Is social media effective for B2B lead generation?
Sales Lead Insights
APRIL 13, 2009
By the way, some of the results in Stelzner’s report may be biased, considering that only social media was used to promote survey participation, starting with a tweet on Twitter that got retweeted by others and was seen by Twitterers’ networks on other social media including Facebook and LinkedIn. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services.