The Trouble with Klout
SEPTEMBER 6, 2011
Schwartzman has 44 recommendations on LinkedIn, while Berry has three. influence Social Media Clay Shirky Eric Schwartzman Klout linkedin Marc Andreessen Megan Berry TwitterEstimating influence is a delicate balance of art and science.
Five Often-Overlooked Reasons Senior Executives Should Use Social Media
FEBRUARY 10, 2016
“I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. A good LinkedIn profile is a lot more than just a resume. I already get more useless messages than I can handle anyway.”.
How to Get Salespeople Aboard the Social Media Train
AUGUST 20, 2013
Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. The conversations on Twitter and LinkedIn will go on with or without them.
Facebook, LinkedIn and Twitter in Plain English
APRIL 18, 2012
I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.”
How to Promote an Event with Social Media
APRIL 13, 2011
Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Post a description and link in relevant groups on LinkedIn. Promote a newsletter sign-up page on Twitter, Facebook and LinkedIn.
The Other Social Network
MARCH 10, 2011
Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it.
How to Run a Great Dinner Meeting
APRIL 4, 2012
I had the pleasure of being invited to a dinner last night with some local technology luminaries and guest of honor Reid Hoffman , the co-founder of LinkedIn and already a Silicon Valley legend at the age of 44.
How Much Should You Pay For Content?
JUNE 9, 2011
There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers.
What Social Media Marketers Should and Shouldn’t Do
JUNE 18, 2013
Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. B2B marketing Social Media Tips Chicago Mercantile Exchange CME Group constant contact Facebook linkedin Social network Twitter A journalist contacted me with some questions about social media marketing that I hear quite often. I thought I’d share my responses here.
Interesting Threads in Dell’s 2013 Social Media Predictions
FEBRUARY 27, 2013
advertising B2B Facebook influence innovation LinkedIn marketing Social Media Anita Campbell ann handley Gaurav Mishra Geoff Livingston Lee Hopkins Lee Odden Michael Brito Philip Sheldrake Ray Wang Rohit Bhargava Shel Israel Toby Bloomberg Valeria MaltoniI happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you.
B2B Blogging Gets Publishing Discipline
MARCH 24, 2011
All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards.
IBMer: ‘Social Selling’ Is a Sales Process in Itself
APRIL 27, 2012
The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives.
Two B2B Social Marketing Initiatives Worth Checking
JUNE 29, 2011
The site is organized in “chapters by platform – Facebook, LinkedIn, Ratings and Reviews, QR codes and the like – and presents really useful tutorials in a step-by-step format, many including video.
Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
AUGUST 4, 2011
In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Welcome pages are one of the big differences between Facebook and LinkedIn.
How to Calculate Social Marketing ROI
JUNE 24, 2010
This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman.
ComScore Data Illustrates But Also Obfuscates
MARCH 1, 2012
The low numbers for LinkedIn and Twitter look surprising, particularly when compared to Facebook, Pinterest and Tumblr , but keep in mind that Twitter and LinkedIn are professional networks that are optimized for efficiency.
Surveys Show ‘Social Business’ Concept Gaining Traction
NOVEMBER 16, 2011
Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up.
Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
MARCH 4, 2014
Her LinkedIn profile says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done.
Great Free E-book on How to Get the Most From LinkedIn
JULY 18, 2012
I love LinkedIn. LinkedIn does a great job of maximizing the value of all the data it collects so that you can sift through the status updates, discussions and events and find ways to connect with the people you need to reach. Alan Belniak of PTC has just posted a free e-book about how to get the most from LinkedIn. Getting The Most out of LinkedIn from Alan Belniak. B2B LinkedIn
CareOne Cashes In On Community
FEBRUARY 7, 2011
Customer communities aren’t for everyone, and in the age of Facebook and LinkedIn, you actually need a compelling reason to start your own. CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation.
Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals
FEBRUARY 20, 2013
500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter.
LinkedIn Headline Tip: Stick to the Facts, Avoid Superlatives
APRIL 6, 2015
” She attached a screen grab of a LinkedIn member who described himself as a “Remarkably Brilliant IT Professional.” LinkedIn Tips linkedin A student in one recent Profitecture class sent me an interesting question, so I thought I post the answer here. “How do you find the balance between marketing yourself and sounding full of yourself?” ” she asked. “I think there is a thin line.”
Direct Marketing Doesn’t Have to Suck
OCTOBER 5, 2011
With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them.
Social CRM: Curb Your Enthusiasm
OCTOBER 7, 2010
For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.
The Wisdom of ‘We’
NOVEMBER 8, 2011
Facebook and LinkedIn already make polling easy, and Quora is awash with questions about recommended vendors. My column in BtoB magazine this month. Original here. The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs.
An Intelligent Approach to Influence Measurement
AUGUST 6, 2012
About the only major source Gnip doesn’t have is LinkedIn, which keeps its profile information close to the vest.
Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies
JULY 15, 2011
Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers.
Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
JANUARY 2, 2015
20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec. This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. Here’s a roundup of what I’ve been musing about.
The Appeal of B2B Social Networks
JUNE 9, 2010
Those early online outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers forum is Dave Maskin, a New York-based event marketing specialist who has answered an incredible 25,000 questions.
The Power of B2B Communities
MAY 27, 2010
Those early outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions. Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer.
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.
Are LinkedIn Groups experiencing a crisis?
DECEMBER 7, 2016
After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?
5 Reasons LinkedIn Has Lost Its Luster
grow - Practical Marketing Solutions
JULY 23, 2014
Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?
How LinkedIn Uses LinkedIn for Marketing [Infographic]
FEBRUARY 27, 2017
If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search.
LinkedIn Has Opened the Content Marketing Floodgates
Digital B2B Marketing
MARCH 4, 2014
LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn doesn’t make it easy.