Drip Campaigns: Tips From Marketing Automation Monday
NOVEMBER 16, 2010
One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Also, if you're not a member yet, please sign up for the Marketing Automation Association LinkedIn Group. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing.