answers. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. There is a certain sense of personal satisfaction in knowing you are “beating the competition.”

Savvy Week in Review - March 11

Savvy B2B Marketing

Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups - by Martine Hunter on @B2BLaunchPad. Quick overview of why and how to join LinkedIn groups followed by short list of resources for additional research adn inspiration. Is it really the middle of March?!?

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

Share their story on your Facebook page or a relevant LinkedIn group. FaceBook. Linked In. Twitter. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle.

Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

Use LinkedIn to Help Fill the Sales Funnel. A final tool to consider is LinkedIn. In order to get the most out of LinkedIn, manufacturers need to do more than simply become a member of the social network.

Savvy Week in Review - September 2

Savvy B2B Marketing

6 Ways to Use LinkedIn for Lead Generation - via @hubspot. If you are looking for additional ways to get value from LinkedIn, check out this post from Pamela Vaughan. It seriously can't be September already, can it?!

Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas

Savvy B2B Marketing

If you have something new, don’t announce it on your blog, Twitter, Facebook, LinkedIn, etc on the same day. Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua.

Savvy Week in Review: April 20

Savvy B2B Marketing

LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study by @dmscott re: @Hubspot. Hubspot reports that LinkedIn is the place to be if you're trying to generate leads. Another week, another set of inspiring posts. Hope you enjoy these as much as we did!

Weekly Wrap Up - September 30

Savvy B2B Marketing

How to Use LinkedIn to Size a B2B Market by @penknifetlv via @b2community. A valuable guide to figuring out your addressable market using LinkedIn. Happy last day of September! If you are feeling like many of us who are fortunate enough to work from home, it's a great day to get cozy in some warm clothes and fuzzy slippers and sip a hot beverage. while catching up on the blogosphere. Lots of goodies this week! Why B2B Companies Need a Chief Content Officer by @basebot.

Ready to Nurture? Simply Remember Your A,B,C's

Savvy B2B Marketing

Will you be using LinkedIn groups or Facebook pages? Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today. He shares his insight as a Demand Generation strategist on lead nurturing. I’ve been speaking at a number of conferences recently where marketers and sales people are quite interested in adopting a demand generation discipline within their organization.

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Savvy Speaks: Know Thy Customer

Savvy B2B Marketing

Which blogs, forums, and LinkedIn groups do they follow? Marketing is all about knowing your customers – but how do you get this data? This week the Savvy Sisters reveal their tips and methods for finding out those nitty gritty details that make sales. Heather. Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product.

Weekly Wrap Up - April 22

Savvy B2B Marketing

" 55 Ways to Use LinkedIn to Grow Your Business - @caroljsroth. LinkedIn can be a treasure trove of leads, connections, and ideas - you just need to know how to make the most of it.

Savvy Speaks: What's Your Keyword Strategy?

Savvy B2B Marketing

Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information.

How to Be a Guest Blogger Any Editor Will Love

Savvy B2B Marketing

Even if you don’t comment, actively support the blog by sharing posts via Twitter, LinkedIn or other channels. As editor of the Content Marketing Institute blog , I review a lot of posts and work with many different authors.

Do you mix business and pleasure?

Savvy B2B Marketing

Are you connected with readers on other platforms (LinkedIn, Facebook, Twitter)? Should I write about personal stuff on my business blog? How much? Which topics are acceptable and which are taboo? Can I swear? Should I voice political opinions? Can I post pictures of my cat? My kid?

Savvy Toolkit: Influence vs Popularity - Does Size Matter?

Savvy B2B Marketing

I don't want 50K LinkedIn connections like my fellow panelist has. Is it more important to have a lot of followers, LinkedIn Connections, etc or is it more important to have a broad but not deep network

Savvy Speaks: Social Media Day 2011

Savvy B2B Marketing

I've seen a lot of businesses set up a Twitter account, Facebook page, LinkedIn group, etc. Have any great Twitter, Facebook, LinkedIn or other Social Media outlet tips to share Thursday, June 30 th is the second annual Social Media Day.

Savvy Week in Review: November 18th

Savvy B2B Marketing

Why Your Business Should Maybe Stop Ignoring LinkedIn by @lisabarone. It's not as sexy as Facebook or Twitter, but LinkedIn has a lot of potential if used wisely. In this post, Lisa Barone gives you some tips on how to get the most out of your LinkedIn network Is it really Thanksgiving NEXT WEEK?!?!? For all our U.S. readers, turkey day is nearly upon us. That's right, the holiday season is revving into full gear.

Savvy Speaks - Networking Like a Pro

Savvy B2B Marketing

If there's an opportunity to continue the connection -- such as via LinkedIn or by meeting for coffee -- be sure to follow up. Step 1: Find and follow your new contacts online - Twitter, Facebook, LinkedIn, their blogs, etc. Whether you're a B2B company prospecting for new clients or a consultant providing services to the B2B companies, networking is an important part of your marketing arsenal.

Content Marketing Tips: 8 Things to Look For When Targeting Blogs

Savvy B2B Marketing

Many bloggers get hundreds of emails a day and it is often difficult to get past that initial email gate, but an @reply or message on LinkedIn might just get a more receptive look. This week we’re pleased to offer this guest post by Frank Anderson of Webhosting.net.

Personalized Content Marketing Assessment for B2B Marketers

Savvy B2B Marketing

Are they on Twitter, Facebook and LinkedIn? Do you ever wonder how your content marketing efforts compare to our peers? Are you spending more or less? Do they think they are effective? What types of content are they using?