Marketing Insider Group

JULY 16, 2020

But there is a lack of relevance and a personal connection that is keeping companies from building strong digital relationships on platforms like LinkedIn. This is why I created our upcoming virtual LinkedIn training that will cover the shifts sales and marketing teams need to go beyond brand awareness on social.

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Top of Funnel Ideal Customer Profiles Profiling Linkedin 167

Marketing Insider Group

DECEMBER 13, 2017

The post 3 Tips (and a Bonus) for Writing a Better LinkedIn Profile appeared first on Marketing Insider Group. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […].

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Profiling Linkedin Tips Conference 200

Marketing Insider Group

AUGUST 16, 2017

The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on Marketing Insider Group. Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning […].

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Marketing Insider Group

AUGUST 1, 2017

Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident Challenger social selling expert – Ian Addison – on how more LinkedIn leads can be bad for your organization.

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Linkedin Demand Generation Agencies Leads Lead 152

Marketing Insider Group

JULY 1, 2015

GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. Social networks, like LinkedIn, are the # 1 influencer in the final stage of the purchase process. 30 LinkedIn Sales Triggers To Help You Achieve Social Selling Success. Your LinkedIn profile is viewed. Source: IDC).

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Linkedin Trigger Marketing Ideal Customer Profiles B2B Sales 100

Marketing Insider Group

OCTOBER 19, 2016

By Chris Zook, content marketer at WebpageFX LinkedIn is one of the least-used social networks for marketing. Even if users have both a Facebook and LinkedIn account, they probably use Facebook for personal matters and LinkedIn for professional […].

Linkedin 100

Linkedin Social Networks Network Marketing Facebook 100

Marketing Insider Group

JUNE 22, 2016

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. The post Marketers need to play a stronger sales enablement role on LinkedIn appeared first on Marketing Insider Group. Even though marketers have the […].

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Linkedin B2B Sales B2B Marketing B2B 152

Marketing Insider Group

AUGUST 23, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. The post CMOs fail to go beyond brand awareness on LinkedIn appeared first on Marketing Insider Group.

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Marketing Insider Group

MARCH 20, 2017

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. The post How to Take an Account Based Marketing Approach on LinkedIn When You Have a Complex Sale appeared first on Marketing Insider Group.

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Account Based Marketing Linkedin Social Media Social Marketing 132

Marketing Insider Group

JUNE 28, 2016

LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? I believe this is giving marketing a false sense of LinkedIn success or failure. Forrester reports that 99% of leads do not convert. Here […].

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Cost per Lead Linkedin Cost Forrester 128

Marketing Insider Group

JUNE 29, 2015

If LinkedIn was like Tinder, would your customers swipe left or swipe right? The Research Tells Us A LinkedIn Profile Picture Can Open Many Doors. Source: LinkedIn). LinkedIn profile photos with smiles or laughs get the most views, love, and attention. The Big Picture Lesson When It Comes To Your LinkedIn Profile Picture.

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Linkedin Ideal Customer Profiles Profiling Network Marketing 100

Marketing Insider Group

SEPTEMBER 20, 2016

In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. The post How even social media & social selling experts are getting LinkedIn wrong – Part 2 appeared first on Marketing Insider Group.

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Marketing Insider Group

SEPTEMBER 13, 2016

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel. The post How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1 appeared first on Marketing Insider Group.

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Social Media Linkedin Media Top of Funnel 100

Marketing Insider Group

JANUARY 18, 2017

The post Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs appeared first on Marketing Insider Group. They don’t want to waste time and money like the companies that Straight North recently evaluated. For more […].

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Validation Linkedin Lead Qualification Social Marketing 100

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

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Paid Content Distribution Cost Per Thousand Budget Programs 237

Marketing Insider Group

JULY 18, 2016

Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs.

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Linkedin Content Marketing Tips Advertising Benchmark 100

Marketing Insider Group

AUGUST 25, 2016

I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. I completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version.

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B2B Sales Linkedin B2B Marketing B2B 100

Marketing Insider Group

NOVEMBER 12, 2014

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Hello, LinkedIn (319,397 pageviews / 1,152 comments) by Conan O’Brien.

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Linkedin Work Management Best Practices Marketing Management 100

Marketing Insider Group

OCTOBER 19, 2016

IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front […].

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Linkedin Positioning Marketing B2B Marketing 100

Marketing Insider Group

JULY 29, 2015

What does a good craft beer bar have in common with a great LinkedIn profile? There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use. And you can get to the realization that you need to change your LinkedIn profile by asking yourself some very pointed questions.

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Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Marketing Insider Group

NOVEMBER 4, 2016

The post How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn appeared first on Marketing Insider Group. They relied on “word of mouth” and on satisfied clients continually coming back without any […].

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Linkedin Word of Mouth Demand Paid Search Agency 100

Marketing Insider Group

DECEMBER 29, 2015

Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group.

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Linkedin Marketing Content Marketing Content 60

Marketing Insider Group

JUNE 16, 2021

Follow these best practices for writing social media posts for the big five : Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Posting on LinkedIn. LinkedIn is a professional B2B platform that connects different organizations and encourages collaboration. Tweeting on Twitter. Add emojis creatively. Best Practices.

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Social Media Media Content Linkedin 264

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. The Most Trusted Channel. So which one is most trusted?

Social Media 328

Social Media B2B Thought Leadership Media B2B 328

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 186

Social Networks Business Work Management Social Media 186

Marketing Insider Group

NOVEMBER 30, 2022

LinkedIn: The World’s Networking Rolodex, at Your Fingertips. LinkedIn is the watering hole of the digital business world these days, full of opportunities, widespread reach, and ongoing conversation. Using LinkedIn Prospecting Tools – these tools offer a laser-focused approach to targeting. Know Your Vision.

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Trends Personalization Marketing AI SWOT 167

Marketing Insider Group

MAY 1, 2023

LinkedIn users are 20x more likely to share a video post Source: Demand Sage Although, businesses can get 24x more comments and 7x more reactions on LinkedIn live-streams compared to a published video. Video Marketing Best Practices 20.

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Statistics Video Marketing High Quality Lead Stats 320

Marketing Insider Group

NOVEMBER 4, 2020

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Facebook (79%), Twitter (60%), and Instagram (60%) aren’t far behind, but they lack the reputation and professionally focused capabilities that help LinkedIn stand out.

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Lead Scoring Lead Ranking Linkedin B2B Marketing 359

Marketing Insider Group

JUNE 14, 2021

LinkedIn is almost split 50-50 between male and female users. Millennials also make up a large group of LinkedIn users, so don’t overlook them in your marketing. Today, businesses can directly upload videos and share creative content with their communities on LinkedIn. You can also embed YouTube videos on your website.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JUNE 2, 2021

Content Marketing Foundations by LinkedIn Learning. LinkedIn Learning offers a subscription plan in which you can gain access to all of its courses for a monthly fee. Like Google’s content marketing course, LinkedIn’s is part of a larger course in digital marketing and offers a certificate for completing the entire course.

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Course Content Marketing Planning Best Practices 339

Marketing Insider Group

SEPTEMBER 14, 2020

But, the website, LinkedIn profiles, content, and messaging do not speak to the account-specific and competitor-specific gaps that result in 50% more go-live delays and 32% less KPI success at go-live and post-implementation. Check out our virtual LinkedIn training to see how profiles can drive more selling conversations.).

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Differentiation Enterprise Management Work Management Marketing Management 182

Marketing Insider Group

MARCH 28, 2019

Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. So while an informative, entertaining […].

Social Marketing 271

Social Marketing B2B Marketing Video Marketing B2B 271

Marketing Insider Group

APRIL 12, 2021

The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. The CMI 11th Annual B2B Content Marketing Report found that 72 percent do so. Image: CMI.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

Marketing Insider Group

OCTOBER 30, 2018

Seventy-two percent of marketers have a content marketing strategy in place, according to the LinkedIn Technology Marketing Community. We’re all bought in on content marketing. Eighty-eight percent of B2B marketers in North America use content marketing as part of their overall approach, per Content Marketing Institute. Great news.

Content Marketing 278

Content Marketing Content Marketing & Strategy Communities 278

Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from. Advertise on sites where your desired audience is and craft strong campaigns.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Marketing Insider Group

OCTOBER 23, 2019

More sophisticated targeting methods, like LinkedIn InMail and programmatic advertising, have also modernized ABM, bringing it back into the mainstream marketing mix. LinkedIn InMail. LinkedIn InMail lets companies send personalized messages to LinkedIn members based on demographic criteria you set.

Account Based Marketing 213

Account Based Marketing Tactics Paid Search Agency ABM 213

Marketing Insider Group

DECEMBER 2, 2020

You need to get personal across all channels, including LinkedIn, where you can engage 1-to-1 with key decision-makers and influencers. They are looking up key accounts on LinkedIn, finding the decision-makers they need to reach out to – and then they send templated “persona” based messages.

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Intent Data Account Based Marketing ABM Intent 249